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ISSAQUAH SAMMAMISH + EDUCATION EXPO RESCHEDULED ROOFTOP GARDENS ADDING TO YOUR BOTTOM LINE MEDICAL ROBOTICS A TEQUILA PRIMER March / April 2012 STAY LOCAL TO EAT AND DRINK PLUS CHEF PROFILES Taste our Town!
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March/April 2012

Mar 12, 2016

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March April 2012 issue of Issaquah+Sammamish magazine
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Page 1: March/April 2012

issaquahsammamish+

❉ education expo rescheduled

❉ rooftop gardens

❉ adding to your bottom line

❉ medical robotics

❉ a tequila primer

March / April 2012

stay local to eat and drink Plus chef Profilestaste our town!

Page 2: March/April 2012

contents

dePartments

6happenings

Education Expo

and other

celebrations

10shopping

Eclectic collections

for individual styles

18

food

✚ Introduction to

some local chefs

✚ Tequila: what’s to know?

20

home

✚ Landscapes good

enough to eat

✚ New roofing

products to last

24

real estate

The science of staging

26

business

✚ On-line for

your bottom line

✚ Being your own boss

sections

2 publisher’s note

5 contributors

on the coVer:

Tequila tasting

at Agave restaurant.

Photo by

Makenna Nystrom

i s s a q u a h s a m m a m i s h . co m your community lifestyle magazine March / April 2012

features

12riding the

waVe of change

Survival kit for

de-stressing

14medical

robotics

Changing the

impacts of surgery

16a seed is planted

Rooftop garden

variations

16

18

6

14

12

train the brain. get smarter. guaranteed.

(425) 657-0908

At LearningRx we figured it out and we can show you at our FREE Seminar. You’ll learn:• How to identify exactly why your child struggles• Why tutoring and other efforts failed to produce

lasting results•New options that offer real hope for change

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195 NE Gilman Blvd., Suite 100Issaquah, WA 98027

www.learningrx.com/issaquah

LIMITED TIME OFFER. Seminar dates and available seats are limited. Reservations required.

Page 3: March/April 2012

i s s a q u a h s a m m a m i s h . co m m a r c h /a P r i l 2 01 2 3

shoulda it

beenyou

A New Musical Comedy

(425) 392-2202 www.VillageTheatre.org

The bride is Jewish.

The groom is Catholic.

The parents are a force of nature.

And the ex-boyfriend...just crashed the party.

Media Sponsor: Location Sponsor: Series Sponsor:

Produced by the Business Development Committee of the Greater Issaquah

Chamber of Commerce

Using LinkedIn Like a Pro Mar 8: Matt Youngquist

Marketing to 4 Generations Apr 12: Michael Lee, Yo Yo Man

Register: www.IssaquahChamber.com or call 425.392.7024

Welcoming businesses from Issaquah, Sammamish, Mercer Island, Snoqualmie Valley, Newcastle and

Maple Valley Chambers of Commerce.

a note from the publisher❉

Our January/February 2012 issue of Issaquah + Sammamish launched a new look by utilizing the creativity and experience of our new design team. We have also launched a new website: IssaquahSammamish.com. It includes all the content from our past issues. The newly designed site will also feature frequently updated and expanded information.

Over the course of the next year, we will be expanding coverage of subjects that have proven both popular and informative. Our contributing writers will continue to focus on local issues and interests. Editorial content targeted for expanded coverage includes food, home and garden, and wellness. The economy and business will get new attention.

We’re proud to partner with several groups in our community to help expand their reach. In March, we’re working with local establishments that have banded together to remind our readers that there’s no need to waste gas, pay tolls or drive farther than a few miles from home to find variety in cuisine and menu offerings. Patronizing local restaurants means your dollars will help to support businesses in this community. During the January ice and snow event, many local restaurants lost their entire food inventory and were closed for days, incurring a substantial loss of business. Your patronage will be very appreciated.

Our readers, business partners and community leaders continue to be our eyes and ears. We’ll keep pushing to ensure that our print, digital and event products remain timely, relevant and informative. We hope you’ll share what’s important to you by sending story ideas, press releases and photos to us at [email protected]. Like the community we represent, we will continue to develop, grow and change. ❖

k e e p i n g co n t e n t fo c u s e d o n co m m u n i t y a s s e t s

❉ ❉ ❉ ❉ ❉ ❉ ❉ ❉ ❉ ❉ ❉ ❉ ❉ ❉ ❉ ❉ ❉ ❉ ❉ ❉ ❉ ❉ ❉ ❉ ❉ ❉ ❉

❉ ❉ ❉ ❉ ❉ ❉ ❉ ❉ ❉ ❉ ❉ ❉ ❉ ❉ ❉ ❉ ❉ ❉ ❉ ❉ ❉ ❉ ❉ ❉ ❉ ❉ ❉

visit IssaquahSammamish.com to make sure you keep receiving Issaquah+Sammamish for FREE by visiting our website and completing the subscription form.

Page 4: March/April 2012

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contributors ❉

After engaging in a wide variety of businesses in the corporate environment, dean hawker started Encompass Online Sales & Marketing LLC with emphasis on proper Inbound Marketing techniques.

mike coaker opened Mike’s Roofing in 1988 which has grown to a multi-million dollar a year business—reroofing everything from houses, to apartment complexes, schools and public projects.

christine kipp is a residential real estate Broker with Ewing & Clark. She represents fine waterfront, view, acreage, and executive homes in Issaquah & Sammamish.

jeff skierka is the owner and designer of Reflections Landscaping located in Sammamish.

reisha holton, a Sammamish resident since 1984, teaches writing skills and loves to write about outdoor adventures.

daneen skube ph.d.

maintains a private psychotherapy and coaching practice in Issaquah, is a lecturer at the University of Washington, and is a popular local and national speaker.

chantel wolters, CID, a Maple Valley resident, is a Decor-Designer and owner of Decor&You serving the Greater Puget Sound Region.

Ewing & ClarkChristine Kipp & Jay Kipp

425-260-3934 [email protected]

Expert Representation & Unique Marketing Services

Issaquah & Sammamish LivingEwing & Clark

ExceptionalSahaleeRambler.com$629,000

OrcasIslandLifestyle.com$1,999,000

BeaverLake-Waterfront.com$1,525,000

EstatesAtPineLake.com$1,190,000

MarivauxLuxe.com$1,197,000

PineLakeWaterfront.com$550,000

WATERFRONT

WATERFRONT

NEW CONSTRUCTIO

N

GOLF COURSE

WATERFR

ONT

DESIGNER H

OME

issaquahsammamish+

P u b l i s h e r s

Fred & Mardi Nystrom [email protected]

b u s i N e s s d e v e l o P M e N t

Pam thorsen, [email protected]

d e s i g N + P r o du c t i o N

connie bigelow

P r o o F r e a d e r

Miriam bulmer

issaquah+sammamish is a publication of Kellstrom

Publishing, llc. ©2012 - all rights reserved. No part of this magazine can

be reproduced without the written permission of the Publisher.

if you would like to change the name of the recipient or the address

where you are receiving issaquah+sammamish magazine, email us the info on your current

mailing label and the corrections that you would like made to:

[email protected]. box 378, issaquah 98027

office: 425.392.0451

Kellstrom Publishing sets high standards to ensure forestry is practiced in an environmentally responsible, socially beneficial and economically viable manner.

this copy of issaquah+sammamish was printed by american Web in denver, colorado on paper from well-managed forests which meets ePa guidelines that recommend use of recovered fibers for coated papers. inks used contain a blend of soy base. our printer meets or exceeds all federal resource conservation recovery act (rcra) standards and is a certified member of both the Forest s tewa r dsh ip cou nc i l ( F sc ) a nd the sustainable Forestry initiative (sFi). When you are done with this piece please pass it on to a friend, or recycle it. We can all have a better world if we choose it together.

vo l 4 / i s s u e 2

Our Lifetime Parts and Labor Warranty* assures you that you will never pay for the same repair twice, as long as you own your car. Our commitment to excellence guarantees your peace-of-mind. *most repairs

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www.IntegrityAutoRepair.com425.557.8665

SBA Loans offer a Flexible Alternative in a Tight Credit Market.

Specializing in SBA lending, our dedicated team in the Northwest stands ready to help your small business grow.

Lisa Forrest [email protected]

16th Annual

Fri/Sat, June 9-10, 2012 Lake Sammamish State Park, Issaquah Advertising/Sponsorship Deadline:

May 1, 2012 Contact [email protected]

425-392-9868 1180 NW Gilman Blvd.

(next to Wells Fargo Bank)

www.IssaquahSewAndVac.com 425-392-9868

Issaquah Sewing & Vacuum

www.IssaquahSewAndVac.com 425-392-9868

Miele Olympus

$299 Regularly $299

Limited Supply Available!

www.IssaquahSewAndVac.com 425-392-9868

Regularly

Singer Prelude

$99

Page 5: March/April 2012

6 i s s a q u a h s a m m a m i s h . co m m a r c h /a P r i l 2 01 2 i s s a q u a h s a m m a m i s h . co m m a r c h /a P r i l 2 01 2 7

Guiding the future within the child

Toddler through 9th Grade425-392-3866 | arborschools.com

[email protected] 228th Ave SE, Sammamish,WA 98075

• Funds critical repairs, such as roofs, HVAC and fl ooring, throughout the district• Funds the expansion of career and technical training programs for high school

students• Increases energy effi ciency, saving classroom dollars• 8-year bond addresses critical construction and maintenance needs through 2019

Best Time to Build: • Interest rates and construction costs are at historic lows. Modernizing school

buildings now will save money in the long run.• Moodyʼs Aaa bond rating for Issaquah School District allows borrowing

at lowest possible rates.Healthy School Districts correlate directly to healthy local economies. The bond has been endorsed by the Issaquah & Sammamish Chambers of Commerce and Seattle-King County Realtors.

Support Students and Your Community VOTE YES APRIL 17th

Local school taxes decrease even with bond

approval. Approx $200

savings to $500,000 homeowner.

More Information at: www.visvote.orgPaid For By Volunteers for Issaquah Schools, P.O. Box 1401, Issaquah, WA 98027

❉ ❉ ❉ ❉ ❉ ❉ ❉ ❉ ❉ ❉ ❉ ❉ ❉ ❉ ❉ ❉

happen i ngs celebrations, causes, and community

grape escapeThur, March 8, 6-9 p.m.The 6th Annual fund raising initiative of the Issaquah Rotary Foundation has grown this year to include cuisines from local restaurants, more than 20 wineries and distilleries. The popular silent auction, held at the Pickering Barn, will feature wine-theme related items and other merchandise. Proceeds support local student programs, including a culinary scholarship. Tickets are limited, and available online at issaquahrotary.org/grapeescape. taste our townSun-Thur, March 11-251-5 p.m. Participating restaurants offering special

Prix Fixe menus during two weeks to invite their neighbors to explore the variety of dining options offered locally. Support the establishments that help feed the local economy.

saVe our salmonSun, April 22nd, Noon-4 p.m. An Open House will be hosted by the Friends of the Issaquah Salmon Hatchery (FISH) to kick-off the start of a seven month long celebra-tion honoring the 75th Anniversary of the hatchery. Opened as a WPA project in 1937, the hatchery is located at 125 West Sunset Way, where descendants of the very first fish released into Issaquah creek are still

returning to spawn. For more info, issaquahfish.org

35th kiwanis community auctionSun, April 28, 6-9 p.m. This year’s event is being held at the Hilton Garden Inn.Proceeds are going to AtWork! to support their work with challenged adults. For information, visit issaquahkiwanis.org

issaquah/sammamish spring home tourSat & Sun, April 28-29, 1-5 p.m. The best of local real estate currently for sale by realtors and builders. Free drive-yourself tour. Watch for complete program of the tour at issaquahpress.com

baxter barn Ongoing. Baxter Barn, the 136 year old historic farm in Fall City, offers a fun, educational and hands-on learning experience for all ages and groups. The farm demonstrates sustainability and conservation; where domesticated plants and animals are as important as native plants and wildlife. Spend time with farmer Cory Huskinson and learn how sustainable farm practices protect local watersheds. 425.765.7883or baxterbarn.org

left to right: spring home

tour, kiwanis community

auction, the hatchery 75

years ago, fun for kids

at baxter barn

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grow & thrive At YMCA Camps orkila & Colman

YMCA Camping Services P: 206 382 5009 ysummer.org

Not Sure What To Do About Your Child’s Bad Grades?

Your child can learn.

Celebrating35 Yearsof Excellence in Education

(425) 391-0383 1460 NW Gilman, Issaquah

Individual testing and tutoring in reading, study skills, writing, phonics, spelling, math and PSAT/SAT/ACT prep.

Proud to be voted 2008-2009-2010 Best of Issaquah

(425) 643-8098 1915 140th NE D3, Bellevue

• Weak Basic Skills• Frustration With School• Lack Of Confidence• No Motivation

speakers:

Eastside Catholic Middle School Principal polly skinner knows young adolescent learners and middle-level education by heart. Skinner’s education career spans nearly 40 years. She holds an M.A. in Education from Seattle University and received her under-graduate Degree from The Ohio State University.

terrence cronin, md

A Northwest native, Dr. Cronin attended the University of California, San Francisco Medical School, and completed his residency at UCSF Children’s Hospital. He has Board Certifications in Pediatrics, is a member of the American Academy of Pediatrics and American Medical Society of Sports Medicine.

daVid aramaki is a financial advisor, specializing in retirement planning strategies, and saving for education. An Issaquah School District graduate with a Master of Business Administration, Seattle University, Aramaki belongs to the Pacific Northwest Association for College Admissions Counseling.

❉ ❉ ❉ ❉ ❉ ❉ ❉ ❉ ❉ ❉ ❉ ❉ ❉ ❉ ❉ ❉ ❉ ❉ ❉ ❉ ❉ ❉ ❉ ❉ ❉ ❉ ❉ ❉ ❉ ❉ ❉ ❉ ❉

happe n i ngs

scheduled presentations:

✚ 5:00 p.m: “how to prepare your Child for an Unpredictable World,” presented by Polly Skinner, principal of Eastside Catholic Middle School.

✚ 6:00 p.m: Dr. Terrence Cronin, Pediatric Sports Medicine Specialist at Swedish Medical Center is discussing the latest in research and treatment of concussions in youth.

✚ 7:00 p.m: Financial planner David Aramaki will present “the availability of Financial aid and how to Improve Your Child’s Chances of receiving It.”

Attending parents can hear directly from local organizations providing services such as cognitive brain training, academic tutoring, private schooling, religious-based education, preschools, summer camps, personalized parenting support programs, music enrichment and options for post high school education.

Issaquah + Sammamish magazine is proud to partner with the Greater Issaquah and Sammamish Chambers of Commerce to present this free event as one of our many community service activities. For a list of participating exhibitors or more information, visit issaquahsammamish.com.

education expo: a syllabus for successThurs, March 15, 4-8 p.m.Skyline High School Postponed, but too good to miss!Our second annual education expo was one of many victims of January’s ice and snow storm; however, the storm clouds had silver linings, so it has been rescheduled.

Designed specifically for parents seeking information and assistance with their children’s journey from the early years through post high school, the Expo will feature exhibi-tors and speakers who can offer guidance through the process of successfully raising children.

Education Expoa syllabus for succEssmarch 15, 2012 / 4:00-8:00 pm

skylinE high school, sammamish

a frEE public Exhibition to hElp navigatE thE Education journEy from prE-school

through collEgE

Page 7: March/April 2012

i s s a q u a h s a m m a m i s h . co m m a r c h /a P r i l 2 01 2 11

Whats the best choice for your child?

Even More Sports Camps Summer Off Hours on Computer Games Tutoring

Invest in Your Childs Future Now

Call Today 425.837.0595 Enroll by March 31, 2012 and receive

2 FREE HOURS of tutoring your fi rst month! See us at the EXPO and receive

2 more FREE hours!

425.837.0595 www.tutoringclub.com/issaquah-wa1135 NW Gilman Blvd., Suite F-10 - IssaquahNext to Bank of America, in Sports Authority Mall.

1 Grade Level in 32 Hours. Guaranteed.

Recession-proof your student

Bette & Garth Lindelef

1 Paddywax tin candles in assorted fruits and florals, $12.50

2 Box Signs: RISK more… CARE more, $26; NORMAL FAMILY, $26

3 Recycled green glass vase, $29. Clear bubble glass vase, $18. Teal candlestick, $14.50. Bluebird, $6.90

4 Wrap bracelets, $14.95. Orange metal rose pendant necklace by Ollipop, $32. Silver multi-charm necklace, $19. Vintage bust, $59. Striped bust, $29. Black letter blocks, $3.50

5 Hourglass, $29

6 Girls flutter dress in turquoise organza and tulle, available in sizes 4-16, $49. Calico bird on wood base, $11.90

7 Ceramic Birdhouses,assorted styles and colors, $16. Cast iron bird, $4.90

Lucky You317 NW Gilman Blvd #35Issaquah425.392.5825

10 i s s a q u a h s a m m a m i s h . co m m a r c h /a P r i l 2 01 2

shopping ❉

looking for gift inspiration for your best friend’s birthday? thinking of treating yourself to a little bauble to liven up your home’s decor? did you just remember your precious little one needs a special occasion dress? lucky you! discover an extensive variety at one distinctive shop. you are going to say, “lucky me!”

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i s s a q u a h s a m m a m i s h . co m m a r c h /a P r i l 2 01 2 13

c r e at i n g a h o m e s pa

❉ by chantel wolters

If you’re like most people, you’re bombarded by daily stress and would welcome a convenient place to relax. Maybe it’s time to create an indoor home retreat that reflects your individual style while offering a calming atmosphere. A simplified, clutter-free room creates a more tranquil feeling and is the foundation for any home spa or retreat, regardless of the room being converted. Popular spaces include master bedrooms, master baths and sitting rooms, but some homes may need additional room to accommo-date the ultimate getaway. When starting, consider these professional design tips:✚ Colors affect any mood and play a critical role in overall design. Lighter colors enlarge a space; pale colors recede;

strong, intense, dark colors draw a person in.✚ Keep walls and ceilings the same color for an uninterrupted flow.✚ Color-scheme variations from room to room provide the illusion of additional space.✚ High ceilings can feel cozier with strong colors, while light shades add a sense of height.

✚ Floor coverings that are used throughout help maximize the visual effects. ✚ Continuous borders, bands or stripes in contrast-ing colors help a room appear finished.✚ Use contrasting cornice or picture molding to add interest and depth.✚ Patterned carpets or floors with a light background

give a feeling of depth.✚ Shine and reflection increase a sense of space; a matte surface will slightly diminish it.✚ Wall coverings with an all-over motif can be used in a smaller scale for curtains or shades, slipcovers and cushions. ✚ An overscale piece of furniture, large painting or mirror can make a small room look larger.✚ Patterns with a strong directional or geometric feel appear to push out or extend floors and walls.✚ Utilize views through windows and glass doors to the outside.✚ Accent any home spa area with simple decorations. If sitting by the ocean is how you relax, add seashells or framed ocean photos. Add a natural touch with fresh flowers or potted plants.

Given that my job is to midwife people through some of the hardest transitions they will experi-ence—birth, death, marriage, divorce, sickness, and the crazy spins of the modern workplace—I’ve put together a survival kit for individuals who are s u r pr i sed , d i sor ient ed , a nd bei ng forced to create a life different than the one they expected. My clients tell me the following tips are among their favorite “life raft” tools they use daily to thrive during change:

1. Identify and vent about how unfair, wrong, and upsetting this change has been in your life. I know pity has a bad rap, but when bad things happen to good people (that would be you) it’s easy to feel like a victim. If you don’t give yourself room to feel miserable, you won’t be able to follow the next step.

2 . Stop asking yourself “Why should this happen?” and try a new question: “What if this should be happening?” The truth is that every crisis has an opportunity bur-ied in the muck. You’ll have the same luck changing reality as going to a tall cliff, arguing with gravity, and jumping. If you see you are on a cliff (as upsetting as this may be), you can acknowledge the problem and look around for a parachute.

3. Expect that you will be exhausted and overwhelmed, and will wonder whose life you are stumbling into and where your life has gone. I’ve never met anyone who gets up in the morn-ing, smiles, and says, “Fabulous, today is the day my life gets turned upside down.” We avoid change as long as possible, because when our circum-stances change, we are chal lenged to grow up. Personal growth may be powerful, but it’s never easy.

4. Realize you are going to have to promote yourself to king of your kingdom. You can’t change what has happened to you, but you have plenty of power in how you react to a change. If you don’t get in the driver’s seat and put a plan together on what to do next, other people will drive your life in a direction you won’t like.

5. Look for the physical, emotional, and spiritual eyes of your hurricane. A gar-den, meditation, church, or support people can be your refuge during tough times.

You can be the person standing on the beach arguing with the ocean as you get beaten down by each successive wave, or you can learn to surf. One of the best moments of my week is watching as a client goes from drowning to riding the latest wave toward a new dream. You can’t stop the waves of change, but you can learn how to hang 10. ❖

ridingthe waVe

of

change

❉ by daneen skube ph.d. My clients are increasingly hit by fast-balls of change they don’t see coming, and without a game plan to react. Their careers may be flying high, and suddenly unemployment may strike. Some thought their marriage was “until death do we part” when they are unexpectedly faced with divorce or their household of bustling children becomes a home for empty nesters. The trouble isn’t that life takes hairpin turns…it’s that most people don’t have an ample tool kit to reinvent their lives if the asteroid of change hits them.

1 2 i s s a q u a h s a m m a m i s h . co m m a r c h /a P r i l 2 01 2

p r e p a r i n g f o r l i f e ’ s t r a n s i t i o n s

Page 9: March/April 2012

When Swedish Medical Center opened it s I ssaq uah campus in November of 2010, they introduced to the community a range of innovative medical services, patient-care practices and a non-hospital-l ike atmosphere. One of the most interesting services, and one that will eventually have the widest impact on residents, is the rap-idly growing field of medical robotics.

Historically, physicians have had to make large incisions in the human body to access the area that needs sur-gery. These cuts through tissue and muscle and sometimes bones are trau-matic to the body.

benefits of robotic surgery

With the robot ic system, surgeons gain the access they need through tiny incisions that heal quickly. Tradi-t ional ly, an o p en hysterectomy is done t h r ough a l a r g e i n c i s i o n across the abdo-men. Patients are in the hospital two to four days and need six to eight weeks to recover. I n c o m p a r i s o n , women who have a robotic hysterec-tomy are ready to go home in 24 hours or less, and are back to normal activities within two days.

Large incisions are also more painful after surgery. Robotic surgery is not without discomfort, but the amount of post-surgical pain is dramatically reduced. With robotic procedures, most patients stop using oral narcotics within 24 hours.

what about laparoscopy?

Most of us know someone who has had laparoscopic surgery, perhaps to repair a knee injury repaired or remove a gall bladder. Like robotic surgery, lap-aroscopic surgery involves operating through small incisions. But robotic surgery takes laparoscopy to a much higher level. With conventional lapa-roscopy, surgeons operate using long, rigid instruments; it has often been

compared to operating using chop-sticks. These tools are challenging to use in tight spaces such as the pelvis. They are also challenging to maneuver during suturing. Robotic surgery uses flexible instruments that fit more easily into tight spaces and mimic the motion of the surgeon’s hands and wrists.

With convent ional laparoscopy, surgeons view the operation on a flat-screen monitor. With robotic surgery, they view it through a finder on the con-sole. The surgeon’s view is magnified and in 3-D, both significant improve-ments. Because of these differences, many surgeons who used to perform certain procedures laparoscopically are now doing them robotically.

More than 4,000 robotic surger-ies have been performed at Swedish

since the daVinci Surgical System was approved for prostate cancer surgery in 2005. Today, surgeons use robotic procedures to treat a wide variety of diseases and conditions in robotic-equipped operating rooms at the Issaquah hospital and two of their other locations.

how does the daVinci system work?

The daVinci robot is al l arms, and every move is controlled by a trained, experienced surgeon. The robotic arms are attached to a base unit at one end. Various tools can be attached on the other end, including endoscopic cam-eras for viewing inside the body, sharp, scissors-like instruments for cutting, and sophisticated sewing tools that look something like tiny pliers.

All of these tools fit through tiny incisions made in a patient’s body, and the robot’s base is wired to the sur-geon’s computer console. Once a patient is fully prepped in the operat-ing room, with small incisions made and robotic instruments in place, the surgeon moves to the console.

During the procedure, the surgeon’s h a nd s mo v e t he controllers, which m a n ipu l at e t h e instruments inside the patient’s body. The instruments are “wristed” and h a v e a g r e a t e r r a ng e o f mo t io n than the hu man wrist. The surgeon ma kes a prec i se cutting or sewing

motion at the console. The computer software translates these movements to allow the instruments to do exactly the same thing inside the patient’s body. This enables the surgeon to perform delicate, complex operations with-out the trauma of large incisions—a tremendous benefit for patients.

In addition to the f lexibility of the instruments, the surgeons always mention the advantage of seeing the surgical site so clearly. That’s because the endoscopic camera has two stereo-scopic lenses that allow the surgeon to see in 3-D through the viewfinder on the console. The surgeon controls the camera and can move it to get the best view. Everything is magnified and con-trolled by the surgeon.

Few people want to be in a hospital for long. With the use of the new daVinci system at Swedish, the stays are much shorter and less uncomfortable. ❖

medicalrobotics

changing the impacts of surgery

14 i s s a q u a h s a m m a m i s h . co m m a r c h /a P r i l 2 01 2

experienced surgeons undergo extensive additional training to use the daVinci robot.

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tThanks to the decrease in lot size and the demand for larger homes, garden space is diminishing. Don’t let that get you down. Instead, think up on the roof. Rooftop gardening has secured a stronghold in the horticulture commu-nity, expanding from its energy-saving roots to gratification in experimental gardening approaches. “Who wouldn’t want a low-maintenance garden that pollinates into the yard?” asks Donna Shirey, the Queen of Green. It sounds like a dream come true: Do nothing and watch your garden grow.

I learned that rooftop gardening begins long before you bury the plants. Simple but important infrastructure lays the groundwork for achieving pos-it ive outcomes. I f you’re instal l ing a roof top garden, consider ing weight loads and the structural integrity of the building is essential. Shirey’s own rooftop garden is 1,200 square feet, utilizing almost all of the roof’s sur-faces. “Choose an open space on your roof that is exposed to good rainfall, but away from trees and falling nee-dles,” she cautions.

Any rooftop garden project requires three components: a smooth roof surface, a water collection system and plant materials. The smooth roof surface and an efficient gutter system will allow the plants to mature and bloom.

The flat area adjacent to the library at

Issaquah High School (IHS) offers a smooth surface with just enough pitch to g ive the ra i nwater d i rec t ion. However, Steve Crawford, director of capital projects for the Issaquah School District explains that while the roof surface doesn’t have to be flat, the roofline of most conventional houses can create a safety issue: “Even on this slightly sloped roof, anchors are drilled into the surface and no one goes onto the roof without wearing a climbing harness and roping to the anchor.” The smooth surface, though, is what allows water to f low effectively and be col-lected for other uses.

Water collection is the next piece. The green roof concept does cost more, but the functionality pays off big. “We are able to absorb some of the rainwater in the plant material and slow down storm-water runoff, helping just a little bit with flooding,” Crawford explains. At IHS, traditional gutters are used to capture the water. The water runs the length of the roof and then flows into rain gardens between buildings and irrigates other planted areas on the grounds. At the Shirey home, water is collected in a 3,000-gallon cistern, and then used to water the other vegetated areas of their homesite.

The final element of rooftop garden construction is the installation of the plants. Sedums and grasses are low

maintenance, spread quickly and are easy to install. The trays that nurseries use to grow plants from seed coupled with a protective mesh blanket create the perfect environment for rooftop gardening: The trays give the garden structure and the blanket keeps the soil from eroding but allows water to flow.

Going green isn’t just about saving money or diverting storm water. “We tried [with the renovation] to create a strong link between the interior of the school and the outside environment,” Crawford says.

The rooftop garden at Swedish Hospital Issaquah provides an oasis of calm for patients receiving treatment. The garden is on the roof of the first floor over the operating room is visible and accessible to patients and staff on the second, third and fourth floors. Susan Gillespie, administrative director of ambulatory care, explains: “We’re more than a hospital here at Swedish. We are a center of wellness and heal-ing, and the green garden is a life giving experience,” she said. “It’s beau-tiful, like looking over a meadow of changing colors.

We now have WWDSD (what would D on n a S h i r ey do ) moment s . S he planted sedums on her roof, and a seed in my mind. That’s how th is green movement has grown. One seed at a time. One roof at a time. ❖

plants to consider for your rooftop garden

Low-water succulents and ornamental grasses: ✚ Sedum album✚ Sedum album ‘Coral Carpet’✚ Sedum ‘Immergrunchen’✚ Sedum rupestre erectum✚ Sedum spurium ‘Tricolor’✚ Festuca idahoensis✚ Penstemon✚ Sedum ‘Matrona’✚ Sedum oreganum

opposite page: the positioning of the shirey rooftop garden plants. right:the tranquil gardens at the swedish medical center.

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to get green:

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b y r e i s h a h o l t o n

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erhaps your first experience with tequila left you deciding it would also be your last. This decision might be likened to deciding to never have a glass of well-crafted wine after having some cheap jug wine. In fact, there is as much variety and range of quality in tequila as there is in wine, or any of the other distilled liquors. More than 150 different producers of this aromatic product are based in and around Jalisco, Mexico, so there is a great deal to learn and appreciate about this indigenous product.

The best local guide to the range of tequila is Federico Ramos, the owner of Agave restaurant in the Issaquah Highlands. A native of Union de Tula in Jalisco, Ramos points out that most of the owners of Mexican restaurants in Washington state come from the area around his hometown, and all are steeped in knowledge and appreciation of the agave plant and its delicious product, tequila.

Legally, to be called tequila, this distilled product must come from the state of Jalisco and portions of neighboring states, where the best soil conditions and weather allow the

producers to grow the best agave plant. These plants are carefully tended for seven to 10 years before they are harvested. They are then baked in large ovens to extract a honey-like liquid that is distilled into alcohol in large copper stills. A similar process is used to make fine Scotch.

Like Scotch, wine and whiskey, high-quality tequila is placed in wooden casks, normally made of oak, and then sealed until it is ready for bottling. The casks impart additional flavorings to the tequila. The tequila industry recognizes three main classes of tequila. The first class is tequila that has not been aged in casks but is bottled directly following distilling. This unaged product is variously known as blanco, clear or silver. Tequila that has rested in oak

for at least three months is known as reposado. The añejo spends a year or longer aging before bottling.

Ramos has 125 different tequilas available for tasting. The prices range from $7 a glass up to $95. Their specialty is

helping customers order different tequilas to pair with their meal. Ramos explains, “Generally, we recommend a blanco to accompany the salad course, a reposado with the entrée because of the added oak flavor, and we suggest the diners complete the dessert course with an añejo, which is a little sweeter.”

To help aficionados and new fans understand and appreciate more about tequila, Agave is hosting a series of educational events, on April 28th and May 12thwhen you can sit with a tequila master and learn the history of tequila making, how to taste the subtleties of different tequilas and how to pair them with foods. For additional information, visit experiencetequila.com. ❖

Pa tequil a prime r Bebe el agua a chorro y el tequila a sorbos. (Drink water in gulps and tequila in sips.)

there are three main classes of tequila. above:federico ramos prepares to pair a tequila with a customers entrée.

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Luis del CidAfter culinary school in New York and Seattle, Chef Luis worked 8 years in a Tex Mex restaurant prior to leading the kitchen team at the Issaquah Highlands location. As head chef, he’s responsible for building new entrees, which fits well with his childhood passion of cooking. Luis is married with 2 children.✚ signature dish: Pollo Poblano✚ faVorite ingredient: Achiote: A paste from the Yucatan Peninsula.

lombardis italian

restaurant

Matthew RomeoChef Matt gained interest in cooking from distant relatives in Santa Maria Capua Vedere, Italy. The dreadlocks under his chef hat don’t deter this culinary artist to try new things and learn something every day. He sets high expectations for his team and believes “food is one of the most amazing things on the planet”. ✚ signature dish: Chicken Marsala✚ faVorite ingredient: Extra Virgin Olive Oil. Be careful not to burn it.

tutta bella

Michael CisnerosChef Cisneros’ restaurant industry experience spans over 20 years. When Air Force One was recently in Seattle, Chef Michael helped deliver pizza to President Obama and his crew. Working in Issaquah since 2009, his cooking philosophy is, “it’s never too late to learn new techniques.” ✚ signature dish: Salumi Plate – Cut paper thin, local handcrafted salami to bring out its flavor.✚ faVorite ingredient: SALT. It compliments all food groups and can transform an uninteresting dish into something amazing.

coho café

Bruce NacionChef Bruce’s experience includes several Seattle and Hawaiian restaurant loca-tions. Starting 20 years ago as a dishwasher, and later Sous Chef, he continues to delight in creating culinary art as Executive and Catering Chef. ✚ signature dish: Braised Kogi Short Rib & Egg Stack with kim chee fried rice✚ faVorite ingredient: Furkikake: A popular Japanese/Hawaii condiment blending sesame seeds, seaweed, sugar and salt.

wild fin

american grill

Chris BryantTrained at several Seattle based locations, his philosophy includes simply using the best ingredients and allowing the ingredients shine. His life-long inspiration for cooking came from his grandmother. Chef Bryant learned early to dig clams, catch Dungeness crab, and fish local waterways. He enjoys skiing with his wife and son, Dylan.✚ signature dish: Fish Tacos✚ faVorite ingredient: Alaskan salmon served immediately to showcase pure freshness.

discoVe ring s ix local che fs Culinary artists to tantalize taste buds.

pogacha restaurant

Justin McMartinStarting at 16 with Original Ellen’s in Gilman Village, Chef Justin has cooked for 21 years, working through the ranks of other Issaquah restau-rants. His new dishes are created naturally, starting simple and building toward the final product. He encourages his team to suggest ideas for trying on the menu. For four years, Chef Justin has served as Chef and Kitchen Manager. ✚ signature dish: Veal saltim-bocca. It has a simple elegance to it.✚ faVorite ingredient: Garlic: A delicious and versatile ingredient.

Wolfgang. Julia. Emeril. Martha: Names known around the globe that conjure excitement in taste buds with most discerning adult pallets. Creative, experienced personnel are leading local culinary teams and offer diversity in cuisine.

food ❉ food ❉

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ushering people from one land-scaped room to another.❉ Add fruit-bearing perennials to the planting design. I love incorpo-rating plants like rhubarb and ginger into the layout. Rhubarb leaves are very striking, and the ginger plants can grow from seedling to up to 6 feet in the course of one growing season. Equally amazing is the ginger blossom’s intoxicating scent. ❉ Cultivate herbs such as fennel, chive, dill, sage and basil in your landscape design. They are easy to grow ... and eat, en route to the kitchen.❉ Planting edibles in ornamental pottery. Or bring some sunshine indoors by planting citrus trees in decorative pots as house plants.Where can you buy the plants and supplies to start your own lush and luscious garden? Fortunately, most of the plants mentioned can be found in nurseries in the Issaquah–Sammamish nurseries.

Properly designed, an edible-influenced landscape can be both beautiful and bountiful! ❖

Brighter Horizons.Join us in welcoming Bright Horizons Child Care Center. Located at the YWCA Family Village, the center can serve up to 160 children from infants to 12 years of age.

www.issaquahhighlands.com

Need Balance?If you are just starting on an exercise program or you want to take your training to the max …Metabolic Testing can help get you there.

• Resting Metabolic Testing is a simple 15 minute breath test that tells your precise caloric needs.

• VO2 Testing measures your current fitness level and tells your precise fat burning zone —plus more.

• We will customize an individual diet and exercise plan based on your Metabolic Tests.

At Balance Physical Therapy, all of our therapists are trained medical professionals who combine hands on therapy with movement, exercise and education to help you reach your goals.

730 NW Gilman Blvd C108 • Issaquah 425-391-6794 • www.BalancePT.org

Meat, Poultry, Sausage, Service

425.392.3131fischermeatsnw.com | 85 Front Steet N.

fischerMeats-2in-MP-novDec-2010.indd 1 10/12/10 11:04:19 PM

ver the last few years, there has been increasing emphasis to incorporate landscape plantings that not only look good, but yield crops that smell and taste good, too!

With some creative planning, amateur gardeners will be amazed at how much food their aestheti-cally pleasing plots can produce. Here are some ways that you can produce your own Garden of Eatin’.

❉ Plant fruit trees instead of flowering trees. Tasty options include apples, cherries, plums, kiwis, cherries, pears and figs. Espaliered fruit trees (trained to grow against fences and walls) work great when you don’t have room for plants that require a large space. Other great things about espaliered fruit trees: They usually

have different varieties grafted onto one main trunk, which makes them self-pollinating, and they give you several varieties of the same fruit on one tree.❉ Incorporate bushes such as blueberries, quince, currants and rosemary into your planting design. These plants require very little care and, in some cases, provide superb fall color. It’s amazing how many pies just a few blueberry plants can produce.❉ Plant rosemary or lavender by entryways and high-traffic areas to produce a welcoming fragrance. These plants can also be used in a variety of ways inside the home. Add them to bouquets to bring their fragrance indoors as well.❉ Recruit groundcovers such as strawberries or thyme to perform double duty by helping deter weeds while providing you with delicious edibles.❉ Plant grapevines on arbors over walkway entries. You don’t have to buy a fancy arbor, since the grapevines will cover it. Arbors can also be used as outside doors,

e dible l andscapesAdding some taste to the yard By Jeff Skierka

home❉

ograpes, rosemary and espaliered fruit trees look (and taste) great

School year calendar, with activities and events of the Issaquah School District, showcasing student artwork each month.

District families (approximately 15,000) will receive this printed calendar in August.

Produced locally by Kellstrom Publishing, advertising space can be reserved NOW, with preferred location requests confirmed on a first come basis. Deadline: July 1.

Contact [email protected]

Issaquah School District Calendar 2012–13 School Year SUSAN H. LAWRENCE

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Are you absolutely con�dent that your existing wealth manager is providing you with the best advice and service during the current market cycle? Would you like a second opinion? We invite you to come in and talk over your current fortune with us. Let’s review together how it is being managed and discuss what might help increase your probability of good fortune. Call us today and schedule an introductory meeting with us — and learn why our client retention rate is so high!

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barrier to add another layer of protection. We use Titanium syn-thetic roofing underlayment by Interwrap, which is light in weight but very strong. In addition to having a 50-year limited warranty and a Class A fire rating, the Titanium underlayment is inert to mold growth, which is important in the damp Puget Sound area. On a typical Eastside home the Titanium underlayment will weigh up to 1,000 pounds less than a traditional felt vapor barrier.

Following the Titanium, we secure 2-by-2-inch battens, which are laid at right angles and secured to the counter battens.

The final step is to install the metal panels and secure them to the battens with a minimum of eight 2½-inch-long corrosion-resistant ring shank nails through the front and back flange. Each successive panel overlaps a portion of the one below to prevent any rain from penetrat-ing. These panels are now in place for the lifetime of the home.

One last benefit: Since these SteelROCK products are Energy Star® labeled you may be eligible for a tax credit worth 10 percent of the installation costs (materials only) up to $500 per home.

For additional information on the range of their products, visit steelrockroof.com.

Please watch for my new blog at IssaquahSammamish.com. The publishers have asked me to provide answers to any of your questions about roofing. Before the blog is launched, you can reach me at 425.771.7534. ❖

- Patrick Shockley Specializing in Home & Auto Insurance

Call us at 425-392-7887Visit us at www.IssaquahInsuranceAgency.com22525 SE 64th Place, Ste 228

“You can’t buy better, so why pay more?”

ISSAQUAH INSURANCE AGENCY since 1977

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We are with you every step of the way. We’ll manage the project for you from ordering through delivery and installation.

www.facebook.com/TiffanyGreeneDesigns • www.facebook.com/CWolters2Contact your Décor Designer today for a free consultation

love the space you’re in

• Furniture & Space Planning• Custom drapery• Accent Lighting• Fabrics• Custom Bedding• Blinds & Shades• Wallpaper & Paint• Flooring & Rugs• Art, Accessories• Sustainable Products Tiffany Greene, cid

206-795-3686Chantel Wolters, cid

425-698-3564

Quality without compromise We are your

Home Decorating Team

ollowing the snow and ice storm in January, our roofing crews were kept very busy patching composite and shake roofs damaged by falling branches. In many cases the heavy limbs penetrated the roof, plunging into a home’s attic or living spaces. However stone-coated metal roofs did not suffer damage, even when hit by more than 40 heavy, ice-coated tree limbs.

SteelROCK roofing systems, which are manufactured from 26-gauge steel, coated with a corrosion-resistant aluminum-zinc alloy finish and press-formed into various panel profiles are the answer. The top surface of each panel (and accessories) is coated with a stone granule finish.

The unique stone-coated surface provides a decorative and durable finish. All SteelROCK panels are very lightweight, at only 1.5 pounds per square foot. They offer Class A fire resistance and Class 4 hail impact resistance, as well as excellent high-wind performance. While hail is not a severe threat in this area, the Class 4 hail impact rating translates well into protection from falling ice and tree branches.

Crews refer to these metal roofs as

“winter roofs,” since we can apply them directly over existing composite or shake roofs in the wettest of winter weather. This is because we do not have to remove the existing roof and take the chance of water leaking into the living spaces.

Because most existing homes on the Eastside have a composite or shake roof, SteelROCK PACIFIC SHAKE® is vey popular because it has the classic look of a wood shake. The lightweight panels meld Class A fire resistance with 120-mph wind resistance, and the product is backed by a limited lifetime product.

installation

Installing a SteelROCK roof over an existing roof essentially means building a wooden grid on top of the roof to ensure that the new roof is level and that the metal panels are securely in alignment. First, we install counter battens (1-by-4-inch wooden strips) from the top ridge of the roof down to the fascia by the rain gutters. These are fastened into the support rafters of the roof.

Next we completely cover the counter battens and the old roof with a remarkable air, water and vapor

out with the old

f The new roofing technology that lasts decades By Mike Coaker

home ❉

after!

during

before

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Move now and enjoy the captivating views, energizing culture and unequaled amenities of Timber Ridge at Talus. Or wait for the completion of Phase II. Either way, you’ll have a choice of beautiful apartment homes, unique floor plans and great pricing.

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Call us today at (425) 336-1506 to arrange a tour. Then talk to us about your timeline, and see the remarkable options available now and in the future!

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the blinds and drapes, and set a single plant on the coffee table.

Staging also includes presenting alternative uses for a room to broaden its overall appeal to the most buyers possible. A bonus room obviously can have varied uses. A pool table room, a workout center, a child’s play space—each concept can be used successfully to appeal to people who might buy the home.

Color can have a huge impact in staging. There is actually an entire body of science that considers the psychological impact of color on human responses and behaviors. Red, for instance, offers a powerful pop of color to immediately capture someone’s attention. Blue is soothing and can calm frazzled nerves, and is often an excellent choice in a bedroom or as a library accent wall. Yellow is believed to have the strongest impact psychologically: It can put a smile on one’s face, lift spirits and fill a room with spring-time optimism. With all these colors, however, too much can take people the other way. Any color can be depressing, startling and over-whelming if used in too large a quantity throughout a house or not used in the right combination.

While many of homes are dressed beautifully with designer touches, interesting travel mementos and cozy settings for family and friends, staging has never before been so important. In the current competitive market, there is a vast distinction between the home you live in and the home you sell. Staging can make all the difference. ❖

he goal of staging is to make a home appealing to the highest number of potential buyers, thereby selling a property more swiftly and for more money. Understandably,

you might assume that placing a round table in a dining room, coordi-nating linens and furnishings in a master bedroom and creating a colorful kid’s room should suffice as adequate staging, right? Wrong.

Staging includes space planning for impact and effect as well as visual techniques that can affect the sense of spaciousness, thereby adding

value. For instance, many of us arrange furniture in a family room to focus on the TV. This is how we live and it is comfortable and functional. However, staging theory would never put the back of a sofa to a room’s entry, nor would it suggest that a focal point be a TV or media center unless the room was a bona fide media room. Good staging would have a coffee table in front of the fireplace, with a sofa perpendicular to that wall on one side and one or two chairs on the other side, to draw one’s eye directly to the fireplace, plus art above the fireplace and no more than three objects d’art dress-ing the mantel. A stager would lift all baskets and small items off the floor to enlarge the floor space, pull open

the scie nce of staging

t

Extra help when selling your home By Christine Kipp

real estate❉

a well staged home sells more quickly

Page 15: March/April 2012

do you start if you are a new busi-ness looking to attract local customers? The good news is that it is not necessary to have a large budget in order to get noticed online for your products or services. You don’t have to start with a website, either. Websites are very powerful tools when done correctly, but before you start that element, there are plenty of resources available to construct your online presence: ❉ Start with creating local listing pages on Google, Bing and Yahoo.❉ Use a service like getlisted.org to find additional search engines and directories where you can list your business.❉ Do some keyword research relevant to your business, utilizing tools such as the Google keyword tool available free from Google.❉ Include as much information as you can about your business in your listings and take advantage of opportunities to post photos and videos of your business.❉ Write keyword-rich business descriptions for your listings.❉ Track the visits to your Google Places listing with the analytics data tool Google provides.❉ Encourage existing customers to post reviews of your business on your Google Places page and elsewhere.

This is a great foundation to start your online presence as a new or existing business. Eventually you can enhance your listings and start moving toward creating a website or blog, or employ social elements to get your business in front of the right customers. Being an active business online will only become more important as technology and Internet access become more advanced and available. Set long-term goals for your presence online and start working on them one at a time. Step by step, you can attract a lot of new business through your new online channel. ❖

aving your business online has gone beyond optional and has trans-formed into an essential action.

Is the number 34,000 significant to you when you think about your business? Maybe not, but it is more important than you think. It is the number of global Internet searches performed every second. That works out to just over 2 million searches per minute and around 3 billion searches per day! Before you get too excited, I should clarify that not all of them are searching for your business—but somewhere out there, the product or service you offer is being searched for on a daily basis.

From product research to viewing online reviews and social inf luences, customers use information published online to make informed decisions. Around 78 percent of Internet users perform product research online before making an actual purchase; it has become a pre-shopping ritual for many. Roughly 20 percent of Google searches are looking for local businesses. With numbers like that, being listed online is no longer an option; it has become critical to position your business within the pathway of those customers.

The question now becomes, where

se arch e ngine 101

hWhy your business needs to have an online presence By Dean Hawker

business ❉

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Captivating CuisinesWhether it’s casual/fine dining, take out/delivery, or happy hour, consider these listed establishments to enjoy your favorite cuisine—within a comfortable short drive from home…

425.391.9097 | lombardisitalian.com 695 NW Gilman Blvd, Issaquah

Issaquah’s Best Happy Hour Everyday 3pm to close

Share the best of local Italian with family and friends. Drop in to share some of Chef Matt’s great small plates with your favorite WA and Italian wines, or a handcrafted cocktail. Meet our friendly bartenders and staff.

We look forward to seeing you soon.

Voted Best Italian in Issaquah for 12 years running

Open daily — Lunch, Dinner, Happy Hour

425.369.8900 | agaverest.com 1048 NE Park Dr., Issaquah 17158 Redmond Way, Redmond | 425.881.8252

Family owned and operated.

Mexican food for today’s eating habits, because FRESHNESS makes a difference. Our menu items are prepared to order, proudly using sustainable seafood, free range meats, no preservatives, trans fats or lard. 90% Gluten Free menu.

Also offering over 100 limited edition, hard to find premium tequilas and of course our very well known scratch margaritas made with FRESH lime and NATURAL fruit puree combinations.

Catering available.

Open 7 Days a Week at 11am

425.392.7111 | fieldofchampionssbg.com 385 NW Gilman Blvd, Issaquah

Issaquah’s only family-friendly sports bar. Watch all your favorite sporting events on our 16 flat screens. Join the Eastside Supporters and cheer on MLS contests. Watch March Madness and NBA games. Don’t forget St Patrick’s Day on March 17th.

Enjoy eating with friends, family and fellow sports enthusiasts along the banks of Issaquah Creek.

Daily specials, home-made soups, and favorite menu items to choose from, including off-site catering options.

Open 7 days at 11am for lunch and dinner

425.369.1181 | siprestaurant.com 1084 NE Park Drive, Issaquah

Club 1084Explore & Experience the Love of Food, Wine, & Spirits in our new wine club. Inner Circle Membership (limited to 100 members) offers Exclusive Benefits. For details & Club application, visit our website.

1/2 Price Wine WednesdaysEnjoy a bottle of wine $100 & less for 1/2 off the listed price

Welcoming. Sophisticated. Comfortable. Lively.

Life’s fast…sip slow.

Open Weekdays 5pm; Weekends 4pm

Offering Key

Breakfast

Lunch

Dinner

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Br Brunch

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Kid friendly

Outdoor dining

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ean-Baptiste Say, a French economist, is believed to have coined the word “entrepreneur” in the 19th century to describe someone who undertakes an enterprise, especially a contractor, acting as intermediator between capital and labor. Webster’s Collegiate Dictionary defines it as “one who organizes, manages, and assumes the risks of a business or enterprise.”

With local, national and international news continuing to focus on the economy, and businesses streamlining their operations and workforces in reaction to shrinking sales and profits, entrepreneurial enterprises have seen accelerated growth in recent years. The goals of more financial security, better balance and more freedom are attracting more people to consider an entrepreneurial venture.

An abundance of resources are available online for researching various options available to fit your personal financial goals—whether it be a home-based business, direct sales organization or franchise opportunity.

Traditional home-based businesses can be as simple as offering a professional consulting service or selling a specific product on behalf of a manufacturer. In-home day care is an example of a growing home-based

business. While the capital investment for this type of venture may be reasonable, territorial sales limits and administrative and operational practices can be overwhelming. Currently there are approximately 3,000 registered businesses operating from residential addresses in Issaquah and Sammamish.

Direct selling, also know as multilevel or relationship marketing, has seen a recent surge, with network television commercials by well-known brands encouraging consideration. Just about any product or service, including cosmetics, wellness products, home décor, clothing and jewelry, can be purchased through direct sales. Newer initiatives include technology, communications, energy and online businesses. Investments of less than $500 can be all it takes to get started; many products don’t require investments in inventory, and sales can be conducted without geographical boundaries. Tried-and-true systems include building a group of other people to also sell the products, which results in residual income. For more information on direct selling, visit dsa.org.

Franchising is the practice of being granted the right or license to market

a parent company’s goods or services. For the franchisor, it is an alternative to building company-owned chain stores. The franchisor’s success depends on the success of the franchisees, who have a greater incentive than a direct employee because they have a direct stake in the business. Many national brands use the franchise approach for some or even all of their expansion. For more information, visit franchising.com.

If you are considering the options, you will want to attend the Make More Money Expo, April 26 at Pickering Barn, sponsored by Issaquah + Sammamish magazine. Visit befreeexpo.com for more information. ❖

adding to you r bot tom lineDo you have the entrepreneurial spirit?

direct selling by the numbers❉ 16.1 Million reps nationwide❉ 49% are over age 40❉ 81.2 % are female❉ 91.9% are working part time❉ $28.6 billion dollars in sales annually❉ Largest growth area is Pacific Coast States (WA, OR, CA, AK, HI)

franchising business impact❉ 749,499 Franchise locations nationwide❉ 8,102,000 Direct Jobs❉ $782 billion in economic output

JRe-discover Issaquah’s

innovative, diverse, local restaurant scene

Enjoy a collection of Prix Fixe dining menus served Sundays

throughursdays at these local, participating establishments during

the two week celebration

Community wide promotion presented by the Restaurant Coalition – Issaquah/Sammamish.

business ❉

Page 17: March/April 2012