Mariana martinezfinal

Selected Business Article:!!“The design firms pioneering space suit fashion”!

http://www.bbc.co.uk/news/business-23947790!

Mariana Martinez Professor Klinkowstein!

-Russian man owns space suit company

Humble beginnings challenge success

-Innovative design brings fame

Mariana Martinez Professor Klinkowstein Mariana Martinez Professor Klinkowstein!

Mr. Southern shows off suit to NASA


Personal Ethnographic Research

•  Marke4ng students analyzed products

•  Each student wrote down par4cular details of product

•  They no4ced what aspects made each product different



•  Jennifer analyzed restaurant cup

• No4ced how font adds to character of restaurant

• Neutral colors suggest laid back environment

Interview With Jennifer

Q: Do you know what type of business you want to start? A: Yes, I want to open my own restaurant Q: What types of hardships do you think you will face through this process? A: The biggest challenge is standing out from the crowd and being different from all the other restaurants


Interview With Jennifer cont.

Q: How do you plan to achieve this? A: I’m not sure yet, I know that every detail counts and I hope in the future I will be able to know how to stand out.



• Arielle connected the graphic with the product

• Product 4es history with quality

• Picture makes product stand out

Interview With Arrielle Q: What type of business do you want to open? A: I want to start my own fashion line Q: What challenges do you think you might come across? A: I think being unique from other fashion lines, and geOng my name out there.


Interview With Arrielle Cont.

Q: How do you think you will overcome this challenge? A: By con4nuing to learn more about design and thinking of what types of clothing people want most.


Conclusion

1.  The people interviewed were unsure of how to stand out among other businesses

2.  A challenge with entrepreneurship is being unique 3. One way to over come this is by reflec4ng how your life can be beWer and implemen4ng that problem into a business


Part B



Grid


Irregular Shapes


Monochromes

Mariana martinezfinal

Education

product product

restaurant q

jennifer q

arrielle q

fashion line q

type of business

space suit fashion

environment interview