Mark Kleinman Assistant Director Economic and Business Policy Unit Greater London Authority GLA'S EMPLOYER- LED APPRENTICESHIPS CREATION PROGRAMME.

Mark KleinmanAssis tant Director Economic and Business Pol icy UnitGreater London Author i ty

GLA'S EMPLOYER-LED APPRENTICESHIPS CREATION PROGRAMME

A GE ND A

• 12.15 Welcome and Introduction

• 12.25 London’s Apprenticeship Campaign

• 12.35 Employer-led Apprenticeship Programme Statement of Requirements

• 12.50 Q&A

• 13.15 Lunch & Networking

• London is the powerhouse of the UK Economy

• Highly skilled labour force

• Specialisation in the service sector

LON DON’S EC ON OMIC S TR E NGTH S

P OP ULATION GR OWTH

• Apprenticeship Campaign

• Growth Deal

• European Structural Investment Fund

• Devolution

THE Y E AR AH E AD

K EY LE P P R OGR A MME S

• £678m European Funds

• £55m FE Capital

• £65m also provisionally agreed 16/17

• £70m NHB with London boroughs  

• £1500 to £3000  AGE Grant

• £5m digital skills

• £1.2m to mental health Pilot

• £10m ESA Work Programme Leavers Pilot

• Single and Integrated Apprenticeship offer for London

Kevin HoctorPrinciple Policy Off icerEconomic and Business Policy UnitGreater London Authority

LON DON’S A PP R EN TIC ES H IP C AMPA IGN

• Pre-2010, London apprenticeship starts <21,000 (& much lower) and less than rest of the country.

• Key “non traditional” sectors e.g finance & business services) with few apprentices and their large firms (1,000+ employees) no apprentices.

• Mayor identified need to drive up employer demand via business engagement and set target of 100,000+ new apprenticeship starts 2010-2012.

OR IGIN S OF TH E CA MPAIGN

• NAS & GLA led a campaign to drive up apprenticeship numbers in London.

• Targeted Mayoral letter campaign with large employers (1,000+ employees), followed by meetings, and guidance through the process.

• Key message - apprenticeships could generate real business benefits (productivity, retention, loyalty etc.)

B I G B U S I N E S S E N G A G E M E N T

B I G B U S I N E S S E N G A G E M E N T

Over 100,000 Apprenticeships created by 2012 and then Mayor’s 250,000 Manifesto target set.

A D D I T I O N A L A C T I V I T Y• Extensive marketing, events, promotion, press,

advertising and work with partners.• 1000 apprenticeships across GLA Group/supply

chain.• 30% London apprentices travel concession.• Support NAW, apprenticeship awards, Skills London.• Pilot of doubling national SME AGE grant incentive

for part of 2013 (£1.5k-3k).

Annual starts decline (following national trend)?

Numbers in London double pre-2010 levels.

2012 ONWAR DS

S TR ATE GY GOIN G FORWA RDIncreased focus on SMEs, including:• SME focused

‘University of Work’ marketing campaign.

• Doubling of the AGE grant for SMEs to £3,000 in 2015.

• Employer Led Apprenticeship Creation Programme.

• Focus on Higher Apprenticeships (LEP seeking

allocation for 2,500 Higher Apprenticeships 14/15 & 15/16)

• Apprenticeship Information Ambassadors

Network – information sessions in schools to promote apprenticeships to young people.

• Careers Service – Working with Prospects to ensure this meets London’s needs.

• 2014-20 European Funds – Extending the careers offer for young people, pre-apprenticeship support, work experience, basic skills training.

S TR ATE GY GOIN G FORWA RD

James SpaceySenior Policy Off icerEconomic and Business Policy UnitGreater London Authority

ELACP STATEMENT OF REQUIREMENTS

‘GLA is seeking employers or sector bodies to propose solutions to engage employers to create new apprenticeship opportunities within their existing network of employers and or supply chains’

E MP LOYE R -LED A PP R EN TIC ES H IP S C RE ATION PR OGRA MME

FUN D IN G OP P OR TU N ITY

• Total funding available: £1.8m, potentially increased to £2.8m subject to LEP approval.

• The GLA is seeking to award multiple grants up to a maximum of £400,000 per applicant.

• Delivery Period: March 2015 – May 2016.

• Proposals should set out the approach for engaging businesses of varying size and sector.

• Proposals should include an explanation of how applicants will use existing resources to promote new opportunities  

BUSINESS ENGAGEMENT

• Delivery Models should detail the process that will be put in place in order to identify an approved apprenticeship training provider(s).  

• Delivery Models should outline the approach to engaging with key referral agencies to identify and to recruit prospective apprenticeship candidates.

PAR TNE RS H IP A PP R OA CH

• Proposals should detail the intended approach for;

1) Identifying and providing support to suitable prospective apprentices.

2) The approach for identifying and signposting unsuitable apprentice candidates to alternative progression routes.

3) The intended post interview support for

unsuccessful applicants.

A PP R EN TIC ES H IP C AN D ID ATE SU P PORT

PAYMEN T MODE L

• Payment by results.

• Advance of 10% available.

• Advance reclaimable against the achievement of Business Engaged and Apprentice Candidate Support Outputs

• Match Funding

OU TPU TS A ND OUTC OME SOutputs Limit

Number of Businesses engaged and provided with an Organisational Needs Analysis A maximum of 20% of the project cost

Number of individuals provided with ‘Apprenticeships Candidate Support’ (either through one-to-one support and/ or support

provided through attendance at workshops)A maximum of 20% of the project cost

Outcomes Limit

Apprenticeship Starts A maximum of 30% of the project cost

Apprenticeships Sustained A maximum of 30% of the project cost

OU TCOME S VS B U DGET

Total Budget Outcome Volumes

£1.8m3600 Apprentice Starts / Sustained

for 13 weeks

£2.8m5600 Apprentice Starts / Sustained

for 13 weeks

• One stage procurement process.

• The Application Form is divided into sections;– Section A – Due Diligence– Section B – Scored Questions

• Applicants will be able to submit questions for clarification to the GLA until 18 December 2014.

• All submitted questions and the GLA responses will be published on the GLA website for the benefit of all applicants

A PP LIC AT ION P R OC ES S

• Full application includes;– Application form– Outputs and Outcomes Funding Calculator– Risk Assessment Template– Delivery Milestone Template– Due Diligence information

• Deadline is 12:00 Monday 12 th January 2015.

A PP LIC AT ION P R OC ES S

Milestone Date

Launch of programme ‘Statement of Requirements’ and application process

24-Nov-14

Market warming / networking opportunity 28-Nov-14

Deadline for final clarification questions 18-Dec-14

Deadline for applications 12-Jan-15

Scoring /Clarification interviews (If required) 12 - 30 January 2015

Notification of application outcome w/c 2 February 2015

Grant Award w/c 16 February 2015

Delivery start w/c 2 March 2015

Delivery finish 31-May-16

P ROCU R EMEN T T IME TAB LE

• The URL for the ELACP funding opportunity webpage is:https://www.london.gov.uk/priorities/business-economy/for-business/apprenticeships/elacp-funding-opportunity

• Slides from today’s presentation, Summary of the Q&A available on GLA will be on the GLA website

• The email address to use if you have questions during the application process is [email protected]

WE BLIN K A N D NE X T STE PS

QU E STIONS ?