Market research

Market Research

Kerrang

Kerrang is a weekly rock magazine.

It is priced at £2.20.

It is 63 pages long.

The target audience is generally between ages 15-24 and both genders.

Its regular articles include: news, posters, feedback, reviews, a gig guide and a quiz with an artist.

Its feature articles are mostly interviews and articles on bands, for example: We Are The In Crowd interview, an article on The Wonder Years, A day To Remember interview, an article on Green Day, an article on the ‘Ultimate Pop-Punk Mixtape’ and an article on Slayer.

Rock Sound

Rock Sound is a monthly rock magazine

It is priced at £3.99.

It is around 100 pages long.

It is aimed at both genders ages 15-24.

The regular articles include: album reviews, live reviews, a free CD and lots of features on different bands.

The feature articles are usually interviews or seasonal, for example the 2009 December issue had the top articles for 2009 and ones to watch for 2010, plus interviews with Paramore, Slayer, Converge and Lostprophets.

Metal Hammer is a monthly metal/rock magazine.

It has a price ranging between £3.25-£4.25.

Its issue size is about 115 pages.

The target audience is predominantly male, but for a wide age range as it features both old and new artists.

Regular articles are Access All Areas (interview), My Life Story, Spanish Inquisition (a particularly inquisitive interview), Story Behind the Album, Metal Detector (recommending metal bands) and Side Show (feature on an artist), plus reviews and how to subscribe to the magazine.

Feature articles are either interviews or previews of upcoming gigs, bands, albums etc.

Metal Hammer

Q

Q is a monthly music magazine.

It is priced at £3.99.

It is about 146 pages long.

The target audience is mostly males aged around 25.

The regular articles are Q50 (the month’s best songs), Access all Areas (an interview that covers lots of different areas), Soapbox, New to Q (Artists that haven’t been featured before), My Record Collection (an artist shares their collection), Cash For Questions (short interview), Subscribe, Month in Q (what has been happening elsewhere: online, radio, TV), Q Quiz and Last Requests (The last page article).

Feature articles are interviews with artists, and music guides, for example ’50 ultimate British songs’.

NME

NME is a weekly music magazine.

It is priced at £2.40.

It is about 66 pages.

The target audience is mostly male aged 16-34.

The regular articles are News, Radar (new bands), reviews, Live! (best gigs), plus letters and crosswords.

The feature articles are interviews with artists, for example Florence and the Machine, The Cure and Heartbreak, plus articles about artists, like Kurt Cobain.

Classic Rock

Classic Rock is a monthly classic rock magazine.

It is priced at around £4.50.

Its issue size is around 146 pages.

Its target audience is older people as it focuses on old bands.

Its regular articles are Communication Breakdown (fan mail and letters), The Dirt (latest news), The Stories behind the song, Access All Areas, Bad Wisdom (column), The Hard Stuff (reviews), Buyer’s Guide, Radar (guide to latest rock happenings) and The Final Countdown (final page- rock myths).

The feature articles are interviews, articles or behind the scenes with artists such as Motley Crue, Jeff Beck and Audioslave.