Mark Eglinton Chief Executive Officer NDA Group Emerging International Business Leader New Zealand International Business Awards 2009
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Mark Eglinton
Chief Executive Officer NDA Group
Emerging International
Business Leader New Zealand International
Business Awards 2009
Farming is not just Sexy...
It’s critical to NZ’s future
Question 1. Is 5% year on year growth enough?
Question 1. Is 5% year on year growth enough?
• Sometimes
– if it is sustainable growth
– if the margin structure is right
– if it is in an industry with sufficiently large scale
Question 2. What happens to the NZ Agricultural Sector if it grows at 5% for 10 years?
13 B
4.5 B
4.3 B
1.1 B
0.9 B
= 24 B
2011
Dairy
Meat
Forestry
Wine
Kiwifruit
Source : MAF June 2011 Situation & Outlook for NZ Agriculture & Forestry
13 B
4.5 B
4.3 B
1.1 B
0.9 B
= 24 B
2011
Dairy
Meat
Forestry
Wine
Kiwifruit
2020
20.2 B
7.2 B
6.7 B
1.7 B
1.5 B
= 37 B
Source : MAF June 2011 Situation & Outlook for NZ Agriculture & Forestry
Question 2. What happens to the NZ Agricultural Sector if it grows at 5% for 10 years?
2011 Absolute Growth 2020
7.2 B
2.6 B
2.4 B
0.6 B
0.5 B
= 13 B
Dairy
Meat
Forestry
Wine
Kiwifruit
13 B
4.5 B
4.3 B
1.1 B
0.9 B
= 24 B
Source : MAF June 2011 Situation & Outlook for NZ Agriculture & Forestry
20.2 B
7.2 B
6.7 B
1.7 B
1.5 B
= 37 B + 55%
Question 2. What happens to the NZ Agricultural Sector if it grows at 5% for 10 years?
Question 3. How much technology is required to grow the Agricultural Sector by $13B?
• HEAPS, &
Question 3. How much technology is required to grow the Agricultural Sector by $13B?
• HEAPS, &
• Technology is Sexy, so
Question 3. How much technology is required to grow the Agricultural Sector by $13B?
• HEAPS, &
• Technology is Sexy, so
• The Agricultural Sector is HEAPS SEXY
Question 3. How much technology is required to grow the Agricultural Sector by $13B?
So the Agricultural Sector is...
• Critical to NZ’s future
– It already has scale
– It already has an international footprint
– It is internationally competitive
– Modest sustainable growth creates massive value
• Sexy
– Heaps of technology is required to support it’s growth and take NZ industry to the next level
– The commercialisation of agricultural related technology is a massive opportunity for SME NZ.
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