Market Men innovative communication (case study)

Market Men Case study

About us:

We at Market men believe in imparting experience, experiences that connect,

experience that aware, experience that engages. Right communication with an agenda

of engagement is our sole mission. Uplifting brands since years and promulgating its‟

stature to a level of ambit amidst tribes, henceforth, Market men is that chord who is

conducive to transit tribe into brand tribe. We are a a25 year old Integrated Brand

marketing Communication solutions company with H.O in Mumbai and its‟ operational

wings at Bangaluru, Hyderabad, Chennai, Gurgaon with operational support of more than 150

associate PAN India.

Mission and Vision

To be the strongest thread of connection amidst brands and the brand tribe , with most

salient and ground-breaking ideas and technology. To series a gamut of access

PAN India , Market Men is focused to make the brands happen by providing best services at

reasonable rates. And the most Market Men wants to be a progressive and proactive

partner for its clientele serving them innovation and value for money solutions.

Branding solution

Exhibit Design

MICE

Events

BTL

activations

Creative

Boutique

Merchandising

The umbrella of Market Men services include:

History

When Market men started in the year 1987 the intention was not to create media agency in

India. It was a seed for an idea..creating thoughts and networks to provide Indian companies

with hositilic

Directing marketing and research solutions. An idea that could grow large enough to influence

policies and marketing thinking. An idea that would be able to define the importance of being

local in marketing. It began with a small group of enthusiastic individuals, 23 years later the

group has grown beyond the promoters widest aspirations.

Reach:

Clientele

Big Boss ki nazar “TEESRI AANKH”

Client : Colors channel

Brand: Big Boss Season 3

Ideation/ Execution: Market Men Consumer Connect Pvt. Ltd.

Touch points: Chembur, Bandra, Andheri, Dadar in Mumbai

Idea: To promulgate the presence of Big boss everywhere around the city, with a

teesri aankh Campaign replicating “Big boss ki hai aap par nazar”.

Concept based on the fact:

People might can escape once television but cannot escape travelling.

Case Background: It was time for Big boss3 with the arrival of Mr. Amitab

Bacchan. The client‟s concerned to hike the visibility of Big boss season 3

more stronger than earlier. The idea of the show” Aap par hai big boss ki

nazar” shall be communicated.

Areas of operation:

Nakabandi was done in Mumbai at Borivali, Bandra, Khar, Worli, Dadar,

Linking Road, and Chembur. Checking was on from morning till past mid

night.

Outcome:

Each nakabandi tapped 300 cars per day taking across the arrival of Big Boss

3 with a louder bang and visibility amidst common people and with more

personalized approach.

ABHISHEK BACHCHAN’S AARAM CLASSES

Channel: Colors

Show: National Bingo Nights

Agency :Market Men Consumer Connect Pvt. Ltd.

Role of Market Men:

Date of activation: 16th Dec 2009

Objective: Pre publicity about the show on colors “National Bingo Night”

Strategy / Policy: Colors was in the process of launching our new show National

Bingo Night and needed an active buzz around the whole game show. Colors

entrusted Market Men for the same, where we decided to base the entire show on

“Aaram” (Laziness) and thus created the concept of Abhishek‟s Aaram Classes.

Knowing what it takes to get a story line to go globally is a critical component to

those experiencing branding success in this economic environment.

Araam Classes at Hoarding

Araam Classes at Railway station

Araam Classes at Bus stand

Abhishek Aaram classes’ Merry Christmas Activity, wherein, a merchandised pillow

was distributed among common people, as a Christmas gift. Pillow, because it is all

about Aaram.

Touch points: Bus Stands of Chembur, Dadar, Borivali(Mumbai)

Volvo buses

Metro railway station in Delhi

Hoarding at Mahim causeway, Mumbai

At platforms of Andheri , Dadar and Borivali Railway station.

Initiative taken

Market Men strategy was to follow a multi-thronged approach and create

multiple touch-points to reach

the Audiences. We took our campaign of LIVE DEMONSTRATION of a man

doing araam at a couch at the most unavoidable places showcasing the organic

nature of Laziness we all constitute, since the

show is based on the lines of Getting relaxed and win prizes on the game show.

Considering the same, we did extensive on-ground activation at railway stations

, bus stand, hoardings.

BUZZ FOR KHATRO KE KHILADI SEASON 2

Channel: Colors

Show: Khatro ke khiladi

Agency : Market Men Consumer Connect Pvt. Ltd.

Role of Market Men: Ideation,/execution,/fabrication, permission

Venue of activation: Mumbai, during the month of September 09

Objective: Strong buzz before the commencement of the show FEAR FACTOR:

Khatro ke khiladi season 2”

Reach:

There are 5000 dabbawalas in Mumbai city. Theycover more than 3000 offices and

deliver 200000 dabbas daily. All dabbawalas wore Akshay Kumar masks and carried

the heavy load. Tags reached 200000 people and they participated in the quiz contest.

Initiative taken:

Mumbai „s famous Dabbawala wore the attire of KKK and the mask of Akshay

Kumar, henceforth, carrying the message of Khatro ke khiladi all throughout the way.

Despite this, each dabba was tagged with a contest form that enables people to

participate in bys ending sms and win Fear factor merchandised freebies. The idea was

to represent real Khatro Ke Khiladi hidden in our DABBAWALAS who reach millions

of people.They are our real life ‘Khatron Ke khiladi who travel everyday by train and

make sure people get their food on time.

Khatron Ke Khiladi 3D PROJECTION Launch in

Mumbai @ Mahim Causeway Live Projection on a

billboard.

“ANANDI GET WELL SOON ” Market Men‟s another initiative exhibited in Anandi‟s “Get well soon” Campaign for

ballike Vadhu.The event was to accentuate the TRP of the show while the character

Anandi was shown ill in show.Follwing the same, a campaign was released in

schools of Mumbai, Delhi, Ahmadabad and Jaipur where a drawing competition was

conducted facilitating the best artist a chance to Meet and greet the star cast

of Ballika Vadhu.

Why MARKET MEN?

Highly reputed, well- established.

Strong hold over the market.

In house Creative and Activation team.

Strong networking and good-will for permissions.

Start-to-end solutions under one roof from IDEATION to SPACE

BUYING to EXECUTION to REPORTING.

Market Men is one of the highly reputed organization/ initiating forces amidst highly

competitive media scenario where consumer is the king and brand is the kingdom.

Our specialization lies in branding solutions and customer focused communication

with a reputation and reach across the country.

Our belief of adapting changes and yet being firmly grounded with colossal

experience, entrusted by our valuable clients , is a backbone of our organization.

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FOR MORE CASE STUDIES,

FEEL FREE TO CONTACT US:

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Corporate Office: MUMBAI

F-3, 2ND Level, Dreams The Mall, Next To Bhandup Station, Bhandup (W) Mumbai-78 Tel- 022 21660351/53/56/58 www.Market

Men.in, info@Market Men.in Branches : GURGAON, BENGALURU

Thank you

Market Men