MARKET REPORT MARKET REPORT MARKET REPORT MARKET REPORT

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MARKET REPORTMARKET REPORTMARKET REPORTMARKET REPORT

CHINESE EYEWEAR CHINESE EYEWEAR CHINESE EYEWEAR CHINESE EYEWEAR

February 2February 2February 2February 2012012012012


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CHINESE MARKET OF EYEWEAR INDUSTRYCHINESE MARKET OF EYEWEAR INDUSTRYCHINESE MARKET OF EYEWEAR INDUSTRYCHINESE MARKET OF EYEWEAR INDUSTRY

1.1.1.1. Description of eyewear industryDescription of eyewear industryDescription of eyewear industryDescription of eyewear industry

Eyewear industry in China has been fast developed in past decades. There

are over 6,000 large- and medium-sized eyewear manufacturers and over

30,000 optometrist and optician shops with large capacity. According to

the latest official statistics, China's level and volume of eyewear

consumption continue to grow rapidly.

It is estimated that more than 400 million populations need to wear

spectacles. The demand of spectacles exceeds 100 million of pieces per

year1 on average, which makes China the biggest glasses market in the

world and possesses huge market potential.

China is not only the largest potential eyewear market in the world but

also a leading eyewear producer. The total output value of China’s

spectacle industry reached USD30 billion in 2009, and USD34 billion in

2010. The output occupies 80% of the world total production in

middle-low eyewear market.

The rapid development of eyewear trade is a result of the outstanding

advantages of domestic market. In 2010, the retail sales reached RMB 40 billion.

1 China Optometric and Optical Association


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2. Production2. Production2. Production2. Production

China is one of most important eyewear produce base in the world. There are

more than 6,000 enterprises engaging in spectacle production, among which

about 20% enterprises fulfilled 100 million annual outputs.

Domestic spectacle manufacturers mainly spread over in Central-East China. At

present, main eyewear manufacture bases in China are located in Danyang

(Jiangsu Province), Wenzhou (Zhejiang Province), Xiamen (Fujian Province), and

Guangdong Province. In addition, many world-famous enterprises invest to

establish factories in Shanghai and Beijing areas.

Among these manufacture bases, Guangdong Province mainly produces high-end

spectacle frames as an OEM (Original Equipment Manufacture) manufacture base;

Xiamen mainly produces sunglasses; Wenzhou is specialized in producing middle

and low end spectacle frames; and Danyang is the biggest manufacture base of

optical lenses. With about 700 enterprises and 60 thousand employees, the

output of Danyang accounts for one-third of total China, and export value covers

60% of total.

As for the nature of business, foreign funded and overseas Chinese-funded

enterprises (from Hong Kong, Taiwan e Macao) account for the largest

proportion. Besides, there are more private small enterprises than large and

medium enterprises.

In currently product structure, the majority of manufacturers are engaged in the

production or trading of OEM (Original Equipment Manufacture) which is at the

downstream of industrial chain. Although some of makers have their own

medium-high brands targeting, the market is lack of high -end designs with high

technology and quality. Few domestic manufacturers possess their own Research

and Development Centers and most of them get technology transfer from

foreign partners by purchasing related equipment.

Current product structure can not satisfied consumer demands of different level

and obviously provide a good market opportunity for high-end eyewear products

from foreign country.


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3. Consumption 3. Consumption 3. Consumption 3. Consumption

China is the biggest eyewear consumer market, with more than 300 million

people wearing eyewear products. As the renewal period is calculated by 3 years,

the annual demand for spectacle will reach 100 million pairs, with 10% increase

rate of annual sales year by year2.

It is calculated that 90% of middle aged and elderly Chinese get spectacles fitted.

80% college students need spectacles. The potential demands for both optical

glasses and reading glasses are keeping increase. This high renewal rate of

spectacles and rising fashion trend for sunglasses make individual consumers

possess more and more eyewear products.

Also the market for children is another interesting area. For example, since

Chinese parents are willing to spend on spectacle products with high quality, kid

consumer group is one sector that gets more and more concern. The market

research shows that enhancing optometry accuracy and improving product

quality are two key points for kid consumer group.

In recent years, the consumption for contact lenses is rapidly growth owing to

the more important role of lenses in fashion. The age group of consumers who

wear contact lenses is continually enlarged, from the original 18 to 35 year-old

group expands into 15 to 49 year-old now. With the publishing of correction

contact lenses and bifocal contact lenses, this age group will expand into 12 to 65

year-old group.

4.4.4.4. Market trendsMarket trendsMarket trendsMarket trends

Nowadays consumers give more attention to health and well being, caring a lot

about aesthetics of eyewear design and diversification. This causes spectacles

have evolved from functional items into fashion accessories. On the basis of

emphasizes on the quality, consumers get more attention to decorate function

and technical content. The market trend is towards individuation, with the brand

and high-end products.

The product trend is towards more diversification in eyewear design. This

2 China Optometric and Optical Association


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diversity finds expression in the variety of products and the design of frames and

legs. Different types of materials are used, with attention to the functionality,

complementarily and environmental friendliness of the materials. Combined

plastic and metal frames, nature-inspired patterns and frame adornments are the

top trends. Fashionable frames, sunglasses and color contact lenses are also

trends in recent years.

Italian, French and Japanese brands still lead international high-end markets.

Luxury brands are producing diamond-studded and carat gold frames and frames

with openwork designs for the fashion-conscious. Take the example of sunglass

market, a research by Chinese eyewear industry website3 showed that the top

five leading brands in sales and market share are as following: PROSON, PORTS,

PORPOISE (Local), and Gucci. We can say that the high-end market is mainly

occupied by foreign brands. In another word, global eyewear brands are more

attractive to Chinese consumers.

5.5.5.5. Market opportunities for Italian eyewear Market opportunities for Italian eyewear Market opportunities for Italian eyewear Market opportunities for Italian eyewear

More and more foreign companies intent to enter Chinese market. Some foreign

companies seek for partnership opportunities with Chinese chain stores

notwithstanding that the existing ones are confined to the big cities and are

much smaller in scale, comparing with their foreign counterparts, while some

leading manufacturers, such as the Luxottica Group and HAL Investments (Asia)

BV, have entered the Chinese market through acquisition.

As one of best example of “Made in Italy”, Italian eyewear products always show

their high quality and innovative design in the world, and therefore have long

established its stand in the high-end market in China.

Italian eyewear companies have been developed in Chinese market since several

years ago. Just to give an example, Safilo is one of the earliest one who come

into the Asia market. Since 2003, it established their own company in Shenzhen

to distribute their brands in China and has already opened their manufacture

base in Suzhou in 2009. In addition, it also established a trading company in

Shenzhen in charge of retail business over the country.

3 http://www.chinaglassesonline.com


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Luxottica, the world’s biggest eyewear manufacture, came to China through the

acquisition of Ming Liang (Beijing) since 2005, and then purchased Ming Lang

(Guangdong) and Modern Optical (Shanghai). In past years, it established a new

retailer brand-LensCrafters-as high-end brand in most affluent cities, including.

Till 2011, LensCrafters has built a net work of 300 shops on the mainland.

As for the Italian companies entering the Chinese market, main competition

comes from Italian companies themselves and eyewear companies from other

countries, like German, France, Japan and USA.

6.6.6.6. Chinese ImportChinese ImportChinese ImportChinese Import

From 2009 to 2011, China’s optical import has been continuously growing. The

total value of import was USD 244.76 million in 2009, USD 389.35 million in 2010

and USD 501.15 million in 2011, with increase of 28.7% on the last year. Lenses

and sunglass are two main imported eyewear products.

Chart 1: Chart 1: Chart 1: Chart 1: Value of Chinese Spectacle Import from world 200Value of Chinese Spectacle Import from world 200Value of Chinese Spectacle Import from world 200Value of Chinese Spectacle Import from world 2009999----2020202011111111

0.00

100.00

200.00

300.00

400.00

500.00

600.00

2009 2010 2011

Mil

lio

ns

in U

S$

World

Spectacle Lenses OfMaterials Other ThanGlass

Sunglasses

Contact Lenses

Sourcing from: World Trade Atlas

In recently 3 years from 2009 to 2011, Italy, Japan and South Korea were always

the top three countries by import value. In 2011, the total import value from

the mentioned three countries accounted by 38.6% of total value of the country,

in which 23.3% of Italy with an amount of USD 116.52 million, 10.0% of Japan

with an amount of USD 49.98 million and 5.3% of South Korea with an amount

of USD 26.57 million. Comparing with 2010, the import value from Italy was


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increased 49.3% in 2011.

Chart 2: Value of Chinese Spectacle Import from main five Countries 200Chart 2: Value of Chinese Spectacle Import from main five Countries 200Chart 2: Value of Chinese Spectacle Import from main five Countries 200Chart 2: Value of Chinese Spectacle Import from main five Countries 2009999----2020202011111111

0.00

20.00

40.00

60.00

80.00

100.00

120.00

140.00

2009 2010 2011

Mil

lio

ns

in U

S$ Italy

Japan

Korea, South

United States

Ireland


6.1 Chinese Import from Italy6.1 Chinese Import from Italy6.1 Chinese Import from Italy6.1 Chinese Import from Italy

Italy is always the largest supplier of Chinese market, with significant increase

year by year. From 2009 to 2011, Italy exported to China USD 49.52 million, 78.03

million and 116.52 million respectively. In 2011, the annual growth was of 49.3%,

reflected a positive performance in 2010.

Concerning the products imported from Italy, in the recent three years,

sunglasses (HS 900410) was always the top one category by importation value,

followed by parts for frames (HS900390) and spectacle lenses (HS900150). In 2011,

the import value of the mentioned 3 categories covered 79.3% of total import

value from Italy, of which 57.7% is represented by the first category with an

amount of USD 67.21 million, 12.1% from the second category with and amount

of USD 14.07 million and 9.5 % from the third category with USD 11.12 million.


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Chart 3: Main Category of Chart 3: Main Category of Chart 3: Main Category of Chart 3: Main Category of ChinChinChinChinese Spectacle Import from Italy 200ese Spectacle Import from Italy 200ese Spectacle Import from Italy 200ese Spectacle Import from Italy 2009999----2020202011111111

0.00

10.00

20.00

30.00

40.00

50.00

60.00

70.00

80.00

2009 2010 2011

Mil

lio

ns

in U

S$

Sunglasses

Parts Of Frames AndMountings ForSpectacles, Gogg

Spectacle Lenses OfMaterials OtherThan Glass

Frames AndMountings ForSpectacles, Goggles


Sunglasses and parts of frames are two main products that always represent most

fashion trend as good example of “Made in Italy”. The demand is therefore

continually increased in Chinese market.

Sunglasses (HS900410) were the major import product among other optical

products. In 2011, the total import value of sunglasses from the world was USD

95.28 million, with an increase of 68.5% on the last year, of which 57.7% was

imported from Italy, with an amount of USD 67.21 million and an increase of

28.92% in 2011. Italy was ranked in the first place.

Parts of frames also kept a significant growth in 2011. The total import value of

parts of frames (HS900390) from Italy was USD 14.07 million, represented a

26.1% increase over 2010.

For figures, please read APPENDIX 1

7.7.7.7. Chinese ExportChinese ExportChinese ExportChinese Export

In recent years, the total export value of Chinese spectacle products is continually

growing, from USD 2221.20 million in 2009, USD 3030.97 million in 2010 and USD


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3348.04 million in 2011. The total export value was increased 10.5% on the last

year.

Chart 4 Value of Chinese Spectacle Export to World 2009-2011

0.00

500.00

1000.00

1500.00

2000.00

2500.00

3000.00

3500.00

4000.00

2009 2010 2011

Mil

lio

ns

in U

S$

World

Sunglasses

Spectacles, GogglesAnd The Like,Corrective, Prot

Frames And MountingsFor Spectacles, GogglesOr Th


In 2011, the main five countries that China export spectacles are United States,

Hong Kong, Italy, Japan and Germany.

Chart 5 ValueChart 5 ValueChart 5 ValueChart 5 Value of Chinese Spectacle of Chinese Spectacle of Chinese Spectacle of Chinese Spectacle Export Export Export Export from Main 5 Countries 200from Main 5 Countries 200from Main 5 Countries 200from Main 5 Countries 2009999----2020202011111111

0.00

100.00

200.00

300.00

400.00

500.00

600.00

700.00

800.00

2009 2010 2011

Mil

lio

ns

in U

S$ United States

Hong Kong

Italy

Japan

Germany



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Regarding exportation share by value of different categories, in 2011, sunglasses

(HS900410) was the first with total amount of USD 1003.45 million, accounting

for 30.0% of total exportation value, followed by spectacles, goggles (HS 900490)

and frames & mountings for spectacles, goggles (HS900319), covering

respectively 25.0% and 18.2% with amount USD 837.82 million and USD 609.23

million. In recent three years, the export value of these three categories is

continually increased and still keeping on the top three positions.

7.1 Chinese export to Italy7.1 Chinese export to Italy7.1 Chinese export to Italy7.1 Chinese export to Italy

With the development of Chinese eyewear industry, China increased sharply its

export to Italy in the last years. From 2009 to 2011 the sales have reached

respectively USD 152.01 million, 266.52 million and 309.01 million. The total

export value to Italy was increased 15.9% on the last year, ranking in 3rd place as

client of China.

Concerning the products exported to Italy, in 2008 the top three categories were

frames and mountings for spectacles of plastics (HS900319), frames and

mountings for spectacles of other materials (HS900311), sunglasses (HS900410).

Chart 6 Main Category of Chinese Spectacle Export to Italy 200Chart 6 Main Category of Chinese Spectacle Export to Italy 200Chart 6 Main Category of Chinese Spectacle Export to Italy 200Chart 6 Main Category of Chinese Spectacle Export to Italy 2009999----2020202011111111

0.00

20.00

40.00

60.00

80.00

100.00

120.00

2009 2010 2011

Millio

ns

in U

S$

Frames And Mountings ForSpectacles, Goggles Or Th

Frames And Mountings ForSpectacles, Goggles Or Th

Sunglasses

Parts Of Frames And MountingsFor Spectacles, Gogg

Spectacles, Goggles And TheLike, Corrective, Prot



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In 2011, the total export value of frames and mountings for spectacles of plastics

(HS900319) was USD 96.45 million, with a decrease of 4.7% on the last year,

which covered 31.2% of total exported eyewear products to Italy.

The total export value of frames and mountings for spectacles of other materials

(HS900311) was USD 78.66 million, with an increase of 48.8% on the last year,

which covered 25.5% of total.

The export value of sunglasses (HS900410) was USD 66.99 million, with an

increase of 28.3% on the last year, which covered 21.7% of total.

For figures, please read APPENDIX 2


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8. Distribution System8. Distribution System8. Distribution System8. Distribution System

In order to penetrate into the market, Eyewear companies normally engage in

chain-store management pattern, which can be classified into 3 categories:

• InInInIn----house retail chainhouse retail chainhouse retail chainhouse retail chain: the manufacturer sells though its own retail chain;

• Franchising chainFranchising chainFranchising chainFranchising chain: a franchising chain gathers retailers linked to suppliers

(producers or wholesalers) by a contract providing that in return of a

financial contribution, the retailer benefits from technical aid and from

the supply of goods, The franchisee cannot take part in the strategic

decisions of the franchiser;

• Voluntary chainVoluntary chainVoluntary chainVoluntary chain: organization normally made up of a leading company

and some small and medium retailers that benefit from their cooperation

on procurement, distribution and operation and get advantages on

purchasing, information sharing and brand building.

Currently, more than 20,000 optometry and spectacles stores are conducted on a

large scale. If the branches are included, the total number is around 31,000.

Huge domestic market demand makes annual wholesale value reaching more

than 10 billion RMB. Some areas like Danyang, Wenzhou, are production bases as

well as the trading centers of eyewear products.

There are more than 30 extensive eyewear wholesale markets in China, among

which Guangzhou, Beijing, Danyang eyeglasses malls become 3 top priority

centers for distribution in China. With more than 500 spectacle agents/dealers at

home and abroad, Beijing eyeglasses center is regarded as the largest of eyewear

trading, 30% of various spectacles are exported.

Concerning more and fiercer market competition, the domestic eyewear market

will move along the following trends:

� large-scale chain store pattern;

� assets reorganization of retail enterprises and manufactures, linking

production directly with marketing to form an integrated supply chain;


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� professional business management, for example more optometry and

spectacles stores will be opened in hospital and supported by

ophthalmology departments;

� due to the lack of R&D capability and technology, currently the profits of

domestic enterprises mainly come from processing trade.

9. Government policies and regulatory environment9. Government policies and regulatory environment9. Government policies and regulatory environment9. Government policies and regulatory environment

General Administration of Quality Supervision, Inspection and Quarantine of

P.R.C. have carried out the work of inspecting eyewear manufacturing and fitting.

Since April 2004, manufacture license for eyewear products and qualification

certificate for optometrist are indispensable.

When entering eyewear industry, foreign merchant must pay attention to the

Chinese eyewear industry standards. Imported spectacle products are required to

comply with certain safety and quality requirements. Compulsory standards by

national begin with GB and Compulsory standards by China Light industrial

Products and Art-Crafts Enterprises begin with QB. In addition, government also

encourage to adopt recommendatory standards which start with “/T”.

These stands specify the product classification, technical requirement, test

methods, inspection rules, marking issues and so on. The index of related

standards is as following:

TTTThe Number of Standardhe Number of Standardhe Number of Standardhe Number of Standard Name of StandardName of StandardName of StandardName of Standard

GB/T14214-2003 Spectacle frames-General requirements

and test methods

GB/T14148-1993 Glass blank of ophthalmic lenses

GB/T9105-1988 Glass blank of photochromic spectacles

GB13511-1999 Assembled spectacles

GB10810-2005 Spectacle lenses

GB11417.1-1989 Hard corneal contact lens

GB11417.2-1989 Soft corneal contact lens

QB2457-1999 Sun glass

QB2506-2001 Optical resin lens

GB19192-2003 Hygienic standard for contact lens care solution


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Since 2006, the government states that enterprise who distributes contact lens

must have the “Production Enterpriser License of Medical Instrument” and

contact lens products including contact lens nursing liquid must have

“Registration Certificate for Medical Device”.

February 9, 2009, the Standardization Administration of The People’s Republic of

China (SAC) has launched a national standard, “Ophthalmic Optics, instruments

and visual aids”. The standard specifies the optical, mechanical requirements and

test methods of optical visual aids, including optical devices with electrical

components (e.g. lighting). The standard applies to the manufactures which

provide low vision visual aids for these visually impaired, but not to the electrical

low vision visual aids.

Moreover, due to the big drop of duty rates on raw materials, cancellation of

non-tax protection, environment protection standards put forwarded by WTO,

Chinese eyewear products will become less competitive in terms of price, and all

these will lay negative impact on Chinese eyewear industry.

10. Conclusions10. Conclusions10. Conclusions10. Conclusions

China’s level and volume of eyewear consumption continue to grow rapidly; both

supply market and demand market are increasing.

The market is already saturated with low-end designs, making it difficult for

many suppliers to compete. The competition is therefore concentrate on

high-end designs. Some famous brands as Jiangsu Wanxin and Zhejiang Haitun

are popular in domestic market, but in Chinese market it still lacks name brands

and high-end eyewear products.

Although domestic eyewear industry is developing rapidly in recent years, it’s still

lagging behind that of western countries in terms of R&D capability and

technology innovation. In another side, many local producers have enhanced

brand awareness and making efforts to improve their design and management

capability.

The Italian companies wishing to penetrate into Chinese market have several

options available: establishing partnership with local enterprises for production,


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find suitable partner for distribution or setting-up their own factories and sales

network. As for market strategies, trying to change consumer habits will be an

effective way to consider, but expensive and time-consuming. Furthermore,

building brand image and help consumers to reinforce fashion concept on

eyewear are also very important. The emphasis is on how to attract customers by

providing good service and building customer loyalty.

In order to build brand recognition as well as expand the market share in China,

it is needed in any case, a very strong effort with a long-tem approach in terms of

investment, marketing strategy and communication activities.


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STATISTICSSTATISTICSSTATISTICSSTATISTICS


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Appendix 1: China ImportAppendix 1: China ImportAppendix 1: China ImportAppendix 1: China Import

China China China China Total Import Total Import Total Import Total Import by by by by country 2009country 2009country 2009country 2009 –––– 20 20 20 2011111111

Millions of US DollarsMillions of US DollarsMillions of US DollarsMillions of US Dollars

ValueValueValueValue % Share% Share% Share% Share

% % % %

ChangeChangeChangeChange

RankRankRankRank

CountryCountryCountryCountry

/Region/Region/Region/Region 2009200920092009 2010201020102010 2011201120112011 2009200920092009 2010201020102010 2011201120112011 11/1011/1011/1011/10

World World World World 244.76 389.35 501.15 100.0 100.0 100.0 28.7

1 Italy 49.52 78.03 116.52 20.2 20.0 23.3 49.3

2 Japan 22.44 32.30 49.98 9.2 8.3 10.0 54.7

3

Korea,

South 11.84 16.88 26.57 4.8 4.3 5.3 57.4

4

United

States 8.01 12.45 22.19 3.3 3.2 4.4 78.3

5 Ireland 14.30 18.79 22.18 5.8 4.8 4.4 18.1

6 Thailand 11.24 12.73 21.69 4.6 3.3 4.3 70.4

7 Germany 8.76 15.05 21.40 3.6 3.9 4.3 42.1

8 Taiwan 9.86 16.36 20.22 4.0 4.2 4.0 23.6

9 France 13.65 19.38 18.90 5.6 5.0 3.8 -2.5

10 Hong Kong 25.54 18.94 13.73 10.4 4.9 2.7 -27.5



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China China China China Total Import Total Import Total Import Total Import by proby proby proby productductductduct 2009 2009 2009 2009 –––– 2011 2011 2011 2011



% % % %

ChangeChangeChangeChange HS HS HS HS

CodeCodeCodeCode DescriptionDescriptionDescriptionDescription 2009200920092009 2010201020102010 2011201120112011 2009200920092009 2010201020102010 2011201120112011 11/1011/1011/1011/10


900150

Spectacle Lenses Of

Materials Other

Than Glass 71.39 90.07 124.34 29.2 23.1 24.8 38.1

900410 Sunglasses 34.76 56.54 95.28 14.2 14.5 19.0 68.5

900130 Contact Lenses 37.26 43.02 65.75 15.2 11.1 13.1 52.8

900490

Spectacles, Goggles

And The Like,

Corrective, Prot 11.87 72.15 59.70 4.9 18.5 11.9 -17.3

900319

Frames And

Mountings For

Spectacles, Goggles

Or Th 41.66 47.54 59.58 17.0 12.2 11.9 25.3

900390

Parts Of Frames

And Mountings For

Spectacles, Gogg 37.23 53.69 53.56 15.2 13.8 10.7 -0.2

900311

Frames And

Mountings For

Spectacles, Goggles

Or Th 8.34 17.99 30.71 3.4 4.6 6.1 70.7

900140

Spectacle Lenses Of

Glass 2.25 8.35 12.22 0.9 2.2 2.4 46.3



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China China China China Import Import Import Import from Italyfrom Italyfrom Italyfrom Italy by Product by Product by Product by Product 200 200 200 2009999 –––– 20 20 20 2011111111



% % % %



Italy Italy Italy Italy 49.52 78.03 116.52 20.2 20.0 23.3 49.3

900410 Sunglasses 22.81 43.11 67.21 46.1 55.3 57.7 55.9

900390

Parts Of Frames

And Mountings For

Spectacles, Gogg 12.57 11.16 14.07 25.4 14.3 12.1 26.1

900150

Spectacle Lenses Of

Materials Other

Than Glass 9.28 11.56 11.12 18.8 14.8 9.5 -3.8

900311

Frames And

Mountings For

Spectacles, Goggles

Or Th 2.17 4.28 9.42 4.4 5.5 8.1 120.1

900140

Spectacle Lenses Of

Glass 0.02 3.81 7.46 0.0 4.9 6.4 95.5

900319

Frames And

Mountings For

Spectacles, Goggles

Or Th 2.60 3.97 7.08 5.3 5.1 6.1 78.1

900490

Spectacles, Goggles

And The Like,

Corrective, Prot 0.07 0.12 0.16 0.1 0.2 0.1 30.5

900130 Contact Lenses 0.00 0.00 0.00 0.0 0.0 0.0 0.0



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Appendix 2: China ExportAppendix 2: China ExportAppendix 2: China ExportAppendix 2: China Export

ChiChiChiChina na na na Total Export Total Export Total Export Total Export by country 200by country 200by country 200by country 2009999 –––– 20 20 20 2011111111



% % % %

ChangeChangeChangeChange

RankRankRankRank

CountryCountryCountryCountry

/Region/Region/Region/Region 2009200920092009 2010201020102010 2011201120112011 2009200920092009 2010201020102010 2011201120112011 11/1011/1011/1011/10


1

United

States 465.52 679.65 748.07 21.0 22.4 22.3 10.1

2 Hong Kong 412.05 423.41 494.51 18.6 14.0 14.8 16.8

3 Italy 152.01 266.52 309.01 6.8 8.8 9.2 15.9

4 Japan 95.17 159.55 168.36 4.3 5.3 5.0 5.5

5 Germany 92.06 117.56 134.36 4.2 3.9 4.0 14.3

6

United

Kingdom 100.91 147.51 124.26 4.5 4.9 3.7 -15.8

7 Russia 75.82 122.19 120.18 3.4 4.0 3.6 -1.6

8 India 58.73 77.29 99.73 2.6 2.6 3.0 29.0

9 France 65.45 80.60 98.21 3.0 2.7 2.9 21.9

10

Korea,

South 52.49 106.89 95.49 2.4 3.5 2.9 -10.7



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ChinaChinaChinaChina Total Total Total Total Export Export Export Export by product in 200by product in 200by product in 200by product in 2009999 –––– 20 20 20 2011111111


ValueValueValueValue % S% S% S% Sharehareharehare

% % % %




900410 Sunglasses 714.59 897.98 1003.45 32.2 29.6 30.0 11.7

900490

Spectacles, Goggles

And The Like,

Corrective, Prot 564.61 895.76 837.82 25.4 29.6 25.0 -6.5

900319

Frames And

Mountings For

Spectacles, Goggles

Or Th 421.47 547.78 609.23 19.0 18.1 18.2 11.2

900150

Spectacle Lenses Of

Materials Other

Than Glass 332.20 391.20 504.72 15.0 12.9 15.1 29.0

900311

Frames And

Mountings For

Spectacles, Goggles

Or Th 95.57 166.97 251.50 4.3 5.5 7.5 50.6

900390

Parts Of Frames

And Mountings For

Spectacles, Gogg 56.11 90.51 94.35 2.5 3.0 2.8 4.2

900140

Spectacle Lenses Of

Glass 32.57 34.77 40.31 1.5 1.2 1.2 15.9

900130 Contact Lenses 4.08 5.99 6.66 0.2 0.2 0.2 11.3



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China China China China Export Export Export Export to Italyto Italyto Italyto Italy by Product by Product by Product by Product 200 200 200 2009999 –––– 20 20 20 2011111111



% % % %



Italy Italy Italy Italy 152.01 266.52 309.01 6.8 8.8 9.2 15.9

900319

Frames And

Mountings For

Spectacles, Goggles

Or Th 45.31 101.25 96.45 29.8 38.0 31.2 -4.7

900311

Frames And

Mountings For

Spectacles, Goggles

Or Th 21.93 52.85 78.66 14.4 19.8 25.5 48.8

900410 Sunglasses 36.71 52.21 66.99 24.2 19.6 21.7 28.3

900390

Parts Of Frames

And Mountings For

Spectacles, Gogg 16.39 28.25 29.74 10.8 10.6 9.6 5.3

900490

Spectacles, Goggles

And The Like,

Corrective, Prot 20.67 18.11 21.44 13.6 6.8 6.9 18.4

900150

Spectacle Lenses Of

Materials Other

Than Glass 9.17 11.84 10.87 6.0 4.4 3.5 -8.2

900140

Spectacle Lenses Of

Glass 1.38 1.72 4.35 0.9 0.7 1.4 153.3

900130 Contact Lenses 0.45 0.29 0.50 0.3 0.1 0.2 75.6



23

Appendix 3: Appendix 3: Appendix 3: Appendix 3: EyewearEyewearEyewearEyewear Custom Duties Custom Duties Custom Duties Custom Duties

Code Code Code Code DescriptionDescriptionDescriptionDescription MFNMFNMFNMFN

%%%%

ED%ED%ED%ED% VAT%VAT%VAT%VAT%

90013000 Contact lenses 10 15 17

90014010 Spectacle lenses of glass, Photochromic 20 15 17

90014091 Sunglasses lenses of glass, not

photochromic 20 15 17

90014099 Spectacle lenses of glass ,nes, not


90015010 Spectable lenses of other materials,


90015091 Sunglasses lenses of other materials, not


90015099 Spectacle lenses of other materials, nes,

not photochromic 20 15 17

90031100

Frames and Mountings for spectacles,

goggles

or the like, of plastic

18 15 17

90031900 Frames and Mountings for spectacles,

goggles or like, of other materials 10 0 17

90039000 Parts for frames and mountings for

spectacles, goggles or the like 10 15 17

90041000 Sunglasses 20 15 17

90049010 Photochromic spectacles 16 15 17

90049090 Spectacles, goggles and the like, nes 20 15 17

Sourcing from: China Customs 2011

Remark:Remark:Remark:Remark:

� MFN: Most-favored-Nation treatment

� VAT: Value Added Tax

� ED: Export Rebates

MARKET REPORT MARKET REPORT MARKET REPORT MARKET REPORT

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