2013 CANVAS AUCTION March 21, 2013, 5 p.m. Boyce Theatre Stampede Park GET YOUR BRAND IN THE RACE
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2013 CANVASAUCTIONMarch 21, 2013, 5 p.m.
Boyce Theatre Stampede Park
GET YOUR BRAND IN THE RACE
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Buy a wagon, be part of history in 2013
An unmatched experience
The 2013 GMC Rangeland Derby is your opportunity to experience history at the Calgary Stampede. Be part of the race, when the klaxon blares, four wagons, 24 horses and 96 thundering hooves will roar past 17,000 cheering fans. Be more than a spectator, become a successful chuckwagon advertiser:
• Raiseyourprofilebyadvertisingyourlogoonacanvasin2013
• Createuniqueclient,staffandfamilyeventsinanexclusive area back at the barns
We’re Greatest Together
The Calgary Stampede is one of Canada’s oldest and most endeared brands recognized by global media as one of the best events in the world to attend in July. Since 1912 the Calgary Stampede has been built on world-famous events; the chuckwagon races and Stampede Rodeo are one-of-a-kind and the richest purses in the world for their sport. During each of the 10 nights at the GMC Rangeland Derby’s nine heats, you can be part of the heart-stopping action as drivers vie for over $1 million in prize money.
Great return on your investment
Takeadvantageofthemostuniqueopportunitytocreateanexperience for your clients and staff they will never forget.
Make a difference at your company and in your community during this historic event.
Over 10 days your brand has the potential to be seen by:
•3milliontelevisionviewers
•190,000livecheeringfans
•250,000pageviewsonline
•100,000radiolisteners
•Over4millionprintmediareachcalgarystampede.com/canvasauction
For more information:Denice Hansen | 403.828.0226
[email protected] 21, 2013
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To get in the race at the Calgary Stampede
Here’s what you do
With the chuckwagon canvasses being sold in an auction format, you can decide how much you want to spend. 2012 saw prices range from $50,000to$300,000perchuckwagon,averaging$111,000.
As a chuckwagon advertiser you will be responsible for the design and production cost of the chuckwagon canvas. The Calgary Stampede will provide contact information of preferred chuckwagon canvas production companies.
Estimated required costs for 10 dayslow high
Auction price to buy $50,000 $300,000
Printing chuckwagon canvas $500 $800
Total $50,500 $300,800
Optional hosting/exposure costs per daylow high
Premium Seating $1,300 $17,000
Barn Hosting $1,000 $5,000
As a chuckwagon advertiser you receive:OneparkingpassandChuckwagonAccessPackagesbasedon canvas purchase price which include:
•Gateadmission
•Grandstand/tarmacaccess
•Barnaccessandtours
•GuestHosting
calgarystampede.com/canvasauction For more information:
Denice Hansen | 403.828.0226 [email protected]
March 21, 2013
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Exclusive opportunities
Access to premium Grandstand venues It’s not too late to host your Stampede event on-Park.We have many great premium hosting options still available for
groups from 2 to 100.
Barn hostingBarn hosting access is exclusive and guarantees an experience of
a lifetime for your guests. Hosting space is available back at the
barns,whichrequirescompliancewithfireandhealthregulations.
Food service can be provided by your team members or catering
companies.
Chuckwagon driver appearancesUse the prestige of your premier chuckwagon driver through
appearances at corporate Stampede functions and company events
to build and promote your brand.
Barn ToursBarnaccessoffersuniqueexposuretoyourdriverandtheequine
athletes of this thrilling sport.
Ticket offersChuckwagon advertisers have the ability to pre-purchase
Chuckwagon Access Packages which include gate admission,
Grandstand/tarmacaccessandbarnaccesstoextendthe
experience of your stakeholders. Advertisers are also given the
opportunity to pre-purchase reserved seating for chuckwagons
and rodeo.calgarystampede.com/canvasauction
For more information:Denice Hansen | 403.828.0226
[email protected] 21, 2013
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Hosting maximizedThe GMC Rangeland Derby isn’t just something you watch, it’s something you experience. As a chuckwagon advertiser you can take advantage of priority access to hosting at the Calgary Stampede.
The Frontier Pavilion is western hospitality with a kick. Live western music and authentic western cuisine prepared by our executive chef are just the beginning. Your guests will also get prime lower level tickets for the GMC Rangeland Derby and a collector’s edition souvenir program to commemorate the event.
The Rangeland Tent gives your guests a taste of good old-fashioned western hospitality with the Rangeland Package. The night starts outwithaBBQandlivewesternmusicandfinishesoffwithprimebalcony tickets during the GMC Rangeland Derby.
The Paddock Balcony is sure to impress your guests on our exclusive rooftop patio where they will be treated to authentic western cuisine. This package includes prime lower level tickets in the Grandstand.
Private Infield Suites - The theme is “up close” for proximity to the action. You can hear the shouts of drivers and feel the wind as the wagons head around the barrels. If you’re lucky you may
even get a bit of dirt in your teeth. Don’t be fooled - this is high-style hosting with private in-suite attendants and personalized service.
Ourmostelegantvenue,ranahans is located on the third level of the Grandstand and houses three exclusive private dining areas. When the action starts outside, guests move to covered seats within the Grandstand with personalized beverage service in the seats.
The Lazy S provides premium dining, lounge and event seating on the fourth level of the Grandstand. From private indoor Executive Suites to covered outdoor Loge Seating with a served gourmet dinner, The Lazy S is designed for great views of the GMC Rangeland Derby and the Evening Stage Show.
Located on the main level of the Grandstand, 30X Saloon can be booked as a semi-private or private hosting venue. Whenyourguestsfinishdinner,youmovetogreatseatsinthe Grandstand with the rest of the Stampede fans, with personalized service.
For more information please call 403.261.9341 premiumseating.calgarystampede.com
For hosting information or to book your tickets call403.269.9822 or email [email protected]
calgarystampede.com/canvasauction For more information:
Denice Hansen | 403.828.0226 [email protected]
March 21, 2013
Share the exposure and the cost As a chuckwagon advertiser you can choose to share this exclusive opportunity with up to nine other companies. Sharing companies can leverage exposure through a different chuckwagon canvas each night. Shared exposure = shared costs.
Get ready. Start bidding!The excitement starts March 21, 2013, when corporate Calgary goes head to head at the GMC Rangeland Derby Canvas Auction.
As a bidder, you will have 36 different drivers you can bid on; 36 chances to get your business’ logo on a chuckwagon canvas. With the calibre of drivers up for grabs, this year’s bidding will be fierce.
We will support youTo help chuckwagon advertisers maximize their branding benefits,aliaisonfromtheCalgary Stampede Chuckwagon committee is individually assigned to each advertiser.
We are eager to answer questions,sharehistoricalbestpractices and help you learn the ropes of this customizable medium.
Let us partner with you to ensure you receive the best return on your investment.
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2013 CANVASAUCTIONMarch 21, 2013, 5 p.m.
Boyce Theatre Stampede Park
Reserve your bid card online at : http://cs.calgarystampede.com/events/gmc-
rangeland-derby/canvas-auction/entry-form.html
or call 403.261.0107
calgarystampede.com/canvasauction For more information:
Denice Hansen | 403.828.0226 [email protected]
March 21, 2013
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