© 2007 frog design. Confidential & Proprietary. Mark Rolston Chief Creative Ocer
Nov 01, 2014
© 2007 frog design. Confidential & Proprietary.
Mark Rolston
Chief Creative O!cer
© 2007 frog design. Confidential & Proprietary.
change is inevitable
A RULE OF THUMB
© 2007 frog design. Confidential & Proprietary.
the life of a product
(aka- “it”)
© 2007 frog design. Confidential & Proprietary.
In the beginning…
© 2007 frog design. Confidential & Proprietary.
Inspiration!
© 2007 frog design. Confidential & Proprietary.
“What is it?”
© 2007 frog design. Confidential & Proprietary.
a new model emerges
© 2007 frog design. Confidential & Proprietary.
definition
It has become “it”
© 2007 frog design. Confidential & Proprietary.
evolution
© 2007 frog design. Confidential & Proprietary.
diversity
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collision!
© 2007 frog design. Confidential & Proprietary. MEX: Personalization
The original “it”
© 2007 frog design. Confidential & Proprietary. MEX: Personalization
© 2007 frog design. Confidential & Proprietary. MEX: Personalization
Yet still a car.
© 2007 frog design. Confidential & Proprietary. MEX: Personalization
≠
© 2007 frog design. Confidential & Proprietary. MEX: Personalization
© 2007 frog design. Confidential & Proprietary. MEX: Personalization
© 2007 frog design. Confidential & Proprietary. MEX: Personalization
© 2007 frog design. Confidential & Proprietary. MEX: Personalization
© 2007 frog design. Confidential & Proprietary. MEX: Personalization
At this point “it” ceases to be “it”
© 2007 frog design. Confidential & Proprietary. 3/11/08 21 MEX: Personalization
software allows for
the product’s
ever shifting identity
© 2007 frog design. Confidential & Proprietary. 3/11/08 22 MEX: Personalization
“It” can become
anything you want
it to be.
© 2007 frog design. Confidential & Proprietary. 3/11/08 23 MEX: Personalization
We’re moving from a literal
form = function story…
=
© 2007 frog design. Confidential & Proprietary. MEX: Personalization
Open Systems
Invite Innovation
© 2007 frog design. Confidential & Proprietary. MEX: Personalization
The physical object
loses functional identity
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Photo- Jan Chipchase, Nokia
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What are the drivers of this change?
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Technology
Democratization of the tools
Linux, Java, Flash, Brew, Android, Silverlight, etc.
FLASH
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Idea Execution
Idea
Execution
© 2007 frog design. Confidential & Proprietary. 3/11/08 30 MEX: Personalization
The Ecosystem
The device, data, and service ecosystem is growing up
© 2007 frog design. Confidential & Proprietary. 3/11/08 31 MEX: Personalization
Form and Input
New ideas, options, and technologies emerging
Touch, wearable, wireless, ubiquitous, etc.
© 2007 frog design. Confidential & Proprietary. 3/11/08 32 MEX: Personalization
Competitive landscape
Outsiders converging on the market
Early leaders losing ground
© 2007 frog design. Confidential & Proprietary. 3/11/08 33 MEX: Personalization
Customers
They have tasted these changes and are
eager to adopt many of these new ideas
© 2007 frog design. Confidential & Proprietary.
CONCLUSION:
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“It” is changing.
It is becoming a new ‘it’.
© 2007 frog design. Confidential & Proprietary.
CONCLUSION:
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We as an industry have a unique opportunity
to define it. This is a rare inflection point.
© 2007 frog design. Confidential & Proprietary.
CONCLUSION:
3/11/08 36 MEX: Personalization
The challenge is to define this new product
with the full depth of it’s dynamic reality-
- a new singularity.
© 2007 frog design. Confidential & Proprietary. 3/11/08 37 MEX: Personalization