María Isabel with STAX

¿Cuál es el futuro de los Centros Comerciales?

EXPERIENCIABasados enlatendencia deEUA.Sólosobrevivirán loscentros comerciales másgrandes,aquellosqueofrezcanunaexperienciaúnica.

EXPERIENCIASobreviviránaquellosqueesténenlasmejoresubicaciones,quetengangimnasios,cines,lugaresdeentretenimiento,farmacias,étc.PoresoenelHoldingdeMariaIsabelexploramosNewEraCapcomonuevomercadodentrodelgirodelaropa.

CONCEPT BOOK.

Our MISSION is to be the go-to shop for new and unique urban/casual footwear, apparel, & accessories.

Our VISION is to be the authentic & bold streetwear retail experience.

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MISSION & VISION.

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DUDES 18

Being bad is kind of good

Style is part of identity

Value original brands and product

Follows sneaker culture

Aspired by international urban culture (Art/Music)

Live completely digitally immersed

LADIES 16

Attracted by rebellious motifs

Style is part of self expression Value on trend brands and product

Follows fashion

Aspired by international urban culture (Art/Music)

Live completely digitally immersed

65% 35%

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SPACE.

Our retail design is based on urban industrial architecture contrasted with modern details.

A clean and neutral environment that uplifts product.

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SPACE.

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SPACE.

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ELEMENTS.

CONSTRUCTION FINISH OUT

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ELEMENTS.

FIXTURE FINISH OUTS

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FIXTURES.

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FIXTURES.

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SOUND.

HIP-HOP/RAP ALT ROCK EDM

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PRODUCT.

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PROD

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MESSAGE.

HOUSE OF PLENTY.HOUSE OF PLENTY.HOUSE OF PLENTY.HOUSE OF PLENTY.







HOUSE OF PLENTY…

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THE SIMBOL.

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Din Bold. Para uso de encabezados, o copy principal para comunicación de la marca.

Din Medium. Para uso de textos y mas extensos.

Din Regular Para uso de textos menos relevantes como legales o términos y condiciones.

Din Regular Para uso de combinaciones tipográficas editoriales complementarias.



AaDin Regular.

AaDin Medium.

AaDin Bold.

AaDin Cond Medium

AaDin Cond Bold

AaDin Cond Regular.

MES

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LIFESTYLE

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THE HOUSE OF PLENTY

ART. MES

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THE HOUSE OF PLENTY

ART. MES

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ORGANIC

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ART. MES

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Querétaro

Campeche

Oaxaca

Hidalgo

Estado de México

Guerrero

Morelos

D.F.Tlaxcala

Puebla

Veracruz

Chiapas

Quintana Roo

Yucatán

Tabasco

Nayarit

Durango

Tamaulipas

Nuevo León

Coahuila

Chihuahua

Sonora

Baja California

BajaCalifornia Sur

Sinaloa

Aguascalientes

Zacatecas

San Luis Potosí

Guanajuato

Michoacán

Jalisco

Colima

20 sucursales, 9 estadosPuebla (5 Sucursales)Estado de México (3 Sucursales)CDMX (4 Sucursales)Veracruz (1 Sucursal)Jalisco (2 Sucursales)Cancún (1 Sucursal)Chiapas(1 Sucursal)Tlaxcala (1 Sucursal)Querétaro (1 Sucursal)

20 Locations, 9 States

5 Puebla 3 Estado de México 4 CDMX 1 Veracruz 2 Jalisco 1 Cancun 1 Chiapas 1 Tlaxcala 1 Queretaro

LOCATIONS. LOCA

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All GULA locations will be transformed to STAX by august 2017. In addition 5 new stores will be open this year.

THE HOUSE OF PLENTY

María Isabel with STAX

Lifestyle