Market research analysis max jamison

Max Jamison

Food to the Max

3rd period

11-16-11

Mrs. Davis

MARKET RESEARCH ANALYSIS

TABLE OF CONTENTS• Title Page

• Table Contents

• Purpose

• Questions from Survey

• Graph 1

• Graph 2

• Graph 3

• Graph 4

• Graph 5

• Graph 6

• Graph 7

• Conclusion

• Customer Profile

PURPOSE

• The purpose of this analysis is to find the wants and needs of my customers, also to make sure that they are 110% satisfied with my business and what it stands for.

QUESTIONS FROM SURVEY • Would you rather get fast food than sit down in a restaurant.

• How far do you drive to your favorite restaurant.

• Do you like to be escorted to your table better than finding your own seat?

• How many people normally come with you when you come out to eat?

• How much do you usually pay when you go out to eat?

• What type of food do you like to order?

• How often do you eat out a week?

• Highest: No

• Lowest: Yes

• Advantage: More people would rather come to my business than go eat fast food.

• Disadvantage: None

• Benefit to business: Knowing this tells me more people will be at my business.

• Give back to Customers: I could make sure that my service isn’t slow. Restaurant

21%

79%

Would you rather get fast food than sit down at a restaurant?

yes no

GRAPH 1

• Highest:10-20

• Lowest:50-60

• Advantage: My business will be successful if it is placed near a populated area.

• Disadvantage: If I cant put my business close to a populated area not as many people will go to it and I will have to raise the prices of my product.

• Benefit to business: If my business is close people will go there.

• Give back to business: Make the business close to populated area so people would go to it and make sure it is easy to get to my restaurant.

47%

38%

6%

9%

How far do you drive to your favorite resturant?

10-20 30-40 50-60 more than 60

GRAPH 2

• Highest: Yes

• Lowest: No

• Advantage: Means people who come to my business may have more class than if they find their own seat.

• Disadvantage: This information means that I will have to pay a door greater and people to lead them to their tables.

• Benefit to business: Shows more class.

• Give back to business: Make sure I have friendly greeters to welcome customers in a friendly manner into my restaurant.

58%

42%

Do you llike being escorted to your table better than finding

your own seat?

Yes No

GRAPH 3

• Highest: 1 to 5

• Lowest: 0 and 10 to 15

• Advantage: Smaller parties means that the cooks wont get backed up and make business slow

• Disadvantage: Large groups bring more money.

• Benefit to business: wont slow up business.

• Give back to business: Small groups wont get extra large party tax. 68%

28%

4%

How many people normally come with you when you come

out to eat?0 1 to 5 5 to 10 10 to 15 15 ot more

GRAPH 4

• Highest: 50 to 70• Lowest: 100 or more• Advantage: If I keep my prices

reasonable people will tell others about my business and I will have more customers.

• Disadvantage: Means the prices on my meals can’t be too high.

• Benefit to business: Knowing how much people normally pay when go out to eat will tell me about how much I should charge for food.

• Give back to business: Make sure my prices stay low or give coupons.

23%

23%

32%

13%

9%

How much do you usually pay when you go out to eat?

10 to 30 30 to 50 50 to 7070 to 90 100 or more

GRAPH 5

• Highest: American

• Lowest: French and Vegetarian

• Advantage: Tells me what I should order most for my business.

• Disadvantage: N/A

• Benefit to business: Tells me what amounts of each type of food I should order for my business.

• Give back to business: Make sure my business has the foods people like.

43%

22%

14%

1%1%

17%

What type of food do you like to order

American Italian AsianVegitarian French other

GRAPH 6

• Highest: Two or three

• Lowest: Never

• Advantage: Means people might choose my business over others at least once a week

• Disadvantage: N/A

• Benefit to business: Tells me that people will come to my business if I offer quality food and service.

• Give back to business: Make sure my service and food is top notch so people will want to come back.

9%

13%

49%

26%

2%

How often do you eat out a week?

Everyday Everyotherday two or threeonce never

GRAPH 7

CONCLUSION

• My final conclusion of my market research is that the people want a business that is not a fast food restaurant, where you are escorted to your seat, which isn’t far to drive to, and provides good quality, but cheap, meals.

CUSTOMER PROFILE• The average age of my clients is 15-16

• Mainly the gender of my customers is female.

• Their average income is $0 per year.