With more than one million weekly readers, no one can deliver your advertising message and generate sales for your business like the region's largest newspaper, the Pittsburgh Post-Gazette. The PG reaches more than 600,000 daily read- ers and more than 906,000 Sunday readers, putting your mes- sage into the hands and minds of the largest audience of any media outlet in the Pittsburgh area. The Post-Gazette offers its readers a wide range of special sections, which gives advertisers the chance to effectively tar- get your message to potential customers. The following is a list of special sections to help you plan your marketing efforts for 2005. Visit www.post-gazette.com/mediakit for rates and to learn more about advertising in the Post-Gazette and on post- gazette.com. Source: Scarborough 2004, release #1, 12-month average. January Publication Date Deadline Recruitment Super Sunday* January 16 January 13 Travel Florida* † January 23 January 20 The Best of Seen January 26 December 17 February Publication Date Deadline Weddings - Sunday zones February 6 January 25 Weddings - daily zones February 9 January 27 NASCAR February 10 January 27 Auto Show Week of Wheels* February 11, 13, 15 February 7 and 17 Travel Skiing* † February 13 February 10 Careers* February 15 February 10 Education Planning Guide February 16 February 3 Diversity Job Fair* February 23 February 16 Home & Garden Show February 27 January 20 Travel Cruises* † February 27 February 24 March Publication Date Deadline Travel Brochures* March 6 February 18 Price Buster Coupon Book March 13 February 3 March Madness March 14, 21, 28 March 7, 14, 21 and April 5 and 28 Top 50 Business March 22 March 10 Baseball 2005 March 31 March 17 April Publication Date Deadline Golf 2005 April 10 March 29 Spring Home & Garden - daily zones April 13 April 1 Spring Home & Garden - Sunday zones April 17 April 4 Travel Maryland* † April 17 April 14 Travel Pennsylvania* † April 24 April 21 May Publication Date Deadline The Great Pittsburgh Auction* May 1 March 21 Summer Times Guide May 11 April 29 Travel Canada* † May 15 May 12 Senior Lifestyles May 17 May 5 Explore Pittsburgh May 22 April 4 Travel Ohio* † May 22 May 19 Memorial Day Weekend of Wheels* May 27-30 May 25 June Publication Date Deadline Travel West Virginia* † June 5 June 2 Price Buster Coupon Book June 12 May 4 Mid-Year New Car & Truck Buyers’ Guide* June 22 June 14 July Publication Date Deadline Fourth of July Weekend Auto Package* July 2-4 June 24 Summer Times II July 8 June 27 Bass Masters 2005 July 21 July 11 August Publication Date Deadline Back-to-School Fashion August 7 July 26 High School Football August 24 August 12 Fall Fashion August 28 August 16 Consumer How-To Guide August 28 July 14 Diversity Job Fair* August 30 August 24 September Publication Date Deadline Pro/College Football September 2 August 22 Labor Day Weekend of Wheels* September 2-5 August 31 Price Buster Coupon Book September 4 July 28 Fall Arts Preview September 9 August 29 Recruitment Super Sunday* September 11 September 8 Travel Brochures* September 11 August 26 Health Care Careers* September 13 September 8 84 Lumber Classic September 14 September 1 Walking Tour September 18 September 6 Fall Home & Garden - daily zones September 21 September 9 Fall Home & Garden - Sunday zones September 25 September 13 Travel Cruises* † September 25 September 22 October Publication Date Deadline Bridal Planner & Show October August 12 Post-Gazette Career Fair* October September 28 Travel Pennsylvania* † October 2 September 29 Hockey 2005 October 5 September 23 Travel Florida* † October 9 October 6 New Car & Truck Buyers’ Guide* October 12 October 4 Education Planning Guide October 19 October 7 Travel Hawaii* † October 23 October 20 November Publication Date Deadline Travel Caribbean* † November 6 November 3 College Basketball November 11 October 31 Price Buster Coupon Book November 13 October 6 Travel Skiing* † November 13 November 10 Travel Mexico* † November 20 November 17 Holiday Gift Ideas November 20 November 3 Thanksgiving Weekend of Wheels* November 24-27 November 22 December Publication Date Deadline Travel Las Vegas* † December 4 December 1 Holiday Gift Guide December 4 November 17 post-gazette.com Special section retail advertisers will also have their print ad posted in Marketplace on post-gazette.com, the region's most visited site, which attracts more than 26.8 million page views and 2.1 million unique users per month. Also, all clients running 34+ inches in any special section will receive a mini- mum of 100,000 banner impressions on post-gazette.com, with a link to their site, to be used within 30 days. (This post-gazette.com package subject to change.) * These sections exclude the post-gazette.com package above. Please ask about other online advertising opportunities. † Sunday Travel section features Source: Real Media 24/7, Insight XE, 3-month average, July-Sept.'04 For more information or to reserve your space in one of these upcoming special sections, contact your PG account representative or call 412-263-1587 today. 2005 PITTSBURGH POST-GAZETTE SPECIAL SECTIONS ADVERTISING CALENDAR