Johnson’s Backyard Garden: JBG Organic
May 12, 2015
Johnson’s Backyard Garden: JBG Organic
Analysis of sales figure provides a
method for evaluating the
effectiveness of marketing efforts.
“Every winter , we see a large
dip in sales.”
- Brent Johnson
How do we communicate the bounty of our winter crops more effectively?
Sell the story of the Johnson
Family for more effective
marketing
Is having a good product, and a good story, enough?
To promote winter sales, increased outreach and exposure is necessary.
Sell the story of ‘The Johnson Family’ and embody the brand at every famer’s market.