Maria Soledad Prieto Potfolio

Maria Soledad Prieto Agoncillo

Account Director

Overview

• About Me

• Resume

• Work Experience

• Advertising Experience

• Notable Campaigns

• References

About Me

• Spanish citizen who grew up in Manila, Philippines with 5 siblings to share memories with.

• I have always loved to travel and learn new cultures. I enjoy the thrill and excitement of what it brings and what it teaches a person.

• I have been in the advertising industry since 2009 and there has never been a dull day since.

• I value talks with insightful people as this serves as an eye opener of what the world and other people may offer.

• I strive on excellence and creativity through the passion I have of making the world see things in a different light.

Resume

• Education – Universidad Complutense Madrid

• October 2011 to December 2011

• Spanish Language Course

– De La Salle University – Manila

• May 2004 – October 2009

• Double Degree Course

• AB International Studies Major in European Studies

• BS Commerce Management Major in Legal Management

– Poveda Learning Centre

• June 2000 – March 2004

• High School Diploma

• Work Experience – The Arc Group, Inc.

• Account Executive

• Senior Account Executive

• Account Director (December 2013 – Present)

– English For Fun , Madrid Spain

• English Teacher

– BEDA , Madrid Spain

• Language Auxiliar

• Extra-Curricular Activities – Batch President, Student Council (De La Salle University)

– VP Socio Civic Activities, Student Council (De La Salle University)

– AVP Socio Civic Activities, Student Council (De La Salle University)

• Skills and Talents

– Fluent in English and knowledgeable in Spanish

– Driven and Passionate

– Good leader and team player

– Risk taker and loves challenges

Advertising Experience

• The Arc Group Inc. Is a 7 year old full service advertising agency with a core in digital executions based in Manila, Philippines.

• I believe that hard work and dedication has gotten me to where I am today as an Account Director of the agency.

• I believe that research and insighting are key tools in creating effective advertising campaigns.

• I am well equipped in creating ATL, BTL, and digital campaigns from scratch. Starting off from research up until the execution.

• I have handled brands across different industries making sure that all campaigns are effective in addressing its objectives.

• I handle a team of 2 Account Executives and work closely with the Managing Partners of the agency.

Notable Campaigns • The problem

– The brand was number 2 in the online buy and sell industry in The Philippines.

– The brand was seen as the “older” and “boring” site as compared to its competitor.

• The Plan – Take part in local “fiestas” around the country that will build

awareness, localize the brand and tap the younger target.

• Role – Over all campaign management

– Partner relations

– Event management

Notable Campaigns • The problem:

– The client wanted a marketing campaign that would personify them as a brand that cares for the world through its eco friendly products.

• The plan: – Started Ecommunity, the first road show of the brand.

– Showcased the different CSR projects and highlighted the eco friendliness of the brand’s products.

– Road safety campaign. Tied up with distinguished guests to give free seminars to the public.

• Role: – Over all campaign management

– Social Media Management

– PR Management

– CSR

– Event Management

Notable Campaigns • The Problem:

– Credit card companies were offering rewards for using their credit cards but the minimum spend was too high for the average Filipino.

• The Plan: – Create a campaign that would increase credit card usage for the brand

by having a lesser minimum spend.

– Partner with brands that were known to be of high value by the target market despite it’s minimum spend to enjoy the reward.

– Partners : Burger King, BreadTalk, Cinnabon

• Role – Overall campaign management

– Partner Negotiations

– Radio

– Print Ad

– Out of Home Advertising

Notable Camapaigns • The problem

– Nissan had several cars to launch in the Philippine market that the agency had to address.

• The plan – The agency created several campaigns to launch the following cars in

the market:

• Sentra 200, Xtrail CVT, Teana

• Role – Over all campaign management

– Brand positioning

– TVC

– Radio

– Out of Home

– Launch Event

Notable Camapaigns • The problem

– ATM fraud in the Philippines was becoming alarmingly high and had to be addressed.

• The plan – The agency created the WIGL campaign with Ramon Bautista, the

Philippines’ internet super star.

• Role – Over all campaign management

– Brand positioning

– Radio

– Print

References

• Michael Cuaso – CEO, The Arc Group Inc.

– [email protected]

• Sanya Coo – Copy Writer, Lowe Philippines

– [email protected]

• Kryselda Lozano – Operations Manager, The Arc Group Inc.

– [email protected]

Notes

• Availability in Europe:

– January 2015

• Holder of Spanish passport

Thank You!