Market appraisal full ppt in 13 slides
Aug 20, 2015
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Transcript
- 1. PRESENTED BY LOKESH SHUKLA MBA iipm [email protected] om MARKET APPRAISAL
- 2. INTRODUCTION
- 3. FACTORS FOR MARKET APPRAISAL PROFI T EARNING CAPACITY OF PRODUCT PROS & CONS SCREENING
- 4. MARKET APPRAISAL FOR PROJECTS INCREASE THE EXPECTED EARNINGS OF AN ORGANISATION. IMPROVES THE REPUTATION OF A BUSINESS. GENERATES SENSE OF COMPETITON . ATTRACTS NEW CUSTOMERS. INCLUDES NEW TECHNIQUES .
- 5. THE IMPORTANCE OF CUSTOMERS NEED QUALITY PRICE
- 6. MARKET SURVEY MARKET SURVEY IS A COLLECTION OF DATA AND INFORMATION FROM A SAMPLE OF CUSTOMERS AND POTENTIAL CUSTOMERS.
- 7. STEPS IN MARKET SURVEY DEFINING THE TARGET POPULATION SELECTING THE SAMPLING SIZE DEVELOPING QUESTIONNAIRE RECRUITING AND TRAINING THE STAFFS OBTAINING INFORMATION SCRUTINISING ANALYSING AND INTERPRETING
- 8. CHARACTERISTICS OF THE MARKET DEMAND OF THE PRODUCT PRICE FALLING DEMAND ANALYSIS DISTRIBUTION METHODS CONSUMERS SUPPLY AND COMPETITON GOVERNMENT POLICY
- 9. DEMAND FORECASTING QUALITATIVE METHOD TIME SERIES METHOD CASUAL METHOD
- 10. QUALITATIVE METHOD EXECUTIVE METHOD DELPHI METHOD
- 11. TIME SERIES METHOD TREND PROJECTION METHOD MOVING AVERAGE METHOD
- 12. CASUAL METHODS END USE METHOD
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