Market Research

Global Gadgets ImportsMarket Research

Cynthia C. Cutright, Amber Davies, James A. FischerSharon Flowers, Charles FosterColorado Technical University

MKT630-0904B-01Professor Alan Fowler

December 7, 2009

Introduction

Housewares Competition

The GGI Difference

Market Segments

Utilizing Market Trends

Product Focus

Competitors by Distribution Channel

Mass Merchants & Clubs; 52%

Specialty Stores; 12%

Supermarkets / Drugstores; 8%

Home Improvement Centers; 8%

Department Stores; 6%

Catalogs; 1%

Other; 13%

Housewares Distribution Channels

The GGI Difference

• Demonstrate Leadership skills

• Effective Communication

• Price

• Quality

• Performance

• Durability

• Customer support

Market Segments

Market Segments (cont.)

Utilizing Market Trends

Utilizing Market Trends

64% of all Americans have faced levels of economic hardship and have had to

cut back on their buying patternsdue to the loss of a job or other changes in personal income (Morin & Taylor, 2009)

(Morin & Taylor, 2009).

Product Focus

Cookware

Types of Cookware

Relative Price by Cookware Brand

Product Focus (cont.)

Bakeware

Types of Bakeware

Relative Price by Cookware Brand

Product Focus (cont.)

Small Appliances

Large Appliances

Conclusion

Housewares Competition

The GGI Difference

Market Segments

Utilizing Market Trends

Product Focus

ReferencesBed Bath & Beyond, Inc. (BBBY) Profile. (2009).

Retrieved from http://finance.yahoo.com/q/pr?s=BBBY

Bureau, U. C. (2009). Table 3. Age of reference person: Average annual expenditures and characteristics, Consumer Expenditure Survey, 2008. Washington DC:

Bureau of Labor Statistics. Retrieved December 3, 2009, from http://www.bls.gov/cex/2008/Standard/age.pdf

References

Bowerman, B.L, O'Connell, R.T, Orris, J.B, & Murphree, E.S. (2008). Essentials of business statistics. New York, NY: McGraw- Hill.

Kotler, Philip, and Kevin Keller. Marketing Management. 13. New Jersey: Pearson Education Inc. , 2009. 662. Print.

Resources

Morin, R., & Taylor, P. (2009, April 23). Luxury or necessity the public make a u-turn. Retrieved December 4, 2009, from Pew Research Center.com: file:///C:/

Users/Chuck%20Foster/Desktop/luxury-necessity-recession-era-reevaluations.htm.

References

Pier 1 Imports, Inc. (PIR) Profile. (2009). Retrieved from http://finance.yahoo.com/q/pr?s=PIR

Reynolds, P., (2006). What's Cooking with house-wares (trends in the house-ware sector). Retrieved December 4, 2009 from http://www. goliath.ecnext.com/coms2/gi_0199-5400981/ What-s-cooking-with-house-wares.html.