Mark Birkin - CDRC

PowerPoint Presentation

The Consumer Data Research Centre

Professor Mark BirkinUniversity of Leeds

Government Priority

73m invested in Big Data funding by UK Government

Benefit to economy of 216 billion*

Creation of 58,000 jobs*

Potential to transform public and private sector organisations

Big Data in the UK*estimated by 2017, Centre for Business & Economic Research (CBER)

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ESRC Big Data Network

Introducing CDRC

Providing a national service to support users to carry out research projects using consumer data, which provide fresh perspectives on the dynamics of everyday life.

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Introducing CDRC

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CDRC Partners

Internal Partners

Spatial InteractionDistricts, 404Train Stns., 2516MSO-Areas, 8436LSO-Areas, 42143

Data sourcesUpgrade/Transfer Meeting 9th July 2015 Faculty of Environment

Spatial Micro simulation

Machine Learning

NRTS - National Rail Travel Survey

Ticket

Place of work by Mode2011 Census Interaction secure dataLENNON railway ticketing data

PTEG (WYCA) Cross-section OD surveysPanel smart ticketing dataVisualisation & Animation TOOLS

Urban Mobility and Movement Patterns

A living journey planner that crowdsources how the transport system is operating in real-time to provide citizens with frustration-free routing and cities with granular data on how people travel.

Ethical and Sustainable Consumption

Product assortment planning(management of waste)

Enhanced understanding of customer behaviour(click and collect)Consumer attitudes and lifestyles(format development, pricing and promotion)

Healthy Lifestyles

Estimated odds of being overweight/obese in Leeds

Bitwalking dollars: Digital currency pays people to walk

Japan is one of four nations which include the UK where Bitwalking will be initially launched

Diet App

Example Data

Loyalty card dataCredit card dataMobile phone dataUtility dataTransport data

Data PartnerData Sharing Partnership Access to world-class research expertise

Resource to help you derive value from your dataState of the art data infrastructure

Data linkage opportunities

Collaborative Projects

Use new Big Data sources to exploit interdisciplinary research collaborations to better understand and evaluate the effect of environmental factors on obesity.Share knowledge and methods within the network in order to facilitate development of new research methods and collaborationsEngage researchers at different careers stages and facilitate development of early career researchersGenerate a proof of concept research model using Leeds dataTo generate multi centre interdisciplinary national or international research grant proposals

A potent and innovative component of this Network will be a proof-of-concept demonstrator for data intensive obesity research which is both theoretically and methodologically grounded. The development of a demonstrator will provide a continuous thread of engagement which runs in the background throughout the lifetime of the programme. This demonstrator will focus on the obesogenic micro-environment of the student population of a major city (Leeds). Through CDRC data partnerships it is possible to gain a comprehensive overview of the student population, representative of a population prone to weight gain (11). Gym memberships, food vouchers, BMI and active travel are all specific instances of Big Data sources known to be accessible for this subpopulation.