iPhone Web Apps Design, Code, Profit Marcus Schappi Mobile
Marcus Schappi Mobile Monday Oct08
Jan 18, 2015
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iPhone Web AppsDesign, Code, Profit
Marcus Schappi
Mobile
Why web apps?
Why web apps?
• Portable
• More profitable
• Just as sexy as native apps
Portable Code
It’s all about Webkit
http://opensource.nokia.com/projects/S60browser/
Safari
Mobile Safari
http://opensource.nokia.com/projects/S60browser/
https://opensource.motorola.com/sf/wiki/do/viewPage/projects.sitewide/wiki/MotorolaOpenSource
Android
http://code.google.com/android/
Why web apps?
• Transferable
• More profitable
• Can be just sexy
Fast Deployment!
Web developers arecheaper
$0AUD
$70AUD
$140AUD
2008
Our Avg cost of PHP Vs Cocoa Dev
$72p/hr
$137p/hr
Choice in Business Models
App Store V’s Subscription
Success Story
Trisim
250K2 Months
USD
I’d be happy for 100k?
100K
$5*30,000 - (’s cut)= 100K
App Store
$5p/month*1667 = 100K p/year
Subscription
Why web apps?
• Transferable
• More profitable
• Can be just sexy
Web apps can have native app
sexiness too!
iPhone Flicki.mydailyphoto.com/flick_navigation.php
Multi-touchhttp://tlrobinson.net/blog/?p=42
http://www.sitepen.com/blog/2008/07/10/touching-and-gesturing-on-the-iphone/
Persistent Storagehttp://qantas.com/mobile
http://phonegap.com/
Accelerometer, Location, Camera, Vibration
Design
Solve a problem
Why ?
1 liner mission
Basecamp: Project Management is communicationFire Invoice: Fast Invoices = Faster PaymentWriteboard: Word is overkillQantas Mobile: Flight info in hand
Design a great app
Follow iPhone Human Interface
Guidelineshttps://developer.apple.com/iphone/library/documentation/UserExperience/
Conceptual/MobileHIG/MobileHIG.pdf
Download “iPhone User Interface Design” Video from Apple Developer Connection
Get Design Stylesfrom preexisting code
http://code.google.com/p/iui/http://clientside.cnet.com/cnet-js-standards/ciui-cnet-iphone-ui/
http://webapp.net.free.fr/
Push the boundariesof your Coders
Sometimes this means a small
investment in Caffeine
Design in Paymentfrom the beginning
If you want to not go under,quote 5 man days per view
For your own apps,subscription model, app
store etc.
Coders
Don’t under estimate the power of
Webkit / Javascript
Use Webkit Optimizations where
possible
Without CSSOptimizations
With CSSOptimizations
Use Apple’s documentation
it’s built into XCode
Sometimes it’s not your bug
WTF?
Profit
App Store
What kind of Apps will get rejected?
Farts
Stabs
PoliticallyIncorrect
Hurts carriers
Competes with Apple
Australian app storerankings...
16th Place
2146 Downloads
7th Place
1864 Downloads
4th Place
1370 Downloads
5th Place
1163 Downloads
5th Place
1606 Downloads
5th Place
1828 Downloads
0
750
1,500
2,250
3,000
05/10/2008 06/10/2008 07/10/2008 08/10/2008 09/10/2008 10/10/2008 11/10/2008
AU (AU Upgrade) US (US Upgrade)
Installs
Key Findings
Most installs on Sundays
Only 20% Update
Don’t get down over App Store reviews
You will get low stars if you don’t include
features people want
People will use ratings as a soap box for other areas of
your business...
Questions?
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