Marina Bay Sands Halls A & B, 3 - 6 July 2014 Post Event Report Sheet Organizer Conference & Exhibition Management Services Pte Ltd Supported by The Gem & Jewellery Export Promotion Council Hong Kong Jewellery & Jade Manufacturers Association Myanmar Gems and Jewellery Entrepreneurs Association Ministry of Commerce, Cambodia Italian Trade Agency (ITA) Italian Chamber of Commerce (ICCS) Official Bank Standard Chartered Bank Official Tax Refund Agent Premier Tax Free In Conjunction with The Great Singapore Sale Strategic Conference Partner GIA Thailand Exhibition Statistics Total Gross Area: 7000sqm Total Build-Up Area: 3000sqm Total no of Exhibitors, Principal Companies, Agents, Representative Offices, Media Partners 207 172 Foreign Companies (83%) 35 Local Companies (17%) Countries/Regions 20 Country Pavilions India, Italy, Cambodia Estimated Sales and Orders SGD$30 million Media Coverage SGD$ 6.5 million as of 11 July 2014
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Marina Bay Sands Halls A & B, 3 - 6 July 2014...Prize Long White & Black Diamond Earrings worth S$8,000 sponsored by Zydo Italy 3 rd Prize Unheated Pink Spinel Lace Earrings worth
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Hong Kong Jewellery & Jade Manufacturers Association
Myanmar Gems and Jewellery Entrepreneurs Association
Ministry of Commerce, Cambodia
Italian Trade Agency (ITA)
Italian Chamber of Commerce (ICCS)
Official Bank Standard Chartered Bank
Official Tax Refund Agent Premier Tax Free
In Conjunction with The Great Singapore Sale
Strategic Conference Partner GIA Thailand
Exhibition Statistics Total Gross Area: 7000sqm Total Build-Up Area: 3000sqm
Total no of Exhibitors, Principal Companies, Agents, Representative Offices, Media Partners
207 172 Foreign Companies (83%) 35 Local Companies (17%)
Countries/Regions 20
Country Pavilions India, Italy, Cambodia
Estimated Sales and Orders SGD$30 million
Media Coverage SGD$ 6.5 million as of 11 July 2014
Visitorship
SIJE 2014 - Attendees Country Breakdown
Overseas 2,561 23%
Local 8,765 77%
Total Visitors: 11,326 from 59 countries Visitors from: AFGHANISTAN, AUSTRALIA, AUSTRIA, AZERBAIJAN, BAHRAIN, BANGLADESH, BELGIUM, BRAZIL, BRUNEI DARUSSALAM, CAMBODIA, CANADA, CHINA, COLOMBIA, CYPRUS, DENMARK, ESTONIA, FINLAND, FRANCE, GABON, GERMANY, GREECE, HAITI, HONG KONG, INDIA, INDONESIA, ISRAEL, ITALY, JAPAN, KOREA, DEMOCRATIC PEOPLE'S REPUBLIC OF, KOREA, REPUBLIC OF MACAU, MALAYSIA, MAURITIUS, MEXICO, MONGOLIA, MONTSERRAT, MYANMAR, NEPAL, NETHERLANDS, NEW ZEALAND, PAKISTAN, PHILIPPINES, POLAND, RUSSIAN FEDERATION, SAUDI ARABIA, SERBIA AND MONTENEGRO, SINGAPORE, SOUTH AFRICA, SRI LANKA, SWAZILAND, SWITZERLAND, TAIWAN, THAILAND, UKRAINE, UNITED ARAB EMIRATES, UNITED KINGDOM, UNITED STATES, VIET NAM, ZAMBIA
21.11%
15.49%
11.86%10.82%
9.68% 9.16%8.41% 7.89%
2.83% 2.74%
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
CHINA INDIA MALAYSIA PHILIPPINES INDONESIA MYANMAR THAILAND HONG KONG UNITED STATES UNITEDKINGDOM
SIJE 2014 - Top Ten Visiting Country Breakdown
Advertising & Promotions Media Exposure Media exposure was in print, broadcast and online, as well as marketing collaterals used to promote the show. Supporting Media Partners Eliterate EuPlus Exquisite Magazine Global Sources Publication (Global Jewelry Special, Global Diamond & Pearl) Hong Kong Jewellery Magazine Indonesia Jewellery Fair Jewelry Fair Korea Luxury Life Magazine Malaysia International Jewellery Fair Palakiss Vicenza Oriental Publishing (Solitaire Magazine) Top Club Above-the-line Media Advertising This included print, broadcast and online. Print The Star (Malaysia) The Straits Times Life! The Straits Times Urban The Straits Times Lianhe Zaobao Lianhe Zaobao Now Lianhe Wanbao Shin Min Daily News
Radio Capital 958 FM Class 95 FM Live 938 FM Media Coverage The 4 day event garnered a lot of interest from the mass media in Singapore and in the region. Social Media Coverage The event was well documented in the social media platform, including Instagram, blogs, YouTube, and forums. Below-the-line Advertising The organizer had a comprehensive below-the-line advertising campaign, which included: Sales brochure Trade visitor invite flyer Consumer Postcard (for general public) Consumer Postcard (for exhibitors’ clients) VIP Invite Opening Ceremony Invite EDMs (Electronic Direct Mailers) E-invite (for exhibitors’ clientele) Mail Drops (Special Buy Flyer) A1 promotion board A5 flyer invite Ruby lounge refreshment coupon
Daily Stage Program Day 1 1. Mr Gautam D Goradia - CEO/MD ‘COM-SUR’ Safety Enhanced – Crime Solved faster with software COM-SUR 2. Opening Ceremony cum Fashion Show 3. SIJE Opening Day Grand Draw Day 2 1. Mr Gautam D Goradia - CEO/MD ‘COM-SUR’ Safety Enhanced – Crime Solved faster with software COM-SU 2. Dr. Ahmadjan Abduriyim, GIA - Gemological Observation of Ruby and Sapphire Heat Treatment 3. Friday Grand Draw Day 3 1. Alex Zupancich, JDMIS - New Technologies in Jewellery Design and Fabrication 2. Dr. Ahmadjan Abduriyim, GIA - Corundum gem mining activities in South East Asia 3. Fashion Show 4. Saturday Grand Draw Day 4 1. Alex Zupancich, JDMIS - New Technologies in Jewellery Design and Fabrication 2. Master Lim Eng Cheong - Feng Shui & Jewellery By Chang Consultancy 3. SIJE Sunday Grand Draw
Event Highlights The highlight of SIJE this year was a 50.55 carat white diamond dubbed “The White Fire”. Billed as a show stopper, the almost flawless diamond was a whopping US$10million (S$12.5million). For Show Enquiries: For Media Enquiries: Conference & Exhibition Management Services Pte Ltd Contact Person: Ms Judy Lee [email protected] Contact Person: Ms Gina Lim [email protected] Tel: (65) 6278 8666 Fax: (65) 6278 4077