Marita Perälä-Heape in the Oulu Smart City seminar on wed 6th May, 2015

Digital Health Revolution –Human centric proactive

healthcare

Maritta Perälä-Heape, Director

OULU INNOVATION ALLIANCE (OIA) BRINGSTOGETHER REGIONAL STAKEHOLDERS

MODE OF OPERATION§ Systematic, contract-based RD co-operation

between regional players§ Composing and coordinating multi-

disciplinary RD projects and programmes§ Supporting business driven RD§ Facilitating strategic cooperation through

international networks and partnerships

GOALS AND OUTCOMESØ Channeling of ideas and expertise for

practical useØ Increasing R&D investmentsØ New business opportunities

• City of Oulu is co-funding 5 year joint professorship in Connected Health (University of Oulu/VTT)• City of Oulu has got Leaderships of two national health/ICT programs:

• Innovative cities (INKA) 7 year program, which promotes PPP in Future Health innovations, led byBusinessOulu

• Large Strategic research opening: Digital Health Revolution; over 10 m€ program, led by CHT. Funded byTekes

• University of Oulu and VTT are leading Hilla Growth Mill program (over 50 m€ program, incl. Healththeme)

• University Hospital is leading a living lab program• University of Oulu is leading a european accelerator program (Future Internet in eHealth; Fiche) for SMEs• Ouluhealth goes global:

• OuluHealth is a member of European Connected Health Alliance• CHT is creating european level digital agenda with EU partners (Readiforhealth)• MOU with Northern Ireland, Estonian Health cluster, Kanagawa, Japan; Baden-Wurtenberg, Germany• Leadership in Nordic hospital living lab &Innovation networks

Highlights of OIA partnership in health andwellness sector in Oulu since 2011

• Provider centric

• Reactive healthcare

• Spending in treatment

• Clinical data in focus

• Health data stored in silos

• Quantifying self not linkedto clinical workflows

• Premature Digital healthmarket

Paradigm change in healthcare and Finnish national programsled by OIA partners

• Human centric

• Proactive healthcare

• Spending in prevention and healthpromotion

• All health related data has relevance and iscontrolled by citizens

• Seamless MyData based service ecosystem

• Evidence based self care solutions

• Open innovation platforms

INKA –Future Health

Digital HealthRevolution

CHALLENGE SOLUTION

Citizen’s involvement is made easy -Opportunity for Digital health market

Value added through• Data integration platform• New apps, analytics built on

integrated data• Holistic view of individual health

and fitness• Business model = drive

smartphone / tablet sales orhealth / wellness services?

S Health Platform

Source: Frost & Sullivan

REHABILITATION

& OUTHOSPITAL

CARE

DISEASE &RISK

MANAGEMENT

HEALTHPROMOTION

& RISKMANAGEMENT

Hidden health parameters are treasures to maintain healthover one’s lifetime

The life-long journey to Better Health and Care

from a static healthsystem to a learningone that improvesindividual,community andpopulation health

We willØcontribute to the change in the control

of data in favor of the individualØexplore health-related data from

genomics to digital footprintØdevelop successful personal data

movement across systems andservices

Øbuild pilots of new service conceptsØstudy the business logics and

consumer involvementØ invite actors to join the Mydata

ecosystem

My(personal) Data is used to create a picture of ahealthy human and to use that datato proactively identify and address health problems

Towards

Personalized, predictive, preventive, participatory service ecosystem

PROACTIVE DIGITALHEALTCARE SOCIETY

NEW DIGITAL HEALTHMARKETPLACE

REAL-TIME SELF-MANAGEMENTOF HEALTH AND WELLBEING

MYDATABASED SERVICES

- Outcomes so far

Personalized, predictive, preventive, participatory service ecosystem

PROACTIVE DIGITALHEALTCARE SOCIETY

NEW DIGITAL HEALTHMARKETPLACE

REAL-TIME SELF-MANAGEMENTOF HEALTH AND WELLBEING

MYDATABASED SERVICES

• MY Data Principles• My Data architecture definition• My data clinics• Research Pilot set up• Ethical and regulatory, privacy issues on data sharing• User interface and My Data• My Data ecosystem players• Benchmarking

What is My Data ?

• My Data is a human-centered approach topersonal information management and processing.

• My Data is a global phenomenon and the futurescenario, around which technology and business isbeing developed at a growing pace.

My data principles:• Human Centric: individual in control, transparency

to personal data usage, privacy, trust

• Usability of Data: guarantee data portability,machine readable, open formats, APIs, standards

• Open Business Environment: interoperability,possibility to change services without “data locks”

Source: Human Centric Approach for organizing Personal Data;Ministry of Transport&Communication

MyData Clinics• Increase the understanding of MyData opportunities

•Ecosystem creation

• In MyData Clinics, the project consortium defines futurescenarios of service concepts which are taking into account thedata sharing possibilities between severalcompanies/organizations and individuals.

• The MyData architecture definition, value co-creation analysis,consumer involvement and business logics are studied on thesefuture scenarios.

User interfaces and MyData

DHR PILOT

Intelligent & real time communication withseveral service providers- MyData to action

Digital check up withvalidated self services

Forerunners in precision medicine*and holistic view in health• President Obama: “a new Precision Medicine Initiative will bring us closer

to curing diseases like cancer and diabetes — and to give all of us accessto the personalized information we need to keep ourselves and ourfamilies healthier,”

• Dr. Eric Topol: ”Deep personal data from an individual is a comprehensivepicture of health”

• Prof. Leroy Hood (the Institute of Systems biology, Seattle): ”Medicinegets up close and personal if personal health data is fed back toparticipants via life coaches”

*Precision medicine (PM) is a medical model that proposes the customization of healthcare—withmedical decisions, practices, and/or products being tailored to the individual patient. In this model,diagnostic testing is often employed for selecting appropriate and optimal therapies based on thecontext of a patient’s genetic content or other molecular or cellular analysis.

• A new strategy for information and data management in health and social care inpreparation (MyData working group & Exploitation of personal data in future health caresystems)

• MyData in the negotitations of new Government program

• A radical health care reform on-going: the responsibility to organize care will be the task offive special responsibility areas (SOTE) instead of present system where municipalities sharethe task.

Political environment supports the use of personal dataand it’s openness In Finland

Thank You

Maritta Perälä-Heape, DirectorCentre for Health and Technology

Maritta.perala-heape(at)oulu.fi