Mark Friend - Working Together To Drive Digital Media

Working Together to Drive Digital Radio

Mark Friend July 2013

Driving Digital Radio is a choice

1 Radio needs to go digital ndash Analogue status quo not sustainable ndash FM is full

2 Broadcast digital is critical for radio to stay relevant

3 All the key digital platforms matter

4 Must be publiccommercialgovernment effort

52 of the UK now listens digitally

FM

99

NATIONAL DAB

94

LOCAL DAB

68

BBCrsquos current coverage

Radio was at the forefront of innovation

1995 2000 2005 2010 2015

Transistor Radio

1955 hellip

Online streams

Via DTV

BBC Radio Player Streaming

Podcasts

Smartphone Apps

1985

Games consoles

Source Illustrative dates

Wind-up Radio

Other industries innovating faster

bull Content commercial radio less distinctive than 10 years ago

bull Device innovation Radio devices slower to innovate

bull Social media new form of companionship and rapid information

bull Music streaming is a viable alternative to Radio

WE MUST WORK TOGETHER

1 Work together across your portfolio

ANALOGUEDIG DIGITAL ONLY

The first truly digital

Glastonbury

Combined on-air team

Similar portfolio approach with radio but 25 more hours than 2011

Radio 1 amp 1Xtra Glastonbury at night and relevant R1 artists (21 hours)

6 Music Alternative Glastonbury (24 hours)

Radio 2 The best bits to the broadest possible audience (19 hours)

120+

performances

The first

truly digital

Glastonbury

Live streams from

6 key stages

Tablet

Across

4 screens

Social Media

Authentic voice Quality gt quantity User dialogue

Live Radio Re-imagined

2 Work together - UK Radio industry bull Planning

Digital Radio UK

Composition BBC and UK Commercial Radio

Car and Radio Manufacturers

Work with Government and Ofcom

Objectives Accelerating the growth of digital radio

Getting digital radio in cars

Planning a future digital radio switchover

2 Work together - UK Radio industry bull Planning bull Manufacturers

Car manufacturers

2 Work together - UK Radio industry bull Planning bull Manufacturers bull Marketing

D Love

bull D Love ndash digital radio evangelist

bull Unique collaboration

bull BBC TV and radio airtime

bull Commercial radio airtime

bull Retailer point of sale

bull Multi-platform approach

2 Work together - UK Radio industry bull Planning bull Manufacturers bull Marketing bull Radioplayer

Radioplayer

bull Make IP listening simpler and more consistent

bull Stretch analogue listeners to digital and attract light listeners

bull Grow overall radio listening with more frequent consumption

on more devices

popular

presets

location tags

3 Work together internationally bull Mobile

We aim for FMDAB+IP radio in mobiles

bull Radio was popular on FM-enabled mobiles

bull Cost free listening

bull Enhance public safety eg emergency messages

bull Reduces pressure on congested data networks

bull Good selling point for mobiles (with the right UI) bull Speeds up innovation and the switch to digital

This requires international collaboration

bull Working with the EBU Radio Team

bull Strong focus on smart UI

3 Work together internationally bull Mobile bull Hybrid Radio

Hybrid Radio ndash Broadcast meets IP

Hybrid Radio ndash Broadcast meets IP

Hybrid Radio ndash Broadcast meets IP

Hybrid Radio ndash Broadcast meets IP

Hybrid Radio ndash Broadcast meets IP

3 Work together internationally bull Mobile bull Hybrid Radio bull Connected Car

0

10

20

30

40

50

60

70

80

90

100

Q1

2004

Q1

2006

Q1

2008

Q1

2010

Q1

2011

Q2

2011

Q3

2011

Q4

2011

Q1

2012

Q2

2012

RAJAR 3 months 15+

o

f a

du

lts

list

enin

g t

o r

ad

io

Radio in cars is stronger than ever

Connected car ndash opportunity amp threat

Source SBD consulting

Radio just one consideration of many

bull Voice control

bull Minimise visual distraction

bull Landscape view

bull Simple navigation

bull Simplify features

Redesigning for the car is complex

Open standards in development

But theyrsquore not herewidely used yet bull Proprietary approach from each VM bull Significant development cost for content partners

1 Work together across your portfolio

2 Work together - UK Radio industry

3 Work together internationally

Working Together to Drive Digital Radio

Mark Friend July 2013