Mark Drapeau Free The People Potomac Forum Aug09

Free the

People!Mark Drapeau

A B C

DEsocial

anti-social

Social media is

about being social.

SHARING IS CARING.

Remember that citizens are your “end

user.”

Change the public’s

expectations of YOU.

Saying “It’s not in my job

description”

is NOT IN YOUR

JOB DESCRIPTION

Tactics are nothing.

Strategy is EVERYTHING.

The best offense is a

good OFFENSE.

Being only defensive is OFFENSIVE.

Content is KING.

But MARKETING is the QUEEN.

GOOD STUFFGOOD STUFF

The message is the

message.Dominate

the informati

on spectrum

.

Discover your

ambassadors.

Set them FREE within your

MICRONICHE.

Choose the right tools for

the job.Ignore the Ignore the

hype.hype.

Experiment.Experiment.

Fail safely.Fail safely.

Metrics are answers looking

for problems.

Ask: Is what I’m doing ADDING VALUE to the COMMUNITY?

Don’t just feel the pulse.

BE THE PULSE.

Does anyone trust you?

Influence = Brand * Expertise *

Trust

What’s your brand?Who are your experts?

So...

Indecision is NOT a decision.

Plans are nothing without ACTION.

Dr. Mark Drapeau

I think stuff.

@cheeky_geeky

[email protected]