May 17, 2015
• First Woman in Science and Technology
• Entrepreneur of the year EMEA
• Awarded by Blackberry for advancing women in technology
Meet the family
Reading Room…
• 180 staff in 4 countries
• European Gold marketing award winners
• Forrester rated – top digital branding
• Marketing – marketing directors favourite digital agency
Face book and twitter
The Cluetrain Manifesto
• A powerful global conversation
has begun.
• Through the Internet, people
are discovering and inventing
new ways to share relevant
knowledge with blinding
speed. As a direct result,
markets are getting smarter -
and getting smarter faster
than most companies.
• The original browser
These markets are conversations. Their members communicate in language that is natural, open, honest, direct, funny and often shocking.
Whether explaining or complaining, joking or serious, the human voice is unmistakably genuine. It can't be faked.
Most corporations, on the other hand, only know how to talk in the soothing, humourless monotone of the mission statement, marketing brochure, and your-call-is-important-to-us busy signal.
Same old tone. No wonder networked markets have no respect for companies unable or unwilling to speak as they do.
But learning to speak in a human voice is not some trick, nor will corporations convince us they are human with lip service about "listening to customers."
They will only sound human when they empower real human beings to speak on their behalf
While many such people already work for companies today, most companies ignore their ability to deliver genuine knowledge, opting instead to crank out sterile happytalk that insults the intelligence of markets literally too smart to buy it.
However, employees are getting hyperlinked even as markets are. Companies need to listen carefully to both. Mostly, they need to get out of the way so intranetworked employees can converse directly with internetworked markets.
So what do you need to join in the conversation?
• Be willing to listen
and converse
Be authentic
Listen to people!
So what do you need to join in the conversation?
• Have an agreed
process
• Have a great
platform
PersonalizationAnalyticsSEO
Social Media
Support Tickets
Email communications
Analytics
Content management
A typical digital communications set
Harmonize Cross-channel Communications
The last generation to ever need to learn to use the internet
These people expect a conversation
The US military is developing software that will let it secretly manipulate social media sites by using fake online personas to influence internet conversations and spread pro-American propaganda