Market America Annual Convention August 8-11. Market America Aloe vera Cleopatra Meets the R&D Chemist.

Market America

Annual Convention

August 8-11

Market America

Aloe vera

Cleopatra Meets the R&D Chemist

Market America

In the beginning…

Whoever had the beststory about Cleopatra earned the business;

then we had testimonials

and anecdotal evidence

Market America

Today science hascaught up with testimonials and we have real science to back up what we have been saying for years.

Market America

Aloe Science

Marked Increase in Research

From 1945-1950 there were a handful of papers published regarding Aloe vera

From 1995-2000 there were 150 papers From 2000-2005 there were over 300

papers

Market America

Aloe vera Whole Leaf and Aloe vera Gel

What is the difference?

Market America

Aloe vera Whole Leaf

As the name implies the entire leaf for is processed

The leaf is ground up and any little bits and pieces of leaf rind are removed using coarse filtration

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Aloe vera Gel

The leaves are stripped of all the green rind before processing.

The same filtration process begins

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Aloe vera Whole Leaf and Aloe vera Gel

What is contained in Aloe vera Gel is in Aloe vera Whole Leaf

However, what is contained in Aloe vera Whole Leaf is not necessarily in Aloe vera Gel

Market America

All Aloe vera is NOT alike!!

Over the years many Aloe products have been tested

Some are of good quality Some are over-processed Some are watered down At least one is water Always ask: Is this company a member of the

IASC? Is this product certified by the IASC? Has the bio-activity been retained?

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Supporting Digestive Health

Jeffrey Bland, Ph.D., Linus Pauling Institute of Science & Medicine, Preventative Medicine 1985

Effect of Orally Consumed Aloe vera Juice on Gastrointestinal Function in Normal Humans

Improved bowel motility Decreased stool specific gravity Reduced bloating after meals Reduced flatulence

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Supporting Digestive Health

Effect of aloe (Aloe vera barbadensis Mill) on healthy adult volunteers; changes in

urinary composition

Significantly increased urinary citrate excretion

Significantly increased Permissible Increment in Calcium (PI Ca), and Permissible Increment in Oxalate (PI Ox)

Potential for preventing kidney stone formation

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Supporting Digestive Health

Changes in urinary compositions among children after consuming prepared doses

of Aloe vera

Significantly increased urinary citrate excretion

Significantly increased Permissible Increment in Calcium (PI Ca), and Permissible Increment in Oxalate (PI Ox)

Potential for preventing kidney stone formation

Market AmericaA Single Center, Double-Blind, Placebo Controlled Human Test to Evaluate the Efficacy and Safety of

Aloe regarding the Immunity Enhancing Effect

Dept. of Family Medicine, The Catholic University of Korea

Results show that the product enhanced the immune system by a non specific mechanism including an increase in HLA class II antigens and the activation of natural killer cells.Consuming Aloe vera stimulates macrophageSimply stated: consuming Aloe may enhance the immune system

Market America

A Pilot Randomized Placebo Controlled Trial of 2 Aloe vera Supplements in Patients with

pre-Diabetes/Metabolic Syndrome

UC Davis Medical Center, CA

Significantly improved glycemic control in patients with metabolic syndrome

Average total Cholesterol dropped from 206 to 186

Average LDL dropped from 135 to 118 Significantly reduced fasting blood glucose

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Evaluation of oral intake of an Aloe vera product on the functionality of

human skin as assessed by the Korean Food and Drug Administration (KFDA)

The study showed a significant increase in skin elasticity

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Many in vitro and animal studies have been done and have shown Aloe vera, when taken internally to have benefits for the skin

Positive influence on the synthesis of glycosaminoglycans (GAG’s)Increase collagen contentInfluence’s wound healing

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Effect of Aloe vera preparations on the human bioavailability of vitamins C and

E

The results indicate that Aloe vera improves the absorption of both vitamins C and E. The absorption is slower and the vitamins last longer in the plasma when taken with Aloe.

Only known supplement to increase absorption and should be considered as a complement to them

Market America

Effect of Aloe vera preparations on the human bioavailability of vitamins C and B-

12

A similar study was repeated at the University of California, Davis with the same results.

The UC Davis study also showed Aloe vera significantly increased plasma ORAC.

Both studies were funded by the IASC

Market America

Aloe vera Worldwide

The amount of Aloe vera research is growing

The awareness of Aloe vera is growing New and different products containing

Aloe vera New growers and suppliers of Aloe vera More misleading information being spread More gimmicks being used

Market America

If you are going to consume Aloe vera,

why not have the Aloe vera that research

scientists are using?

• Ultimate Aloe® Juice is a rejuvenating tonic made from 100 percent aloe vera, 50 percent aloe concentrated powder, more than 200 nutrients, enzymes, vitamins and minerals, including 13 of the 17 essential minerals needed for good nutrition.

• Flavors include Natural Aloe Flavor, Cranberry-Apple, Strawberry-Kiwi, and Pomegranate.

Ultimate Aloe

Ultimate Aloe

Four Flavors! Natural Aloe

Code: 1280/1280NM Cranberry Apple

Code: 1282/1282NM Strawberry Kiwi

Code: 1285/1285NM Pomegranate

Code: 1287/1287NM

DC: $17.95; SR; $24.95; BV 13