www.sbnonline.com Advertiser Services: (800) 777-9383 market at a glance DALLAS Decision-maker audience Smart Business Dallas saturates senior management of organizations with 100 or more employees. These businesses account for 85% of all buying power in the local market. Market saturation: Reaching the RIGHT COMPANIES Saturation increases as company size increases because we understand that there are multiple decision-makers in larger organizations. Print Circulation: 4,000 Print Readership: 14,800 Counties covered: Collin, Dallas, Denton (partial) Digital Circulation: 5,000 Total Impressions per Month: 19,800 Targeting senior decision-makers: Reaching the RIGHT PEOPLE Corporate and financial managers make up 83% of our audience. This gives Smart Business Dallas the highest penetration of qualified decision-makers in the market. The quality of our controlled-circulation audience is validated by BPA Worldwide, the leading auditing organization for business publications. Source: December 2011 Smart Business BPA statement Corporate Mgmt. Operating Mgmt. Prof. Other 12% 4% 1% 83% 500+ 100-499 282 2,313 336 2,336 119% 101% Number of employees Smart Business circulation U.S. Census Bureau data
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
www.sbnonline.comAdvertiser Services: (800) 777-9383
market at a glanceDALLAS
Decision-maker audience
Smart Business Dallas saturates senior management of organizations with 100 or more employees. These businesses account for 85% of all buying power in the local market.
Market saturation:Reaching the RIGHT COMPANIES
Saturation increases as company size increases because we understand that there are multiple decision-makers in larger organizations.
Print Circulation: 4,000Print Readership: 14,800
Counties covered: Collin, Dallas, Denton (partial)
Digital Circulation: 5,000
Total Impressions per Month: 19,800
Targeting senior decision-makers:Reaching the RIGHT PEOPLE
Corporate and financial managers make up 83% of our audience. This gives Smart Business Dallas the highest penetration of qualified decision-makers in the market. The quality of our controlled-circulation audience is validated by BPA Worldwide, the leading auditing organization for business publications.
Source: December 2011 Smart Business BPA statement
CorporateMgmt.
OperatingMgmt.
Prof. Other
12%4%
1%
83%
500+100-499
282
2,313
336
2,336
119%
101%
Number of employeesSmart Business circulation
U.S. Census Bureau data
LSG Sky Chefs
How Sondra Lehman turned a floundering LSG Sky Chefs into a financial winner by focusing on effeciency and diversification
Tenet Healthcare
How Trevor Fetter turned around Tenet Healthcare
Stream Energy
How Rob Snyder led Stream Energy through 1,200 percent revenue growth in four years
Mark Cuban
How Mark Cuban turns failures into success
Past Dallas Cover Story SubjectsALSO
Tuesday MorningKathleen Mason, CEO
CEC EntertainmentRichard Frank, CEO
Interstate Battery
Carlos Sepulveda, CEO
Elk Corp.Thomas Karol, CEO
UGS Corp.Tony Affuso, CEO
Mannatech Inc.Sam Caster, CEO
Toni&Guy USALeslie Elliott, president
Crosstex EnergyBarry Davis, CEO
Darling HomesBill Darling, CEO
The Beck GroupPeter Beck, CEO
Penson Worldwide
Daniel Son, president
Texas Capital Bank
George F. Jones Jr., CEO
PFSweb Inc.Mark Layton, CEO
Baylor Health Care SystemJoel Allison, CEO
ALON USAJeff Morris, CEO
editorial content
T. Boone Pickens
T. Boone Pickens talks sustainability and how every business can make a difference
Comerica Bank
How Chuck Gummer finds and develops talent to grow Comerica Bank
Red Mango
How Dan Kim drives Red Mango forward with a razor-sharp brand strategy
American Heart Association
How Nancy Brown engages employees to continuously improve the American Heart Association
www.sbnonline.comAdvertiser Services: (800) 777-9383
Related Documents
