Market For Ipad
Dec 21, 2015
Market For Ipad
About Ipad
It was first originated on 27th January 2010.
It is a media tablet that offers multi-touch interaction with
newspapers, magazines, ebooks, textbooks, photos, movies, word processing documents and most
existing iphone applications.
Substitutes For IpadMight be Might be
preferred overpreferred over
Price of substitutes (Like samsung galaxy tab) fall Consumers
switch to cheaper alternatives
• Price of Ipad increase Consumer unwilling to pay for Ipad Switch to cheaper alternatives
Demand.. For ipad
· Cost of production
· Demand
· Supply
Competitive goods
Same features as Ipad!
1) keep selling price low a more than proportional change in quantity demanded
2) recoup any decrease in profits from the selling price by selling more units market our iPad to be different from the other tablet PCs
becomes not as close substitutes as its competitors. Eg. hire famous celebrities to promote our product
• increase in design and number of increase in design and number of iPad complements eg. case, iPad complements eg. case, chargers and accessories chargers and accessories
• consumers who have consumers who have purchased the accessories would purchased the accessories would wish to purchase more iPads to wish to purchase more iPads to customize to their own customize to their own preferencespreferences
Complement
Substitutes : Ipad 2
FASTER!
THINNER!
LIGHTER!
•more expensive• keep our cost price of the iPad low. cheaper yet still similar to the iPad 2.
INCOME
• Higher income Higher purchasing power Higher quantity demandedAdjustment?
- increase the price of iPads as people can now afford higher prices.