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Background Bombay Oil Industries Ltd.(BOIL) specialized in coconut oil extraction, vegetable oil refinery and chemical manufacturing.BOIL separated its marketing division under the name Marico.In October, 1988 Marico was incorporated under the name Marico Foods Ltd.Which was later renamed as Marico Industries Ltd.

Marico TodayYear 2009-2010Turnover Rs. 2661crNet Profit Rs. 232cr1 out of every 4 Indians is a Marico consumer.Marico distribution network covers over 33lac retail outletsIn short Marico is a leading Indian group in consumer products and services in the global beauty and wellness space.

Harsh C. Mariwala:Chairman & Managing Director (Promoter)He has transformed a traditional commodity driven business into a leading Consumer Products & Services Company, in the Beauty and Wellness space.Under Harsh's leadership, Marico has achieved several other recognitions such as the Best in Class Award(second highest) for the Large manufacturing category by the Asia Pacific Quality Organization.Also Talent Management Award at the CNBC TV18 India Business Leader Awards 2009. And NDTV Profit Business Leadership Award 2009 for Best Business Leadership in the FMCG (Personal Hygiene) category.

Products / ServicesProducts / ServicesHair Care MarketHeart Care MarketSkin Care MarketMedikerParachuteHair & CareNiharShanti Badam AmlaParachuteOilParachuteAdvansedParachuteJasmineParachuteTherapyParachuteAftershowerParachuteHot OilSweekarHair & CareSilk N ShineSaffolaOilSalt PlusAriseFunctional FoodsManjal SoapKaya Clinic

PRODUCT MIX BRANDS TARGETED CUSTOMER'S PARACHUTE Primary Target Women Of All Age's PARACHUTE ADVANCEDYoung Girls (College & School Going) HAIR & CARE Appealing To Both Men & Women of All Age's SHANTI AMLACustomer Looking for Value for Money (H.OIL+ Badam) SILK & SHINE Primary Target Female Of age 18 34 MEDIKER Young Children Age Group 3-13 (Lice Problem) SWEEKAR Primary Target Housewives SAFFOLA All Health Conscious People(Heart Patient's) REVIVE Housewives of Urban Area (Higher & Middle Class).

Maricos Market Shares in Various Product Categories

Domestic Business BrandsCategoryMarket share range %RankParachute, Oil Of Malabar, NiharCoconut Oil55-571Hair Oil (Hair & Care, Parachute Jasmine, Hair Oils 22Parachute Advansed, Shanti Badam Amla, Nihar)Hair Oils14-172SaffolaRefined Safflower oil16-182MedikerAnti-lice Treatment1001ReviveInstant fabric starch1001

Major CompetitorsHindustan Unilever Ltd.Nihar and Coco care were major competitors for Marico's parachute.

Procter & Gamble Hygiene & Healthcare Ltd.

Dabur India Ltd.

ITC

Jyothy Laboratories Ltd.

Godrej Consumer Products Ltd.

Arun add distribution channel & also pricing