Market Research Report : Pet food market in india 2015 - Sample

Pet Food Market – India

April 2015

2

Executive Summary

Market Overview

Drivers & Challenges

Competitive Landscape

Drivers Low Penetration of Branded Pet Food

Changing Lifestyle

Rising Income Levels and Increasing Middle Class

Increasing awareness among pet owners

Increasing Organized Retail Chains

Trends

Challenges High Import Duties and Frequent Bans on Imports

Key Players

Player 1 Player 2 Player 3

Pet food Industry is one of the growing sectors in India that has attracted a number of players

Increasing disposable income and changing lifestyle have contributed to its rising demand

The Indian pet food market is expected to witness a growth of x% between 2014 -2019e

Dominance of Non-vegetarian Dog Food

Players Providing Customized Products and Services

Increasing Promotional Activities

Online Marketing of Pet Supplies

PET FOOD MARKET IN INDIA 2015.PPT

3 PET FOOD MARKET IN INDIA 2015.PPT

•Macroeconomic Indicators

•Market Overview Global

India

•Distribution Channel

•Export and Import

•Drivers & Challenges

•Trends

•Competitive Landscape

•Strategic Recommendations

•Appendix

4

SAMPLE Global Pet Food – Overview (1/2)

As more companies have started making China-free claims in pet foods and treats,…


• The US, followed by Japan, the UK, Germany,

France, Italy, Australia and Canada account for

a% of the global pet food market

• The emerging markets are China, Brazil and

Mexico

• India is a growing market, going by increasing

pet ownership in cities such as Delhi, Mumbai

and Bengaluru

• The largest exporters of pet food and treats to

the US are China and Thailand

• However, there are accessories such as

grooming brushes, dog leashes and shampoo

that also come from China

X% Y%

Pet Food Others

Share of Pet Food Sales in Global Pet Care Market (2013)

5

SAMPLE Global Pet Food – Overview (2/2)

…opportunities to export to the US have opened up


• The US is a major market for pet food in the world and occupies the largest share in pet food sales • The pet care industry in the US is highly regulated • The FDA (Food and Drug Administration) and the USDA (United States Department of Agriculture) are legal bodies

that control the industry

United States of America – Pet Food Industry Sales Revenue in INR bn (2013)

United States of America – Pet Food Industry Sales Volume in MMT (2013)

Dog Treats

z

Cat Food

y

Dog Food

x

Cat Food

b

Dog Food

a

Note: MMT is Million Metric Tons

6

SAMPLE The pet food market is growing fast, with Indians willing to splurge on their pets

Indian Pet Food Market – Overview (1/3)

Pet Food Market in India – Market Size and Growth

0

INR bn

a%

2019e

z1

2018e

y1

2017e

x1

2016e

z

2015e

y

2014

x

• Pet food brands have been in India since 2001 and have seen a double-digit growth since then

• Also, as pet food become more specialized, based on life stage and breed, pet owners preferred prepared food over homemade food, to maintain the wellbeing of their animals

• In supermarkets, customers can compare prices of a wide range of products and make more informed purchasing decisions when shopping in a pet superstore


7

SAMPLE Export and Import of Pet Food (1/2)

0 0

z

2012-13

d

2014-15 (Apr-Jan)

e

a

2013-14

‘000 Kgs INR mn

c

y

2011-12

b

x

Value Volume

0 0

INR mn ‘000 Kgs

x

a

2012-13

y

b d

2011-12 2013-14

z

c

2014-15 (Apr-Jan)

k

Value Volume

Note: HS Code 23091000 – Dog or cat food put up for retail sale


• Most of the players export their products to the international market

• Exports, both in terms of values and volumes have witnessed a rise from 2011-12 to 2014-15

• International premium brands are present in the country and are vying for a share of pet food market

• Imports, both in terms of values and volumes have increased significantly from 2011-12 to 2014-15

Dog Or Cat Food – Export

Dog Or Cat Food – Import

8

Drivers & Challenges – Summary

Drivers

Low Penetration of Branded Pet Food

Changing Lifestyle

Rising Income Levels and Increasing Middle Class

Increasing awareness among pet owners

Increasing Organized Retail Chains

Challenges

High Import Duties and Frequent Bans on Imports


9

SAMPLE Trends – Summary


a b

c d

Key Trends

10

SAMPLE Porter’s Five Forces Analysis

Competitive Rivalry

Bargaining Power of Suppliers

Bargaining Power of Buyers

Threat of Substitutes

Threat of New Entrants

Impact High

Impact Low

Impact Medium

Impact High

Impact Low


11

Key People

Products and Services

Company Information Offices and Centers – India

Corporate Headquarter

Tel No.

Fax No.

Website

Year of Incorporation

Ticker Symbol

Stock Exchange

Category Products/Services

Name Designation

Public: Domestic Company – ABC (1/5)

Head Office

SAMPLE


12

Financial Snapshot Key Ratios

Financial Summary

• The company earned a net profit of INR mn in FY 2014, as compared to net profit of INR mn in FY 2013

• The company reported total income of INR mn in FY 2014, registering an increase of over FY 2013

• The company earned an operating margin of in FY 2014, an increase of percentage points over FY 2013

• The company reported debt to equity ratio of in FY 2014, a decrease of percentage points over FY 2013

Key Financial Performance Indicators

Indicators Value (--/--/20--)

Market Capitalization (INR mn)

Total Enterprise Value (INR mn)

EPS (INR)

PE Ratio (Absolute)

Improved Decline

Net Profit/Loss Total Income

0

100,000

200,000

300,000

0

5,000

10,000

15,000

INR mn

2014 2013 2012 2011

INR mn Particulars

y-o-y change (2014-13)

2014 2013 2012 2011

Profitability Ratios

Operating Margin

Net Margin

Profit Before Tax Margin

Return on Equity

Return on Capital Employed

Return on Working Capital

Return on Assets

Return on Fixed Assets

Cost Ratios Operating costs (% of Sales) Administration costs (% of

Sales)

Interest costs (% of Sales)

Liquidity Ratios Current Ratio

Cash Ratio

Leverage Ratios Debt to Equity Ratio

Debt to Capital Ratio

Interest Coverage Ratio

Efficiency Ratios Fixed Asset Turnover

Asset Turnover

Current Asset Turnover

Working Capital Turnover

Capital Employed Turnover



13

Key Business Segments Key Geographic Segments

2012

%

2011 2014 2013

i

h

g

g

f

e

d

c

b

a

2014 2013 2012 2011

%

Outside India India


Business Highlights (1/2)

Description News

Overview •Text SAMPLE PET FOOD MARKET IN INDIA 2015.PPT

14


Business Highlights (2/2) Description News

Manufacturing Facility • Text

Global Presence • Text

Quality Assurance • Text

SAMPLE PET FOOD MARKET IN INDIA 2015.PPT

15


T O

W S

SAMPLE


16

Private: Domestic Company – ABC (1/5)

Key People

Products and Services

Company Information Offices and Centers – India

Name Designation

Corporate Address

Tel No.

Fax No.

Website

Year of Incorporation

Category Products/Services

Head Office


17

Ownership Structure

Name No. of Shares held

Ownership structure corresponds to Date of AGM: 30/09/2013

Shareholders of the Company

Bodies corporate

Directors or relatives of directors


SAMPLE


18

Financial Snapshot Key Ratios

Particulars y-o-y change

(2013-12) 2013 2012 2010 2009

Profitability Ratios Operating Margin

Net Margin

Profit Before Tax Margin

Return on Equity

Return on Capital Employed

Return on Working Capital

Return on Assets

Return on Fixed Assets

Cost Ratios Operating costs (% of Sales) Administration costs (% of

Sales)

Interest costs (% of Sales)

Liquidity Ratios Current Ratio

Cash Ratio

Leverage Ratios Debt to Equity Ratio

Debt to Capital Ratio

Interest Coverage Ratio

Efficiency Ratios Fixed Asset Turnover

Asset Turnover

Current Asset Turnover

Working Capital Turnover

Capital Employed Turnover


Improved Decline

Financial Summary

• The company earned a net profit of INR mn in FY 2013, as

compared to net profit of INR mn in FY 2012

• The company reported total income of INR mn in FY 2013,

registering a decrease of% over FY 2012

• The company earned an operating margin of % in FY 2013, an

decrease of percentage points over FY 2012

• The company reported debt equity ratio of in FY 2013, an

increase of % over FY 2012

0

100

300

0

200

400

5

10

15

20

25

30

INR mn INR mn

2013 2012 2011 2010

Total Income Net Profit/Loss


19

Business Highlights


Description News

Overview • Text

Network • Text

Certifications • Text


20

Private: Domestic Company – ABC – SWOT Analysis (5/5)

• Text • Text

• Text • Text

T O

W S

SAMPLE


21

SAMPLE Strategic Recommendations


`

Scope for Improvement

22

Thank you for the attention

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Pet Food Market – India report is part of Netscribes’ Retail and Services Series. For any queries or customized research requirements, contact us at:

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Market Research Report : Pet food market in india 2015 - Sample

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