Mariah carey case study

Case Study on Mariah CareyMariah Carey (born March 27th, 1970) is an American singer-

songwriter, record producer, actress, film producer and model. Mariah Carey was born to parents in 1970 to Patricia Hickey and Alfred Roy

Carey. She moved to New York City when she was 17 to fulfil her ambition of becoming a star. Mariah Carey eventually became a back up singer for Puerto-Rican freestyle singer Brenda K. Starr, who gave Carey's demo tape to Tommy Mottola who was at the time the head of

Columbia Records. Mottola suddenly signed Mariah who in a few years became the best-selling female performers of the 1990's.

Mariah is most famously known for her and is known for her five-octave vocal range, power, melismatic style and signature use of the

whistle register (the highest register of the human voice).

With a music career spanning over two decades, her achievements are endless. Mariah Carey has won 249 awards in total, including 5

Grammy Awards and 17 World Music Awards. She is famous for being the first recording artist to have her first five singles to top the US

Billboard Hot 100 Chart, one of the world's best selling music artists. Also, she is the only artist to have 18 number one singles on the Hot

100 and she has sold over 200 million albums, singles and videos worldwide, which therefore makes her one of the biggest selling

artists in music history. Carey's album 'Merry Christmas is the biggest selling Christmas album of all time. She has also has 12 platinum

singles which is the most achieved by any female artist.

With all these it is no wonder that Mariah Carey has influenced some prominent figures in the music industry such as: Christina Aguilera,

Beyonce, Rihanna, Nelly Furtado amongst many others.

1990-Columbia-'Vision of Love'Carey's debut single. The song was originally

featured on Carey's demo tape which aided her sign to Columbia Records. The song went topped the U.S. Billboard Hot 100, however came at no. 9

on the U.K. Singles Chart.

The video as well as the lyrics connote a sense of faith and prayer as it is set in a cathedral like

setting. In reference to Carey's image here she looks very natural, she does not not have a lot of make up on, she has long, golden, natural curls

and is wearing black clothing. Her look here is not very sophisticated. This song alone influenced the

singing careers of RnB singers Beyonce and Christian Aguilera.

1994-'Without You'Carey did a cover version of this song

which was first recorded by British rock group Badfinger. Carey's version of this single topped the U.K. Chart in 1994.

"Without You" remains Carey's biggest hit outside the U.S., being largely successful

across Europe. It became her first UK number 1 single, and still remains her only number 1 there as a solo artist. The video for this single features Carey singing on stage, whilst accompanied by a Gospel

choir.

http://www.youtube.com/watch?v=Hat1Hc9SNwE&ob=av2n

Her album and single cover

seem quite dull and boring, they

are not really eye-catching.

Particularly this one in which.

From this single cover it suggests she feels isolated and lonely, which links to the title

of the single.

1997-'Butterfly‘ (Album)-Columbia Records

Following her separation from her former husband and Columbia Records Executive, Tommy Mottola, this album saw a totally diverse side to Carey in regards to her image as well as her style of music. This album pushed Carey more into the RnB/Hip Hop market compared to her other albums which had more of a pop feel.Brackett noticed a connection between much of Carey's lyrics and her separation from Mottola.[13] Jon Pareles, editor of The New York Times called Butterfly "a new turn" in Carey's career. Aside from commenting on its deviance from Carey's previous work, he noted songs in which Carey alludes to her failed marriage to Mottola, such as "Butterfly" and "Close My Eyes". He wrote "Since Carey writes her own lyrics, fans might expect a glimpse of marital discord or pride in her new-found autonomy.

1997-Columbia Records-'Honey'This single was taken from Carey's sixth studio album, Butterfly. 'Honey' was Mariah Carey's third album to reach number one on the Billboard Top 100. 'Honey' became Carey's third single to debut atop the Billboard Hot 100.

The video for this single uses intertexuality as it includes a James Bond theme. Carey was cast as "the very sexy agent M", a woman who escapes a large mansion in which she has been held captive

Due to her separation from Mottola Carey had more control over this album and the single 'Honey' seems to explore that 'freer side' as throughout the video she is provocatively dressed and shows a more sexual image of Carey than previously seen. She wears a little black dress, tight black swimsuit, white bikini, all of which accentuate her figure.

Since the video was released during the separation of Mottola and Carey, there was much speculation about whether the the theme of the video was linked to Carey's failed marriage.

http://www.youtube.com/watch?v=w3KOowB4k_k&ob=av2n

Whilst looking at the album cover it is clear that there

has been a transformation as Mariah looks more

glamorous and showing 'more

flesh'. Unlike her other albums that

just feature or mainly focus on

her face. The effect of her 'blown hair' gives a more

fierce and sexy look.

1999-'Heartbreaker' (featuring Jay-Z)

This single as one of the most expensive videos ever made, costing $2.5 dollars. The music video was directed by Brett Ratner, during September 1999.1 According to Carey, the goal for the video was to mirror the lyrical content of the song, as well as showing it from a female perspective. Additionally, the video was filmed in a comedic fashion,

intended to remain something "fun and exciting."37 The video became one of the most expensive ever made, costing over $2.5 million.38 Due to its strong female empowering message and nature, the video remains "a fan favorite,"

according to MTV News.1 Carey claimed that two films were used as inspirations, Grease and Enter the Dragon.1 Prior to filming the video, it became clear that Jay-Z would be unable to appear in the video, due to a contractual

agreement not allowing him from appearing in a video for two weeks after he shot for "Girl's Best Friend," his track off the soundtrack to the movie "Blue Streak."39 Carey then thought of creating the animated section in the video, which

was quickly drawn and animated by Ratner's team.39

The video begins with Carey driving up to a large movie theater with several of her female friends. As they pull up to the front doors, they tell Carey that her boyfriend is inside with another woman, leading her to try and convince them

to abort the plan of confrontation. After convincing her, they enter the theater and begin a series of small dance routines alongside some of the theater employees. As the music begins, scenes of them dancing and Carey entering the movie projection room inter-cut. Carey sits behind her boyfriend (played by Jerry O'Connell) and the woman he is cheating with, and spy on them in a comedic way with her female lackeys. Soon after, the still unidentified woman walks towards the bathroom, prompting Carey to follow her during a short interlude in the video. After running into

each other by the washroom, the woman appears to be Carey sporting a short brown wig and red seductive clothing. Carey pokes her, starting a large brawl in between the two women. Afterwards, Carey appears to have defeated the woman named Bianca, and heads back towards the movie room. During this scene, Jay-Z's rap verse is played, while

an animated clip of Jay-Z and Carey is projected onto the screen. During the verse, Carey's friends begin throwing popcorns and other candies at O'Connell, prompting a small food fight in between them. As they halt their attack on him, Carey walks towards O'Connell's seat and acts as though she is Bianca. After she sits next to him and he notices

who it is, Carey spills a large soda on his lap and bids him fairwell, leaving the theater with her friends smiling.

http://www.youtube.com/watch?v=UvdSB-UDDnQ&feature=related

'Get Your Number'

This song shows Carey as rather glamorous and sensual.

http://www.youtube.com/watch?v=4lZEQuBzOrk&feature=fvsr

This album shows Mariah as very

glamorous. Mariah is wearing gold clothing and the letters of her name are gold. The colour gold signifies

high-quality and prestige. This could

maybe suggest that this is a high-quality album because this album was

in a sense her 'come back album' after the poor reception of her

film 'Glitter' (2001) and her album

'Charmbracelet' (2002).

2008-Island-'Touch My Body'Dir:Brett Ratner

This single was the first release from E=MC². The music video involves a cameo appearance from Jack McBrayer in

which he plays a computer store employee who dreams about his relationship with Carey.

http://www.youtube.com/watch?v=9b8erWuBA44&ob=av2e

'I Want To Know What Love Is'

http://www.youtube.com/watch?v=gCadlN8fexk&ob=av2e

Mariah Carey’s #1 Singles..Vision Of Love (1990)

Love Takes Time (1990)

Someday (1991)

I Don’t Wanna Cry (1991)

Emotions (1991)

I’ll Be There featuring Trey Lorenz (1992)

Dreamlover (1993)

Hero (1993)

Fantasy (1995)

One Sweet Day featuring Boys II Men (1995)

Always Be My Baby (1996)

Honey (1997)

My All (1998)

Heartbreaker featuring Jay-Z (1999)

Thank God I Found You ft. Joe and 98 Degrees (2000)

We Belong Together (2005)

Don’t Forget About Us (2005)

Touch My Body (2007)

Discography…– Mariah Carey

– Emotions

– Music Box

– Merry Christmas

– Daydream

– Butterfly

– Rainbow

– Glitter

– Charmbracelet

– The Emancipation Of Mimi

– E=MC²

– Memoirs of an Imperfect Angel

– Merry Christmas II You

Mariah Carey's change in Image through her Career..