Creating & Marketing New Products
Mark956 creating & marketing new products final oct 2013
Jul 13, 2015
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Transcript
Creating & Marketing
New Products
Empathy
Define
IdeatePrototype
Test
Association
Question
Observation
Network
Experiment
INDUSTRIAL INFORMATION
Materials Steel Polymers
EnergySteam,
Electricity, Oil
Solar, Wind,
Nuclear
Machines
Factory,
Mass
production
Micro, Nano,
On-demand
Production
OrganisationsState, Corp,
Hierarchical
Start-up, Pop-
up, Flexible
CommunicationMass,
broadcast
Accessed
anywhere
Activity
Activity Activity
Activity
Activities
Stated Goals
(Institutional Value)
Graduate Outcomes
Measured Outcomes (Individual Value)
The Map • Truth
The Vehicle • Difference
The Journey • Create
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