Market Research Report : Personal Computer Market in China 2012-Sample

8/3/2019 Market Research Report : Personal Computer Market in China 2012-Sample

http://slidepdf.com/reader/full/market-research-report-personal-computer-market-in-china-2012-sample 1/24

Insert Cover Image using Slide Master ViewDo not distort

Personal

Computer

Market

– China

January 2012



2PERSONAL COMPUTER MARKET IN CHINA 2012.PPT

S A M P L E

Executive Summary

Market

Drivers &

Challenges

Competition

PC

market

in

China

has

been

demonstrating

rapid

growth

and

development

over

the

past

few

years China’s PC market will continue to exhibit speedy growth with sales volume growth of ~x % CAGR from 20‐‐ to

20‐‐

Trends

Miniaturization

Rising popularity

of

tablet

PCs

Emerging netbooks

PC vendors move towards smartphones

Drivers:

‐ Increasing internet usage

‐ Huge consumer base

‐Rising

income

‐ Accelerating urbanization and changing lifestyle

‐ Untapped market potential

‐ Growing consumer goods retailing

‐ Growing online retailing

‐ Growing computer education

Government

Initiatives

Promotion of broadband and home appliances

Promotion of E‐government and public cultural service system

Increase education level in rural areas

Challenges:

‐ Rise in use of smartphones

‐

Rapid

technology

obsolescence‐ Rapid price drops and low profit margins

‐ Challenges in overseas expansion

‐ Low IT spending

International players like Company 1 and Company 2 are boosting their investment in China, indicating tougher

and more fierce competition for the domestic players

Some of the major domestic players in the market are Company 3, Company 4, Company 5 and Company 6




•Introduction

•Market Overview

•Drivers & Challenges

•Government Initiatives

•Trends

•Competition•Key Takeaways




Introduction

• Defining the product

Personal computers are used for various purposes and has

become an integral part of present day life

• Usage 1

• Usage 2

• Usage 3

• Usage 4

Sub‐ point

4

• Usage 5

• Usage 6

Usage

S A

M P L E




Various kinds of personal computers are available, such as

desktop PCs…

• aaa

• bbb

Notebooks • ccc

Laptop

Desktop

Sub‐Notebooks• ddd

Types of

PCs

(1/2)

S A

M P L E


http://slidepdf.com/reader/full/market-research-report-personal-computer-market-in-china-2012-sample 6/246PERSONAL COMPUTER MARKET IN CHINA 2012.PPT

S A

M P L E Global PC market is intensely competitive with marginal product differentiation and varied market environments

Rise in

Global

PC

ShipmentsGlobal

PC

Market

– Overview

Note: Excluding Tablet PC sales

• In Q2 20‐‐, worldwide PC shipments volume reached ~x

mn units, y % y ‐o‐y growth

• In Q3 20‐‐, Notebooks grew p% and desktops increased

q%, but

netbooks declined

r%

from

the

same

period

last

year

PC market expansion has been primarily driven by the rise in

popularity of pads with sales tripled in Q3 20‐‐ up from Q3 20‐

‐

0

20

40

60

80

100

mn units+w%

Q2 20‐‐

a2

Q2 20‐‐

a1

Market Size and GrowthDomestic PC Market – Overview

• China is expected to lead the global PC market by 20‐‐

• China is gradually emerging as a leader in PC market ,

which reflects the increasing affluence of emerging

markets, as well as the comparative stagnation of more

mature regions

Company 1, the Chinese PC market leader, has directly

benefited from the rapid growth in the PC market, accounting

for g% of global shipments and ranking hrd after Company 2

(i%) and Company 3 (j%) in Q3 20‐‐

0

50

100

150

200

mn units

+x%

2015e

b3

2010e

b2

2005

b1



S A

M P L E Drivers & Challenges – Summary

Growing Consumer Goods Retailing

Drivers

Increasing Internet Usage

Huge Consumer Base

Rising Income

Accelerating Urbanization and Changing

Lifestyle

Untapped Market

Potential

Reduction in Import Duties

Growing Online Retailing

Growing Computer Education

Challenges

Rise in Use of Smartphones

Rapid Technology Obsolescence

Rapid Price Drops and Low Profit Margins

Challenges in Overseas Expansion

Low IT Spending



S A

M P L E Internet popularity assumes massive popularity, providing

huge impetus to the growth in PC market

• Finding 1

Sub‐finding 1

• Finding 2

Sub‐

finding

2 Sub‐finding 2’

• Finding 3

Increasing Internet

Usage Impact

Heading 1 Heading

3Heading 2

0

200

400

600

800

mn

+x%

20‐‐e

t5

510

b5

20‐‐ Jun

t4

300

b4

20‐‐

t3

277

b3

20‐‐

t2

213

b2

20‐‐

t1

157

b1

Segment a

Segment b

0

20

40

60

80

100

120

%

+y%

20‐‐e

70

d5

20‐‐ Jun

48

d4

20‐‐

45

d3

20‐‐

35

d2

20‐‐

27

d17

Segment a

Segment d

0

20

40

60

80

+y%

+z%

+x%

Product 3

e6

e5

Product 2

e4e3

Product 1

e2e1

20‐‐ 20‐‐



S A

M P L E • Finding 1

• Finding 2

• Finding 3

High consumer base is propelling the growth of the PC

market in China

Huge Consumer

Base Impact

Heading 4

Total Population in

20‐‐: ~y mn

d%

b%

c%

a%

>4515‐29 30‐440‐14

Large target

market

‐above x% of the total

population



S A

M P L E Rising income and reduced prices to provide new growth

opportunities for PC manufacturers

•Finding 1

•Finding 2

Sub‐finding 2

•Finding 3

•Finding 4

Rising Income Impact

Heading 5 Heading 6

0

500

1,000

1,500

2,000

USD

a1

+x%

Jan‐Jun

20

‐‐

a2

Jan‐Jun

20

‐‐

0

10

20

30

40

b1‐y%

20‐‐

e

b3

20‐‐

b2

20‐‐

no. of weeks



S A

M P L E Accelerating urbanization coupled with changing lifestyle

boosts PC sales

Accelerating Urbanization

and

Changing

Lifestyle Impact

Heading 7

• Finding 1

Sub‐finding 1

• Finding 2

Sub‐finding

2

0%

20%

40%

60%

80%

100%

mn

20‐‐

e

t4

b4%

a4%

20‐‐

e

t3

b3%

a3%

20‐‐

t2

b2%

a2%

20‐‐

t1

b1%

a1%

Segment a Segment bAnalysis 1



S A

M P L E Low PC penetration provides significant opportunity for further growth

Untapped Market

Potential Impact

Heading 8

• Finding 1

Analysis 2

Reduction in Import Duties Impact

• Finding 2

x% y%

Before 27 th Jan 20 ‐‐ After 27 th Jan 20 ‐‐

0

50

100

%

Country 6

a8

Country 5

a5

Country 4

a4

Country 3

a3

Country 2

a2

Country 1

a1

Import Duty

dl l d f l h h f



S A

M P L E Rapidly growing retail industry facilitates the growth of PC

market

Growing Consumer

Goods

Retailing Impact

• Finding 1

Sub‐finding 1

• Finding 2

Growing Online Retailing Impact

Heading 9

Heading 10

Analysis 3

0

100

200

300

USD bn+x%

Oct 20‐‐

a2

Oct 20‐‐

a1

0

100

200

USD bn

+y%

20‐‐e

b4

20‐‐e

b3

20‐‐e

b2

20‐‐

b1

i d i h f h i



S A

M P L E Growing computer education pushes further PC usage in

China

• Finding 1

• Finding 2

• Finding 3

• Finding 4

Growing Computer

Education Impact

Heading 11 Heading 12

USD bn

+x%

20‐‐

e

t2

g2%f2%

e2%

d2%

c2%b2% a2%

20‐‐

t1

g1%f1%

e1%

d1%

c1%

b1% a1%h

g

e

d

c

b

a

i1%

j1%

m1%

l1%

k1%

ji k m

l

N PC d i b i i l d idi iff




S A

M P L E Impact

Heading 13 Heading 14

Non PC

‐devices

becomes

increasingly

trendy,

providing

stiff

competition to the PC market

Rise in

Use

of

Smartphones

• Finding 1

Sub‐finding 1

Sub‐finding 1’

• Finding 2

Sub‐finding 2

• Finding 3

0

100

200

300

400

mn

20‐‐

+x%a2

20‐‐

a1

0

20

40

60

80

100

mn units

b1

+y%

20‐‐

e

b3

20‐‐

b2

20‐‐

L k f bli h d Chi b d i l b l




S A

M P L E Lack

of

established

Chinese

brands

restricts

global

expansion

Challenges in

Overseas

Expansion Impact

• Finding 1

• To achieve global recognition, domestic companies must focus on following categories:

Heading 15

Category 1

Category 4

Category 3

Category 2

Analysis 4

0

20

40

60

80

%

Country 3

a3

Country 2

a2

Country 1

a1




S A M P L E

Summary – Trends

PC

Vendors

Move

towards

Smartphones Miniaturization

Emerging Netbooks Rising Popularity of Tablet PCs

Trends

T bl t PC k t i Chi ill b t i th




S A

M P L E Tablet

PC

market

in

China

will

become

more

mature

in

the

coming years

Rising Popularity

of

Tablet

PCs

Analysis 5

Heading 16• Finding 1

• Sub‐finding 1

• Finding 2

Sub

‐finding

2

0.0

0.5

1.0

1.5

2.0

2.5a2

20‐‐

a1

mn units

20‐‐e

+x%

Date Description

Jan 20‐‐ • Event 1

Mar 20

‐‐• Event

2

Mar 20‐‐ • Event 3

Jul 20‐‐ • Event 4

PC d d t d t t t i t f th i




S A

M P L E PC

vendors

need

to

adopt

strategies

to

face

the

growing

competition in the Chinese PC market

• Finding 1

Sub‐finding 1

• Finding 2

Sub‐finding

2

Competitive Landscape

– Market

ShareCompetition

– Overview

Pre‐requisite to become a successful PC vendor

• Point 1

• Point 2

• Point 3

• Point 4

• Point 5

n%

m%l%k%

j%i% h%

g%

f%

e%d% c%

b%

a%

Others

Company 13

Company 12

Company 11

Company 10

Company 9

Company 8

Company 7

Company 6

Company 5

Company 4

Company 3

Company 2

Company 1




S A

M P L E Domestic Competition – Summary (1/2)

1,238.8

2,769.1

9,189.4

16,604.8

36.5

72.7

308.6

129.4

0 5,000 10,000 15,000 20,000

Company 2

Company 1

Company 3

USD mn

Company 4

Net Profit

Revenue

Revenue and

Profit

for

Major

Domestic

Companies

of

20

‐‐




S A M P L E

0

50

100

150

200

250

300

350

400

450

13,00012,00011,00010,0009,0008,0007,0006,0005,0004,0003,0002,0001,0000

c

b

a

d

17,00016,00015,00014,000

Revenue

18,000

Net Income

Domestic Competition – Summary (2/2)

Size of the Bubble represents Market

Capitalization in USD mn

Company 4Company 3Company 2Company 1




S A M P L E

Major Domestic Players in the Market (1/5)

Headquarters Province 1

Founded 20‐‐

ProductsProduct 1, product 2, product 3, product 4,

product 5, product 6, product 7, product 8

Key People Person 1– President

Company Snapshot:

Company

A

Business Highlights

Corporate Information Financial Performance

Profit/Loss

Revenue

0

500

1,000

1,500

0

10

20

30

40

Revenue

USD mn

Profit/Loss

USD mn

20‐‐

a4

20‐‐

a3

20‐‐

a2

20‐‐

a1

• Company engages in the manufacture and sale of computer and other electronic products in country 1and

internationally

• In

Oct

20‐‐

,

Company

A.

entered

into

an

agreement

on

equity

transfer

to

acquire

x

%

stake

in

company

b

from

company c for ~ USD y mn

• In Apr 20‐‐, company announced that the company's wholly owned subsidiary, a city 1‐based manufacturing

company, will transfer a z % stake in a city 1‐based technology development company to an information industry

holdings company, at USD p mn

• In

Dec

20‐‐

,

company

announced

that

it

divested

a

x

%

stake

in

a

city

2‐

based

computers

company

to

a

city

3‐

based

digital company, at USD q mn

PC market has experienced rapid growth and China is




S A M P L E

PC market

has

experienced

rapid

growth

and

China

is

expected to be the world’s largest PC market by 20‐‐

PC industry

has

become

a leading

industry

in

China's

national

economy

and

is

playing

a guiding

and

supporting

role

in

the overall national economic situation

Increasing internet

use

and rising prosperity

which has resulted from

accelerating urbanization,

acts as a major driver for

the growing demand of

personal computers in the

country

Opportunities in the

MarketMarket Size

Initiatives Taken by

Players

ChallengesLow market penetration

and reduction in import

provides scope for the PC

vendors

Growing retail industry

coupled with increased

computer education

supports the future

prospects of

the

PC

industry

• Rise in use of smartphones

• Rapid technology obsolescence

• Rapid price drops and low profit margins

• Challenges in overseas expansion

• Low IT spending

Players are taking

steps to upgrade the

quality of their

services

Mini PCs, Tablet PCs,

netbooks are being

added to the product

portfolio to sustain

competitiveness

0

50

100

150

200

mn units

a2

a1

20‐‐

+y%

20‐‐

e

a3

20‐‐

e

Players need to focus

on global expansion

by strengthening

their consumer

brand and products



24PERSONAL COMPUTER MARKET IN CHINA 2012 PPT

Thank you for the attention

About Netscribes

Netscribes is

a knowledge

‐consulting

and

solutions

firm

with

clientele

across

the

globe.

The

company’s

expertise

spans

areas

of

investment

&

business research, business & corporate intelligence, content ‐management services, and knowledge‐software services. At its core lies a true

value proposition that draws upon a vast knowledge base. Netscribes is a one‐stop shop designed to fulfil clients’ profitability and growth

objectives.

Personal Computer Market ‐ China report is a part of Netscribes’ Information Technology

Industry Series.

For more detailed information or customized research requirements please contact:

Disclaimer: This report is published for general information only. Although high standards have been used the preparation, Research on India,

Netscribes

(India)

Pvt.

Ltd.

or

“Netscribes” is

not

responsible

for

any

loss

or

damage

arising

from

use

of

this

document.

This

document

is

the

sole property of Netscribes (India) Pvt. Ltd. and prior permission is required for guidelines on reproduction.

Jitendra PunjabiPhone: +91 33 4064 6215

E‐Mail: [email protected]

Market Research Report : Personal Computer Market in China 2012-Sample

Documents