MAL\LONDON market report barcelona mobile world congress 08 special nokia shares prototype recycled phone nokia understands mobiles negative environmental impact it wants to take the lead in innovating green phones UK carriers to develop common ad system UK's top five carriers have developing a common system for mobile advertising they are defining a common mobile advertising audience measurement system this is a "defensive strategy" by the telecoms sector to try to head off google it has been well welcomed by advertisers and agencies rim may offer touch screen blackberry ceo said they may bring out touchscreen device if consumers want it rim say they don not want to be ‘religious’ about sticking just to its physical keypad blackberry paying close attention to popularity of touchscreens adopting an wait and see policy, for now nokia unveils n96 'multimedia computer' nokia unveiled their new n96, "truly optimised for video and TV" phone it has a 2.8” screen, 16gb memory and a tv tuner for live tv broadcasting mobile tv seems to have become a major strategic concern for the whole industry carriers are currently buying tv spectrums in the US and FR first phone running google's android unveiled ARM (british chipmaker) demonstrated a prototype of an android-running phone it has fully embedded google mail and maps apps the android project is still at a relatively early stage analysts expect android to be installed on 2% of smartphones by december nokia launches mobile gps for pedestrians nokia's maps 2.0 gives real- time walking directions, on top of the driving ones nokia calls it 'the world's first pedestrian navigation on a mobile phone' iphone's maps give driving, not walking directions this is also about putting maps on everybody's phone (it works on entry-level series) lg unveils ‘user-friendly’ touchscreen phones lg announced a series of touchscreen handsets with 'user-friendly' interfaces the kf700 features a shortcut scroll wheel, a 3" touch- screen and a full keyboard microsoft to go after the consumer market microsoft announced they were going to make lifestyle focused mobile software the new sony ericsson xperia x1 runs on windows, while including typical sony apps windows mobile currently targets business users only apple has already beaten microsoft on the US smartphone os market nokia has unveiled a protype green phone branded ‘remade’ the casing is made from recycled cans; but this prototype is not due for sale lg is the first to offer a wide variety of touchscreen phones one of the few manu- facturers to communicate mainly on their interfaces