Market Research

Audience ResearchBy Amid Ojubanire

What is market research and

why is important? Market research is a process of gathering information from

target audiences. It is important as the data collected form

market research samples gives the companies and

institutions involved a feel of the audience as the research

can provide things such as opinions, age ranges, gender

sizes and other primary information. The information

gathered will help companies and institutions to gain insight

or support decision making of there products as from the

research gathered they can make there products more

applicable to the target audience.

My questions and

reasons + results

1. Are you male or female? Yes, it maybe a very basic question but it this question is

regarded as one of the most important questions in term of

audience focus as the data for this will determine in

demographic you have chosen which gender dominates and

from that you can determine what gender is more like to view

your content and that we chose this question.

What we take from this

survey is the that

gender majority was

male with an average

of 60%.so we can take

from this is that may

have to convey our

content to appal to a

more male audience.

2.How old are you?

Yes another basic question but like with the other a very

important questions. As the data we will receive for this

question will give us a image of our age demographic. Thus

given us a age group to aim for as well now know with one is

more applicable to us.

What I can take from this is that

the most common age group is

17 year olds as shown by there

44% majority. What we can take

from this is that we may have to

applicable to more young adult

audience as the majority is not

18 but 17.

3.What is your favourite genre

of music?

This is probably the most important question out the whole

questionnaire as the results will show us what the average

genre or sample listens to will also give us insight into

whatter our genre is popular with the sample in which

represent of the general age group we are aiming for.

What can take form this is that the most

common genre of music that our

sample favours is R’n’B with a 19%

majority. So although it is nit our groups

intended genre what can do consider

included element of R’n’B in our house

music video o make it more applicable

to our audience.

4. How often do you listen to

house/dance music?

This another important question as the result from this

question will tell us how often people listen to this genre and

from we can also know whether it is popular or not.

What we can take from this is

that the genre is self is not of

regular consumption to

sample so as most of them

ether listen to house/dance

music often or sometimes.so

we can do for this is put facts

in our video so that the video

is more applicable to them.

5.What platform(s) do you

usually watch house/dance

music videos on?

We choice to put question in our survey as the data from this

will give a average platform of where people consume house

music thus giving us a popular method for presenting our

music video.

In this result there is a very clear

platform in with our sample

consume house/dance music

videos which is YouTube with 70%

more then half of the sample.so

what we can take from this is that

our video has more change of

being consumed on a mass scale

if we post it on the YouTube

platform.

6.Are you more likely to buy or

download a song after watching

its music video?

We choice to put question in our survey as the data from this

would give us clarity in our aim to make a music video for the

song as it would on average tell whether the presences of

music video actually promotes the song.

What we can take from this data

result is that although the 53% voted

no ,near to half with 47% still voted

yes. So what can take from that the if

video is of higher standard it may tip

the scales into people being more

inclined to buy the song.

7. How do you hear about new

music videos? This is another important question as the data that we get

from tell us the most popular promotion of music video which

we could use to promote our music make us have better

chance of gaining more sales, views and feedback.

What I can get from this

that YouTube is the best

platform to promote our

music video. As 60% of

our sample hear about

music videos through this

platform.

8. Which of the following

elements would you expect to

see in a dance/house music

video?

This is another important question as the data from this will

give us a whole range of popular elements. Element which

we can use in our music video to gain more popularity as

they will be popular features.

What i can get from this data is the

element should seriously considered

using is the element of dance as 47%

of sample all agreed that it is the

element that they expect to is in

music videos.

9. What do you think of the

element of Paranoia in

house/dance music videos? This another important question as the data for the results

will help us determine whether or not that the elements that

we are group are aim to present are appropriate to

house/dance music video.

What I can get from this for data is that as

a majority of 39% our sample is on a

50/50 on whether the element of paranoia

will work in dance music video.

so what have consider from this whether

or not we going to drop the element or go

ahead and that the risk and go with it.

10. Are there any elements, techniques or styles that you would like to see in a

music video? If your idea(s) is/are really good, we may incorporate it into our music

video. Insert your name as well below, if you wish to be credited. This is not

obligatory, however, if you do wish to participate, you will be entered into a prize

draw, including: props signed by the band members, a chance to meet the band in

person, with some exclusive, limited edition goodies. Thank You.

This is another important question as the data from the

results will give us additional qualitative information to

include in our music video.

What we can get form this is qualitative

data which go source of primary

information as we can get a direct source

of idea to add in our music video from this.

For example a stated below ‘a story

through dance'. Which is something we

can defiantly implement.

Conclusion

So what we can conclude from all the

data collected from the survey is that

as whole we had 36 participants in

the sample which gave us get source

of primary information which defiantly

be of good use to our video.