@TechJane [email protected] www.MarketMyBizOnline.com The Power of the Google Map & Local SEO Search Engine Marketing Part #2
May 11, 2015
@TechJane [email protected] www.MarketMyBizOnline.com
The Power of the Google Map &
Local SEO Search Engine
Marketing Part #2
@TechJane [email protected] www.MarketMyBizOnline.com
Working with Market My Biz Online
We would love to work with you!• Speaking & Training
– For groups of 20 or more!• Online Marketing Consulting for Local Business
– Search Engine Optimization (SEO)– Search Engine Marketing (SEM)– Conversion (turning clicks into clients)
Email: [email protected]: @TechJanePhone: 512-382-7104Website: www.MarketMyBizOnline.com
@TechJane [email protected] www.MarketMyBizOnline.com
The Fundamentals of Marketing Online
1) Get Traffic (the right traffic!)• Traffic Sources
– Search Engines, Directories, Facebook, Twitter, YouTube, Email, Referrals, Reviews, Articles, Affiliates
2) Convert Traffic (get them to act!)• Conversion
– The act of getting the visitor to do something you want them to do.
• Fill a form, Sign-up for a newsletter, purchase a product, read a classified ad, view a video, comment on an article, etc…
@TechJane [email protected] www.MarketMyBizOnline.com
The Fundamentals of Online Marketing
AffiliateMarketing
Quick VideoAds
Offline Ads
Social Networking
PressReleases
BlogMarketing
ArticleMarketing
BannerAds
Pay PerClick
(PPC)
SearchEngine
Opt.(SEO)
EmailMarketing
Lead Gen &Traffic
Website
@TechJane [email protected] www.MarketMyBizOnline.com
The Fundamentals of Marketing Online
Traffic + Conversion
= Cash & Clients
@TechJane [email protected] www.MarketMyBizOnline.com
Google Map Poll – Where are we?
• Company Types– Business to Business– Business to Consumer– Non-Profit
• Company Industry– Retail– Restaurant– Service (to home)– Service/ Consultant (no physical location)
@TechJane [email protected] www.MarketMyBizOnline.com
Search Engine Rankings
63%
18%
12%
4%
3%
Google Sites: 10 Billion
Yahoo Sites: 2.8 Billion
Microsoft Sites: 1.8 Billion
Ask Network: 574 Million
AOL : 371 Million
comScore April 2010 U.S. Search Engine Rankings Report
Americans conducted 15.5 billion searches in April 2010
Microsoft
Ask Network
AOL
Yahoo
@TechJane [email protected] www.MarketMyBizOnline.com
The Little Search Engine that Could
@TechJane [email protected] www.MarketMyBizOnline.com
Where Customers Go To Get Local Business Information
@TechJane [email protected] www.MarketMyBizOnline.com
Search Engine Marketing 101
• Pay Per Click: – PPC– Google AdWords
• Local SEO/ Google Places/ Google Map– The Map – Ditto for Yahoo, Bing
• Organic/ Natural Search Engine Optimization– SEO– The free stuff
@TechJane [email protected] www.MarketMyBizOnline.com
Anatomy of a Search Results Page
Paid SearchPPC/ Adwords
Paid SearchPPC/ Adwords
Organic Search
Google Places 7 Pack
@TechJane [email protected] www.MarketMyBizOnline.com
What is Local Search?
• Where search engines (Google, Yahoo & Bing) and other search engines help users find things nearby.
@TechJane [email protected] www.MarketMyBizOnline.com
What is Local SEO
• Local SEO is the application of SEO principals to local search. The purpose is to improve your position in searches with local intent.
@TechJane [email protected] www.MarketMyBizOnline.com
Why is Local SEO Important?
@TechJane [email protected] www.MarketMyBizOnline.com
Google Map – Google 7 Pack
• To Create an account = http://google.com/places
• validate via mail or phone
@TechJane [email protected] www.MarketMyBizOnline.com
Google Favorite Places
• Awarded to the most popular local businesses based on clicks, driving directions, and other actions
• Additional traffic from google, encourage review
• Austin is one of the test markets
• To apply: http://www.google.com/help/maps/favoriteplaces/business/index.html
@TechJane [email protected] www.MarketMyBizOnline.com
Google Tags
• A new way to pay Google ($25/mo.)• Helps some on local search, at least with
reviving merged listings• Highlight directions, your coupon, photos,
videos, or your website• Website link: followed but redirected
@TechJane [email protected] www.MarketMyBizOnline.com
Yahoo Map• Custom fields for brand names carried,
products/services offered, professional associations, specials
• Upgrade to enhanced: tagline, photos, business description. ($9.95/mo.)
• To Create account http://listings.local.yahoo.com
@TechJane [email protected] www.MarketMyBizOnline.com
Bing Listing
• fields for tagline, business description, brands carried, specialties, and affiliations
• six pre-determined categories (prioritized list)• To create account
http://ssl.bing.com/listings/ListingCenter.aspx(need Windows Live ID)
@TechJane [email protected] www.MarketMyBizOnline.com
Things to do on the Web
• Citations (non-link references)• Get Local links• Get on Local authority sites• Off-listing reviews• Sign up everywhere• Find citations from the winners
– Citysearch.com– Superpages.com– Insiderpages.com– Merchantcircle.com– Yelp.com– Yellowpages.com– Brownbook.com– Local.botw.org
@TechJane [email protected] www.MarketMyBizOnline.com
Who To Choose?
@TechJane [email protected] www.MarketMyBizOnline.com
The Real Reviews
@TechJane [email protected] www.MarketMyBizOnline.com
Customer Reviews
• Ask for them• Goal is 3-7 per site
– Google– Yahoo– Bing– Superpages– Yelp
• Don’t worry about what they say as much as just get them.
• You can add them (but be careful)
@TechJane [email protected] www.MarketMyBizOnline.com
Things to do to your Website
• Make sure full address(es) and maps on site• Create a unique page for each location• Use local area code• Use Geo Locators in title tag• Use Geo Locators and/or keyword in url
@TechJane [email protected] www.MarketMyBizOnline.com
Create a Geo Site Map
• Go to: geositemapgenerator.com
• Fill in location and site details
• Download .kml and .xml files to post to web server
• Submit geo sitemap to google webmaster tools
@TechJane [email protected] www.MarketMyBizOnline.com
Ways to Get Started
Common Mistake: It’s soooo easy!
• Do it yourself– Create 10 listings
• Yahoo, Google, Bing, Yelp, Superpages, etc..• Add the information to your website• Get Reveiws.
• Work with a company– Market My Biz Online– Ionas Local
@TechJane [email protected] www.MarketMyBizOnline.com
Working with Market My Biz Online
We would love to work with you!• Speaking & Training
– For groups of 20 or more!• Online Marketing Consulting for Local Business
– Search Engine Optimization (SEO)– Search Engine Marketing (SEM)– Conversion (turning clicks into clients)
Email: [email protected]: @TechJanePhone: 512-382-7104Website: www.MarketMyBizOnline.com
@TechJane [email protected] www.MarketMyBizOnline.com
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