Market research companies

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Top 10 Market Research CompaniesInIndiaPrepared By:Bhavin Agrawal (2)Nikita Balar (4)Malvi Bhatt (8)Ishani Dave (14)Nitin Madhavi (28)Kushal Mehta (31)

GFKYear of foundation: 1934

Headquarter: Nuremberg, Germany

More than 13,000 market research experts

Trusted source of relevant market and consumer information that enables its clients to make smarter decisions

Sectors: Consumer Choices, Consumer Experiences

GFKIndustry focus: Automotive, Consumer Goods, Energy, Fashion, Financial Services, Health, Media and Entertainment, Professional Services, Public Services, Retail, Technology, Travel & Logistics

Employees: > 13,000 worldwide

Global reach: operates in more than 100 countries worldwide

Market position: No.5 market research organization worldwide

GFKMajor Clients:WhirlpoolVideoconPanasonicGodrejhttp://articles.economictimes.indiatimes.com/2012-09-13/news/33816963_1_gfk-nielsen-gfk-india-direct-cool

Market XcelYear of foundation: 2000

Delivers tailor made solutions in the field of personalized research

Uniqueness lies in discovering what people actually want, need, or believe

Presence: New Delhi, Mumbai, Kolkata, Chennai, Bangalore, Hyderabad, Ahmedabad, Pune, Lucknow, Patna

Market XcelData Collection Research:sampling, giving inputs in questionnaire designing and subsequent project execution - overseeing fieldwork progress, coding and data processing before sharing data for further analysis.

Qualitative fieldworkQuantitative fieldworkOnline Survey

Market XcelMajor Clients:Honda LGYamahaIdeaOrient fansMahindraSuzukiGatsbyCargill

Markelytics Solutions Ltd. is a leading global Market Research agency providing end-to-end research solutions.

Established in 2003, today, they are the part of market leader Cross-Marketing Inc. which is listed on Tokyo Stock Exchange.

Headquartered in Bangalore, India, and have offices in New Delhi and Mumbai (India), San Francisco and Hamilton, New Jersey (US), Dubai (UAE),Singapore, and Tokyo (Japan).

Markelytics has worldwide presence to facilitate real market intelligence using latest methodology, best-in-class research techniques and cost-effective measures for worlds leading research professionals and agencies.

They do business with clients in 80+ markets across the globe covering Asia, Africa, Middle East, America and Europe and use state-of-the-art technology and operational excellence to best serve our clients.

They are the leading provider of Full-Service Research, Global Project Management, MR Operations and Online Panel Services. Their services include MR-Full Service, Global Project Management, Data Collection, Survey Programming, Data Processing, Analysis and Reporting.

They have a decade of experience, 80+ markets served, 50+ satisfied clients, proficiency in 10+ international languages, over 18 million consumers targeted, and more than 2.25 million surveys completed.

Mr. Jasal Shah - Managing Director and CEO

They cater to different industries including Healthcare, Automotive, FMCG, Sports & Leisure, IT, Retail, Finance, Media & Telecom, etc.

They boast of:

Being the pioneers of 'Off-Shore Outsourcing MR model' and 'Online MR in India

Customized Research Solutions in fastest turnaround time

Strategic long-term client relationships and clientele across the globe in North America, Europe, Canada, Australia and Asia

Unparalleled reach and 24/6 worldwide support

Markelytics is proud to be associated with some of the worlds leading Market Research Associations both in individual and corporate capacities.

They adhere and follow the guidelines prescribed by ESOMAR and CASRO diligently.

We contribute to the society because we are successful. We are successful because we contribute to the society. Without a sense of caring, there can be no sense of community.

To see all people around are educated, Markelytics supports Project ROSHINI, an AIESEC India initiative. http://www.markelytics.com

Major Clients:Royal ImagesVolkswagenCredit SuisseABN AMROBBCCitigroupValeoSymphony TelicaCiscoWiproCRISILSanspareils GreenlandsNissin FoodsPanasonicGeneral MillsRoche (Canada)Videocon

Nelson Research, Inc., a full service marketing research firm, was founded in 1989, and specializes indeveloping simple solutionsfor complex problems.

They have reduced sophisticated designs andmethodologies to uncomplicatedbuilding blocks. The result is impactful reports and presentations in an easily understood format.

Executive Team:

Ron Nelson-ChairmanKaren Snowberg-Vice President

Data Collection Partners:

All Data Collection is supervised by Dr.Stewart Goldberg, President of Research Management, Inc., a U.S. Department of Defense approved vendor.

The NRI Mission

To leave no stone unturned in our quest for answers to marketing issues.To add additional value at no additional costTo make clients job easier, not harder.To beat deadlines and exceed client expectations.

Client Satisfaction:Most of our projects are for clients who have been with us for many years. One leading pharmaceutical company has just completed their 117thstudy with us. We are a valued planning resource for all of our clients.

Our Clients love our analysis, but they also appreciate our speed:

Bids often within the hourProposals within the dayDrafts of questionnaires the day after study approvalDetailed analyses and reports for many projects within 3 weeks after field startAdditional tabulations often available the day requestedExpertise

Banking/Financial ProductClothing (underwear and outerwear)CosmeticsDiabetes (Consumers, Endocrinologists, Pharmacists, Diabetic Educators)First Aid Products

Food (frozen foods, baked goods, cheese, snack crackers, candy)Food Management Products (aluminum foil, plastic wrap, food containers)Foot Care ProductsHousehold Products (detergents, window cleaners)Jewelry/WatchesLotteries and SweepstakesMedical GlovesOral/Personal Care (Consumer and Dentists)Pet FoodPharmaceuticals (pain relievers, cold/flu, gastro-intestinal products)Retailers (drug, supermarket, mass merchandisers)Sanitary Products (adult and children diapers, wipes)Self-Diagnostics (pregnancy, rectal cancer tests)Shopping ClubsToys/GamesUniversities (branding and pricing studies)

Offerings

A & U StudiesClaim StudiesConcept TestsLegal StudiesMarket Penetration StudiesNew Product Ideation, Development & EvaluationPackaging TestsPrice Elasticity StudiesProduct TestsPromotional EvaluationsPsychologically Probed Qualitative ResearchSegmentations StudiesStudies with physicians, nurses, pharmacists, diabetic educatorsTaste TestsTracking StudiesVolumetric Modeling

Major Clients:Johnson & JohnsonIBMShellDisnepToyotaHondaBank of AmericaOracle

Hansa Research was established in 1983, promoted by Mr. R. K. Swamy, the promoter of R K Swamy / BBDO.

Hansa Research is a full service global market research agency conducting market research in 77 countries globally with offices in India and US.

It is the ONLY global market research agency headquartered in India.

Hansa Research is a full service market research agency specializing in Media, Telecom, Financial Services, Consumer Products and Technology spaces.

In the B2B Space:

Green ComputingSecurity Hardware and Software SolutionsDesktop and Laptop ComputersImaging and Printing DevicesNetwork InfrastructureServer Deployment and VirtualizationIT Professional ServicesEnd User Software Applications

In the B2C Space :

Social NetworkingGaming, Online and ConsoleLifestyles and Technology UsePersonal Computing, Storage and Related PeripheralsDigital Entertainment Technology

Major Clients:ICICI BankReliance InfocomCoco ColaPhillip MorrisKSA TechnopakParle ProductsTimes Global Broadcasting

Foundation:-1997

Headquarters:- London, England And UK

TNS India Pvt., Ltd. provides market research services. The company offers various customized quantitative and qualitative research techniques and solutions.

Their sister company, TNS Lanka offers professional market research services and consultancy on the Sri Lankan market.

TNS(Taylor Nelson Sofres)

Executives:

Mr. Hemant DhamExecutive Director of Operations

Ms. Neerja WableChief Executive Officer - India and Sri Lanka

What They Do:-

They focus on understanding their customers business issues so they can provide the right solutions and to make impactful decisions that will drive growth.

By expertise:-

Brand & CommunicationCustomer StrategiesDigitalInnovation & Product DevelopmentQualitativeShopper

By sector

AutomotivePolitical and SocialFMCGFinanceTechnology

Some of our prestigious clients:

Clients-

IMRB InternationalYear of Foundation: 1970Headquarter: Mumbai, IndiaKey People: Mr. Subhas Ghoshal

Presence: Ahmedabad,Mumbai,Delhi,Kolkata,ChennaiandBangalore and rest 26 offices in 12 countries

Multi-countrymarket research,surveyand business consultancyfirm

One of the top 20 Market Research companies in the world

4.4 million customer interactions every year

Indian Market Research Bureau26

Areas of Expertise

27

establishing Indias first TV rating system (TAM) and the creation of social economic classification (SEC) system in India.

28

RNB ResearchYear of Foundation: 1995Headquarter: New Delhi, IndiaKey People: Mr. P KumarPresence: 10 Countries

Specializes in Qualitative and Quantitative Custom Market Research

Clients: Multinational Companies, Govt. Organizations, NGOs

Major Sectors

International Data Corporation(IDC)Year of foundation: 1964Headquarters: Massachusetts, United StatesFounded by: Patrick Joseph McGovern

An Americanmarket research, analysis and advisory firm

Employs over 1,000 analysts, who provide consultancy

Specializes ininformation technology, telecommunications and consumer technology

Major Clients:DellWyseHPNcomputingCentermIgel

Majestic MRSSYear of foundation: 1992Headquarters: Mumbai,IndiaFounded by: Raj SharmaPresence: 18 Countries

Stands for Market Research Support Services

Offices: India,Indonesia,Singapore, Hong Kong, Taiwan, Vietnam, Thailand, UAE, China and South Korea

Members ofEuropean Society for Opinion and Marketing Researchand MRA (Marketing Research Association

Specialized in multi-country research

Major Clients:HULP&GPepsiNokiaSonyMicrosoftYahooTataLandroverFordCipla

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