March-April 2013 issue of Design Matrix

March-April 2013VOL. 3 • ISSUE 3 • `100

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PEOPLE • L I FESTYLE • DES IGN • INTER IORS

Vivek BholeThe purpose of this profession is innovation. So if you are not innovative you cannot be in this profession.

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Publisher : Karan Jhunjhunwala

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Managing Director : Manohar Jhunjhunwala

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EDITORIAL

Editor : Chandreyee Bhaumik

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Finance Controller : Manjari Ved

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Head-Administration : Maria Fernandes

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BUSINESS ENQUIRY

WEST : Shaila Udeshi (98200 00877)

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EAST : Vishal Shroff

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NORTH : Ashok Bajaj

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SOUTH : Abhishek P. Agrawal

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OVERSEAS ENQUIRY

USA : Kishore Dadlaney

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UK : Jayendra Ved

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Subscription : Pradnya Kadam

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ART

Deputy National Art Director : Pramod Jadhav

Designing : Sachin Bhandalkar, Brijesh Gajjar

Digital Imaging : Amitabh Malviya

Production : Harish Suvarna, Mangesh Salvi,

Sandeep Borkar

PROJECT MANAGEMENT TEAM

Project Manager : Vishwanath Shanbhag

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Chief Operating Offi cer : Rajnish Rawat

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Founder : Smiti Kanodia

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Distributed by IBH Books and Magazines Distributors Private Limited

Owned, Printed and Published by Karan M. Jhunjhunwala. Printed at Print House

India Pvt. Ltd., 6 Datta Mandir Road, Bhandup (W), Mumbai 400 078,India and

Published at MRJ Creations Pvt. Ltd., 201 Shyam Kamal ‘C’ Building, Agarwal

Market, Vile Parle(E), Mumbai 400 057, India. Editor: Chandreyee Bhaumik

A & venture



10 DESIGN MATRIX • NOVEMBER-DECEMBER 2012

N O T EEDITOR’S

Now follow us on www.facebook.com/DesignMatrixMagazine

Holi is right on the threshold. Being an Indian Holi is associated with our

diff erent sentiments. Dominant among them is its eternal relationship with

colours. Thus, in this season of festivity when everything is so vibrant let us

indulge in what our vivid world of architecture and design unfold before us.

Beyond the apparent level lies deeper understanding. And thereby with time we

realise that the world of architecture is also not about the evident alone. There are

more to it, where factors like being ‘smart’ and ‘energy conscious’, deserve special

signifi cance. And in order to accommodate all these factors what is required is the

right inspiration with perfect dedication! Our Cover Story shows that it is not an easy

endeavour to be a leading architect and that too with such a wide range of diverse

projects in the success bag. Our Cover Story celebrates this undaunting spirit of hard

work along with being innovative.

Taking the above cue, ‘innovation’ is the way to go. Unless you stand out, you

are pushed out of the highly competitive game. Thus, as you turn the pages of this

edition you are sure to encounter this spirit of innovation. Surfi ng through a diverse

spectrum ranging from Creative Ideas, where we salute ‘Reconnective Healing’ to

Infrastructure Design, where perfection is the key word, what we comprehend is that

‘innovation’ is the need of the hour. A true applause to the concept and execution

of this sprit of ‘innovation’.

Chandreyee Bhaumik


NOVEMBER-DECEMBER 2012 • DESIGN MATRIX 11

S


12 DESIGN MATRIX • NOVEMBER-DECEMBER 2012


NOVEMBER-DECEMBER 2012 • DESIGN MATRIX 13NOVEMBER-DECEMBER 2012 • DESIGN MATRIX 13






CONTENTS


MARCH-APRIL 2013 • DESIGN MATRIX 19

62

24

110

76

IN FOCUSMr. Madhab Prasad Jhunjhunwala talks about aluminum extrusions in Building & Construction (B&C) pg 84

DESIGN INSIGHTStudio An-V-Thot-Architects’s perfect art of giving expression to feelings pg 90

DESIGN ASPECTAV Design Studio’s way of translating a person’s dream into reality pg 96

DESIGN PROMOMondo Casa presents a novel Wedgwood collection. A look at that pg 102

CREATIVE IDEASThe unbeaten path that Cosmic Heart Gallery stands for pg 110

EVENT REPORTHighlights from the event ‘Birla White YuvaRatna Awards for Architects and Engineers’ pg 118

PRODUCT LAUNCHKeeping you up-to-date with products to woo your design senses. pg 121

COVER STORYExcerpts from the interview with Vivek Bhole, a leading architect, along with architectural and interior projects pg 24

CURTAIN RAISERA preview of fensterbau/frontale india, an event organised by Indo-German Chamber of Commerce (IGCC) pg 48

RESIDENTIAL DESIGNA journey from conception to creation of Aggarwal Residence in Kota, Rajasthan pg 50

GLOBAL EYEHarsha Kotak off ers a treat in Spain, especially halting on the architectural landmarks pg 62

INFRASTRUCTURE DESIGNThe vast range of off erings from Bharat Flooring pg 72

LUXURY DESIGNThe exotic collection of furniture from Nostalgia Enterprises that makes a house into an ideal ‘home’ pg 76

A step ahead...


20 DESIGN MATRIX • MARCH-APRIL 2013

We would love to have your views, comments and/or suggestions on what you would like to see or read in our pages. Please email to: [email protected] or write to Design Matrix, MRJ Creations Pvt. Ltd., C-201 Shyam Kamal

Agarwal Market, Vile Parle (E), Mumbai-400 057 or Call on 022-26187132.

January-February 2013VOL. 3 • ISSUE 2 • `100

A presentation


DM_Jan-Feb 13_Cover.indd 1 12/24/2012 11:45:46 PM



Hello and congratulations for the wonderful

work you are doing! Have been following your

magazine since very long and I must mention

that its outstanding. The content of every

article is not just diff erent but extremely

interesting, new and informative, unlike the

other magazines of this genre.

I am a 2010 graduate in architecture

and have been working since then. I also

do photography as a hobby. I love to read

and I always had interest in architectural

appreciation, criticism and architectural

journalism. Have been reading most design

and architecture magazines and I fi nd

most below standard as far as content,

pictures and editing is concerned.

Thanks a lot and keep up the awesome

work you do.

Swati GroverNew Delhi

This issue of the Design Matrix was impressive

with its diversity and design superiority. The

issue had sterling stories and unique themes,

but what really made an impact was how

each story fl owed into another, creating a

magical reading experience. I was totally

awed by the Bharatnatyam Chair by Asad

Firdosi (all his other creations too are drool-

worthy) ,Gayathri’s spiritual paintings, Punam

Kalra’s Pyramid composition, Anjali Mody’s

tables resembling stacked fi rewood, and

Dinesh Kurekar’s timeless tapestry. Having

a car addict little son, I can imagine what a

treat the Car Museum in Hyderabad would

be, thanks for featuring such a design haven

and new destination. Thanks also for the

insight in the lead story of foreign designers

adding value to Indian projects, with design

sensibilities crossing borders, we are truly

one global world with regional nuances.

Smitha Rajeev Kottayam

While going through your magazine, I got

introduced to fensterbau frontale india 2013,

a trade fair organised by the Indo-German

Chamber of Commerce (IGCC). I have learnt

that this event will serve as a best platform

for the ideal business meet. And now, I will be

interested to visit the exhibition as this will

defi nitely suit my purpose. Congratulations

and keep up the good work.

Rakesh GandhiMumbai

First of all let me congratulate you for all

the outstanding issues that you bring. This

magaine not only stands apart but also sets

the benchmark for the industry. Quality text

coupled with interactive and informative

pictures are treat to read. The well written

features and interviews impart a fruitful

information on the industry trends.

Ashish GuptaBengaluru INB

OX





Coverstory

It is not the talent alone that makes a man the leader in his industry. It is his fi rm determination with strong conviction that makes all the difference. Ar. Vivek Bhole, CMD, Vivek Bhole Architects Pvt Ltd, in a candid tete-e-tete with Chandreyee Bhaumik shares his journey.

VIVEKBHOLE

Ar. Vivek Bhole, a topper in architectural design throughout his col-

lege years has innovated his style of design and presentation. In the

early years of his architectural career he developed a wide range of

experience in various diverse projects in India and abroad. The same enthu-

siasm and sincerity that began as NEO MODERN continued to form a new

style, which is now recognized as VIVEK BHOLE ARCHITECTS PVT. LTD.

A strong and skillful entrepreneur he has played an integral role in guiding

the fi rm’s expansion and ensuring that the highest standards of coordination,

technical innovation and design quality are maintained. His relentless pursuit

for excellence in client service to deliver progressive and quality design has

been instrumental in building long term relationship with the clients.

His success mantra has been sheer hard work, dedication, ingenious

vision and out of box thinking.

Ar. Vivek Bhole believes that Architecture is a team sport. The fi rm,

his creative hub has a extensive portfolio of more than 500 plus ongoing





projects in India & abroad. The team operates from Head offi ce in

Mumbai and branch offi ces in China, New Delhi, Jaipur and Jalga-

on. The fi rm is supported by the expertise of over 200 employees

and associates as Architects, Interior designers, Engineers, Liason-

ing Professionals, Graphic Designers, Revit Designers and Admin-

istration staff working in coordination and complete sync to pro-

vide exemplary design output.

Today Architect Vivek Bhole has become a brand for excel-

lence in the fi eld of Architecture and is considered one of the lead-

ing Architects in India. A strong proponent of sustainable design,

his impressive portfolio showcases the seamless integration of

innovative, sustainable and effi cient designs in Architecture.

Excerpts from interview...How did you nurture your dream of architecture?While studying in school a friend of mine decided to appear for

elementary drawing exam. Inspired by him I also decided to do

the same. Ironically my friend could not clear the exam but I did

well and passed. And thus began my interest in drawings. While I

was exploring the newly found creative interest, my elder brother

Milind Bhole secured admissions for Diploma in Civil Engineering

and advised me to become Production Engineer.

During Diwali vacation of class 8th, I joined Deepak Industries

in the Industiral Area of Jalgaon. In my short stint of 15 days as a

helper, I learnt a lot about the job and realized that this was not a

profession of my choice.

Later, in my 9th and 10th grade, I worked part-time with

Architects Arun Bhole & Ar. Ashok Dahad. Where I learnt the

nitty-gritty’s of the profession. Mainly at Ar. Dahad’s offi ce, I

gained experience from the entry level working as offi ce boy to

a draughtsman. Also moved on to do outline on the site. While

appearing for the entrance exam for Architecture, my drawings

presented to the examiners were highly appreciated. Seeing the

maturity of the drawings they commented that it was equivalent



What is your success mantra?I think it is the attitude that is most important. By attitude, I mean

three things: attitude towards yourself, attitude towards people

and attitude towards your work. When I am referring to attitude

towards yourself, I mean that the person should be devoid of any

form of superiority or inferiority complex. Thus, one should not let

one’s ego go beyond its limits. One has to be confi dent enough

and be settled in one’s own approach. In other words, I believe

the person should be down to earth. Further, when I refer to atti-

tude towards people I mean positive attitude towards people with

whom one is working. There are so many ways for achieving it. And

I believe giving and taking respect is one of them. Lastly, when

it comes to attitude towards work one has to be very optimistic

along with being a hard worker. It is only hard work that can give

success to a person and there is no substitute to hard work.

In addition, we must remember that it is not only knowledge

but also the right skill set that is important. Further, consistency is

to the drawings made by a 3rd year student of architecture. Thus

securing my admission at J.J. School of Architecture.

What has been your inspiration?During my student days very few options were available in creative

fi eld. I always wanted to venture in to one. Certainly I was not very

keen on painting or fi ne arts or anything of that sort Something per-

taining to design had always fascinated me. Production engineering

was a subject of my taste since it related to my creative fondness.

I had some technical background from my father’s side. He

was a kind of electronics engineer. But by profession he was a full

time farmer. During my childhood days I had seen him working

with radios. We used to gather around him and see what he was

doing. Further, my uncle was into construction. One can say that

my family had technical lineage. But, I would always say that my

actual interest grew when I saw my brother’s drawings and studied

his books.

From L-R: Ujwala and Rajesh Kumthekar, Vivek Bhole with wife Yogita



the key funda to reach the next level so it is vital that we should

always keep in mind that it is a continuous eff ort and not one time

eff ort for a person to be successful in true sense.

What is the right metrics of being successful?Success for me is a relative term . A truly successful person is not

the one who considers himself successful nor the one who is

judged successful by others. However, the real success lies in satis-

fying one’s own conviction.

What is a smart design for you?Here, by ‘smart’ we refer to something that

is creative, doing something conventional

in an unconventional manner and of course

with the element of rationality intact. There

are several examples that I can give for this.

For example, there is a very simple way of

designing a chair and I can be extremely

creative about designing a new chair. But

what is essential is that it cannot be uncom-

fortable since it is related to human needs.

Human needs are always defi ned. There-

fore, when we are designing something

related to human beings, then it is their

comfort which is the fi rst priority.

Along with this, in doing something creative, one has to be

unconventional in one’s execution. But, on this ground, we can-

not aff ord to lose the elements of rationality or functionality. An

amalgamation of all the above factors is a smart design to me.

How important is ‘innovation’ for you?The purpose of this profession is innovation. So if you are not inno-

vative you cannot be in this profession. In other words you might

not be successful in this profession at all.

There is always a diff erence between a grand structure and a smart one. How would you diff erentiate the two?I believe that making a smart design is like fi nding a 1: 1 lakh chance.

And since it has rationality working behind it, people consider it as

one of the viable options. Now, it depends upon you how do you

fi nd the most diffi cult option that is rational enough to be called

as ‘smart’.

On your priority scale where does customers’ needs come?

An effi cient professional should be

endowed with the responsibility of guid-

ing his clients well. Most of the time one

may not come across clients, who are

open to ideas. They will come with their

preconceived notions and their respective

thought processes.

They will come to an architect and say

“I want this and can you make it?” So, the

architect becomes the person, who has to

draft their ideas. A good professional archi-

tect is like a good doctor and the client his

patient. The patient’s job is to report the

problem and a doctor’s responsibility lies in addressing the patients’

needs. The way I handle my clients is that I ask them to tell me pre-

cisely their needs and I try to fi nd suitable solutions for them. There

is always a situation where either I convince them or get convinced.

This results in healthy idea generation.

You have been working with both Indian as well as international clients. How well do you customise the Indian needs?If one considers a vast country like India, the attitudes and ap-

“I think it is the attitude that is

most important. By attitude, I mean

three things: attitude towards yourself, attitude towards

people and attitude towards your work.”

If not architect: Programmer

Message to young generation of architects:

Attitude, hard work and consistency

Signature style: Always modern

Attitude you look in your colleagues:

Integrity, focus and sincerity

You detest: My back pain

Things that you would never leave while

coming to work: My ipad, laptop and cell

phone

Book that turned your life: Atlas Shrugged

Habit that cannot be isolated from you:

Reading

Reading habit: At the moment I am read-

ing three books simultaneously

Favourite movie: Lord of the Rings

Favourite holiday destination: Phuket

Fetish for: Programming

Can splurge on: Technology

Foodie: Baingan bharta prepared by my

sister

Lucky number: 6

Lucky colour: Blue

Birthday: November 6

Strength: I can be very focussed. When

I target something I try to achieve that

almost at any cost

Priority scale: I follow variable prior-

ity in life. Almost after every 6 months I

change my priority

Resolution at the moment: Shifting to the

new offi ce

Do you want your children to be architects

too? I want them to but I will not force

them

Message to the readers of DesignMatrix:

Recognise what are the ‘plus’ and ‘minus’

points in you. Focus on them and con-

vert all your negatives into positives.

Rapid fi re





“Certainly I was not very keen on painting or fine arts or any thing of that sort. But something pertaining to design had always fascinated me.”



proaches are diverse. Even in a state like Maharashtra the archi-

tecture is not same everywhere. So, depending upon the culture,

the requirements, climate, environment, local materials available,

fi nancial viability of the projects & the approvals from the local

authorities, the architecture diff ers from place to place. When we

were doing the project in Spain, it was expected that we had to

satisfy the local technical council. While constructing a structure

on the hill top we had to consider how the structure will be viewed

from the beach below. Therefore, we had to consider all these fac-

tors. There were other considerations too

How do you balance your personal and the professional schedule?When I had started I was working almost 18 hours a day. Even after

marriage I was working till 2 o’clock at night! I agree, initially, it

was very diffi cult. It was a kind of a small set up, where I had to do

almost everything. If you are asking about personal life my fi rst

movie after marriage was after one and a half years! Then, once

the set up grew the work got delegated.

There are diff erent teams to handle dif-

ferent types of work. My professional and

personal life is more balanced now.

How important is team work for you?I always believe that if you want to achieve

big you need to have an effi cient team.

Without a good team one cannot achieve

anything in profession or anywhere for

that matter. There are diff erent clauses

that I follow for team development. Del-

egation is one of the primary keys. Next,

specialization is one that I really believe in.

In a professional’s offi ce the work is both

well delegated and specialized. Hence, we

have tried to divide our offi ce in several specialized teams. There

are teams that are doing municipal drawings and they are special-

ized in that. Further, the teams that are making working drawings

focusing only on that. Next, those who are designing have been

taught their specialized areas (either residential, commercial, retail

etc). Again, in the team we have combinations. Thus, it is much like

forming a cricket team. You need to have good bowlers, effi cient

batsmen, fi elders, and one very effi cient wicket keeper. This is how

a proper and effi cient team is formed.

In this age of specialisation, your experience of work has varied all across the verticals. Is this the other name of effi ciency at multi tasking? In today’s world, if we are constructing a hospital then there will

be a hospital consultant on board, who will be advising us on the

nitti gritty pertaining to the hospital structure. Further in any spe-

cialized buildings most of the times, we use the same material &

fl oor planning principles. So, the only aspect that changes is the

intricate technical detailing. For that purpose various consultants

are working with us. After completion of 3-4 projects of this sort,

we ourselves become experts and guide with our knowledge.

Elaborate on the few challenges that you have faced.I consider every project as a challenge. It is like solving a puzzle.

A skillful person can solve a puzzle in lesser time. But, we must

remember that there are multiple ways of solving it. So, one will

have to fi nd out the best possible option for one particular project

design. And in this regard, it is worth mentioning that, as far as the

designing of any project is concerned, we have not faced anything

that cannot be solved.

In the profession of architecture the biggest challenges lies

in satisfying the Government’s requirements. One can handle

the technical intricacies or the clients’ needs but the Government

agencies, their bye-laws keep on changing in India.

Therefore, the approval process that

we are following needs to be re-looked

at. There are fi xed processes abroad,

where architectural content has got some

importance. Unfortunately, here in Mum-

bai in the approval process prevention of

possibility of misuse gets primary empha-

sis. In this is the importance of architec-

ture is lost.

What made you name your company as ‘Neo Modern’?The name has come from my architec-

tural learning. When I was in my fi rst and

second year of architecture the Post Mod-

ern Movement of architecture was just

over. It was at this time a new theme was

developing that was called ‘de constructivism’. We were extremely

impressed with the style and wanted to follow that. As students

we used to study architects all across the world and explored and

appreciated their designs. Most of my classmates were following

de constructivism or geometric expressionism, complex organic

geometry into architectural design. In this context I would like to

mention that our professors were very positive about accepting

new ideas. There was this style, common to all, known as ‘neo mod-

ern’. Thus, when I started practicing I thought that ‘neo modern’ (a

general term) was better suitable than something in particular.

How well do your projects speak of energy conservation? When I started looking at energy friendly design or the projects

that would reduce carbon footprint, I had already seen and stud-

ied few platinum rated & pre-certifi ed buildings. For the fi rst time

“I consider every project as a

challenge. It is like solving a puzzle. A skillful person can solve a puzzle in

lesser time. But, we must remember that

there are multiple ways of solving it.”


ideas that can be integrated with socially responsive architecture &

yet be functional ethically. There are so many ideas that people can

use but most of the time we fi nd that making zero carbon footprint

building in places like Mumbai is becoming extremely diffi cult.

Fast forwarding your life, where do you see yourself in the next 10 years?I believe that we are still at the fi rst few steps of architecture where

we are still competing with the local architectural fi rms. Maybe we

have got big projects where international architects are competing

with us. But, this is happening in India. In the future I would like to

go abroad and compete with them in their country.

Excerpts from interview of Ar. Yogita Vivek Bhole...How does personal relationships impact the professional?In both our personal and professional relationship, there is a com-

mon factor which is called friendship. I feel myself to be lucky

enough to share a strong bond of friendship with my husband. I

started my career as an architect working under him. We under-

stand each other’s strength and weakness & both of us change the

role of leader and follower accordingly.

Are there any creative diff erences in profession between you and your husband ?I remember very few situations where we had creative diff erences.

When he explains the concepts to me and at times when I feel it

is impossible to achieve the results on those concepts, I just com-

pletely trust his creative abilities and fi nd that most of the time his

concepts are rational. Thus the bond of faith increases every time

and the diff erences get automatically resolved.

Kindly elaborate on the fact whether its easy to be a woman on top?In our college we have been taught how to design and execute.

Our parents have taught us to be good home makers but we

have never been trained to be a business woman and adminis-

tration expert. But when the responsibility is on your head you

learn things fast, so did I. In Indian society the priority for women

is always her family and her children. The dual role is diffi cult but

not impossible especially when your husband is with you to un-

derstand your priorities.

the clients were insisting on just a certifi cation and we believed

in serious eff ort towards green buildings. We always prefer going

for natural light & ventilation for all our buildings. Also we follow

the basic principles of water conservation. Any further eff orts has

cost implications and the clients may go back foot and we need to

insist the importance to them. With the awareness of sustainability

spreading in the society we have a new trend of clients approach-

ing us to design sustainable buildings. We got the platinum rated

mall building in Chennai, a 64 storied high rise residential building,

One Avighna park in south Mumbai, a star category hotel project

Radisson Blu also having a leed gold rating & a proposed residential

project Aspee with IGBC gold rating. We are trying to fuse new

Yogita Bhole is the Director – Design and Planning of Vivek Bhole Group

of companies.

[email protected] • www.vivekbhole.com



The diverse nature of architectural structures speaks millions about the credibility of the architect. Keep reading...



Located in the heart of metropolitan

city of Mumbai lies these premium

and exclusive high-rise residential

complex-one avighna signature residen-

cies having lavish vaastu compliant apart-

ments. The 260 mtrs. high twin towers are

platinum rated by leed and yet cost eff ec-

tive providing state-of-art amenities.

In the entrance to the building there

are two signature elements supporting

the structure on 6th fl oor giving enor-

mous scale to the entrance. The entrance

lobby is double heighted glass structure

inclined to form a conical facade pro-

tected with a glass canopy for drop-off .

The meticulously designed lobby catches

sight with art works and interior spaces.

The services are well planned without dis-

turbing the lobby grandeur.

A grand design has been conceptual-

ized for the crown of the building. The idea

is focused around creating a tropical oasis

high above which would serve as a visu-

ally breathtaking view. To see this through,

a dual purpose, grid- like structure which

would house thick, lush plantation on the

inside has been created. The grid is aes-

thetically designed in a way where the

outline of the vegetation coupled with

mood lighting would enhance the form

of the crown after sunset. Practically the

grid would support a track upon which

the tower’s 3 BMU cranes would function.

These would be used to clean and main-

tain the façade of the tower.

To enjoy the breath taking sea view,

the towers are strategically oriented with

cross ventilated apartments of types

3 bedroom, 4bhk, 5bhk topped with a

crown of duplexes and triplexes with a

taste of spectacular contemporary style

of living. The towers vests over 9 level

One Avighna Park



Location Curry Road, Mumbai

Category High Rise Residential

Building area 25 lacs sq.ft.

podium car park with a plush green eco-

level and beautifully designed landscaped

gardens on top and large banquet hall for

social gathering. An exclusive two leveled

club house crown the podium on the 8th

and 9th storey off ering a panoramic view

of the fi nely manicured green lawns and

landscape gardens with business center,

recreation zone, gaming zones and a state

of the art gymnasium facing the organi-

cally designed swimming pool. The gar-

dens of the duplex, triplex and penthouses

gives a nature touch to the living spaces

thus gives a feel of owning villa at height

of 250 meters. The design intent has thus

been achieved to create a splendid high

rise building with design elements which

testifi es not only design excellence but

also the sensibility with which the struc-

ture is designed totally in sync with the

sustainable features.

The Landmark Project has been con-

ferred with the most prestigious interna-

tional development award – “World’s Best

Residential High-Rise Development” at JW

Marriot Grosvenor House Hotel in London

on 7th of December 2012 by Bloomberg

Property Awards –The most prestigious

property competition across the globe with

more than 2000 companies from 88 coun-

tries participating this year. The project has

also bagged the esteemed CNBC award for

“Best In Ultra Luxury Segment 2013”

Earlier in the year International proper-

ty awards had awarded One Avighna Park

in other categories as well – the project

had won awards for -

Best Residential High Rise Development,

Asia Pacifi c

Best Residential High Rise Development,

India

Best Apartment, India

Best High Rise Architecture, India

Best Residential Renovation Redevelop-

ment, India

Other Numerous Accolades and count-

ing are :-

Platinum Pre certifi cation by Indian

Green Building Council

Ultimate Residence of Mumbai by Hin-

dustan Times

Winning these awards is indisputable

evidence that One Avighna Park will be

one of the fi nest addresses to live in Asia.





DLH Park is an iconic structure hous-

ing premium commercial complex

and business park with high–end

offi ces. The elevation is modern elevation

complimented with a conducive business

environment. The shape of the building

resembles a crystal glass space craft with

a translucent look.

The 25 ft heightened atrium has dou-

ble height entrance. The glass façade with

double glazed units are provided for sound

and heat insulation. Each fl oor houses four

offi ces ranging from 455 sqm to 464 sqm

depending on individual patron’s require-

ments. Further, the interiors are well

planned with proper space allocation for

out door air conditioning units, work sta-

tions and executive chambers. The offi ces

on each fl oor have the maximum advan-

tage of best possible panoramic views.

The ground fl oor lobby features a cosy

restaurant, a gym and a spa to make the

working environment healthy and better.

In addition, a lavish restaurant with a

great ambience with water cascades and

percolating water bodies is designed on

the third fl oor of the structure. Exclusive

duplex offi ces are situated on the top two

stories providing panoramic views of west-

ern suburbs.

The attached terrace on the 20th fl oor

is designed for informal and relaxed get-

togethers. The conference rooms and

seminar rooms have been meticulously

proposed and designed to host large busi-

ness meetings and conferences. All com-

mon facilities and security of the occu-

pants are centrally managed by Intelligent

Building Management System (IBMS).

Thus, DLH corporate park serves as

a paradigm of modern architecture with

a distinctive style offering hi-tech, pre-

mium and yet affordable business apace

in the heart of Mumbai’s suburb,, Gore-

gaon west.

DLH Park

Location Goregaon, Mumbai

Category Commercial

Building area 4.5 lac sq.ft.



We all must have seen a men-

tally challenged or a drug

addict in some or the other

places. What do you think is going on in

their mind? What is the reason for their

actions? All this is a result of a chaos that

is running through their disturbed minds

leading to unpredictable actions that

might also be violent at times. When

we think about interacting with them,

we must remember that it is all about

comprehending their predicaments

and this requires an extremely patient as

well as a calm mind. Thus, ‘Architecture’

and ‘Nature’ were chosen as the tools to

communicate with them in order to off er

them both serenity and pleasure.

First thought that struck the mind

was creating spaces, which will make the

patients feel both homely and comfort-

able. And as the site was blessed with

Nature around it, why would it require

any picture frames? The design had to

be unconventional as it was dealing

with special minds. The façade bears

randomly placed slender rectangular

windows depicting diff erent thought

of every patient residing and also func-

tionally preventing its wreckage due to

patient’s violent behaviour. The windows

Sunshine Wellness Centre



are individually designed with strategic

projections that allow a soothing ambient

sunlight in each room and without com-

promising on the view outside.

The plan was evolved from intersec-

tion of two elongated axial boxes rest-

ing on a contoured site with the atrium

formed at their intersection. This triple

height tensile roofed atrium opens out

into the landscape outside making it an

interaction plaza for all the patients and

for commencing any lecture or workshop.

This ground and one leveled building

has linear planned wards with male and

female wards planned in separate bays

overlooking in the atrium with an elec-

tronic security provision. Next, a recre-

ation hall is planned on the ground fl oor

for all creative workshops and general

activities.

Further, the structure is divided into

four zones – entrance lobby, ICU zone,

patient wards and patient cottages. The

external landscape fl ows in between these

zones creating a good indoor-outdoor con-

nectivity. The separation of forms makes

the structure more porous, giving the interi-

ors good natural light and ventilation. These

zones are linked to each other with ramps

and walkways. The cottages are planned on

the steep side of the contours with an earth

covered sloping roof blending it perfectly

with the surrounding landscape. In addi-

tion, there are special accommodations for

elite patients having additional facilities.

The landscape plays a crucial role in

enhancing the functionality of the build-

ing. Further, solar lights are used for light-

ing the lawn area after dusk. Manicured

lawns and walkways with security cameras

keep the vicinity under surveillance.

At a glance, the structure looks like

a sharp white monolithic cubes, carved

meticulously, resting on the green lawns

that highlight the built form with a white

gate having small dense perforations sym-

bolising - ‘Peace behind the Doors’.

Location Vasai, Thane

Category Rehab Center

Building area 20,000 sq.ft.



It is only with the perfect

interiors that an architectural

structure assumes its true dimension and vigour. Have

a look...



Rajesh and Ujwala Kumthekar

Ar. Rajesh Kumthekar, Director, Vivek Bhole

Interior Design Pvt. Ltd. graduated from L.S.

Raheja School of Architecture in 1995. The

son of a fi ne artist, Rajesh grew up in an environment,

surrounded with art, design and the idea that beauty

should be linked to tradition & nature.

In 1998, he joined ‘Neo Modern’, where his interior

design philosophy enabled him to approach each and

every project in a unique manner. He has always sur-

rounded himself with the best local craftsmen, who

were specialized in working for a perfect fi nish. His

work is best known for his many creations of interiors

for corporate offi ces, hotels, jewellery showrooms

& high end apartments that combine streamlined,

serene design with contemporary art.

Interesting to note, Ujwala Kumthekar, his wife,

the H.O.D & Senior Associate, Vivek Bhole Interior

Design Pvt. Ltd. has an eye for perfection. All her work

is characterized by simplicity, excellence & luxury

allowing each scheme to evolve in a highly personal-

ized & professional way. Particular attention to detail,

commitment to quality & cost control is at the forefront

of all projects, yet her strongest quality always remains

the creative interpretation of space and proportions.

The company’s approach is architecturally led by

Vivek Bhole, with each interior carefully designed by

Rajesh to take into account the context in which the

property lies. This architectural parameter establishes

the basis on which the design is developed and the

result is always appreciated.

Creating the art of Interiors...



The marketing & sales section of

the show gallery is spacious and

welcoming to say the least. A phi-

losophy of clarity, lightness and commer-

cial stimulation underlies every design

element. The reception and waiting area

aff ords a lot of natural light. Anywhere

in the offi ce section the scaled model of

the proposed tower is hard to miss. The

placement over a raised platform on a

pedestal makes it the focal point. Meet-

ing rooms and sales cabins on the sides

have glass partitions with frosted bands

for privacy. Further, the monotony of con-

tinuous glass partitions has been broken

with the help of decorative panels clad

on glass.

A cut off lobby connects to the show

fl at. This show fl at, which has been pre-

dominantly fi nished in white & beige set

off with shades of brown, grey and black.

Thus, the use of light colours creates a

calm interior in the show fl at. Soft edged

furniture and elegant accessories add to

the neat and bright expressions. Design

elements in each room create a spatial

look that interprets an easy and modern

lifestyle. In addition, the use of diff erent

light accessories, fabrics & wallpapers

highlights the interior scheme.

Ambrosia







Ketul Chem Pvt. Ltd.Careful planning of this site has marked a

clear segregation of internal work area

from the visitors’ route. All openings

have been retained with the specifi c intention

to get advantage of maximum natural light.

In the open plan executive area the AC dif-

fusers & lights are placed randomly to form a

pattern. The offi ce space generates a diff erent

mood with the use of natural and warm colours,

wood fl oors and designer laminate partitions. It

is timeless, elegant and yet sophisticated. The

fi nishes are in white core laminates & designer

laminates along with glass & mirror.

All key persons have been accommodat-

ed along the periphery of the offi ce allowing

them a lot of natural light. Since a lot of cabins

had to be created along these lines the plan

size of cabins is small. The ceiling in all such

cabins has been kept lower than the central

area in order to match the scale of the cabins.

In the open plan executive area a wide column

in the centre blends in the environment due to

mirror cladding, the wooden strips fi nished in

white PU are added as a design element and to

also protect a person from accidentally barg-

ing onto the mirror.



Park Plaza is a chain of hotels promoted by

Radisson group. They had very clear and

specifi c set of requirements for the proj-

ect right from the desired size of the room to

the kind of look needed. Considering their fi rm

requirements, the property was divided into 19

standard rooms with double beds, 14 standard

rooms with twin single beds, fi ve suites & one

special room accommodating physically chal-

lenged guests. Apart from this, space was carved

out for three banquet halls, one business centre

& a roof top swimming pool with a gymnasium

alongside.

The striking feature of the standard room is

the show bathroom. Rest of the room is com-

fortably spaced and polished in its look with

dark wooden fl ooring off ering easy mainte-

nance with warmth.

The striking feature of the suite room is the

apartment feel, complete with a formal living

and extended study, a formal dining set up with

a powder room and a king size bedroom with a

lavish show bathroom just like the standard room.

The suites continue with the dark fl oorings with

the living area fi nished in Italian marble and bed-

room retaining the warmth of wood.

Park Plaza Hotel





Curtainraiser

FENSTERBAU/FRONTALE INDIA

Setting for theTHIRD EDITION

From March 7-9, 2013, the third edition of fensterbau/frontale

india, the International Exhibition & Conference - Window,

Door and Facade, will take place in Mumbai.

After New Delhi in 2011 and Bengaluru in 2012, the venue in

2013 is the Bombay Convention & Exhibition Centre in Mumbai,

India’s most important business metropolis.

fensterbau/frontale india is organised by Germany’s

NürnbergMesse Group in cooperation with the Indo-German

Chamber of Commerce, ift Rosenheim and the International

Fenestration Forum.

Energy effi ciency is extremely important in the Indian building

boom. Energy and environmental technology face special

challenges, in India and globally. The country is tackling these with

exceptional enthusiasm. Modern technologies and prefabricated

units can make a key contribution here. “Glass, windows and

facades are major factors of every building. For example, the right

choice of glass and frames and professional installation can save

up to 30 per cent energy,” explains Arun Sharma, General Secretary,

IFF – the International Fenestration Forum.

“As organiser of fensterbau/frontale, the leading international

trade fair for windows, doors and facades, it was a logical step to also

turn our attention to Asia – and launch fensterbau/frontale india,” says

Frank Venjakob, Director International Exhibitions at NürnbergMesse,

Germany. “The manufacturers, processors, architects, planners and

building specialists can be best networked with colleagues and

business partners there directly in and for the Indian market.”

fensterbau/frontale india celebrated its successful premiere

in the Pragati Maidan Exhibition Centre in New Delhi in February

2011. The fi rst event attracted almost 3000 trade visitors and 47

exhibitors to the Indian capital from India, Germany, Greece, Turkey,



Austria, the United Arab Emirates and the PR of China. Parallel to

the trade fair, the internationally renowned German institute ift

Rosenheim together with the Indian experts from the International

Fenestration Forum (IFF) presented a three-day programme of

lectures under the heading of “Envelopes for Green Buildings”. The

conference programme focussed on energy effi ciency, shading,

security, temperature and sound insulation, and on the peculiarities

of the Indian market.

In February 2012, fensterbau/frontale india attracted exhibitors

and visitors to the South Indian metropolis of Bengaluru. With 3,717

visitors and 69 exhibitors, the 2012 event exceeded the fi gures of

the premiere in 2011.

The Mumbai edition is expected to be bigger and better with

a whole gamut of activities including conference, workshops, and

special session for architects.

Two special highlights besides the exhibition & conference

will be:

Special session with invited Guest Prof. Dr. Werner Lang on the

second day of the show with focus on Façade Technologies for

Future Oriented Buildings

Workshops for local fabricators.

This will ensure installation of a high quality end product and

also upgrade the grass root level fabricators in working with system

windows, thus enabling them to learn about the importance of

using quality hardware for any architectural aluminium product.

Education and knowledge dissemination will be the central

theme of the event this time.

Visit fensterbau/frontale india – Where Knowledge &

Networking go hand in hand. For more details log on to: www.

frontale-india.com



designResidential

Words: Chandreyee Bhaumik

In a candid conversation, Amey Dahanukar, Director, Principal Architect, elaborates his views and thought processes on his Kota project. He also shares the USP of the project and many other aspects that sets it apart from others.

BenchmarkSetting aAggarwal Residence in Kota, Rajasthan



What is the idea that went behind this project?The idea behind this project was to create

a warm and beautiful space that encom-

passes three generations of a family, while

bringing harmony between the diff erent

tastes & styles of each individual. Thus, the

idea was to also make a house into a home

by combining opulence in design with

practical functionality.

What is the USP of the project?The USP of this project is the expression of

a unique concept through the medium of

various materials that one can see contin-

ued throughout the house. These are ele-

ments, which have been specifi cally crafted

keeping in mind the likes and dislikes of the

family, who is going to inhabit the space.

How well connected is this project?Kota is a growing city of Rajasthan, the hub

of IIT coaching classes. It lies between the

two major cities of Rajasthan, Udaipur and

Jaipur. Kota is also well connected by rail

and road to all parts of India.



Detailing is a signifi cant aspect for an architecture project. How well is that taken care of in this project?This project is made up of two adjoining

bungalows. Detailing was very critical for

this project as one had to keep in mind the

diff erent tastes of both the families as well

as maintain a synergy between the two

houses. Diff erent concepts were followed

in both houses. While one was more eth-

nic, the other one was more contempo-

rary.

The intricate stonework and grills

that one can see through the houses has

been sourced locally from various parts

of the state. Rajasthan being the hub of

stone, experimentation of local materials

is prominent through the house. Further,

the wood work in each residence has been

minutely taken care of with accents of

mother of pearl and silver leafi ng. Exten-




sive detailing of brass and leather has also

been highlighted in the furniture.

Energy conservation is now the way to go. How energy conscious are you in your project?It was very important to be energy con-

scious for this project especially consider-

ing the hot and dry weather of Kota. Local

materials, ventilated spaces and double

heightened ceilings led to the creation of

a very airy and open space. Additionally,

the use of solar panels for electricity and

water heating has been incorporated in

the design.

What has been the primary source of inspiration for this project?The primary source of inspiration for this

project was the bond that is conspicuous

through these closely-knit families. The

common spaces were designed consider-

ing the quality time that would be enjoyed

by the entire joint family here in the times

The primary source

of inspiration for

this project was

the bond that

is conspicuous

through these

closely-knit families.






to come. Therefore, this was the primary

inspiration that went behind in creating

this space that was not to be just another

project but a loving home.

How has it been possible to maintain a fi ne balance between the smart as well as grand infrastructure?With large families living in these homes,

it was an important aspect to make maxi-

mum utilisation of the space while at the

same time maintain the beauty of the de-

sign. Thus, elements such as, the sofas and

centre tables in the living room have been

smartly designed to also act as wooden

bookshelves. The formal lounge has opu-

lent leather chests, which has been de-

signed to be used as centre tables when

shut, and a bar console when opened.

What were the primary challenges on your way? How have you overcome such challenges?The main challenge was defi nitely design-

ing a house keeping in mind the wishes,

tastes, styles, likes and dislikes of an entire

joint family. Each family member had to

be equally satisfi ed with their parts of the

houses for this house to come together

and ultimately become a joint success.

With large families living in these homes, it was an important aspect to make maximum utilisation of the space while at the same time maintain the beauty of the design.

Amey Dahanukar

07_Residential Design.indd 5707_Residential Design.indd 57 2/27/2013 5:24:27 PM2/27/2013 5:24:27 PM


One of major challenges faced by me,

whether it is making a resort in Georgia, a

temple in Punjab or a bungalow in Kota, is

the initial skepticism faced when people

realise that I am only 27years old yet. How-

ever, work speaks for itself and helps me

overcome this challenge.

Any similar project in the pipeline?Currently we are working on multiple

bungalows in cities like Mumbai, Delhi

and Ahmedabad such as two bungalows

of 9000 sq ft and 14000 sq ft in Juhu and

a 6000 sq ft residential house in Delhi,

etc. We are also designing a beautiful

bungalow scheme in Lonavala along with

other corporate projects such as Pavers

England retail stores pan India and banks in

diff erent parts of Maharashtra. The current

challenge is a 180 cottage beach resort,

which we are designing and executing on

a 10 acre piece of land in Anaklia, Georgia.

The challenge is to execute a project in a

country, where most people speak only

the local Georgian language.





“One of major challenges faced by me, whether it is making a resort in Georgia, a temple in Punjab or a bungalow in Kota, is the initial skepticism faced when people realise that I am only 27years old yet.”

Your message to the people coming up with similar project.My only message would be: Make it a

HOME. It is very important to comprehend

the needs of the families, who are going

to be living in this space and to blend your

thoughts & ideas with theirs as you may

spend just a year or so making it but the

family is going to be living there for many

years to come.





Mosaic Dragon in Parc Guell



Globaleye

‘Zindagi Na Milegi Dobara’ – now these words ring so true in the

serene settings of Spain. The movie depicted this country and its

breathtaking landscapes in almost a tourism brochure like format,

which increased the infl ux of Indian tourists to Spain by 65 per cent.

I myself have just returned from a lovely holiday in Barcelona, Spain

and would love to share with you what ‘Global Eye’ has witnessed - from

Postcard from Spain

Be a part of beautiful Spain. Read and enjoy your travel...

By: Harsha Kotak

Ceiling of the Nave at Sagrada Familia



Curved windows of Casa Batllo



architecture and interiors to monuments

and art works along with some other allur-

ing design features of this city.

It’s a trend to follow trends! We all love

to discover and follow anything that is new

and latest. However, while in Barcelona,

I decided to look back instead and fi nd

inspiration from that is old but still fresh

and fascinating designs.

Barcelona is the capital of Catalonia,

the most north-easterly corner of Spain,

bordering France. Built by the Romans

and splashed with the brilliant colours of

Antoni Gaudi’s modernist palette, Barce-

lona is a treasure of a city. It is a place that

is trendy and timeless, a vibrant meshing

of the artistic, capricious Catalonian spirit

with deep – rooted European culture.

Barcelona sizzles with creativity and

has more Art Nouveau buildings than

any other city in the world. Modernisme

(Art Nouveau), led by Antoni Gaudi, is the

region’s gift to world architecture. Painters

like Joan Miro, Salvador Dali and Antoni

Tapies were born here, while Pablo Picasso

spent his formative years in Barcelona.

Interiors of Sagrada Familia

Spiral Staircase inside Sagrada Familia



Looking back many of us will remem-

ber to have studied about the master-piec-

es created by Antoni Gaudi in our History

of Architecture class. But I was mesmerised

by his works in Barcelona. And it is this

experience of being awed by colours, tex-

tures and organic style of his work is what

I would like to share through this column.

Reliving the spiritStarting with Gaudi’s most celebrated

building – the church of Sagrada Familia

to which he devoted his life from 1914.

Europe’s most unconventional church, the

Temple Expiatori de la Sagrada Familia, is

an emblem of a city that likes to think of it-

self as individualistic. Crammed with sym-

bolism inspired by nature and striving for

originality, it is the greatest work of Gaudi.

It became his life’s work and he lived like a

recluse on the site for 14 years. The work

on the church began in 1882 and is still un-

der construction long after Gaudi’s death.

Gaudi’s nature-inspired organic

designs, found everywhere throughout

his work, are as much functional as they

are decorative. Take a look at the columns

in the Nave of Sagrada Familia. Interest-

86 Classical columns in Parc Guell



ingly, he did not just try to make them look

like tree trunks with branches instead he

studied how exactly the branches of a tree

support the weight of its crown and then

accordingly applied the same principles to

these columns.

His signature style of using fruits, fl ower,

animals and birds in his design is inspiring.

Further, it is interesting to note that no other

architect has made stone look so fl uid and

so dissolving. Though, I found some parts of

the façade overpowered with textures.

Gaudi’s other important works whose

images one sees here are Casa Batllo, a

Along with these monuments in this

city, which is so full of life, I was

also attracted to the different styles of balconies and

street lamps.

block of fl ats in the city and Parc Guell,

which is a private housing estate on a hill-

side above Barcelona.

Casa Batllo was an existing building,

whose conversion work was commissioned

to Gaudi. With its reworked façade in stun-

ning organic forms and its fantastic chim-

neys and rooftop, it remains as bold and

convention defying today as it did when it

was completed in 1906. It was designated a

UNESCO World Heritage site in 2005.

Next, Parc Guell was originally part of

a commercially unsuccessful housing site

but now it is a public garden that is also

Fairy tale like Entrance Pavilion of Parc Guell



designated as a World Heritage site. One

can see the famous mosaic dragon near

the entrance to this park, where a lot of

local natural stone is used for construc-

tion, thereby leaving the natural beauty

of the hill intact. At this point, it must be

mentioned that the views from top of the

terrace are indeed breath taking.

Along with these monuments in

this city, which is so full of life, I was also

attracted to the diff erent styles of bal-

conies and street lamps. As one can see

in the images, these vary from historic

Roman styles to the very modern straight

and minimalist designs.

All the diff erent beautiful styles of

balconies that form an integral part of

Spanish architecture lend a fl avour of

romance to this city. Further, not just

the designs of the railings but also the

windows and the varied style of blinds &

shutters that cover them were captivat-

ing. Many of these balconies framed with

some symbolic paintings made them

more prominent.

While wondering through Barcelona,

one cannot miss noticing the incredible

street lamps. These lamps off er the city

that distinctive artistic touch.

Some lamps were attached to bench-

All the different beautiful styles of balconies that form an integral part of Spanish architecture lend a flavour of romance to this city.

Lamp Intricate Mosaic work on Chimneys at Parc Guell




Lamps

Lamp

Mask shaped balconies of Casa Batllo

es and some were fl owing out from

the middle of the water fountains.

Further, the older and more historic

areas, where the streets are narrow

had decorative lamps attached

to the walls but the more modern

expansions of the city had mini-

malist and straight designs for the

lamps.

To sum upDesign can be found in nuances of

everyday life and that is what I dis-

covered in nooks and corners of this

fascinating city called Barcelona.

Hope you all enjoyed this tour of art

and beauty as much as I did.

Please send in your thoughts

and comments to harshakotak@

designmatrix.co


Shree Sai is The Mission-energised by

values. Jayesh Tanna, CMD, follows

his distinct grammar of balancing out-

of- the-box goals with real and practical

solutions. He is nationally acclaimed as

the leading thinker and spokesman of

the industry. With vigour and dynamism

he leads a team of professionals.

Q:Do you follow the architect completely or is there a scope of expressing your creativity?

Ans: We need to follow the architect but we share our ideas too. We give thoughts to our imagination in order to enhance the look without compromising on the quality.

Q:How do you overcome the challenges on your way?

Ans: We do face challenges, but by working together to achieve the common goal. Our team is effi cient enough to face any situation and overcome challenges.

17-storied twin towers at the heart of Andheri(W) upper Juhu offering 2½ & 3 bed room hall kitchen luxurious apartments.

USP of the project: • Near upcoming Metro Station • Ultra Modern Luxurious Tower with the Best of Amenities• A Fitness Centre• Children’s Play Area• A Grand Entrance Lobby• Ample Car Parking Space• Landscape Terrace Garden • Lap Pool and a Children’s Pool• Two Staircase per wing for Safety and Emergency Exit• Two High Speed Passenger Elevators and one Separate

Service Elevator.

Nature compliant: Work in full swing.

Materials used: Construction of the building with Mione (RCC Centering) Technology

THE NESTTHE NEST

Shree Sai Group Of CompaniesRegd. Add.: 15th Floor Lotus Business Park, Dalia Industrial Estate, Opp Citi Mall, New Link Road, Andheri(W), Mumbai-400053, INDIA

Site: Gate No. 4, Bhavans College Campus, Idgah Lane, D N Nagar, Andheri (West), Mumbai-400053.

Builders’corner

Jayesh V Tanna



Infrastructuredesign

Bharat Floorings has laid some of the best known landmark buildings over the decades. Ranging from the palaces of Maharajas to prominent hotels, etc, the name has lots to its credit. A sneak peek...

The Bharat Floorings Group is one of

the leaders in quality cement fl oor-

ings - a reputation held for more

than 90 years. In 1922 Bharat pioneered the

cement tiles industry in India as part of the

Swadeshi movement. Further, it expanded

into high quality installation of all types of

fl oorings and as civil contractors. Addition-

ally, it expanded into all aspects of fl oor

maintenance and general cleaning.

MEETS REALITY!Where fantasyBharat Floorings




It has laid some of the best-known

fl oors in landmark buildings over the

decades: Palaces of Maharajas, Raj Bhavans,

prominent residences, hotels, hospitals,

offi ces and factories, co-operative housing

societies, educational and religious institu-

tions, airports, railways etc.

On the platterBharat fl ooring tiles are placed in Mani Bha-

van, Mocha Saket, The Taj Holiday Village,

Radisson Blu, Pali Village Cafe, Pali Bhavan,

Pizza Express and many other prominent

locations.

Mani Bhavan

Mani Bhavan, located at # 19, Laburnum

Road in the Gamdevi precinct of down-

town Mumbai, acted as the focal point

of Gandhi’s political activities in Mum-

bai between 1917 and 1934. It was from

Mani Bhavan that Gandhi initiated the

Non-Cooperation, Satyagraha, Swadeshi,

Khadi and Khilafat movements. In 1955,

the building was taken over by the Gandhi

Smarak Nidhi in order to maintain it as a

memorial to Gandhi, to his frequent stays,

and to the political activities he initiated

from there. Interestingly, in his November

2010 visit, Barack Obama became the fi rst

high-profi le international visitor to visit the

Mani Bhavan Gandhi Sangrahalaya in the

last 50 years. The fl ooring of Mani Bhavan

was done by Bharat Floorings during the

extensive renovation project undertaken

some years back.

Mocha Saket

Mocha Saket is a new take on all the Mocha

that they have done in the past. Eco-friendly

is the new mantra in today’s world with more

people joining hands to make the world a

greener place! Inspired by this new move-

ment, the design concept for Mocha Saket

was ‘Reduce, Reuse, Recycle’. The space

comes alive with the use of heritage tiles in

blue which blends in superbly with the old

door wall. The space has been designed by

Amith Chhabra of Livincoloursdesign.

The Taj Holiday Village in Goa

The Taj Holiday Village in Goa (also known

as Vivanta) is considered an ideal blend of

modern elegance and Goan – Portuguese

architecture. The resort appears like a

picture-postcard settlement close to the

beach. To off er the patrons a feeling of

home away from home, the landscape has

been redesigned with gardens styled to

match the intrinsic spirit of the resort.The

fl ooring all over the resort including the

rooms is Bharat Floorings Heritage tiles.

Bharat Tiles makes hand-made tiles

that can be customised, according to one’s

need under the brand name of Heritage


Tiles. Apart from this, the company is also

well known for its in situ terrazzo fl oors,

which require a great deal of craftsman-

ship and quality consciousness to make.

Further, the company has a range of non-

slip tiles for exterior use that are durable

and can take heavy traffi c & loads. Bharat

Floorings can also make diff erent types of

terrazzo tiles as per order in varying shapes

up to 2.5x2.5 ft. Management TeamDil-

navaz Variava (Chairperson).

Men behind the wallsAs Chairperson of the Bharat Floorings

Group, Dilnavaz Variava is the driving force

of the company’s strategic direction and

focus. As the second generation to run the

company, Dilnavaz has a unique perspec-

tive of the history of fl oorings in India. Prior

to taking over her role as Chairperson at

Bharat Floorings, Dilnazaz was CEO of World

Wildlife Fund (WWF) India. She also serves

on the board of Grindwell Norton Ltd. Faiyaz

Mukhtiar, Executive Director, has close to 20

years of experience of which the last 10 years

has been in Operations Management. Faiyaz

is responsible for the day-to-day operations

of the company, which include manufactur-

ing, civil contracting, and running of facility

management. He has been at the forefront

of Bharat Floorings growth into new terri-

tories as well as overlooking the expansion

of capacity at the factory. Before he took up

the position of Executive Director, Faiyaz

was responsible for the fi nance function of

the company. Firdaus Variava is the, Direc-

tor, Sales and Marketing. He is an MBA from

the College of William and Mary in the USA.

Firdaus has worked in diverse fi elds such as

telecom, trading, and market research.. Fir-

daus is responsible for the team that sells

the product to specifi ers, builders, and retail

clients. He is also responsible for all activities

related to marketing the products through

exhibitions, print media, and the web. In

addition, Firdaus is responsible for creation

of new products to cater to specifi c market

segments and needs.

Thus, Bharat Floorings off ers a best on

its plethora of choices.

FIRDAUS VARIAVAHe is the, Director, Sales and Market-ing. He is an MBA from the College of William and Mary in the USA. Firdaus has worked in diverse fi elds such as

telecom, trading, and market research.. Firdaus is responsible for the team that sells the product to specifi ers, builders,

and retail clients.

Bharat flooring tiles are placed in Mani Bhavan, Mocha Saket, The Taj Holiday Village, Radisson Blu, Pali Village Cafe, Pali Bhavan, Pizza Express and many other prominent locations.



designLuxury

Making a true home!It is not only an exotic collection of furniture that

Nostalgia offers. It has everything that can make a house a home. Read on...

NOSTALGIA ENTERPRISES





There is a well-known statement that

goes ‘Home is where the heart is’. Nos-

talgia has added a lot more to its

scintillating collection of object of art and

paintings. Sanjana Bahl, Proprietor, Nostal-

gia Enterprises, has now shifted her base

from Mumbai to Alibaug.

Talking about the off erings from Nos-

talgia Sanjana adds, “We now unveil a

unique line of furniture as well.” Sanjana

has extended her passion into a busi-

ness, and personally goes on a globetrot-

ting spree procuring an exciting range of

object of art, and paintings from various

parts of the world. The furniture is primar-

ily produced in Bali, Sri Lanka and Java. In

addition, Nostalgia also works out custom-

ised designs and sizes for furniture to suit

every home. One can fi nd a unique array

that is suited both for indoor and outdoor

use. From sofa settings, beds, coff ee table

sets, dining tables, sofa-sets, cushions, day

beds, consoles, dressers, mirrors, lamps,



topois, foldable bars, loungers, swings and

hammocks, Nostalgia has it all. It also off ers

numerous designs and styles on each of

these products.

Indoor rangeThe indoor furniture is crafted out of

woods such as mahogany, teak, and

mango, etc. Nostalgia also caters to an





eco-friendly range, which comprises

of products crafted out of rattan, rat-

tan peel, sea grass and water hyacinth.

They have sofa settings, daybeds, dining,

coffee sets, consoles, bars in the above

materials and lots more to fit into every

interior space.

Outdoor rangeThe outdoor range is also quite a stunner.

The products are crafted using a variety of

media. There are synthetic rattan coff ee

tables, sofas, bars and loungers. They have

furniture designed in treated teak wood like

pool-side loungers, and other garden furni-

ture that is conducive to any weather. They

also have a large collection of day beds,

umbrellas and umbrella base, hammocks

and garden swings in a variety of designs.

Further, fi bre-stone, stone and concrete is a

newly addition to the collection. Also, Nostal-

gia surprises one with a breath-taking range





of water features (done up in stone and glass)

and birdbaths to enhance one’s lawns.

Object ‘d’ artThere are loads of mats, cushions, statues,

masks, lamps, wall pieces etched out in

wood stone and metal. Paintings in oils,

water colours and acrylic are also available

to adorn any wall. Candles, fruit bowls,

platters, placemats and articles made out

of cinnamon, mother of pearl, and coconut

not only do add to any décor of any space

but also make great gifts.

Aroma therapy and spa collectionApart from furniture, Nostalgia also has a

new entrant. This range comprises of an

exotic array of aromatic massage oils, bath

scrubs, soaps and bath salts.

Expert’s words Discussing her experience, Sanjana shares,

“Alibaug is the ideal location to propel my

passion into a broader arena, which in-

cludes a lot more than object ‘d’ art and

small furniture. Servising clients primar-

ily from Alibaug, Mumbai, Pune, Lonavala,

Khandala, Kashid, Goa and other parts of

India, I expanded my range realising how

my clients needed loads of furniture & ac-

cessories. Today’s clients are well travelled

and abreast with the latest trends in the

market, and we try to cater to the needs

of every client at best possible price, lo-

cated in Zirad, which is just a 15-minute

drive from the Mandwa jetty. The proxim-

ity is ideal and thus Nostalgia can never

be missed either while entering or exiting

Alibaug.”

Apart from furniture, Nostalgia also has a new entrant. This range comprises of an exotic array of aromatic massage oils, bath scrubs, soaps and bath salts.



focusIn



Design Matrix: You have an experience

spanning over 5 decades in the marketing

of aluminium and its semis. CEL is also, by

now, more than two decades in the manu-

facturing of aluminium extrusions for vari-

ous applications including architectural.

What are your views about the kal aaj aur

kal (past, present and future) of aluminium

extrusions in the Building & Construction

(B&C) segment in particular?

M. P. Jhunjhunwala: Right from the very

beginning of habitation, the need of con-

trolled openings on the walls- for entry

and exit, passage for air and light etc- was

felt ; be it in the residential buildings, com-

munity halls, schools, offi ces or shops. The

openings were in the forms of doors & win-

dows, vents, skylights, louvers that further

extended to curtain walls, glazed systems

& facades and so on and so forth, as we see

it today.

The necessity gave birth to innova-

tive designs and application of diff erent

materials drawn from the resources avail-

able from time to time. This process of

transition saw a sea change over the last

2/3 decades - moving from wood to iron &

steel and now to aluminium.

Growing awareness of the ecology,

non-availability of wood and long term

recurring cost involvement in alterna-

tives, coupled with other disadvantages

of conventional materials vis-a-vis the

many advantages of aluminium, have led

to increase the usage of aluminium in the

B&C segment. Still there is a further need

to create more awareness among the end

users on the various strengths of alumini-

um against alternative items.

DM: Please elaborate about the several

advantages of aluminium extrusions in the

B&C segment.

MPJ: Aluminium extrusion is very strong.

To be more precise, the right combination

of alloy, heat treatment and mechanical

working give the desired strength required

for diff erent applications. Further, it can be

made even stronger than steel, if the appli-

cation so demands.

Another major requirement of alu-

minium extrusions for applications in the

B&C segment is the surface treatment. In

the present day scenario, aluminium doors,

In Conversation with...With almost 5 decades of experience in the industry Mr. Madhab Prasad Jhunjhunwala of Century Extrusions Limited is indeed the right man to provide a knowhow of the industry. Excerpts from his interview...



windows, facades, curtain glazing et al do

not only mean the convenience, it also

indicates the style statement of any archi-

tectural beauty. To add dimensions to the

aesthetics, aluminium extrusions are sub-

jected to anodizing, powder coating etc in

matching fi nish & colour. Surface coating

also helps in ensuring longer life time.

Design fl exibility and inherent

mechanical properties make it possible

to integrate multiple profi le designs and

extrude a single profi le reducing the cost,

weight and time of fabrication.

High thermal resistance is a very cru-

cial aspect of any present day window

system. This can be increased by using

thermal breaks.

Easy, time saving and economical fab-

rication make aluminium extrusions very

attractive for any system. Multiple designs

are integrated into one complex shape

that minimises consumption of metal and

thereby reduces cost.

High resale value of aluminium is

another extremely important factor. The

life span of the metal itself is very long,

almost free from any maintenance. In case

of any eventuality calling for replacement,

the resale value of the rejections substan-

tially makes up for the gap. Recycling of

the metal consumes only 5 per cent of

energy of its original value. The metal is

thus eco-friendly.

DM: You have told about the strengths

of aluminium extrusions. What about the

weaknesses of other alternatives?

MPJ: Take the case of wood. It is now

well known and experienced that wood

is becoming scarce and highly costlier. In

addition, the time, labour cost, recurring

maintenance cost, etc are all deterrents.

Further, despite putting all protective lay-

ers, there is a high risk of termite in wood-

en systems. In the days to come, applica-

tion of wood for B&C will become history.

Again, iron and steel have inherent

disadvantage of corrosion besides being

a heavy metal. Rusting causes diffi culty

in operations. Systems made of this metal

need continuous maintenances. The life

span is also comparatively much lesser.

Practically, the rejected systems do not

fetch any resale value.

Systems made of uPVC comparatively

have many disadvantages. Windows of

same dimensions made of uPVC allow

lesser visibility and day light as compared

to that of aluminium extrusions. It has far

lower melting point (600C) against that

of aluminium (6600C). While aluminium is

stable at temperature below 1800C, uPVC

is stable only in the temperature range of



20-600C. uPVC systems are prone to discol-

oration due to UV rays. UV resistant paint-

ing is very cost intensive. Aluminium is

highly fi re resistant (refer its melting point);

even on melting it does not emit toxic

fumes whereas uPVC releases toxic fumes,

which causes environment concern. uPVC

frames have problems of warping or dis-

tortion under varying temperature.

DM: You mentioned about surface treat-

ment. Can you throw some more light on

this aspect?

MPJ: Surface treatment or coating on alu-

minium extrusions is just like the skin of

the human body. If it is not protected well,

it will discolour and may amount to many

other complications in the whole body.

Aluminium metal has a natural tendency to

react with the atmospheric conditions and

causes deposition of a layer of aluminium

oxide, which is blackish in nature. To pro-

tect the surface against this and also to add

aesthetic value, aluminium extrusions are

subjected to various surface treatments.

Anodizing is a very common process

of surface treatment. Powder coating is

another improvised process. Both anod-

izing and powder coating can be done

in any colour of customers’ choice. While

anodizing is less costly and applied in

low or medium budget systems, pow-

der coating is mainly used in high-end

systems. However, in either case, one

has to take extra care to ensure the rec-

ommended thickness (micron) of coat-

ing. Any compromise on this will render

the process sub-standard, which will

ultimately result in inferior quality hav-

ing less life span and discolouration of

the systems. It may not be out of place

to mention that powder doating can be

done with a guarantee for a period as

long as 20 years against discolouration

and/or peeling.

For quality anodizing and powder

coating, extremely good surface fi nish of

the extrusion profi les is a prerequisite. CEL

takes every care to fulfi ll this requirement.

DM: As a leading manufacturer of quality

aluminium extrusions, what is CEL’s role

and presence in the B&C industry?

MPJ: CEL is committed to meet the chal-

lenges of the B&C industry, be it quality and

supply chain management and prepared-

ness to produce any complex profi le as per

customers’ choice. Our manufacturing and

Quality Assurance teams ensure to consis-

tently deliver quality products just in time.

For fabrication, aluminium profi les

need to conform to exact dimensions. Any

deviation from the specifi ed tolerance (as



per customers’ requirement) will render

the materials useless, particularly in the

mating profi les for B&C systems. At CEL,

such profi les undergo various checks to

ensure adherence to this requirement.

CEL has to its credit a strong client base

engaged in the B&C segment, be it as an

architect, builder or fabricator. Hundreds of

tones of profi les/sections have been sup-

plied to this industry for many prestigious

projects-buildings, airports, stadiums, etc. I

may repeat, CEL is fully geared up to meet

the demands of this Industry.

DM: You claim to be a world class manu-

facturer of aluminium extrusions. How did

you establish this?

MPJ: We had begun our journey way

back in 1991. We have been continuously

upgrading our plant and machinery.

Today, even after about 20 years, we are

one of the most modern extrusion plants

in India. Alongside plant and machinery,

technology up-gradation is a continuous

process in CEL.

The company has been certifi ed

with ISO-9001:2008, ISO-14001:2004 and

OHSAS-18001:2007 by DNV, The Nether-

lands. We have a dynamic business and

operations strategy. Depending on the

demand and supply situations, we fi ne

tune our policy. We also keep ourselves

abreast with the changing expectations

of diff erent industries and gear up to meet

the challenges.

We have a very knowledgeable team,

with more than 20 years experience,

responsible for Quality Assurance. Strin-

gent quality checks are conducted at

every stage of production process before

passing the end products for packing and

dispatch.

The delivery lead time is an extremely

important factor for the B&C industry. Each

order is planned meticulously and the

progress is monitored at every stage. The

PSCM department ensures delivery as per

committed quantity and schedule.

On the die manufacturing front, CEL

is self dependant and can develop dies

within 15 days of receipt of confi rmed

dimensions for any new profi le. Normally,

the delivery lead time is 2/3 weeks from

the date of receipt of confi rmed orders.

Only virgin metal is used for extrusion

production. The feed stock- logs and

ingots- are sourced from virgin metal

manufacturing majors only. Supply from

these sources is uninterrupted. At CEL,

entire operation and marketing are cov-

ered under the robust IT system, SAP. All

the zonal offi ces have easy access to the

information system. This enables them to

remain online with plant personnel and

communicate with the customers giving

real time status. Customer complaints, if

any, are addressed within a reasonable

time frame.

And thus, with the above infrastruc-

ture and systems in place, the products

are bound to be of world class. I am very

much hopeful that the awareness level

of the end users will increase sooner than

later and aluminium becomes the material

of fi rst choice for this industry.


11_In Focus.indd 8911_In Focus.indd 89 2/25/2013 9:27:57 PM2/25/2013 9:27:57 PM


Designinsight



The Studio is undoubtedly a designer’s expression of life within boundaries, where colours add a playfulness so as to give freedom for thoughts and ideas to take birth & evolve with an intention of positivism. Take a look at the journey.

Capturing the true feelings

STUDIO AN-V-THOT ARCHITECTS



Studio AVT fi rmly believes in the

uttermost importance of the space

within & beyond rather than the

built frame. Ankita Sweety and Pratyoosh

Chandan endeavoured to design and

develop an environment for stories to take

birth and remain, where true feelings are

captured & felt with a sense of belonging,

only to resonate through time. “We intend

to breathe” is what the motto is.

Reasons behindIn the year 2009, architects Ankita Sweety

and Pratyoosh Chandan initiated ‘Studio

An-V-Thot Architects Pvt Ltd’ a design con-

sultancy fi rm in Delhi. Since then the studio

has taken up and completed several archi-

tectural and interior projects of varied na-

ture, scale and sizes. The studio’s core eff ort

to convert a thought into reality has con-

sistently led them for pursuit of excellence.

‘An-V-Thot’ is a hybrid of two words,

(anvit) Sanskrit & (thought) English. “anvit”

means followed by, so it is actually a studio

followed by a thought, and as the name sug-

gests both Ankita & Pratyoosh are always

eager to and strive to defi ne their endeavours

in a thought evolving and settling manner.

Architects Ankita and Pratyoosh,

the designer duo of Studio AVT, always

wanted their work place to be their own

world of colours and spatiality. This was

the driving force for them, once they took

up an offi ce space in the chaotic urban

environment of Delhi. The challenge was

to design and develop the space within

a very strict budget and timeline. After 2

months of rigorous work, multiple on-site

obstacles and parallel studio, the joy in the

newly done-up Studio clearly tells us that

the mission was accomplished to their

expectations.



Colour playAs the door opens, multiple frames of il-

lusion can be felt and the spaces emerge

as question marks, bringing the inquisitive

youth from within. The free fl owing layout

leads to the view of contrasting spatial

experiences where directions can be felt

through eyes.

The fi rst volume of space has a junior

studio with high display panels to its left,

facing the library cum waiting area. Fur-

ther, the Studio welcomes one with opti-

mum & precise usage of the colour blue

in the niche of the sunken waiting area,

symmetrically positioned pigeon holes for

exposed display of books and magazines,

while using white as the backdrop. The

usage of dark wallpaper here adds contrast

to the enclosure.

The 650 sq ft Studio has been planned

on a hierarchy system. This was achieved

by placing a dark room in the centre that

gives birth to a junior zone and a senior

zone, while an imaginary path thus cre-

ated, from one end to the other end of the

offi ce, takes the visitor through various vol-

umes of spatial experiences. Further, the

third zone is created in the rear most area,

Pratyoosh ChandanBATCM, HND

After graduating in Architectural

Technology & Construction Manage-

ment from Rai University, he worked

with an established fi rm in Delhi for

three years wherein he led various

design projects of diverse nature. He

then went to UK to further pursue his

architectural critique, from University

of Brighton, UK. Thereafter he co-cre-

ated Studio an-v-thot with Ankita to

provide design solutions.



which caters to the services without dis-

turbing the rest of the offi ce. The irony of

the dark room, which that is clad with the

bands of yellow, blue and brown, clearly

reveals the intention of the designers to

add an embodied humor.

The “boxes of colours” were brought

to life by the result of an intention to break

free with the conven-

tional storage design,

in an expression to

explode with har-

mony, balance and

colour. The space acts

as a display for proj-

Ankita and Pratyoosh



ect model that is in fact a model in itself.

A casual seating is an add-on to the space

and interestingly it also acts as transitional

space & focal point of the whole area.

Layout…The space next to the dark room acts as Se-

nior Studio, again with high display panels

in order to create an aesthetically pleasing

environment while serving the purpose of

maximum display for an architect’s studio.

This area also caters to a discussion/confer-

ence area.

The ‘ladder’ behaves as the fl oating

member of the team with a fl exibility to

change its position & dramatically add

depth, life and colour in any given frame.

The exhibition space is developed

with a dropped down ceiling to break the

proportion and thereby provide a dramat-

ic eff ect to the whole area while adding

a story to the passage. This dark corridor

with the play of light acts as a display unit

and serves as the contrast to the vibrant

playfulness of the rest of the studio.

The principal cabin can be seen as a

mix of youthfulness and authority over-

looking the rest of the offi ce. This was

achieved through usage of low saturated

colours with a single small box of yellow

to intentionally break the attitude. The

purpose to use white furniture is to give

importance to the vibrancy of displays all

around. Apart from three visitor chairs, the

linear and elongated seating with fl oat-

ing supports serves as the basic necessity

of multiple visitors while increasing the

depth of vision.

The selection and placement of vari-

ous materials were dependent on two

main criteria; hierarchy of importance and

colour, texture & refl ectivity.

Grey PVC fl ooring is used throughout

the offi ce except the principal cabin to add

neutrality and balance the vibrancy of the

Studio. Further, wooden laminate fl ooring

is used in the main cabin. Additionally, a

large amount of MDF fi nished with German

based PU pigment paint has been used for

blue, yellow and white. It has a quality to

devoid wood completely of its appearance

and brings in refl ectivity & shine to the sur-

face. This leads to a dramatic environment

with the play of shadows, light and refl ec-

tion. Dark wallpapers can be thematically

seen at various intervals. Gypsum board

partitions and false ceilings were used to

cater to time constraints. Glass is also used

for partitions, which provide privacy while

still managing to fl aunt the lightness and

transparency. A lot of light had to be used

in creation of these dynamic ambiences,

so LEDs were an obvious choice for its low

energy consumption quality. Low density

fi ber boards with a selection of fabrics were

used for the display panels. The blinds were

procured from various road side vendors

with high quality craftsmanship.

In a city that drains one with its clus-

ters, traffi c, noise and where workplaces

are limited by scarcity of space & air; this

place has a life of itself, where energy can

be seen and felt throughout.

Ankita SweetyB. Arch

She graduated with a distinction in

her Architectural Degree and dur-

ing the course, also won numerous

National and State level Design Con-

tests of repute. Since then she was

associated with one of the leading

design fi rms in New Delhi for two

years. She is also a Visiting Faculty at

an Architecture College in Gurgaon.

Apart from that she confi dently holds

the post of country’s editing member

for World Architecture Community.

Fact File:Design Team: Ankita Sweety and

Pratyoosh Chandan

Site In-charge: Nitish Kumar

Photo Credits: Saptorshi Majumdar

Turnkey Consultants: Mehta Enterprises

Area: 650 sq ft.

Duration: 45 days

Completion: June 2012

Cost of Project: ` 7, 50, 000/-

Location: New Delhi



Designaspect



We create what you dream. Mr. Arvind Vishwakarma leaves no string to make it reality.

AV DESIGN STUDIO: THE

Next Generationof Design

AV Design Studio is known for its excellent designs, and specialised plan-

ning in residential sector. Established in 2008, interior designer Mr. Arvind

Vishwkarma is a graduate from L.S.Raheja School of Architecture, Mum-

bai. Style, elegance and uniqueness in every aspect make them stand apart.

Journey...Burgeoning technologies, changing values, crossing cultures and economies are

infl uencing how we live and ultimately, the places we live in. Lifestyles are chang-

ing around the world but what does not change is the trust and belief in God.

“Atithi Devo Bhava” in true sense means respecting the guest, who has come by,

treating him as a God. Mr. Krishna Kumar Bagri is no exception to this and required

something analogous for his lavish 1000 sq ft residence at Andheri.

Mr. Arvind Vishwakarma





The way you decorate a lobby speaks

about who you are, what is your taste

and preference and what kind of lifestyle

you follow. The proposal to have a statue

of Lord Ganesh in lobby to take blessing

while greeting the guest made him smile,

the core principal that AV design Studio

always stands to. We did not fi nd anything

in the market that would really comple-

ment the design of the planned lobby. We

custom-designed the base of the statue

with light fi xtures and had them fabri-

cated.

When planning a living room design,

the imperative aspect is purpose of the

room. It is the most admired place in a

house where family comes together,

relax and enjoy. The emphasis on tex-

tures, tonal variations of colour palettes

and no-frills-no-fuss décor design com-

pliments the spacious character of the

living room. The typical hotchpotch of

local designs in living room gives a way

to the unique concept of clear open glass

TV unit shelf and the white rest drawers.

The melamine fi nished wooden Indian

seating with back drop completes the

comfort in the living room.





Mrs. Ritu Bagri, is one who sought after

a bedroom with the touch that favours her

son’s hobby. He is a diehard football fan.

Mr. and Mrs. Bagri took an active role along

with designers in planning, designing

and implementing the décor. The healthy

communication, exchanging ideas and

most valuable the freedom presented by

the couple to take decisions gave a special

touch to the project, says Arvind.

With the inputs from couple the

designer’s created a totally diff erent con-

cept where a real football net is used.

That is not the end. The graphic on right

wall brings life into the design. The bed

is entirely done in white PU with green

leaves’ pattern on head board along with

Onyx Marble that can be lit. Finally, the last

details of accessioning the soft furnishing

like bedcovers gave the right feeling of

quality fi nished product. The master bed-

room boosts another example of modern

approach TV unit panel that starts from

top of the ceiling.

This project paid off the eff orts when

Mr. and Mrs. Bagri complemented with the

words “Your vast experience can be seen,

felt even from minute designs.”



Designpromo



NEW HEIGHTSChartering

MONDO CASA

Mondo Casa is proud to be the sole representative in India for Wedgwood. A look at its journey.





Mondo Casa presents the new Wedgwood collections Luxe lifestyle store Mondo Casa at Raghu-

vanshi Mills-South Mumbai, presents a new

season of tableware from Wedgwood.

Mondo Casa is proud to be the sole

representative in India for Wedgwood,

Waterford, Royal Doulton and Royal Albert.

To coincide with the visit of Lord Wedg-

wood, Mondo Casa also unveils select

pieces from the breathtaking new lines

from the famed Wedgwood & Bentley

and VeraWang for Wedgwood collections.

Each piece in the collection is a unique

work of art, the embodiment of Wedg-

wood’s unique heritage and the product

of skills & techniques developed over gen-

erations, since 1700.

History of WedgwoodJosiah Wedgwood I was the 12th and

youngest child of Thomas and Mary

Wedgwood of the Churchyard Works in

Burslem. From humble beginnings, Josiah

was taken into junior partnership with the

fi nest English potter of the time, Thomas

Whieldon. Here, he was encouraged to

experiment with glazes, bodies, colours

and shapes. Wedgwood opened his own

business in 1759 and his commitment to

scientifi c advancement, passion for craft

and keen marketing sense contributed to

immediate and enduring success.

Further, in 1762, Josiah Wedgwood

met Thomas Bentley, a prosperous Liver-

pool merchant with broad political and

cultural connections. The two became

friends, forming one of the most successful

creative partnerships of the age. Together

they developed Wedgwood into one of

the world’s fi rst global luxury brands. The

two men complemented each other per-

fectly-the inventive, mercurial Wedgwood

tempered by the sensible and educated

Bentley with his wealth of infl uential con-

nections.

From royalty-appointed Queensware

to iconic, opulently decorated Jasper,

Wedgwood and Bentley’s 11 year-part-

nership saw the creation, perfection and

distribution of some of the most unique &

luxurious ceramic pieces ever created.

New collections at Mondo Casa, MumbaiFrom Black Astbury to Riverton, Anthemi-

on Blue to Pure Gold, Wedgwood &

Bentley tableware epitomises English

elegance. The timeless Black Astbury is

an iconic Wedgwood pattern that fi rst

Luxe lifestyle store Mondo Casa at Raghuvanshi Mills-South Mumbai, presents a new season of tableware from Wedgwood.

Lord Wedgwood



appeared in the early 20th century. Char-

acterised by an opulent motif, hand-deco-

rated with raised paste-work and 24 carat

gold gliding, each plate can take up to 10

hours to complete. And even today, both

design and craft remains true to the origi-

nal. The contemporary Pure Gold is a new

design based on the hand-crafting tradi-

tions of etched decoration and gliding.

Pure Gold embodies a minimal but luxuri-

ous aesthetic. Though modern in style, it

is the product of Wedgwood’s unrivalled

heritage of craft and workmanship.

Wedgwood, has an extensive col-

lection designed by acclaimed designer

Verawang, who is known for her passion

for detail, with a unique understanding

to blend subtlety with sophistication. This

line is available exclusively at Mondo Casa

in India.

Also at Mondo Casa, MumbaiJasper Conran, one of Britain’s leading

fashion designers, who is known for cre-

ating clean, simple & timeless pieces, has

designed a line of tableware for both





Wedgwood & Waterford, which is show-

cased at Mondo Casa.

Waterford Crystal, which has captured

light over and over again, also fi nds pride of

place at Mondo Casa. Created by the hand

of artists consumed by their craft, light has

embraces, dances cascades through beau-

tifully cut crystal. Thus, Waterford Crystal,

embraces versatility and enduring style.

250 years of the fi nest English craftsmanshipThe Wedgwood & Bentley Collection is

the jewel in the Wedgwood crown, repre-

senting over 250 years of the fi nest English

craftsmanship. The ornamental pieces and

tableware that form the collection are all

handmade in England from precious pro-

prietary heritage materials like Jasperware,

luminescent Queensware and world-

famous Wedgwood fi ne bone china.

Each piece is a unique work of art,

handcrafted by a select few artisans,

many of whom have spent decades per-

fecting their craft. Made using materials &

techniques that Josiah Wedgwood him-

self perfected, the pieces create a beau-

tiful link to the past. The Wedgwood &

Bentley Collection incorporates both tra-

ditional and contemporary designs, off er-

ing magnifi cent & timeless focal points

within the fi nest homes.

Few words...Kunika Singh, a connoisseur of fi ne living

and a well known name in Mumbai soci-

ety presents a stunning new lifestyle store

“Mondo Casa” at Raghuvanshi South, a

newly developed area of Raghuvanshi

Mills, Lower Parel, Mumbai. Mondo Casa,

with a focus on aff ordable luxury, presents

the most breathtaking tableware, crystals,

accessories & soft furnishings from some of

the leading European brands, beautifully

displayed over a three storeyed space in an

exclusive English mansion-like structure.

Kunika avers,, “Mondo Casa is truly a

labour of love. All the tableware & furniture

has been personally sourced by all three of



us since we believe in the same aesthetic

appeal. I am sure that anyone, who has

refi ned taste and enjoys a good lifestyle, is

sure to fi nd something that they will cher-

ish at Mondo Casa”.

Lose yourself in the elegant world of

crockery & cutlery by the world renowned

tableware brand Wedgwood, which is

synonymous with the highest standard of

quality, craftsmanship & innovative design

for more than 250 years.

Address : 25,mondo casa, Raghuvanshi mills

compound 11-12, senapati bapat marg,

lower parel, mumbai-400013 Tel No: 022

-24900195/96Kunika Singh

“I am sure that

anyone, who

has refined taste

and enjoys a

good lifestyle,

is sure to find

something that

they will cherish

at Mondo

Casa”.


Creativeideas

Carrying frequencies homeCosmis Heart Gallery is all about carring beauty and frequencies into people’s homes. In other words, it is all about Art that touches your soul space and energises you. Read on to be a part of a truely innovative journey.

When an artist empties out, the creativity of the Cosmos fl ows

through and the artist emerges as an instrument of the

Universe’s expression. Cosmic Heart Gallery, a new art gallery

with a diff erence is a beautiful space, where one will fi nd joy, peace and

healing through Art. Cosmic Heart Gallery has recently opened at New

Marine Lines, Mumbai.

Knowing the ideaCosmic Heart Gallery is truly a one of a kind venture for those, who view

art for inspiration, happiness & harmony. It is the unique concept of

Jalpa Vithalani, a rose farmer by profession and a practitioner of Recon-

nective Healing.

Cosmic Heart Gallery:







The paintings at Cosmic Heart Gallery are all about beauty, art, creativity and expression of The Absolute.

“At Cosmic Heart Gallery we off er an

exquisite collection of art that will touch

your soul,” says Jalpa. “Each piece of inspi-

rational art is charged with the ‘Reconnec-

tive Healing frequencies’ that opens us to

higher levels of energy, light & information;

the gift lies in generating that ‘frequency’

in sacred space and translating the beauty

of the work in a metaphysical way into your

psyche.” The paintings at Cosmic Heart

Gallery are all about beauty, art, creativ-

ity and expression of The Absolute. Thus,

here, Art awakens a frequency within us;

that gently encourages a journey within.

Here, one will be uplifted in the pres-

ence of collection of paintings as one

soaks in their energy, colour and fl ow. We

are all creations – and expressions - of the

Universe. The gift of each painting from

Cosmic Heart is the path it off ers, which is

the journey within. Thus, it is an experience

of fi nding the truth in oneself and carrying

the limitless presence of the Reconnective

frequencies into one’s sacred space.

Inaugural show For its inaugural show, Cosmic Heart Gal-

lery showcased the works of two talented

young artist sisters, Pooja and Aparna

Bangia, titled “The Journey Begins”. Both

Pooja and Aparna come from a multi-fac-

eted educational background of graphic

design, fi ne arts, textile design and cos-



tume in India and the UK. Their journeys

converged 8 years ago to embark on a con-

tinuously evolving process of co-creation.

In their own words: “Our art is our jour-

ney into mysticism and symbols…as we

travelled through diff erent moments of

prayer, revelation and insight. Each paint-

ing, always developed by four hands, is

a journey of the spirit through a process

of self and inner awareness. Forms take

consistency through symbolic processes

expressing the union of our inner and out-

er worlds, moments of discovery, expres-

sions of energy, sometimes sublime and

calm, at others explosive and intense.”

The collection “The Journey Begins”

will transport one into another realm. The

unique metamorphosis is the synergy

of the two artists as they actually paint

together on each canvas. The entire col-

lection of these paintings has been fea-

tured in the book “THE FAKIR – Thoughts &

Prayers” by Ruzbeh N. Bharucha.

Says Jalpa of the genesis of this unique

space: “Cosmic Heart Gallery has birthed in

the form of a dream wherein I was given

the name of the Gallery, shown the space,

the logo embedded on the fl oor and gen-

tly led on to a larger vision of art inspired

by the Cosmos and to create a platform for

pure talent.”

Cosmic Heart Gallery is a platform for

art shows & exhibitions, an art store with

a diff erence, where one will always fi nd

something aesthetic and meaningful to

gift yourself or a loved one. The gallery

commissions art works and paintings to

enhance one’s sacred space and personal

experience.

Cosmic Heart Gallery will also func-

tion as an interactive environment, with

workshops proposed to be conducted in

this space in order to encourage creative



Cosmic Heart Gallery will also function as an interactive environment, with workshops proposed to be conducted in this space in order to encourage creative skills, art therapy and other such unique concepts.





skills, art therapy and other such unique

concepts. Further, it also introduced a

unique line of hand painted & metaphysi-

cal jewellery to empower one’s personal-

ity, beautiful hand embroidered manda-

las to enhance the beauty of homes, and

exquisite agate bowls and symbols of Sri

Aurobindo and The Mother in crystals and

thread as multi-dimensional works. These

stunning works and creations from Cosmic

Heart Gallery are in mother of pearl, min-

erals, silver, metal, thread and crystals. The

paintings are in a play of oils, acrylics, water

colours, inks and even 24 carat gold.

An experience“The trinity, with the rose farm, art and

Reconnective Healings are part of my

path and that is a knowing,” avers Jalpa. A

farmer by profession, Jalpa has been suc-

cessfully running a rose cultivation project

for more than a decade. She has had a love

for art since childhood, encouraged by her

mother; Art with a meaning & essence.

Jalpa herself has been creating a lot of

fun artworks and paintings, especially in

black & whites. “The conscious presence

of a stunning piece of work is something

that nurtures the soul.” A practitioner of

the Reconnective Healing & the Recon-

nection by Dr Eric Pearl, Jalpa is listed on

their international website. “It has been a

journey and a privilege to experience the

magic of the healings and the unique gift

to each soul. I use these frequencies at

the farm as well on the plants and earth.”

Jalpa enjoys a complete connect to nature

and Gaia. “I experience a zero point each

time I am creating an artwork and doing a

Reconnective healing.”

Thus, Cosmic Heart Gallery is a space

to have fun, experience warmth, make

shifts in consciousness amidst stunning

surreal art and explore unleashed talent.

COSMIC HEART GALLERY

Address: G-2a, Court Chambers, 35 - New

Marine Lines, Mumbai 400 020

Telephone: +91 22 22085926

[email protected]

www.cosmicheartgallery.info



Eventreport

BIRLA WHITE YUVARATNA AWARDS FOR

Ten winners of the 9th Birla White Yuva Ratna Awards 2012 for Architecture and Civil Engineering were felicitated on January 7, 2013, in the presence of leading architects and industry professionals.

AND ENGINEERSARCHITECTS

Inauguration



The national round of the 9th Birla

White Yuva Ratna Awards 2012 was

held on January 7 2013 at the ITC

Hotel, The Maratha, Mumbai, where 10

promising young architects and engineers

from across the country were honoured.

Dating back to 2004 – its year of incep-

tion – this annual competition was institut-

ed to provide a platform for budding archi-

tects and engineers in order to carve out a

niche for themselves in the area of design-

ing solutions, keeping in mind sensitivity to

the environment, space management and

much more. Apart from allowing students

to push the boundaries of their imagina-

tion and come out with innovative designs,

this forum also familiarised future architects

with Birla White’s products & applications.

The awards gained so much popularity that

within 2 years of inception, Birla White start-

ed conducting the competition at both, the

regional and national levels.

Glimpses The YuvaRatna Awards 2012 primarily

focussed on identifying and encouraging

the creative understanding and ability

to design with two distinct and unique

design briefs. Participants were expected

to showcase their intellectual understand-

ing of the given theme and thereby pres-

ent it uniquely.

This edition of the competition had two

themes for architects; ‘Aff ordable Housing

Township (within 4-5 acres)’ and ‘Healthcare

Centre (Hospital) within the Township’, Thus,

rhe theme called for integrated, aff ordable

and cost eff ective housing in a sub-urban

context, close to but not within a city). Fur-

ther, the theme for civil engineers was ‘Sus-

tainable Development with White Cement’.

Every year has seen an increase in

entries, and this year’s awards witnessed a

record high of 1585 entries from 102 archi-

tectural institutes and 425 entries from

civil engineering colleges across India. The

entries were segregated into fi ve regional

zones, and regional winners were select-

ed from each of these fi ve zones. These

shortlisted entries were then judged at

the national level by the elite panel of jury

members to shortlist the national winners.

The Birla White Yuva Ratna regional

awards function for North, Central and East

zone was held at the SMS Convention Cen-

tre, Jaipur, India on December 22, 2012. The

awards function for West and South zone

was held at the Le Meridien hotel in Pune,

India on November 22, 2012.

Inaugurating the national level func-

tion, Mrs. Rajashree Birla, Director, Ultra-

Tech Cement Ltd and Chairperson, The

Aditya Birla Centre for Community Initia-

tives and Rural Development compliment-

ed the Birla White team for focussing on a

subject of immense relevance.

Mrs. Birla in her inaugural address said,

“More than 50 million families do not have a

decent roof over their head in India. Talking

of housing in urban areas, we have mush-

rooming of concrete jungles, and a tremen-

dous shortage of housing as well. That

apart, the land prices are soaring, hence

aff ordability by middle-class and lower mid-

dle-class income groups is an issue. So I feel

very heartened that you have chosen the

theme of an ‘Aff ordable Housing Township’

and within it a healthcare centre. Designing

a housing township that is holistic, sustain-

able and in a certain way, an invocation of

space, off ers tremendous potential for the

imagination of the young.”

Visibly impressed by the designs that

the students had put up, Mrs. Birla compli-

mented the winners for creating new con-

structs, operating at diff erent scales, with

sustainable design concepts that were both

fascinating and creative. In her view these

designs were easily implementable by

good builders, under the watchful eye of a

good architect. She hoped that the design

solutions presented would go a long way in

meeting the need for aff ordable housing.

Mrs. Birla congratulated O. P. Puran-

malka, Whole-time Director, UltraTech and

Head, Cement Business; Rahul Mohnot,

Senior President, UltraTech (Birla White)

and Anurag Angrish, Marketing Head of

Birla White, for their sensitivity to the hous-

ing issue and their initiatives to mitigate

the problem.

Speaking at the occasion O. P. Puran-

malka said, “The Birla White YuvaRatna

Awards have always focussed on real life

issues. Aff ordable housing is the need of

16_Event Report.indd 11916_Event Report.indd 119 2/25/2013 9:24:42 PM2/25/2013 9:24:42 PM


our country today. Our budding architects and

engineers, given their exposure levels, have the

potential to off er contemporary, yet out-of-the-box

solutions on complex issues. This year again they

have emerged with excellent concepts that will go

a long way in helping resolve the housing issue. I am

sure many builders will help translate their ideas into

housing complexes.”

The distinguished panel of judges who selected

the winners comprised of architects Zubin Zainud-

din, Shilpa Ranade, Shantanu Poredi and P.S. Babaria;

and prominent civil engineers Hitesh Desai, B. V. B.

Pai, and D. N. Singh.

The Yuvaratna has also gained immense follow-

ing on its Facebook page, with over 8000 architects

as members including all participants. To access this

page visit: www.facebook.com/yuvaratnaawards.

Men in WhiteThe entire team of Birla White led by Mr. Kumar Pillay

- Vice President - Marketing Services, UltraTech, Mr.

Kedar Rele - Department Head - Marketing Services,

Birla White, Murgesh Bhustali - Technical head have

worked behind the scenes to make the Yuva Ratna

2012 awards a grand success.

Glimpses from the event

Every year has seen an increase in entries, and this year’s awards witnessed a record high of 1585 entries from 102 architectural institutes and 425 entries from civil engineering colleges across India.


LAUNCHPRODUCT

Pallate Design Studio reinforces its dedication to promoting talent, innovation and design for modern lifestyles. It creates customised designs for living, dining, sleeping and offi ce spaces. Lekha Washington collection is exclusively available at Pallate. The fi rst of the sink collection, the ‘Pink Sink’ was invented 8 years ago by Lekha Washington, and got perfected over time. The foldable has washable covers and comes in a variety of colours. Made with 100 per cent stainless steel, the structural form allows it bounce and extreme durability, while at the same time allowing it playfulness. The drop uses patented Sink ® mechanics to create a chair that looks like there is no way one can sit on it- until one does. The Squair chair is solid and grounded, yet does not lose the inherent play of the sink collection.

www.pallate.com

Pallate presents new furniture designs by Lekha Washington


122 DESIGN MATRIX • JANUARY-FEBRUARY 2013

AA Living recently launched Retro Glam, a collection of accessories, which are inspired by vintage pop art imagery. This urban contemporary range comprises of laptop trays, boxes, trays and accent cushions. Sepia imagery, combined with spurts of vivid colour and lettering – the range is perfect for a den, young offi ce space or TV room. With its merge of digital imagery and weathered leather, the addition of a few items can instantly makeover your décor.Prices of the laptop trays - ` 3200 onwardsMultipurpose boxes - ` 1800 onwardsAccent digital cushions - ` 1700 onwardsOrganisational trays - ` 2500 onwardswww.aa-living.com

Bharat Floorings was the fi rst company to

introduce green tiles in India called by the

brand name ‘EcoStoneTM’. These tiles are

made by using recycled materials in their

manufacture. The EcoStoneTM product

range conforms to LEED Green Building

Rating System, which is a certifi cation

system for buildings that are truly green.

EcoStoneTM exclusive tiles are made

with highly-recycled content and

are produced locally. It is available in

two categories – Interio and Exterio

ie for interior and exterior fl oorings

respectively. EcostoneTM tiles are available

in a variety of sizes- as tiles and slabs

and are also available in multiple styles,

colours, designs. Further, they can be

customised to suit one’s needs.

www.bharatfl oorings.com

Bharat Flooringslaunches EcoStoneTM

AA Living presents

Retro Glam


JANUARY-FEBRUARY 2013 • DESIGN MATRIX 123JANJAJANJAJANJANJAJANANANJANJANAAANAAAAAJANJANJAJANJANANANJANANNNANANNANANJANJANJANJJANAANAAJANAAAANANJANJANNANANJAAANJAAJAAAAANJANNJANANJANJANJANANANAAJAJANJANANNANNANJANANANANJANANAANAANNAANNNNANAAANANJAANNJANANAAAAJANNNAANANANJJANJANJANNJJJJJANAANNANNJAANANANNNAAANNANJJJJAJAAANNNNNNNJJJJJJJJJAAAAAAAAAAAAAAAAANNNNNNNNNNNNNNNNNJJJJJJJJJJAAAAAAAAAAAAAAAAANNNNNNNNNNNNNNNNJJJJJJJAAAAAAAAAAAANNNNNNNNNNNNNNNNNJANJAJAJJAAAAAAANNANNNNJANNNNNUARUARUARUARUARUARUARUUARUARUARUAUUARAARUARUARUAARUARUARARUARRUARRUARUARUARUARUARUAUUAUARUAUAUARUARUAAUAUARUARUARRRUARARUARUARUARUARUUAUARUAUARUARRUARRUARUARUAUARUARUAUAUAAARRRUARUARRRUAUUUUARUARRUARRUARRU RUARRRARUARARRARRRRRARRRRRRRARRRRU RRRRRRRUUUARARUARRRRARRRRUARUAU RRRUARUUARRRRRUUAUUUAUUARUUUUUUAAARAAAAAAAARRRRRRRRRRRRUUUUUUUUUUUUUUAAAAAAAAAAAAAAARRRRRRRRRRRRRUUARUUUUUUUUUUUUUAAAAAAAAAAAAAAAARRRRRRRRRRRRRUUUARUUUAAAAAARARRRRRRRRRUUUUUARARRRRRRRY-FY-FY-FYYYY-FYY-FYY-FY-FY-FY FY-FY-FY-FFY-FY-FFY FFFFFY-FY-FY-FY-FY-FYY FY-FY-FY-FY-FY-FY-FY-FY-FFFFY FYYY-FYY-FY-FY-FY-FFFY-FYYYYY-FY-FFFY-FFFY-FY-FY-FY-FY-FFFFFYYYY FY-FFF-FY-FY-FYY-YYY FYYYY-Y F-FY-FYY-FYYYY-FY-FYY FFY-FYYYYYY FYY-FY FFFFY-FYY-FFFFY-FY-FY-FY-FY FFFFY-FFFY-FYY FFFFFFY FFFYYY FFFFFYYYYYYYYYYYYYYY FFFFFFFFFYYYYYYYYYYYYYYYY FFFFFFFFFYYYYYYY FY FYYYYYYYYY FFFFFFFFFFYYYYY FY FFFFY FFFEBREBREBREBEBREEBREBREBREBEBREBREBREBREBREBREBRBBBRBEBRREBREBREBRBREBREBREBREBEBEEEBREEBREEBREBRBBEBREBREBRREBRREBEBREEEBEBRBBRBBRBRBREBRBRREBREBEBREEEBREBBRBBEBRRBREBRBRREBREEBEBREBEEEBEBRBRBRREBREBREBREBEEEBRBBREEEEBBBBRREBRRRREBREBREBRREBRBRRRRREBREBRREBRREBRBRBRREBEBREEBRRRRBREEBREBRBREBRREEEBRRRRRREEEEEEEEEEEBBBBBBBBBBBBBBRRRRRRRRRRRRREEEEEEEEEEEBBBBBBBBBBBBBBRRRRRRRRRRRREEEEEEEEEEBBBBBBBBBBBBRRRRRRRRRRRREEEEBRBBRREBBRRUAUARUAUARUARUARUARUARUUARUUAAAAUARUARUARUARUARUARUARARRARRUARUARARRUARARUARRUUUARUARUARUUARUARUARUAAUAAAAUARUAUARUARUAAUARUARUARRRUARRUARUUARUARUAAAAARUAAUARARARRRUARARUARUUUUUUARUAUARAAAAARAAAAUAUAUARARARRUARRARUARUAUUUUUUUUAAAAAAAAAUARRUARUUAUUUUAUUUUUAAAAAAUARUARAAAUAUARRUUARUUUUUUAUAAUAAAAUUUAAAUAARUUUUUUARAUUAUUARUUUUAUUARAUUUAUAUUAUUAAAAAARAARAARRRRRUUUUUUUUUUUUUUAAAAAAAAAAAAAAAAAARRRRRRRRRRRRRRUUUUUUUUUUUUUAAAAAAAAAAAAAAAAAARRRRRRRRRRRRRUUUARUUUUUUUUUARUARAAAUARAAAAAAARRRRRUUUUAAAAUU Y 2Y 2Y 2Y 2Y 2Y 2Y 2Y 2YYYYYY 2YYY 2Y Y 2Y 2Y 2Y 2Y 2Y 2Y 2Y YY 2YYY 222Y 22Y 2Y 2Y 2YYYYYYY 2Y 2Y 2Y 2Y 2Y 2222Y 2Y 2Y 2Y 2Y 2YYY 2YY 2YY 22222Y 2YYY 2Y 2YY 2Y 22Y 2Y 2Y 2YYYY 2Y 2Y 2Y 2YYY 2YY 2YY 2Y 22YYY 2Y 2222Y 2YYY 22Y 2YYY 222Y 2YYY 22Y YYY 22222222222YY 22222Y 22YYY 222Y 222YYYYYYY 22222222222YYYYYYYYYYYYYYY 222222222222YYYYYYYYYYY 2YYYYY 222222222Y 222YYYYYYYYYYYYY 2YY 2222222YYYYY 2222YYY 000000000130000111113013013000000000000110000000110130000001111300000000000101300000130000000013000001300000010000000000000000000000000000000000000000000000000000010000 •• DEDESDESDESDESDESESIGNIGNIGNIGN MAMA M M TRITRIR XX 1231232

OSIM India has recently launched the world’s fi rst Human-3D Massage Chair, uDivine. The patented OSIM Human-3D Massage Chair has the most innovative massage technology that provides an intelligent and precise massage based on the human body contours. Combined with a strategically-positioned system of airbags, kneading discs and automatic body detection, the OSIM uDivine delivers the pleasures of the most humanised and eff ective full-body massage and wellbeing. uDivine is available in contemporary lifestyle colours: marble grey, ruby red, jade green and heavenly blue.Designed by Japanese Master, Sato Tsuyoshi., the uDivine off ers a suite of the most invigorating manual massage techniques that cater to the entire body. Further, one can customise their massage with a variety of massage actions, speeds and intensities.

www.osim.com

Address Home has recently introduced a range of the most luxurious and stylish

bathroom accessories. This collection will ensure that one gets the most out of

one’s tranquil bath time experiences! It off ers the Manhattan Blocks bathroom

range in gold and Manhattan Crystal in silver that will add modern charm to any

bathroom. From the mystic holder, perfect for holding one’s toothbrush to the

mystic soap dish; this range is truly stunning and will accentuate any bathroom.

Further, it off ers a delicate crystal soap dish along with the faux snakeskin soap

dispenser that will add decadence to one’s bathroom.

Price: ` 6900 - 9900

022-40040474

Address Homeintroduces a luxurious

range of bath accessories

OSIM introduces the uDivine Massage Chair



Maison by International Furniture Brands has introduced an uber chic collection of furniture from FENDI CASA. Crafted from luxurious materials, this elegant and sophisticated line of furniture is apt for plush homes, luxury hotels, resorts and yachts. This stunning collection of furniture is crafted from luxurious and precious materials including steel chromed gunmetal, full grain and natural grain leathers, goatskin, horn, onyx, marble and the fi nest woods with semi-gloss & high-gloss fi nishes and glossy lacquers. The new sofas on off er include the Memoire Sofa with its elegant style distinguished by the round profi le of the structure. Price: On Request

www.ifbrands.in

Beginning March 2013 Serta, the world’s

best ultra premium mattress, will be

available at franchisees located at all

metros all over India. What will appeal

to the home maker about Serta are

its unique and patented features that

provide superior support to the back and

neck. The added attraction to the home

maker is that Serta showcases various

mattress designs covering a multitude

of feel factors, ranging from very fi rm

mattresses to ultra plush designs, using

various premium quilting materials. The

Indian consumer can now select from

a total of 22 exciting Serta mattress

models. Serta is available to the individual

customer at prices ranging from

` 28000-1 lakh and up. The warranty on

the mattress depends upon the model,

however, it ranges from 3-10 years.

www.serta.com

Maison by International Furniture Brands introduces luxurious furniture from FENDI CASA

Sweet Dreams with

Serta


JANUARY-FEBRUARY 2013 • DESIGN MATRIX 125

If you enjoy things that are modern, ultra ravishing and stylish then, IDUS, a name reckoned with luxury and quality imported furniture is introducing designer furniture by furniture designer Vito Selma from Philippines. The range is worldwide known for their indoor furniture, accents and accessories. Fundamentally, simple, subtle, sophisticated, texture and clean lines help to defi ne this new range available at IDUS that is an amalgam of geometry and wood, conception and craft. The range includes chairs, lounge chairs, coff ee tables, side tables, cocktail tables, and consoles, etc.Price: On Request

www.idus.in

The ultimate expression of this style, Fan di FENDI Pour Homme is now subtly evolving into

another luminous, fresh and aromatic fragrance, Fan di FENDI Pour Homme Acqua. This new

fragrance opens another chapter in the Fendi man’s story. But, although the elegance of his

style remains identical whatever the circumstance, the decor is no longer the same. Fan di

FENDI Pour Homme Acqua is like a refreshing breeze, synonymous with all the freedom of an

Italian escapade. Fan di FENDI Pour Homme Acqua is just like the man himself, simultaneously

elegant, sophisticated and relaxed. It is irresistibly fresh, like taking a sensuous dive into a

deep blue ocean. The perfect ergonomic and easy-to-use design of the spray cap and the

contrasting dark grey and horizon blue colours are very masculine.

www.fendi.com

IDUS introduces Vito Selma’s designer range from Philippines

Fan di FENDI Pour

Homme Acqua

offers a new explosion of Italian style

freshness



Thicker, durable and infi nitely more stylish, this is what a new Rattan Chair Collection at World Bazaar embraces. The eff ortlessly stylish and super stunning Rattan Chair range can revamp your existing decor with a touch of sensuously curvy, endlessly elegant and utterly sturdy styles. Introduced under World Bazaar Original (WBO) label, the collection is strong, durable and fi ts perfectly into a whole host of diff erent interior and exterior plans. The Rattan Collection is a premium range of stylishly functional designs. The uniquely woven rattanweaves and patterns have been distinctly crafted to testify your refi ned sense and sensibility.Price: ` 25000/= onwards.

www.worldbazaarindia.com

The wooden fl oor gives every room

a sense of warmth and homeliness. It

provides the ideal basis for tasteful, style

conscious furnishing. Known for their

exhilarating designs and resilient fl ooring

products, NOTION- Luxury Flooring

Concepts has launched Engineered

Flooring for the most beautiful habitats.

The Engineered Flooring by Notion

allows enormous ways of setting out

your own furnishing style starting with

the fl oor. Numerous select timbers,

various plank formats & installation

patterns, diff erent ranges and surface

treatments open up a unique spectrum

for exclusive fl oor design for both

residential and commercial use.

Price: ` 375/= per sq ft.

www.notion.net.in

World Bazaar introduces the Rattan Chair Collection

NotionLuxury Flooring Concepts introduces Engineered Flooring


January-February 2013VOL. 3 • ISSUE 2 • `100

A presentation


DM_Jan-Feb 13_Cover.indd 1 12/24/2012 11:45:46 PM



IFC: Geeta Corporate Ad. Geeta Aluminium Company Pvt. Ltd.D/4, Ansa Industrial Estate, Saki Vihar Road, Saki Naka,Andheri (East), Mumbai – 400072.(M): 09930806685www.geetaaluminium.com

Pg. 1: Ebco Pvt. Ltd. 402-3, Hyde Park, Saki Vihar Road, Mumbai 400072Tel: (022) 67837777 Email: [email protected]

Pg.2: Travette Engineered Hardwood FlooringMRJ Trading Pvt. Ltd.201, Shyam Kamal ‘C’ Bldg., Agarwal Market, Vile Parle (E), Mumbai – 400057.Tel: (022) 26187132 / 26131442 Email: fl [email protected]

Pg 3: Birla WhiteUltratech Cement Ltd.Ground Floor, Ahura Centre,82, Mahakali Caves Road,Andheri (E) Mumbai 400093Toll Free: 1800111717www.birlawhite.com

Pg. 4 & 5: Durian VeneersDurian Industries Ltd.401, The Summit, Western Express Highway, Vile Parle (E), Mumbai 400057Tel: (022) 26269000Email: [email protected]

Pg. 6 & 7: Uniply ATS PlywoodUniply Industries Ltd.#52, Harleys Road, Kilpauk, Chennai – 600 010.Tel: (044) 2660 5995Email: [email protected]

Pg. 9: KinlongGuang Dong KINLONG Hardware

Products Co. Ltd..

NO. 102, A Wing , Camellia,

Nahar’s Amrit Shakti,

Powai, Mumbai, India-400076

(M): 096190 68685

Email: [email protected]

Pg. 11: Durian Laminates Cedar Décor Pvt. Ltd.

F/2, Shapath-1, Nr. Cargo Motors,

S. G. Highway, Ahmedabad - 380015


www.durian.in

Pg. 12: Concept DekorSurface Dekor (India) Pvt. Ltd.

Abdul Satar Lakdawala Comp;

Jogeshwari-Vikroli Link Road,

Jogeshwari - East, Mumbai-400 060

Tel: (022) 28242424/28362424


Pg. 13: ArmstrongArmstrong World Industries (India)

Pvt. Ltd.

B2, G-01, Marathon Innova,

Off Ganpatrao Kadam Marg,

Lower Pare, Mumbai – 400 013.

Tel: (022) 3048 0800


Pg. 14 & 15: Uniply Elementz Decorative VeneersUniply Industries Ltd.

#52, Harleys Road, Kilpauk,

Chennai – 600 010.

Tel: (044) 26605995


Pg. 16 & 17: Le CdeorMRJ Trading Pvt. Ltd.

201, Shyam Kamal ‘C’ Bldg.,

Agarwal Market,

Vile Parle (E), Mumbai – 400057.

Tel: (022) 26187132 / 26131442


Pg.22: KiTEC Potable WaterKiTEC Industries (India) Limited

C-18/11, Jeevan Bima Nagar,

Borivali (W), Mumbai – 400 103.

Tel.: (022) 2895 1144


www.kitecindia.com

Pg. 23: KalingastoneClassic Marble Company

15, Bhandup Village Road,

Subhash Nagar,

Bhandup (W),Mumbai – 400 078.

Tel: (022) 41404140


www.kalingastone.com

Pg. 47: LG Hi-MacsNew Patel Sawmill Group

204/B, Vertex Vikas, Sir M V Road,

Andheri (East), Mumbai – 400069

Tel: (022) 26833377/0952


Pg, 53: IDFINDIA DESIGN FORUM

338, Avanashi Road,

Peelamedu, Coimbatore - 641 004

Tel.: (0422) 2576357

Email:[email protected]

www.indiadesignforum.com

Pg. 55: FINfloor Laminated flooring MRJ Trading Pvt. Ltd.201, Shyam Kamal ‘C’ Bldg., Agarwal Market, Vile Parle (E), Mumbai – 400057.Tel: (022) 26187132 / 26131442 Email: fl [email protected]

Pg. 69: UBM-INDEX Trade [email protected]

Pg. 89: Century Extrusions Century Extrusions Limited113, Park Street, ‘N’ Block, 2nd Floor,Kolkata – 700 016.Tel: (033) 2229 1012/1291Email: [email protected]

IBC: Lunawood Exterior Cladding & Decking• 935, Bhagwandas Wadi,

Behind Kismat Talkies, off V.S. Marg,Prabhadevi, Mumbai 400025

Tel: (022) 24318222 Email: [email protected]• 9/B & 9/K, Laxmi Ind. Estate,

New Link Road, Versova,Andheri (W), Mumbai – 400053

Tel: (022) 26327733 / 34 Email: [email protected]

BC: Corian Solid Surfaces• Agar Bazar S. K. Bole Road, Dadar (W), Mumbai 400028 Tel: (022) 24318444/555 Email: [email protected]• 9/B & 9/K, Laxmi Ind. Estate,

New Link Road, Versova,Andheri (W), Mumbai – 400053

Tel: (022) 26327733 / 34 Email: [email protected]

GLOSSARY

FORM IV

Statement of ownership and other par ticulars about magazine entitled – Design Matrix to be published in the first issue every year af ter the last day of February.1. Place of publication: MRJ Creations Pvt. Ltd., 201, Shyam Kamal 'C' Building, Agarwal Market, Vile Parle (E), Mumbai - 4000572. Periodicity of its publication: Bi-Monthly3. Printer’s Name: Mr. Karan Jhunjhunwala, Nationality: Indian, Address: MRJ Creations Pvt. Ltd., 201, Shyam Kamal 'C' Building, Agarwal Market, Vile Parle (E), Mumbai - 4000574. Publisher’s Name: Mr. Karan Jhunjhunwala, Nationality: Indian, Address: MRJ Creations Pvt. Ltd., 201, Shyam Kamal 'C' Building, Agarwal Market, Vile Parle (E), Mumbai - 4000575. Editor’s Name: Ms. Chandreyee Bhaumik, Nationality: Indian, Address: MRJ Creations Pvt. Ltd., 201, Shyam Kamal 'C' Building, Agarwal Market, Vile Parle (E), Mumbai - 4000576. Names and addresses of individuals who own the newspaper and par tners or shareholders holding more than one per cent of the total capital. a) Karan Jhunjhunwala, MRJ Creations Pvt. Ltd. 201, Shyam Kamal ‘C’ Building, Agarwal Market, Vile Parle (E), Mumbai - 400057 b) Manohar Jhunjhunwala, MRJ Creations Pvt. Ltd. 201, Shyam Kamal ‘C’ Building, Agarwal Market, Vile Parle (E), Mumbai - 400057

I, Karan Jhunjhunwala – Publisher (Design Matrix), hereby declare that the par ticulars given above are true to the best of my knowledge and belief.Date: 1st March, 2013

Sd/-

Mr. Karan Jhunjhunwala Publisher




March-April 2013 issue of Design Matrix

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