March 2, 2009 – March 6, 2009

Rare Pride English Program Week 5 Summary

March 2, 2009 – March 6, 2009

Refresher: Objectives of First University PhaseAfter the first university phase (nine weeks), each campaign manager will be able to:1. Develop a project plan for

a successful socialmarketing campaign.

2. Utilize skills (toolbox) tomanage projects.

3. Leverage effectivecommunication skills toachieve conservationresults.

Objectives for Week #5After the fifth week, each campaign manager will be able to:– Use Miradi to rank and

prioritize threats to a givenconservation target.

– Develop managementstrategies to reduce barriersand assess feasibility andimpact of strategies usingthe BRAVO tool.

– Describe the role of theBarrier Removal partner in behavior change. Brainstorming management strategies for

the mini-campaign

Topics and Skills Taught in Week #4• Threat Ranking• Sources of (human-induced)

Stress on Threats• Management Strategies for

the 3 C’s (Capacity,Conservation, Constituencies)

• Barrier Removal• Building Collaborations• Behavior Mapping

Topics and SkillsHIGHLIGHTS

This week we covered 6 key steps of the Pride process that Campaign Managers will begin to implement as soon as they are back in the field

Concept ModelCompleted in Week 4

Threat ranking & Prioritization

Factor Chains & Sources of Stress

PotentialManagement Strategies & Barrier Removal solutions

Barrier Removal Assessment & Viability Overview (BRAVO)

Behavior Mapping

BRAVO: Barrier Removal Assessment and Viability OverviewA tool for assessing the feasibility and impact potential of Rare project plans

Economics Technical Cultural/Political Impact & Metrics

Assessment of costs, funding/revenue sources and potential income substitution factors related to the specific Barrier Removal Solution

Assessment of technology availability, training required, and the effectiveness of organizational partners involved with the Barrier Removal Solution

Assessment of Barrier Removal Solution drivers and barriers that arise from cultural norms and political landscape

Assessment of the overall impact of the Barrier Removal Solution and the viability of current metrics to measure that impact

Rare introduced the BRAVO as a new tool in the Pride process to provide quick, high level viability assessments of potential solutions to behavior change barriers. Its objective is to assess the business model, feasibility, partnerships, and impact of a proposed barrier removal strategy by providing data (who, what, when and how).

Behavior Mapping– A behavior map is a visual map that depicts how and why people make decisions (which lead to the prioritized threat(s))•Identifies where

influencers play•Highlights where to

intervene to affectbehavior change –the ‘leverage point’

•What specificbehaviors to changeto reduce the threat

Week 5 Photos

Photo by Doug Mills of The New York Times

Snowstorm hits the North-easton March 2, 2009!

Margie practicing the ORID facilitation skills she learned in Week 4All CMs took turns doing an ORID throughout the week to build confidence and practice in their skill

Rare’s Development team hosts the9 Stars for a social hour. (Amy Rinaldi, Rare, and Joy Saypanya, WCS Laos, pictured here)

Using negotiation skills when forming collaborative partnerships (tip: oranges help!)