March for Babies FBLA-PBL Webinar

March for Babies 2013:Steps to Being a Top Chapter

Send Us Questions• @FBLA_National or @TeamYouth

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*Each week…Over 76,900 babies are born in the United States

Over are born too early

will never celebrate their first birthday

1 in 9 babies are born too soon Thank you for walking for stronger, healthier babies

9,200

540

*Facts provided by marchofdimes.com/peristats

Did you know…• In 2012 schools teams and youth

organizations in total raised more than$3.3 million. FBLA-PBL raised more than $477,000, alone!

• In 2012 the #1 Youth walker raised more than $80,000

• 2012 FBLA-PBL Leader Board:– #1 FBLA State (Arkansas): $49,000+– #1 PBL State (Georgia): $14,500+

– #1 FBLA Chapter (Wallkill Valley HS – NJ): $20,000+– #1 PBL Chapter (Copiah Lincoln Community College – MS): $4,600+

How to Be a Top Team in 12-13FUNDRAISINGOnline & Offline

APPOINTING LEADERSBrainstorming & Meeting (and exceeding) Goals

INSPIRING MEMBERSMotivation & Recognition

Online Fundraising ResourcesOFT = Online Fundraising Tool• Join or register your team at

marchforbabies.org/fblapbl. • Customize your photo &

update your message.

SOCIAL MEDIA• Dedicate your status to your

page or tweet about your team’s progress

• Thank those who have donated • Set up challenges

Utilize the new iPhone/Android App for easy fundraising on the go!

FUNDRAISING

Offline Fundraising: Recruiting DonorsACTIVITY: Write down 10 people you can ask

for donationsExamples of who to ask:• Friends at school/classmates• Family members (think extended family as well!)• Sports teams or other clubs/organizations• Religious group• Neighbors• Teachers• Members of your sorority/fraternity• Employer/Colleagues at work• Members of the community

(family doctor or dentist)

FUNDRAISING

Offline Fundraising EVENTS• Plan Ahead

– Location, date (and rain date), time• Appeal to a WIDE audience

– Set a theme– Make it instantly recognizable & easy to promote

• Plan a UNIQUE and TAILORED event– Fashion Show, Coffee House, Karoke

• Work with other clubs & organizations at school

Check out the March for Babies Youth Captains Guide (available at marchofdimes.com/youth).

– How to plan a school event (pg. 10)– More fundraising ideas (pg. 13)

One pager “how-to’s” and informationalvideos also available.

FUNDRAISING

Additional TipsMAXIMIZE YOUR CONTACTS• Utilize email signatures & badges• Update everyone on how close your are to goal

– Email, letters, social media• Use benchmarks to update the world

– “We are just three $10 donations from goal!”• Set up an informational table/ booth at school

– Encourage people to donate right then and there– Card donations? Set up a computer with wireless connection

FOLLOW UP • Contact people who were interested in donating, but haven’t committed

• Send Thank You notes to those who have donated and let them know how close you are to goal

FUNDRAISING

Brainstorming & Meeting Goals BRAINSTORMING SESSION• List out various ways to raise

funds & meet (and exceed) your goals (separately & together)

• Finalize the list & create a plan

CREATE COMMITTEES• Assign roles & responsibilities

– Marketing, Fundraising or Specific Event, Day of, etc.

• Depending on size, form committees & appoint leaders

• Check up on progress

APPOINTING LEADERS

Motivation & Recognition STAY MOTIVATED• Send updates & include the mission• Follow up individually those

having difficultly fundraising• Build team spirit

– Make banners, signs & t-shirts– Pre-March for Babies party

HIGHLIGHT MEMBERS & COMMITTEES• Fundraising leaders, matching gifts, milestones

– In print, at meetings, with awards• Create competition between members and committees• Celebration party

INSPIRING MEMBERS

Including the MissionThe mission of the March of Dimes is to improve the health of babies by preventing birth defects, premature birth and

infant mortality.

We carry out this mission through research, community services, education and advocacy to save babies' lives. March of Dimes

researchers, volunteers, educators, outreach workers and advocates work together to give all babies a fighting chance against the threats to

their health: prematurity, birth defects, low birthweight.

INSPIRING MEMBERS

Where to find more help• Your local chapter (marchofdimes.com/contactus.html)• March for Babies Blog at blog.marchforbabies.org• [email protected]• marchforbabies.org• marchofdimesyouth.com• facebook.com/marchofdimesyouth• twitter.com/teamyouth

What works for YOU?• Share your greatest success with

fundraising, online or offline!• Questions?