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Diversificationloose of focus
Allow
substitutes
to gain power
Audience Demographics and Entertainment Consumer Behavior
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IntroBLUEtionntroBLUEtion Smart and CoolSmart and Cool
MultigenerationalMultigenerationalEntertainmentEntertainment
Blue Man Group VisionBlue Man Group Vision
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Strategy
Harvard Business School
Blue Ocean Strategy-Cirque du Soleil
Eliminate- doesnt add value
Reduce: Overheads
Raise: Flexible international
workforce Create: Value: Different Performaces
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Expand live productions and showExpand live productions and show.material to new markets.material to new markets
Strategic StepStrategic Step
LondonLondon ShanghaiShanghai
Domestic Market important but must affected by Origin of World
Crisis
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:ormat and framework Less:ormat and framework Lessedundancy in positions Flexibleedundancy in positions Flexiblestafftaff
PartnerPartner intelligentlyntelligently Labor UnionsLabor Unionslike Makintoshlike MakintoshKeepKeep verheads downverheads down
ExpandExpandsuccessfullysuccessfully
Operational StepsOperational Steps
BenefitsBenefits
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JustificationsJustifications
, .GF Capital gave $25 million for a minority stake
London attracts almost 15 million international visitors per yearmaking it the world's most visited in terms of international.visits
London s West End plays attendance in 2009 was , ,4 257 922or , ,04 765 690 , the highest on record up from , ,3 892 4600 or , ,83 697 423 .in 2008%China strong economic against world recession with 10 GDP growth
.with the world most population Shanghai has only 5 million.international visitors but 70 million local visitors
Makintosh s Les Miserable partnering with Chinese productioncompany and had great success :in China
. .1 5 Million in 3 weeks
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JustificationsJustifications
. ,Cirque Du Soleil worth $1 1 billion with 4 000.workforce
Mackintosh worth $120 million with 45.workforce
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Answers
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