Market intelligence: Ukraine - English UK · Market intelligence: Ukraine Englis hUK ... 4.‘Atestat ’ 2.22..2. Academic ... General English General English School for individual

Market

intelligence:

Ukraine Englis

hUK

www.edUKation.com.ua

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1.1.1.1.Ukraine as a market of Ukraine as a market of Ukraine as a market of Ukraine as a market of

potential students potential students potential students potential students Why Ukraine? Background, facts & figures


Why Ukraine? Background, facts & figures

2.2.2.2.Practicalities of working with Practicalities of working with Practicalities of working with Practicalities of working with

UkraineUkraineUkraineUkraine1. Ukrainian students – what’s to expect

2. Working with agents and recruiting students direct

3. Useful facts & tips

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Succeeded by:Russia

Georgia

Ukraine

Moldova

Belarus

Armenia

Azerbaijan

Kazakhstan

Uzbekistan

Turkmenistan


Turkmenistan

Kyrgyzstan

Tajikistan

Estonia

Latvia

Lithuania

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Closer than you think!Closer than you think!Closer than you think!Closer than you think!5 direct flights a day

4 airlines

3 hours flight

no visa for British citizens


no visa for British citizens

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Key factsKey factsKey factsKey facts

PP PPopulation: 45�4 �� UN� 2010�

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6 �� 1 ��


A��A��A��A��: 603�700 �� 233�090 ��

M�� M�� M�� M�� languages: U�� R��

M�� M�� M�� M�� religion: C��

M�� M�� M�� M�� exports: M��

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Evaluating the marketEvaluating the marketEvaluating the marketEvaluating the market

11 11. S�� S�� S�� S��


22 22. T�� T�� T�� T��

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New, emerging marketNew, emerging marketNew, emerging marketNew, emerging market

11 11. C�� 1991C�� 1991C�� 1991C�� 1991

22 22. FFFFirst multinational companies set up in KKKKiev – �� 90�� 90�� 90�� 90�


22 22. FFFFirst multinational companies set up in KKKKiev – �� 90�� 90�� 90�� 90�

33 33. PP PPost ‘iron curtain’

11 11. N�� N�� N�� N��

2222. N�� N�� N�� N��

44 44. LLLLong term investment /effect ( VS VS VS VS ‘ C��C��C��C��’ ��

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B�� 19�10�09 �� 20�10�10

1,2991,2991,2991,299 - adult student visitors going for

short courses


384 384 384 384 - PBS Tier 4 Child Student

800800800800 - PBS Tier 4 General Student

5,1855,1855,1855,185 (visit category) – approx. 4150

students - Child visitors

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English UK English UK English UK English UK Stats? (not just weeks,

income)

ISC ISC ISC ISC Stats – 1000 students from Russia


HE HE HE HE Stats – 100 new students a year

Visa Visa Visa Visa Stats

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1.1.1.1. Psychologically Psychologically Psychologically Psychologically –––– need to be

persuaded


persuaded

2.2.2.2. FinanciallyFinanciallyFinanciallyFinancially

3.3.3.3. Technically (visas) Technically (visas) Technically (visas) Technically (visas) –––– need to be

informed

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JuniorsJuniorsJuniorsJuniors

100� �� E��

80� ��

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3 ��


3 ��

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JuniorsJuniorsJuniorsJuniors

Homestay English plus Football

Summer schools based on boarding school campusesEnglish plus Subjects


English plus Subjects

Summer schools based on university campusesAcademic preparation

Groups VS individuals Young leaders etc.

Russian speakers factor

Home tuition

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University studentsUniversity studentsUniversity studentsUniversity students

2�5 ��

900 �� J�� 2009�

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* if no travel history – ��

* depends on how ‘official’ ��

GE, BE GE, BE GE, BE GE, BE

Exam courses (IELTS, FCE)Exam courses (IELTS, FCE)Exam courses (IELTS, FCE)Exam courses (IELTS, FCE)

University preparation: Foundation, PreUniversity preparation: Foundation, PreUniversity preparation: Foundation, PreUniversity preparation: Foundation, Pre----Masters, PreMasters, PreMasters, PreMasters, Pre----MBAMBAMBAMBA

English plus!!! Marketing, Law, FinanceEnglish plus!!! Marketing, Law, FinanceEnglish plus!!! Marketing, Law, FinanceEnglish plus!!! Marketing, Law, Finance

SpecialisedSpecialisedSpecialisedSpecialised courses for people with good courses for people with good courses for people with good courses for people with good English?English?English?English?

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Coming out of Ukrainian system of Coming out of Ukrainian system of Coming out of Ukrainian system of Coming out of Ukrainian system of EducationEducationEducationEducationL�� L�� L�� L�� 99�7�� 5��

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1.1.1.1. Schooling Schooling Schooling Schooling system system system system

1. State education 99%


1. State education 99%

2. Start school at the age of 7

3. Anything between 10 and 12 years of education

4. ‘Atestat’

2.2.2.2. Academic Academic Academic Academic standards standards standards standards

1. Broad education

2. Very demanding academically

3.3.3.3. EnglishEnglishEnglishEnglish

4.4.4.4. Teaching styleTeaching styleTeaching styleTeaching style

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Average Ukrainian studentAverage Ukrainian studentAverage Ukrainian studentAverage Ukrainian student

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2. C��

3. A��


4. M��

5. E��

6. P��

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Young professionalsYoung professionalsYoung professionalsYoung professionals

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C�� B2BB2B B2BB2B

�� 2�� 2�� 2�� 2��4 ��4 ��4 ��4 ��

good employment – ��

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Different target audiencesDifferent target audiencesDifferent target audiencesDifferent target audiences

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50�50�50�50�

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est. 862 KievanKievanKievanKievan RusRusRusRus –––– ancient stateancient stateancient stateancient state

est. 988 ChristianityChristianityChristianityChristianity

Mongol invasionsMongol invasionsMongol invasionsMongol invasions

Middle Ages:

Grand Duchy of LithuaniaGrand Duchy of LithuaniaGrand Duchy of LithuaniaGrand Duchy of Lithuania

CossacksCossacksCossacksCossacks


Early modern period:

Russian EmpireRussian EmpireRussian EmpireRussian Empire

Habsburg MonarchyHabsburg MonarchyHabsburg MonarchyHabsburg Monarchy

Independent statesIndependent statesIndependent statesIndependent states

20th c.

1917 Civil war1917 Civil war1917 Civil war1917 Civil war

1921 Ukrainian 1921 Ukrainian 1921 Ukrainian 1921 Ukrainian & Western Ukrainian People’s Republic & Western Ukrainian People’s Republic & Western Ukrainian People’s Republic & Western Ukrainian People’s Republic

Soviet EraSoviet EraSoviet EraSoviet Era

1991 Modern Ukraine1991 Modern Ukraine1991 Modern Ukraine1991 Modern Ukraine

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• 2004 ‘Orange Revolution’


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• European Integration

• WTO

• 2012 European Football

cup


cup

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• Modern vibrant business

environment

• Legal framework for operation

• Interest towards world’s best


• Interest towards world’s best

practices:

>> huge interest towards interest towards interest towards interest towards

English language English language English language English language and

integrating into the world

infrastructure

W�� U�� UK

ReasonReasonReasonReason 1111

• It is the largest country wholly in Europe,

has a population of more than 45mn people and

borders four member-States of the European

Union.



• It is the most democratic country in the

Commonwealth of Independent States, having

held four free and fair national elections

since 2004200420042004.

W�� U�� UK


• It is a rapidly growing market. UK companies

exported £545mln of goods and services there

in 2009 and have invested $2.376 billion

there since 1992. The UK is the 6th largest

foreign investor in Ukraine.


foreign investor in Ukraine.


• More and more Ukrainians are travelling

to the UK, which continues to welcome genuine

tourists and business visitors.

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Market structureMarket structureMarket structureMarket structure

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Opening a new market Opening a new market Opening a new market Opening a new market ---- tipstipstipstips

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Working with agents Working with agents Working with agents Working with agents ---- tipstipstipstips

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Working with agents Working with agents Working with agents Working with agents –––– tipstipstipstips

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Q�� C��Q�� C��Q�� C��Q�� C��


Q�� C��Q�� C��Q�� C��Q�� C��

M�� M�� M�� M��

‘ SS SSpecial offers’

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Working with agents Working with agents Working with agents Working with agents –––– tipstipstipstips

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DECDECDECDEC


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D��D��D��D�� T�� E�� DTE�T�� E�� DTE�T�� E�� DTE�T�� E�� DTE�

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Visit Ukraine (please :)Visit Ukraine (please :)Visit Ukraine (please :)Visit Ukraine (please :)

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M�� M�� M�� M��

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M�� V�� S�� ECO�M�� V�� S�� ECO�M�� V�� S�� ECO�M�� V�� S�� ECO�

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Having Ukrainian students Having Ukrainian students Having Ukrainian students Having Ukrainian students ---- tipstipstipstips

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1997 - 2005General English General English General English General English School for individual and corporate clients

Education in UK Department

2005-2008

14 years of experience of linking UKUKUKUK and UkraineUkraineUkraineUkraine


2005-2008Business-Link is a Corporate Training Corporate Training Corporate Training Corporate Training Provider in English

Education in UK Department

2009Business-Link is Education in UKEducation in UKEducation in UKEducation in UK Agency ONLYAgency ONLYAgency ONLYAgency ONLY

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•14141414 years of experience

•UK UK UK UK only

•500+ 500+ 500+ 500+ students a year

•2 2 2 2 targeted fairs a year


•2 2 2 2 targeted fairs a year

•LinksLinksLinksLinks with corporate clients

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• Doing Business in English– October 20th 2011

– English language & University pathways

– 17 participants in 2010, 4 UK universities, BEUK


• Boarding Schools Weekend– February 19-20th 2012

– 28 boarding schools in 2011

– 3 summer schools

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• Demos & seminars

• First hand information


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•Parents ClubParents ClubParents ClubParents Club


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•BlogBlogBlogBlog


Building partnerships – �� K��


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Market intelligence: Ukraine - English UK · Market intelligence: Ukraine Englis hUK ... 4.‘Atestat ’ 2.22..2. Academic ... General English General English School for individual

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