Market Research Brief of Indica V2

8/7/2019 Market Research Brief of Indica V2

1/15

Presented By-

Abhijeet KendoleAmeet KankariyaNamita VarahamurthyRahul Iyer Utsav Gupta Rahul


2/15


3/15

Tata Motors Limited is India's largest automobile company, with revenuesof Rs. 95,567 corers (USD 20 billion) in 2009-10

It is the leader by far in commercial vehicles in each segment.

T he second largest in the passenger vehicles market with winningproducts in the compact, midsize car and utility vehicle segments.

T he company is the world's fifth largest medium and heavy commercialvehicle manufacturer.

Established in 1945.

www.ir.tatamotors.comRahul


4/15

Tata Motors entered the passenger vehicle market in 1991 by launchingthe Tata Sierra, Tata Estate(1992), Tata Sumo(1994), Tata Safari(1998).

T he company's 22,000 employees are guided by the vision to be Best

in the manner in which we operate best in the productswe deliver and best in our value system and ethics .

P art of the Tata Group, it was formerly known asT ELCO (TATAEngineering and Locomotive Company).

www.ir.tatamotors.comRahul


5/15

Also known as Microcar. Eg:TATA NANO, MARUT I 800 AND ALT O.

Also known as Supermini Cars. Eg: TATA INDICA, HYUNDAI i10.

- Also known as Small Family Cars. Eg: HONDA CIT Y, MARUT I SX4.

- Also known as Large Family Cars. Eg: AUDI A4, HONDA ACCORD.

- Also known as Mid Size Luxury Cars. Eg: AUDI A6, JAGUAR XF, BMW5 SERIES

- Also known as Multipurpose Cars. Eg: MAZDA 5, KODAROOMST ER, MAHINDRA SCROP IO.

Rahul


6/15

On 30 December 1998, Tata Motors (previously calledT ELCO) introduced the most

modern car ever to be designed by an Indian company: the Indica. Initially introducedwith the caption "More car per car," the ad campaign focused on roomy interiors andaffordability.

Within a week of its unveiling in 1999, the company received 115,000 bookings.

In two years, the Indica became the number one car in its segment.

T he Tata Indica is a hatchback automobile range manufactured by Tata Motors of India.

It is the first passenger car from Tata Motors and is also considered India's firstindigenously developed passenger car

T he original engine was designated as 483DL which stood for 4 cylinder and 83 mmstroke.

Namita


7/15

T he car's excellent fuel economy, powerful engine and aggressive marketing

strategy made it one of the best selling cars in the history of the Indianautomobile.

P artly designed and developed by Tata Motors, it is a five-door compacthatchback with a 1.4 L petrol/diesel I4 engine designated as 475DL internally.

T his is a homegrown engine which is derived from the engine used byTata intheir line of pickups and SUVs earlier but with a reduced stroke.

When first launched, the Indica prompted many complaints from earlypurchasers, with horsepower and gas mileage is not as per the claim madebefore buying.

In response to the customer complaints, Tata Motors re-engineered the

internals of the car and launched it as Indica V2 (version 2),Namita


8/15

7%

15%

22%56%UnoMatizSantroMaruti

18%

7%12%

27%

36%

Indica

UnoatizSantroMaruti

Source : SIAM

Na ita


9/15

MARUT I SUZUKI AltoWagon RSwift

HYUNDAI Santroi10

CHEVROLET Beat

VOLKSWAGEN P olo

NISSAN - MicraAmeet


10/15

To understand the perception of customers towardsIndica V2 which will help the company to make proper marketing strategy.

Render good services.

Satisfy the needs of the customers.

Help the company to make proper strategies andemphasize on their weaker areas.

Ameet


11/15

T he study will help the company to know the perception of customers.

T he company can find out the effectiveness of promotionalactivities done for Indica V2 car.

T he study will help the company to make proper marketing

strategy for their weaker areas.

Ameet


12/15

BUSINESS OBJECT IVESTo seek improvements in the existingTATA Indica V2, which will help us

launch the next version of TATA INDICA

RESEARCH OBJECT IVESTo know the perception of customers towards Indica V2 car To know whether the customers are satisfied with the present features of the car.Factors considered in selecting Indica V2 car.To know the effective sources of awareness for the customers towards Indica V2car.To know the effectiveness of promotional activities done for Indica V2 car.To seek suggestions and opinion from customers regarding the improvement of features of Indica V2 car.

Abhijeet


13/15

D ata Source Primary (Field Survey)Secondary (Internet)

Area of Research Navi Mumbai and Mumbai

SuburbsResearch Approach Survey Method

Research Instrument Questionaire

Sample P lan P ersonal Interview

Sample Unit All existing and potentialcustomers

Sample Size 150 - 200

Abhijeet


14/15

P

resentation based on Research brief using MicrosoftP

ower P

ointP hysical presentation

45 days will be required to conduct such a survey.

T he budget for this project is Rs.1-2 LakhsAbhijeet


15/15

Market Research Brief of Indica V2

Documents