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Because We Still Need Humans For Some Tasks
12
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Page 1: Market Research Company and Mystery Shopping Company

Because We Still Need Humans For Some Tasks

Page 2: Market Research Company and Mystery Shopping Company

The company that deploys the humans…A Closer Look

•  Founded in 1994

•  Headquartered in Norcross, GA

•  Founding Members of MSPA (Mystery Shopping Providers Association)

•  Currently partnering with over 240 unique brands.

•  Completing over 5,000 evaluations, audits, and field assignments every month.

Page 3: Market Research Company and Mystery Shopping Company

The companies that utilize our humans…

Page 4: Market Research Company and Mystery Shopping Company

q Data Collection Field Services

q Self Guided Ethnographic Research

q Mystery Shopping/Secret Shopping

q Merchandising and Price Audits

q Shopper Intercepts and Shop Alongs Also: Compliance and Integrity Audits, Competitive Intelligence, and other humanly capable tasks

Our Capabilities –

Industries served: Hospitality, CPG, Retail, Entertainment, and Service Industries.

“What can the humans do?”  

Page 5: Market Research Company and Mystery Shopping Company

Experienced, professional and reliable field agents in all 50 States.

Database of over 225,000 vetted representatives

“Where are the humans?”Our Reach -

Coverage in every major metro area in the US, as well as less densely populated areas.

and how could we forget about…..

Adding new Field Agents

Weekly

Page 6: Market Research Company and Mystery Shopping Company
Page 7: Market Research Company and Mystery Shopping Company

Our turnaround time -

•  RFPs – 48 hrs

•  Project Collaboration and Set up –

1-2 weeks

•  Project Deployment – as needed

•  Results Delivery – 24-48 hours

after completion of individual

assignment

“How fast do the humans work?”

Simply put, we are on your timetable, not ours.

Page 8: Market Research Company and Mystery Shopping Company

The humans that think (and act?) like robots@A Closer Look - I.T.

• Internally developed proprietary software.

• Production enterprise-grade servers with new-generation multi-core processors and high efficiency raid drives blah blah blah.

• Equipment housed in secure Data Center withredundant redundancy for Internet traffic, electricalGenerators. You get the idea. It’s legit.

• If you find yourself actually reading this bullet, you may, in fact, have too much time on your hands.

Super geeky IT departmental answers given upon request.

Page 9: Market Research Company and Mystery Shopping Company

Give me an example of the humans working...Case Study

A Fortune 100 CPG Corporation and the World’s Largest Convenience Retailer teamed up to co-develop, market, and distribute A groundbreaking food product in thousands of locations across the United States and Canada.

Working closely with multiple departments from both corporations A Closer Look developed and implemented a Quality Assurance program to accurately and quickly measure staff performance regarding brand specific protocols at locations selected for the product rollout pilot.  

Page 10: Market Research Company and Mystery Shopping Company

And then…

Using our national field force, ACL performed audits at 200 retail locations over the course of 3 weeks in Miami, Dallas, and Las Vegas and their respective metropolitan areas.  All intelligence was delivered to the client within 48 hours of capture. 

As a result of ACL’s timely, accurate and specific feedback, the client was able to successfully make crucial protocol and training adjustments to ensure maximum staff and product performance prior to a multi million dollar nationwide launch.  

Page 11: Market Research Company and Mystery Shopping Company

Do the humans work for free?

[

For this and all other questions,

please contact

You will find that our humans

work at very competitive rates.

Sadly, no.

Page 12: Market Research Company and Mystery Shopping Company

“Which human do I call?”

Dan Buice [email protected]