MARKET FEASIBILITY STUDY SEPTEMBER 2016 - …ihgwebapps.com/fb/hotel-indigo/download/phase-1/Hotel Indigo Londo… · ANGUS STEAK HOUSE Praed Street, Paddington ... • Coffee + lunch

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H O T E L I N D I G O L O N D O N PA D D I N G T O N

M A R K E T F E A S I B I L I T Y S T U D Y

S E P T E M B E R 2 01 6


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M E R C H A N T S Q

S H E L D O N S Q

S U S S E X P L A C E

P R A E D S T R E E T

P A D D I N G T O NS T A T I O N


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LONDON STREET BRASSERIE

London Street, Paddington

TRIP ADVISOR 4 STARS

F&B OFFER: BISTRO

BREAKFAST/UNCH/DINNERStarter-£4.95 - £7.95Main-£9.95 - £22.95 Dessert -£4.95 - £5.95

Est Average dinner spend £10.89 ex VATWith dr inks £16 ex VAT

THE SUSSEX ARMS



F&B OFFER: PUB

LUNCH/DINNERStarter- Main- Dessert -

Est Average dinner spend: £0.00 ex VAT

MIMO’S CAFE


TRIP ADVISOR

F&B OFFER:ITALIAN

BREAKFAST/LUNCH/DINNERBreakfast: £3.50 - £4.50Starters: £4.75 - £6Main-£5 - £5.50 - £12.50Dessert - £2.25 _ £3.50

Est Average dinner spend: £11.66 ex VAT

SAN MARCO


TRIP ADVISOR: 4 STARS

F&B OFFER: ITALIAN

LUNCH/DINNERStarter-£3.50 - £7.50Main-£6.90 - £18.90

Est Average dinner spend: ££11.93 ex VAT

DESEJO DO BRASIL

London St, Paddington

TRIP ADVISOR: 4 STARS

F&B OFFER: BRAZILIAN STEAKHOUSE

DINNER BUFFET

Est Average dinner spend £16.25 ex VAT


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ASK ITALIAN

Water Street, Paddington


F&B OFFER: ITALIAN

LUNCH/DINNERStarter: £4.95 - £6.95 Main: £7.95 - £14.95 Dessert : £5.75 - £6.75

EstAverage dinner spend: £17 ex VATEst Annual Turnover £785k ex VAT *Average ASK Ita l ian restaurantM&C Al legra, I ta l ian Restaurant Market resrearchOct 2014

ANGUS STEAK HOUSE

Praed Street, Paddington

TRIP ADVISOR 3.5 STARS

F&B OFFER: STEAK

LUNCH/DINNERStarter-£4.25 - £9.50 Main-£14.95 - £27 Dessert -£5 - £6.25

est Average dinner spend: £22.93 ex VAT

GARFUNKELS



F&B OFFER:

BREAKFAST/LUNCH/DINNERBreakfast: £3.50 - £8.25 Starter-£4.95 - £6.85 Main-£8.95 - £16.75 Dessert -£4.25 - £5.95

Est Average dinner spend £16.85 ex VAT

FANTASIA PALACE


TRIP ADVISOR

F&B OFFER: GREEK

LUNCH/DINNER

Starter: £3 - £7.50 Main-£8.95 - £17.50 Dessert : £2.95 - £4.50

Est Average spend: £15.60 ex VAT

PRAED STREET AREA

F&B OFFER: A HIGH LEVEL OF FAST FOOD AND FOOD TO GO CHAINS.


SPICE OF INDIA

Bathurst Street, Paddington


F&B OFFER: Indian

LUNCH/DINNER

Starter-£3.95 - 6.95 Main-£7.95 - £14.95


SALT & HONEY

Sussex Place, Paddington


F&B OFFER: BISTRO

BREAKFAST/LUJNCH/DINNER

Breakfast: £8.50-£11 Starter: £5.95 - £9.50 Main: £14.50-£19 Dessert -£6 - £9.50


ANGELUS

Bathurst Street, Paddington


F&B OFFER: FRENCH

BRUNCH/.LUNCH/DINNER

Breakfast: £3.50 - £15 Starter-£10- £18 Main-£18 - £36 Dessert -£9 - £22


THE MONKEY PUZZ;LE

Sussex Gardens, Paddington


F&B OFFER: PUB

LUNCH/DINNER

Starter-£3.50 - £8 Main-£9.50 - £14.50 Dessert -£4 - £4.50


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THE VICTORIA

Streatham Place, Paddington


F&B OFFER: Brit ish gastro pub from Ful lers

LUNCH/DINNER

Starter-£6-£8 Main-£12 - £15 Dessert -£6”


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NOOR JAHAN 11

Sussex Place, Paddington


F&B OFFER: INDIAN

LUNCH/DINNER

Starter: £4 - £8.50Main: £9.70 - £18.50



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KUPP

Merchant Square, Paddington


F&B OFFER: SCANDI INSPIRED

BREAKFAST/LUNCH/DINNERBreakfast: £2 - 10.50 Starter: £6 - £10.50 Main: £10 - £25 Dessert £5.50 - £10.50


HEIST BANK



F&B OFFER: BISTRO

BREAKFAST/LUNCH/DINNERBreakfast: £1.50 - £10.50 Starter-£4.50 - £6 Main-£8 - £16 Dessert -£6- £8


PIZZA EXPRESS



F&B OFFER: PIZZA, PASTA

LUNCH/DINNER

Starter: £3.95 - £7.60 Main: £8.60- 14.25 Dessert : £5 - £6.40

est Average spend: £15 ex VATEst Annual turnover £908k ex VAT*Average Pizza Express M&C Al legra, I ta l ian Restaurant ResearchOct 2014

GRAND UNION



F&B OFFER: GASTRO PUB

LUNCH/DINNERStarter-£5- £7 Main-£11 - £18


M&S CAFE



F&B OFFER: CAFE

BREAKFAST/LUNCHBreakfast: £1.35 - £3.95 Main: £3.5 - £6.95

est Average lunch spend: £4.25 ex VAT

MERCHANT SQUARE FOOD MARKET

F&B OFFER: STREET FOOD VENDORS APPEALING TO THE LOCAL OFFICE WORKERS AT LUNCH TIME.


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ZIZZI

Sheldon Square, Paddington


F&B OFFER: ITALIAN

Starter: £4.45 - 6.25 Main: £9.65 - £15.25 Dessert -£4.65 - £5.95

Est Average dinner spend: £19Est Annual Turnover: £884k*Est imated average Zizz i restaurantM&C Al legra, I ta l ian Restaurant ResearchOct. 2014

MASSIS


TRIP ADVISOR

F&B OFFER: LABANESE GRILL & BAR

Starter: £4.75 - £7 Main: £14 - £19 Dessert -£4.50 - £6.50

Est average dinner spend: £18.67

THE UNION


TRIP ADVISOR

F&B OFFER:

Burgers, wings and shakes dominate the American diner-sty le menu at this s imple, buzzy canteen.

Starter: £5 - £7 Main: £10 - £18 Dessert : £4 £4.50

est Average spend: ££

SMITHS BAR & GRILL



F&B OFFER:

Burgers, wings and shakes dominate the American diner-sty le menu at this s imple, buzzy canteen.

Breakfast: £2 - £6.50 Starter: £5.50 - 15 Main-£10 - 30 Dessert : £5.50 - £8.50

est Average dinner spend: £22.12

SHELDON SQUARE

A mix of good quality Food To Go outlets are vailable in Sheldon Square catering to the high level of off ice workers in the area. The focus is breakfast and lunch.


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PADDINGTON STATION

36 MILLION PASSENGERS PER YEAR

F&B OFFER: HIGH LEVEL OF FOOD TO GO OUTLETS CATERING PRIMARILY TO TRAVELLERS.


T H E TA R G E T

G U E S T

T H E W O R K E R

What they look for:

• Indiv idual or groups

• Rel iable Ser vices

• Weekday take away

• Eat + Meet

• Coffee + lunch

• Affordabi l i t y

• Happy hour dr inks

T H E T O U R I S T

What they look for:

• Convenience

• Weekday + weekend breakfast

• Evening dining + Drinks

• Dr ink + Eat + Relax

• Rel iable ser vices

• Family Fr iendly

T H E L O C A L S

What they look for:

• Signature dishes + Drinks

• Eat + Relax + Meet

• Take away coffee + dinner


• Affordabi l i t iy

• Family fr iendly

T H E B U S I N E S S H O T E L G U E S T

What they look for:

• Comfy Convenience

• Indiv iduals or groups seat ing

• Work + Eat + Relax + Meet

• Home-l ike ambiance

• Loyalty recognit ion

• Weekdays breakfast + dining + dr inks

S T . M A R Y ’ S H O S P I T A L

What they look for:

• Eat + Relax + Meet

• Take away coffee + dinner


• Affordabi l i t iy


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PADDINGTON

The Paddington Waterside Partnership is the body coordinating regeneration of the Paddington Special Policy Area around Paddington Station in London.

The project covers an area almost the size of Soho, creating about 10,000,000 square feet (930,000 m2) of space between 1998 and 2018.

It consists of 13 individual projects in the triangle of land between Praed Street, Westbourne Terrace and the A40 Westway, most notably PaddingtonCentral and Paddington Basin.

The Independent has described it as “the largest central London redevelopment scheme since the Second World War”.

Sellar Property Group unveiled revised proposals for the redevelopment of the former Royal Mail Sorting office adjacent to Paddington Station on 15 July. The proposals include a signature building to be called The Paddington Cube, more than an acre of new public realm and substantial investment in transport infrastructure.


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PADDINGTON FEASIBILITY SUMMARY

There is significant R&B competition in the local area - within 10 min walk of Hotel Indigo.

In the immediate vicinity of the Hotel - Praed Street area, there is a mix of low/mid scale restaurants, pubs, fast food and food on the go outlets.

Angelus has operated succesfully in the area for many years and is positioned at the high end of the market.

There is a significant number of new mid scale restaurants/chains in Sheldon Square and Merchant Square, appromiately 10 min walk from Hotel Indigo.

The ongoing development of the Paddington basin area and the opening of Cross Rail in 2018 will further increase the demand for Restaurants and Bars, appealing to the very large Office population, Tourists, Commuters and Locals.


T H A N K YO U

I H G R & B T E A M

MARKET FEASIBILITY STUDY SEPTEMBER 2016 - …ihgwebapps.com/fb/hotel-indigo/download/phase-1/Hotel Indigo Londo… · ANGUS STEAK HOUSE Praed Street, Paddington ... • Coffee + lunch

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