Market Research Report : Bottled water market in india 2013

Bottled Water Market – India

September 2013

2

SAMPLE Executive Summary

Market

Drivers & Challenges

Competitive Landscape

Drivers Growth in urbanization and population Increasing level of health awareness Bottled water is a rapidly growing and competitive

market segment Rise in income and consumption Influx of foreign tourists Water shortage

Trends

Challenges Spurious brands have flooded the bottled water

market Low penetration in rural markets Possible threat from litigation and public campaigns Brand and category differentiation Increasing use of water purifiers

Key Players

Company A Company B Company C

Company D Company E Company F

New entrants from other sectors results in an increase in the number of brands Wide range of packaging formats to target a

diverse group of consumers Bottled water brands are trying to capture

market share abroad

Bottled water industry is one of the growing sectors in India that has attracted a number of players Growing health consciousness among consumers and changing life styles have made bottled water an essential

part of the monthly household expenditure list of Indian consumers

BOTTLED WATER MARKET IN INDIA 2013.PPT

Flavored drinking water is a top end innovation within the bottled water segment in India Brand building to give momentum to brand

differentiation by consumers Institutions continue to be an important channel

to reach out to the core masses

3 BOTTLED WATER MARKET IN INDIA 2013.PPT

•Macro Economic Indicators •Introduction •Market Overview •Distribution Channel •Export & Import •Drivers & Challenges •Government Regulations •Key Trends •Competitive Landscape •Recent Developments •Strategic Insights •Appendix

4

SAMPLE Economic Indicators (2/3)

Gross Fiscal Deficit: Monthly

Exchange Rate: Monthly

INR bn

Month--

x6

Month--

x5

Month--

x4

Month--

x3

Month--

x2

Month--

x1

USD/INR

Month 20--

y6

Month 20--

y5

Month 20--

y4

Month 20--

y3

Month 20--

y2

Month 20--

y1


5

SAMPLE

Bottled water is one of the fastest growing industrial sectors in India that has caught the attention of marketers

• Point 1

• Point 2

• Point 3

• Point 4

INR bn

X

20--e

x6

20--e

x5

20--e

x4

20--e

x3

20--e

x2

20--

x1


Bottled Water – Market Size & Growth

Bottled Water Market – Overview

6

SAMPLE

After successfully capturing urban markets, the players are now keen to establish a foothold in rural India

x2%

x1%

X2

X1 y2%

y1%

Y2

Y1

•Point 1 •Point 2 •Point 3


Market Segmentation – Structure wise(20--) Market Segmentation – Region wise(20--)

7

SAMPLE

Observation

z%

y%

x%

Bottled Water Market – Segmentation (20--)

•Point 1 •Point 2

B

A

C


Segments Brand Coverage Price Range

Segment 1 Brand Coverage 1 Price Range 1



Key players are inevitably present in all the major segments of the bottled water market in India Market Consolidation

8

SAMPLE Commodity Wise Exports: Volume

Exports – Value and Volume Terms (1/2)

Commodity Wise Exports: Value

INR mn

X

20--

x4

20--

x3

20--

x2

20--

x1

‘000 ltr Y

20--

y4

20--

y3

20--

y2

20--

y1




Note: HS code – A – Mineral Water

9

Exports – Value and Volume Terms (2/2)

Exports: Country Wise Segmentation (Value)

20-- – 20-- 20-- – 20--

20-- – 20-- 20-- – 20--

a7%

a6% a5%

a4%

a3%

a2%

a1%

G1

F1

E1

D1

C1

B1

A1

Exports: Country Wise Segmentation (Volume)

b7% b6%

b5% b4%

b3% b2%

b1% G2

F2

E2

D2

C2

B2

A2

c7% c6%

c5% c4%

c3%

c2%

c1%

G3

F3

E3

D3

C3

B3

A3 d7%

d6% d5%

d4%

d3% d2%

d1% G4

F4

E4

D4

C4

B4

A4


Note: HS code – A – Mineral Water

10

SAMPLE Drivers & Challenges

Drivers

Growth in urbanization and population

Increasing level of health awareness

Bottled water is a rapidly growing and competitive market segment

Rise in income and consumption

Influx of foreign tourists

Water shortage

Challenges

Spurious brands have flooded the bottled water market

Low penetration in rural markets

Possible threat from litigation and public campaigns

Brand and category differentiation

Increasing use of water purifiers


11

SAMPLE

Urban population shows greater inclination towards purchase of bottled water

• Finding 1

• Finding 2

• Finding 3

Impact

Growing Population & Urbanization

bn

y4%

20--e

z4

x4%

20--e

z3

x3%

y3%

20-- 20--

z2

x2%

y2%

z1

x1%

y1%

Rural Population Urban Population.


Growth in urbanization and population

Observation

12

Increasing use of water purifiers and their low costs have created a threat to the sale of packaged drinking water

•Finding 1

•Finding 2

•Finding 3

•Finding 4


Water Purifiers – Growth (Value)

INR bn

X

20--e

x5

20--e

x4

20--e

x3

20--

x2

20--

x1

mn units y5 Y

20--e 20--e

y4

20--e

y3

20--

y2

20--

y1

Water Purifiers – Growth (Volume)

Impact Increasing use of water purifiers

SAMPLE

13

SAMPLE Key trends

`

Flavored drinking water is a top end innovation within the bottled water segment in India

Brand building to give momentum to brand differentiation by consumers

Bottled water brands are trying to capture market share abroad

New entrants from other sectors results in an increase in the number of brands

Institutions continue to be an important channel to reach out to the core masses

Trends

Wide range of packaging formats to target a diverse group of consumers


14

Flavored bottled drinking water is an important value addition to satisfy growing needs of consumers

Flavored drinking water is a top end innovation within the bottled water segment in India

• Finding 1 • Finding 2 • Finding 3 Finding 1 Finding 2 Finding 3

Major competitors

•Brand 1

•Brand 2

•Brand 3

•Brand 4


15

SAMPLE Porter’s Five Forces Analysis

Competitive Rivalry • Description

Bargaining Power of Suppliers • Description

Bargaining Power of Buyers • Description

Threat of Substitutes • Description

Threat of New Entrants • Description

Impact Medium to high

Impact High

Impact low

Impact High

Impact High


16

SAMPLE Key People

Products and Services

Company Information Offices and Centres – India

India Head Office

Address 1

Tel No. +xx-yy-zzzzzzzz

Website www.xxx.com

Year of Incorporation 19--

Name Designation

Person 1 CEO

Person 2 Managing Director

India Head Office

Category Products/Services

Product Product 1

Mumbai


Public : Domestic Company – Company A (1/5)

http://www.xxx.com/

17

SAMPLE Financial Snapshot Key Ratios

Financial Summary • The company incurred a net profit of INR x4 mn in FY 20--, as compared to

net Loss x3 of INR mn in FY 20—

• The company reported total income of INR y4 mn in FY 20--, registering an increase of x% over FY 20--

• The company earned an operating margin of z1% in FY 20--, an increase of z2 percentage points over FY 20--

• The company reported a current ratio of r1 in FY 20-- as compared to a current ratio of r2 in FY 20--

Key Financial Performance Indicators

Indicators Value (--/--/20--) Market Capitalization (INR mn) f1 Total Enterprise Value (INR mn) f2 EPS (INR) f3 PE Ratio (Abs) f4

Net Profit/Loss Total Income

0

100

200

300

-150

-100

-50

0

50

INR mn INR mn

20--

y4

x4

20--

y3

x3

20--

y2

x2245.3

20--

y1

x1



Particulars y-o-y change

(20-----) 20-- 20-- 20-- 20--

Profitability Ratios Operating Margin - - - - -

Net Margin - - - - -

Profit Before Tax Margin - - - - -

Return on Equity - - - - -

Return on Capital Employed - - - - -

Return on Working Capital - - - - -

Return on Assets - - - - -

Return on Fixed Assets - - - - -

Cost Ratios - - - - -

Operating costs (% of Sales) - - - - -

Administration costs (% of Sales)

- - - - -

Interest costs (% of Sales) - - - - -

Liquidity Ratios - - - - -

Current Ratio - - - - -

Cash Ratio - - - - -

Leverage Ratios - - - - -

Debt to Equity Ratio - - - - -

Debt to Capital Ratio - - - - -

Interest Coverage Ratio - - - - -

Efficiency Ratios - - - - -

Fixed Asset Turnover - - - - -

Asset Turnover - - - - -

Current Asset Turnover - - - - -

Working Capital Turnover - - - - -

Capital Employed Turnover - - - - -

Improved Decline

18

SAMPLE


Key Business Segments Key Geographic Segments

x1%

20-- 20--

x2%

India

Business Highlights (1/2)

Description News

Overview • Company Description

yy

Mineral Water


xx

Note: HACCP – Hazard analysis and critical control points; BIS – Bureau of Indian Standards; ISI – Indian Standards Institute

19

SAMPLE

Business Highlights

Description Details

Overview • Company Description

Bottled Water • Bottled Water Description



20

SAMPLE Public : Domestic Company – Company A (5/5)

• Strength 1 • Strength 2 • Strength 3 • Strength 4

•Weakness 1 •Weakness 2 •Weakness 3

•Threat 1 •Threat 2 •Threat 3 •Threat 4 •Threat 5

•Opportunity 1 •Opportunity 2 •Opportunity 3

T O

W S


21

SAMPLE Key Ratios of 3 Major Companies – Operational Basis (FY 20--) (1/3)

Competitive Benchmarking (1/3)

Company C

y3

x3

Company B

y2

x2

Company A

y1

% x1

Net Margin Operating Margin


• Point 1

• Point 2

22

Key People

Products and Services

Company Information Offices and Centres – India

India Head Office Address 1

Tel No. +xx-yy-zzzzzzzz

Website www.yyy.com

Year of Incorporation 19--

Name Designation

Person 1 Chairman and Managing Director

Person 2 Director

Person 3 Director

Category Products/Services

Products

Product 1

Product 2

Product 3

Product 4


Head Office

Mumbai

Private : Domestic Company – Company B (1/5)

http://www.yyy.com/

23

SAMPLE


Shareholders of the Company as on --/--/20-- Ownership Structure

Name No. of Shares held

A -

B -

C -

Total -

x3% x2%

20-- 20--

x1%

20--

Directors or relatives of directors

Ownership structure corresponds to Date of AGM: --/--/20--, --/--/20-- and --/--/20--


24

SAMPLE Financial Snapshot Key Ratios

Financial Summary

• Company incurred a net profit of INR x2 mn in FY 20--, as compared to net profit of INR x1 mn in FY 20--

• It reported total Income of INR y2 mn in FY 20--, registering an increase of y% over FY 20--

• It earned an operating margin of z1% in FY 20--, an increase of z percentage points over FY 20--

• The company reported debt to equity ratio of r1% in FY 20--, an increase of r% over FY 20--

Improved Decline

Profit / Loss

Total Income Profit

INR mn Total Income

INR mn

20--

y2

x2

20--

y1

x1

Private: Domestic Company – Company B (3/5)

Particulars y-o-y change

(20-----) 20-- 20-- 20-- 20--

Profitability Ratios Operating Margin - - - - -

Net Margin - - - - -

Profit Before Tax Margin - - - - -

Return on Equity - - - - -

Return on Capital Employed - - - - -

Return on Working Capital - - - - -

Return on Assets - - - - -

Return on Fixed Assets - - - - -

Cost Ratios - - - - -

Operating costs (% of Sales) - - - - -

Administration costs (% of Sales)

- - - - -

Interest costs (% of Sales) - - - - -

Liquidity Ratios - - - - -

Current Ratio - - - - -

Cash Ratio - - - - -

Leverage Ratios - - - - -

Debt to Equity Ratio - - - - -

Debt to Capital Ratio - - - - -

Interest Coverage Ratio - - - - -

Efficiency Ratios - - - - -

Fixed Asset Turnover - - - - -

Asset Turnover - - - - -

Current Asset Turnover - - - - -

Working Capital Turnover - - - - -

Capital Employed Turnover - - - - -


25

SAMPLE

Description Details

Overview • Company Description.

Bottled Water • Bottled Water Description


Business Highlights


26

SAMPLE Private : Domestic Company – Company B (5/5)

• Strength 1 • Strength 2 • Strength 3 • Strength 4

•Weakness 1 •Weakness 2

•Threat 1 •Threat 2 •Threat 3 •Threat 4

•Opportunity 1 •Opportunity 2 •Opportunity 3

T O

W S


27

Strategic Recommendations

Recommendation 1

•Point 1

•Point 2

Recommendation 2

•Point 1

Recommendation 3

•Point 1

•Point 2

Recommendation 4

•Point 1

•Point 2


28

Thank you for the attention

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Market Research Report : Bottled water market in india 2013

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