Marcoms Solutions

AGI Creative Services

Marketing Communications

Solutions

o Creative Services

o Global Presence

o Deliverables

o Marketing Collateral & Examples

o Benefits

o Case Studies

Contents

• Localisation, design & prepress solutions for Packaging, Print, POP

(Point Of Purchase) & Marketing Collateral

• All facilitated by a digital workflow solution to increase efficiency

• 8 years experience in delivering tailored digital workflow solutions

• Deliver worldwide localised marketing campaigns & product

releases

• Award winning design studio & structural designers

• Design Hubs in Los Angeles, London, Paris & Sydney with

presence in Asia & plans to open in Russia, Mexico & China in 2009

Creative Services – What we offer

Global Presence – Our Creative Services Locations

AGI Los AngelesAGI Paris

Overview of AGI Creative Services

• Acts as a management hub for supply chain & project management

• Shows progress & status 24/7 on all elements being produced

• Via the Digital Asset Management Solution, localisation processes drive

speedy delivery of regional & global marketing campaigns & product releases

• Automates processes and streamlined supply chain to ensure brand

consistency & reduce costs

• Tailored to suit individual requirements of each customer

• Ability to handle the whole process: artwork creation, translations, approval

cycles, prepress

• Easy reuse of your Organisation’s artwork assets, e.g. conversion of key

artwork into packaging, inlay, label, POP, marketing collateral

• Our digital workflow solution ensures the packaging for any territory

stays on brand as all the defined grids /templates have been set. This

ensures brand integrity, speeds up the localisation process & means we

can do this for a better price for our customers

• Milestone & critical path management

• Capabilities:

– We design a range of Marketing solutions specifically to your

target market, maximising your brand potential

– We consider all Retail scenarios within this sector and design

tailored offerings for each

– We identify current supply chain issues/areas of pain and work

on innovative solutions to take to market

– We deliver finished product to retail end users

• Objectives:

– We provide a cost effective off shelf mechanic

– We navigate the consumer to the correct product choice

Marketing collateral

AGI Paris

Examples of Retail Marketing

o AGI can assist the your Organisation with Innovative Marketing Collateral to

support your Marketing Campaigns, increasing consumer awareness

o Through utilising AGI’s consumer retail Point of Sale and Point of Purchase units,

your organisation will have the facility to enhance retail performance and general

awareness of your brand.

o Opportunity to explore the advantages of translating your organisation’s existing

artwork production onto a centralised digital artwork solution to support localisation

across multiple territories. The solution will deliver an efficient centralised workflow

with the benefit of driving cost out of the process.

o AGI Dublin can offer your organisation’s Marketing Team a single source for

Creative Design, Artwork, Samples and Manufacture of finished product.

Benefits for Your Organisation

AGI Los AngelesAGI Paris

Case Study: Benefits to Customer using

Retail FSDU

• Challenge:

Enhance Sales in consumer products market. Customer wanted to generate additional sales of a branded wireless mouse.

• Solution:

AGI designed, manufactured and supplied 1000 units of a 50-mouse POS FSDU and delivered to pan European locations, branded and localised according to the geographical region.

• Results:

Additional sales potential of at least 50,000 mice. Without actual sales results, the feedback directly from the customer was that it was a very successful campaign.

• Benefits:

o Additional revenue through marketing/creative services input from AGI

o Cost savings through utilising the AGI central management hub, as opposed to the fragmented standard marketing subsidiaries supply chain.

AGI Los AngelesAGI Paris

Filmed Entertainment – POP program

• Challenge:

Consolidate design, hi-res build & localisation of European POP requirements & orders to reduce duplication of tasks. Achieve cost savings. Have one POP print run for Europe.

• Solution:

Online system developed to capture initial orders requirements through to initial & final orders detailing volumes and unit prices. Scope also covered artwork production, translations, order & supply chain management. Modular POP design introduced to centralise manufacturing approach.

• Results:

Savings of $6m achieved in year one across artwork, localisation & manufacture. Reduced number of elements designed & not used by approx 75% & used this data to align future campaigns for further economies of scale.

AGI Los AngelesAGI Paris

Case Study – Reducing costs for

Major Games Distributor

• Challenge:

Greater efficiency & scalability to handle an

increase in SKUs within fixed timelines & budgets

for global releases without increased headcount.

• Solution:

Managed production programme (game manuals,

packaging, translations & prepress), process for

submissions/approvals (both internal & external)

plus project tracking & archiving to AGI’s

embedded team of 10.

• Results:

Saved $1m in first year via reduced headcount.

Anticipated prepress SKU savings of over $1m for

300+ SKUs for year ending April 2010.

To date, all global releases have hit street dates.

Creation of Milestone Management for further

improvements in resources & hitting key dates

essential for successful releases.

AGI Los AngelesAGI Paris

Case Study – Major

Film Studio

• Challenge:

Remove the vast agency fragmentation &

duplication of activities across 12 territories outside

of North America to reduce costs & headcount.

• Solution:

Outsource centralisation of artworking, localisation,

prepress & project management to AGI for all

packaging, trade materials, POP & interactive

collateral including translations & translation

memory. Standardise product templates to enable

cost savings plus safe-guard brand guidelines.

• Results:

Global reduction in heads. Leveraged investment

already made in internal systems as AGI pull &

push data & artwork back & forth. Anticipated

savings of several million dollars in year one.

UK

France

Suitable for SIM Cards, Loyalty Cards, Gift Cards, Decoder Cards …….

Product description / benefits:

• Can accommodate both SIM card and credit card size products

• Wrap around board cover

• Injection moulded tray

• Wide range of finishes available

• Ability to include graphics inside and out

Card Solutions

Slider Cover ® DigiSmart XS ®DigiPack 6 page ®

• Retail Solutions:

– Modem, Handset Devices & Hardware Retail Packaging

– Creative Packaging Solutions

Packaging Solutions

Retail Packaging Solutions

Better for Consumers

Enhances in store experience Crystal clear view of the product

Glare free product information – easier to read

Product looks more premium and pops at shelf

Special printing effects for on-pack branding and

promotional offers

Easier and safer to open at home with just a pair of scissors

Natralock®

Total plastic

usage

is 50-60% less on

average than

clamshells!

A laminated, tear-

resistant rigid

paperboard, SBS

or CNK.

An APET or

RPET polyester

plastic

thermoform

securely holds

product

An extrusion coating

process seals and

sandwiches two

sheets of paperboard

around thermoform

AGI Los AngelesAGI Los Angeles AGI SolutionsAGI Paris

Thank you

For Additional Information please contact:

David Kelly

Business Development Manager

AGI Media

Broomhill Road

Tallaght

Dublin 24

Ireland

Tel +353 1 4395824

Fax +353 1 4623507

Mobile + 353 86 2427701

Email [email protected]

Web www.agimedia.com

www.meadwestvaco.com