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mark a. greenfield
Mark Greenfield
Higher ed web professional, consultant, keynote speaker, futurist, uwebd overlord,
lacrosse coach, tennis player, music lover, dog rescuer
markgr.com
twitter.com/markgr
delicious.com/markgrwww.linkedin.com/in/markgr
The lens through which you view the world
Paradigms
two important paradigm shifts
Dialogue, not Monologue
Defining Social Media
Social Media
spaces on the internet where people came to exchange content
digital is a strategic asset, not a cost center
mark a. greenfield
Herding Catsdigital governance in higher education
Most colleges address web quality by redesigning their site or investing in infrastructure when the real problem
lies in the management practices.
colleges and universities as “organized anarchies”
the two things that get the attention of senior management
To safeguard brand reputation, protect information and intellectual property, and mitigate legal actions, organizations need to be more proactive about managing social media risk.
Operations
Evaluation
Strategy
the .edu lifecycle
Habit One:
Be Proactive
be a social media evangelist
crisis planning
Habit Two:
Begin With the End in Mind
if you don’t know where you’re goingyou might not like where you end up
if you don’t know where you are goingyou might not like where you end up