Marin Transit Connect Service Update Marin Transit Board of Directors May 4, 2020
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Marin Transit Connect Service Update
Marin Transit Board of DirectorsMay 4, 2020
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Background July 2019
o One-year evaluation report released October 2019
o Board approval to extend current pilot with Via through June 2020 November & December 2019
o Outreach to riders and employers about fare changes and geography expansion, including rider surveys
January 2020
o Service hours adjusted to meet new southbound SMART train schedule February 2020
o Service area expanded to downtown San Rafael with changes to fareso Marketing efforts increase
3
Service Area Expansion
Proposed Expansion
Current Service Area
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Fare Changes
Fare Categories / Product Previous Cost Current Cost
Regular Fare$4.00
+ $4 for second rider, $3 for third rider, $2 for fourth rider, $1 for fifth rider
$4.00 per mile (distance-based)+ $1 per additional rider
Marin Access Fare$2.00
+ $2 for second rider, $1.50 for third rider, $1 for fourth rider and $0.50 for fifth rider
$3.00+ $1 per additional rider
Transit Stop Discount
$2.00+ $2 for second rider, $1.50 for third rider, $1 for
fourth rider and $0.50 for fifth riderNo longer available
Monthly Pass $40 per month$80 per month
+$1 per additional rider, per trip
Marin Access Monthly Pass
$20 per month$40 per month
+$1 per additional rider, per trip
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Daily Ridership Trends
52.1
59.4
65.6
55.2
67.7
59.1
65.167.8
61.0
0
10
20
30
40
50
60
70
80
Jul-19 Aug-19 Sep-19 Oct-19 Nov-19 Dec-19 Jan-20 Feb-20 Mar-20
Pass
enge
r Trip
s
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Monthly Ridership
1,302 1,306 1,3111,269 1,287
1,242 1,367 1,289
0
200
400
600
800
1,000
1,200
1,400
1,600
Jul-19 Aug-19 Sep-19 Oct-19 Nov-19 Dec-19 Jan-20 Feb-20
Pass
enge
r Trip
s
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WAV/ADA Activity
170
123 131
159
134 128
165
214
13% 9% 10%13% 10% 10%
12%17%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
0
50
100
150
200
250
Jul-19 Aug-19 Sep-19 Oct-19 Nov-19 Dec-19 Jan-20 Feb-20
WAV/
ADA
Shar
e
Trips
Month
WAV/ADA Trips WAV/ADA Share
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Market Changes
41%
12%
47%
40%
17%
43%
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%
Employer Sponsored Trips
WAV/Marin Access Trips
Other General Public
Market Share of Trips
Mark
ets
2020 Market Change
Feb-20 Jan-20
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Changes in Trips by Time of Day
6:00AM
7:00AM
8:00AM
9:00AM
10:00AM
11:00AM
12:00PM
1:00PM
2:00PM
3:00PM
4:00PM
5:00PM
6:00PM
January 8% 20% 13% 3% 3% 3% 1% 2% 4% 11% 18% 11% 2%February 9% 19% 11% 5% 4% 4% 2% 3% 4% 11% 15% 12% 2%
0%
5%
10%
15%
20%
25%2020 Change in Trips by Hour
January February
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Average Fares
$2.83 $2.98 $2.83 $2.69
$4.92
$2.11 $2.11 $2.05 $2.04
$6.14
$0.00
$1.00
$2.00
$3.00
$4.00
$5.00
$6.00
$7.00
Oct-19 Nov-19 Dec-19 Jan-20 Feb-20
Non-employer Employer
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Cost Effectiveness
$136.02 $148.38
$47.25 $37.30 $38.37
$32.21 $31.42 $29.81
$-
$20.00
$40.00
$60.00
$80.00
$100.00
$120.00
$140.00
$160.00
2018 Q4 2019 Q1 2019 Q2 2019 Q3 2019 Q4 2020 Q1 2020 Q2 2020 Q3(est)
Subsidy per Passenger
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Observed Impacts
Share of WAV/ADA riders slightly increased Employer market remains stable Pricing changes reduced share of general public trips Small uptick in midday trips; AM/PM peak hours continue to
represent roughly 80% of all activity Fare revenue is increasing - Connect still underperforms in
productivity & cost effectiveness COVID-19 pandemic makes evaluation process difficult
beyond first five weeks of program changes
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Lessons Learned
Current service does not meet targetso Increase ridership/utilization of service oDecrease technology costsoReduce peak hour demands on service
Improved service quality attracts a different demographic of rider App-based services offer significant benefits for outreach,
surveying, and communications to riders District-sponsored app limits the program’s exposure Ridership increases are depended on the significant expansion of
service area
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