Mark Winter EVP, Information Technology

2

Mark Winter

EVP, Information Technology

Deluxe North America

Mark Winter

EVP, Information Technology

Deluxe North America

3

AgendaAgenda

I. Introduction

II. Deluxe Overview

III.Today’s Business

IV.Tomorrow’s Business

V. Summary

I. Introduction

II. Deluxe Overview

III.Today’s Business

IV.Tomorrow’s Business

V. Summary

4

Distribution TodayDistribution Today

•Physical / Theatrical

•DVD’s

•Airline

•Television

•Other – Internet, VOD

•Physical / Theatrical

•DVD’s

•Airline

•Television

•Other – Internet, VOD

5

Back-up Slides

Company Overview

6

Introduction to DeluxeIntroduction to Deluxe

• Established in 1915 as the film and camera department of the Fox Film Corporation

• Rank acquired Deluxe in 1990

• Separation from Rank

• Laboratories in Los Angeles, Toronto, London, Rome, Barcelona, Madrid and Sydney

• Growing Creative Services

• Established in 1915 as the film and camera department of the Fox Film Corporation

• Rank acquired Deluxe in 1990

• Separation from Rank

• Laboratories in Los Angeles, Toronto, London, Rome, Barcelona, Madrid and Sydney

• Growing Creative Services

7

Content Value Chain By Function and CompanyContent Value Chain By Function and Company

Film Labs

Creative Services

Release Printing

(Film Lab)

Compression& Authoring

(Deluxe Digital Studios)

Physical Distribution

(ETS / DFS)

DVD Replication & Distribution(Deluxe Media

Services)

TheatricalMaster

(EFILM / Capital

FX)

Theatrical Post-

Production(DSP /

Capital FX)

Not Deluxe Film

Physical Distribution

FilmCapture

DevelopFilm(Film Labs)

Digital Asset Management

(Deluxe Digital Media )

DigitalDistribution

(Deluxe Digital Media)

8

Film Laboratory Customer RelationshipsFilm Laboratory Customer Relationships

Studio North America

Australia/Asia

Europe

Australia/Asia

Europe

Distribution

9

Creative Services Customer RelationshipsCreative Services Customer Relationships

Studio DDS

EFILM

Capital FX DSP

10

Capacity / LocationsCapacity / Locations

• Worldwide Leader

• 5 billion feet+ in 2005

• Day and date release capacity

• Spiderman (14,000 prints)

• Star Wars 2 (13,800 prints)

• Star Wars 3 (14,000 prints)

• Worldwide Leader

• 5 billion feet+ in 2005

• Day and date release capacity

• Spiderman (14,000 prints)

• Star Wars 2 (13,800 prints)

• Star Wars 3 (14,000 prints)

• Locations

• Hollywood

• Toronto

• London

• Rome

• Barcelona

• Sydney

• Madrid

• Locations

• Hollywood

• Toronto

• London

• Rome

• Barcelona

• Sydney

• Madrid

11

The One-Stop ShopThe One-Stop Shop

• Post Production Services

• Dailies, Answer Prints, Intermediates, Sound

• Release Print Operations

• Feature / Trailer Release Prints, Forensic Coding

• Print Logistics & Delivery

• Print Control, Theatrical Distribution, Trailer Placement

• Exhibitor Services

• Trailer Breakdown / Fulfillment, One Sheets, Standees

• Post Production Services

• Dailies, Answer Prints, Intermediates, Sound

• Release Print Operations

• Feature / Trailer Release Prints, Forensic Coding

• Print Logistics & Delivery

• Print Control, Theatrical Distribution, Trailer Placement

• Exhibitor Services

• Trailer Breakdown / Fulfillment, One Sheets, Standees

12

FCT – Theatrical Release, Statistics FCT – Theatrical Release, Statistics

•Used 100% on all Major Releases by: Fox, Paramount, MGM, Miramax, New Line, Sony

•More than 200 Theatrical Releases since deployment summer 2003

•99.9% success on tracking pirated material to source

•90% camcorded from theatre

•5% telecine

•5% misc.

•Used 100% on all Major Releases by: Fox, Paramount, MGM, Miramax, New Line, Sony

•More than 200 Theatrical Releases since deployment summer 2003

•99.9% success on tracking pirated material to source

•90% camcorded from theatre

•5% telecine

•5% misc.

13

Overview of Anti-Piracy ServicesOverview of Anti-Piracy Services

•WebWatch services

• Internet surveillance 24 x7 in search of illegal files

•Download and reporting services to identify sources

•Average 50 unique versions per title

•Unique forensic data mining to map the illegal chain of custody

•WebWatch services

• Internet surveillance 24 x7 in search of illegal files

•Download and reporting services to identify sources

•Average 50 unique versions per title

•Unique forensic data mining to map the illegal chain of custody

14

Overview of Creative Services:Principal ServicesOverview of Creative Services:Principal Services

DVD compression, encoding and authoringContent production / multi-mediaDVD menu design / productionSubtitling

DVD compression, encoding and authoringContent production / multi-mediaDVD menu design / productionSubtitling

Digital intermediates / digital dailiesScanning / recording servicesDigital intermediates / digital dailiesScanning / recording services

Digital Asset ManagementFormat repurposing and QC servicesDigital Cinema, IPTV, VOD

Digital Asset ManagementFormat repurposing and QC servicesDigital Cinema, IPTV, VOD

Sound re-recording / editing / mixingHD / SD dailies / masteringAcademy screenersWeb watch

Sound re-recording / editing / mixingHD / SD dailies / masteringAcademy screenersWeb watch

Content storage (physical + digital)B2B web developmentTrailer breakdownFulfillment services

Content storage (physical + digital)B2B web developmentTrailer breakdownFulfillment services

Deluxe Digital Studios (DDS)

EFILM

Deluxe Sound & Picture

(DSP)

Deluxe Media Management

(DMM)

Deluxe Digital Media

15

EFILM Overview – Creating the Source MasterEFILM Overview – Creating the Source Master

• Digital Intermediates (“DI’s”) enable filmmakers to color correct and finish movies in a digital platform

• Deliver creative flexibility not possible in a film environment

• DI is source for release printing, home video and digital cinema masters

• Digital intermediate technology rapidly penetrated Hollywood; further rapid digital growth anticipated

• Digital Intermediates (“DI’s”) enable filmmakers to color correct and finish movies in a digital platform

• Deliver creative flexibility not possible in a film environment

• DI is source for release printing, home video and digital cinema masters

• Digital intermediate technology rapidly penetrated Hollywood; further rapid digital growth anticipated

16

Deluxe Digital Media Overview – Digital Distribution Network

Deluxe Digital Media Overview – Digital Distribution Network• 2002: Start up business

• Strategic entry into digital asset management

• 145,000 video elements managed

• Digitization of post theatrical and TV libraries into data files

• Unique approach: Automation resulting in cost savings for duplication, conversions, encoding and QC

• Rejection rate is ~2% (lower than industry average)

• Proven capability, eg., MGM Project

• Library consolidated at DDM (6,000 titles / 70,000 elements)

• 1,500 digitized files since start in 2003

• Infrastructure can accommodate additional libraries

• 2002: Start up business

• Strategic entry into digital asset management

• 145,000 video elements managed

• Digitization of post theatrical and TV libraries into data files

• Unique approach: Automation resulting in cost savings for duplication, conversions, encoding and QC

• Rejection rate is ~2% (lower than industry average)

• Proven capability, eg., MGM Project

• Library consolidated at DDM (6,000 titles / 70,000 elements)

• 1,500 digitized files since start in 2003

• Infrastructure can accommodate additional libraries

17

Deluxe Digital Media Overview - continuedDeluxe Digital Media Overview - continued

• October 2005 – DMM Burbank combined with Deluxe Digital Distribution to become Deluxe Digital Media

• Rationale

• Leverage existing infrastructure and customer base

• 24/7 staffing to operate additional businesses including D-Cinema

• Add Network Operation Center and enhance digital distribution capabilities

• Build additional businesses on a common data-centric platform

• October 2005 – DMM Burbank combined with Deluxe Digital Distribution to become Deluxe Digital Media

• Rationale

• Leverage existing infrastructure and customer base

• 24/7 staffing to operate additional businesses including D-Cinema

• Add Network Operation Center and enhance digital distribution capabilities

• Build additional businesses on a common data-centric platform

18

Back-up Slides

The Future

19

Simultaneous Releases – Changes the ModelSimultaneous Releases – Changes the Model

•Simultaneous releases on all 3 major forms of distribution

•Theatrical

•DVD

•Cable

•Simultaneous releases on all 3 major forms of distribution

•Theatrical

•DVD

•Cable

20

D-Cinema POV – Lessons LearnedD-Cinema POV – Lessons Learned

• Key lessons to be understood from D-Cinema work:

• Studios do not trust the internet

• Studios do not trust communications networks

• Physical distribution is expected

• LTO3, Blue-Ray, Hard Drives, or HD-DVD

• Security

• Media Material uses AES

• Devices must be trusted with a unique certificate

• Decryption linked to Device & Certificate combo

• Key lessons to be understood from D-Cinema work:

• Studios do not trust the internet

• Studios do not trust communications networks

• Physical distribution is expected

• LTO3, Blue-Ray, Hard Drives, or HD-DVD

• Security

• Media Material uses AES

• Devices must be trusted with a unique certificate

• Decryption linked to Device & Certificate combo

21

Deluxe – Creating Media Masters and Managing DistributionDeluxe – Creating Media Masters and Managing Distribution

• When working with the studios – really working with Deluxe

• Deluxe is a conduit for distribution

• Trusted partner of all of the studios

• Moving from Film to Digital – Deluxe will remain as a partner to the Studios

• Studios expect Deluxe to distribute media worldwide

• Deluxe is your customer

• When working with the studios – really working with Deluxe

• Deluxe is a conduit for distribution

• Trusted partner of all of the studios

• Moving from Film to Digital – Deluxe will remain as a partner to the Studios

• Studios expect Deluxe to distribute media worldwide

• Deluxe is your customer

22

What is the role of IPTV???What is the role of IPTV???

• D-Cinema replaces Film for Theatrical

• Will IPTV be the replacement for DVD?

• Is IPTV an issue for the media industry or the consumer?

• What is the vehicle for non-theatrical digital distribution?

• Does the consumer really care?

• Keys are quality and availability!

• D-Cinema replaces Film for Theatrical

• Will IPTV be the replacement for DVD?

• Is IPTV an issue for the media industry or the consumer?

• What is the vehicle for non-theatrical digital distribution?

• Does the consumer really care?

• Keys are quality and availability!

23

Future Content Value Chainfor Features, TV, Music Videos, Ads, etc.

Future Content Value Chainfor Features, TV, Music Videos, Ads, etc.

Film LabsCreative Services Digital Distribution & Asset Mgmt

FilmCapture EFILM:

DigitalIntermediates

& Color Correction

for all Channels

FILM LABS:Release Printing

DELUXE DIGITAL STUDIOS:

Compression,Encoding

& Authoring; Localization; DC Mastering& Packaging

DELUXE DIGITAL MEDIA:

Digital Asset Management,

Digital Cinema &Digital Distribution

DFS / ETS

& DMM:Physical Distrib.

Physical Distribution Home Entertainment

DVD / VHSReplication & Distribution

DigitalCapture

Theatres

Hotels,Airlines,

etc.

AwayfromHome

B’castersCableCo’s,

SatCo’s,WebCo’s

Retailers

Not Deluxe Film

TelCo’s

Home

Homeor

Devices

Home

24

Back-up Slides

Questions