AgriVision 2013, Resourcify Jeff Simmons, Elanco @JeffSimmons2050, @Elanco Mapping the Protein Gap The Pathway to 2050
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AgriVision 2013, ResourcifyJeff Simmons, Elanco
@JeffSimmons2050, @Elanco
Mapping the Protein GapThe Pathway to 2050
Hunger
The Faces of Food SecurityHunger – The Disease Hunger Games No Animal Sourced Protein
Affordable Food Good Calories
The Faces of Food SecurityHunger – The Disease Hunger Games No Animal Sourced Protein
Affordable Food Good CaloriesChoice, Quality
3 Leading Solutions
1. Innovation – need to innovate
2. Choice – need for choice
3. Globalization – Trade, Resourcify optimally
Food, Choice, Sustainability
5020World
populationwill require
70%More food, and
70%Of this food must come
from efficiency-improving
technology3
Sources:1. Green, R., et al. January 2005. “Farming and the Fate of Wild Nature.” Science 307: 550-555. 2. Tilman, D., et al. August 2002. “Agricultural sustainability and intensive production practices.” Nature 418: 671-677.3. “World agriculture: toward 2015/2030.” 2002. United Nations Food and Agriculture Organization, Rome. Accessed December 2, 2008. <ftp://ftp.fao.org/docrep/fao/004/y3557e/y3557e.pdf>.
In the year
Technology…The vital ingredient to making safe, affordable and sufficient
food a reality
When farmers increase their productivity, nutrition is improved
and hunger and poverty are reduced. 1
All lives have equal value…
Technology- practices, products, genetics
–Bill Gates
Sources:Gates Foundation January 2011 annual letter
Top Solutions from Thought Leaders
1.Innovation
2.Public Policy
3.Education
4.Food Distribution
3 Leading Solutions
1. Innovation – need to innovate
2. Choice – need for choice
3. Globalization – Trade, Resourcify optimally
Economic
Environment
EthicalAnimal Well-being
Consumers
Science
Anchor in Science – Moving to Consumers
All 6 Corners of the Debate
Technology equals
safe, affordable and
sufficient food
Do consumers
want technology?
Choice, a
Consumers
Right
35 STUDIES
26 COUNTRIES
OVER 101,000
CONSUMERS
2004-2013
Choice, a Consumers RightsThe International Consumer Attitudes Study (ICAS)
Updated May 2013
Source: The International Consumer Attitudes Study (ICAS), 2010 & 2013. Data on file.
ICAS: Lifestyle BuyerThe International Consumer Attitudes Study (ICAS)
Updated May 2013
Source: The International Consumer Attitudes Study (ICAS), 2010 & 2013. Data on file.
35 STUDIES
26 COUNTRIES
OVER 101,000
CONSUMERS
2004-2013
Cost moves to the top
From…
1.News Stories
2.Call Inquiries
3.Aided Questions
To…
1.Consumer Mentions
2.Spending Data
3.Unaided Questions
What Really Matters How do we measure?
Putting it in Perspective
June: Consumer’s Union Campaign
Sept: Bacon Shortage Announcement
Dec: William & Kate’s Baby Announcement
0
5000
10000
15000
20000
25000
30000
35000
40000
45000
1-Jan 1-Feb 1-Mar 1-Apr 1-May 1-Jun 1-Jul 1-Aug 1-Sep 1-Oct 1-Nov 1-Dec
Art
icle
s D
aily
Antibiotics 46,000/year vs. nearly as many mentions in one day (Rumored bacon shortage and William & Kate’s baby announcement)
Lessons Learned from Innovations in
the Food Chain
1. “No Surprises” to the retailers & regulators
2. No benefit to differentiating on the negatives
3. Monitor the right metrics
4. Be prepared to answer questions, when asked
5. Avoid “permanent decisions” in the storm
3 Leading Solutions
1. Innovation – need to innovate
2. Choice – need for choice
3. Globalization – Trade, Resourcify optimally
Food Must Move
. . . provides sustainable, affordable food in countries that can’t produce it.
Growing food in places with resources . . .
. . . and moving it to places that need it
EU Pork Exports 2011
Source: EU 27 PORK MEAT EXPORT 2011. Eurostat and FAS Offices in the EU.
Russia = 1200,00 M€
Japan = 777,00 M€
China = 195,00 M€
$0.0
$0.2
$0.4
$0.6
$0.8
$1.0
$1.2
$1.4US$ Billions
Year
U.S. Red Meat Exports to China/H. Kong
Lamb,Goat Fr/FrozBeef Variety MeatsOther Meats, Fr/FrozBeef & VealPork Variety MeatsPork
$0
$10
$20
$30
$40
$50
$60
$70
$80
US
Bill
ion
$Global Meat/Poultry Exports
(Key Exporters)
Others
China
Canada
Australia
EU-27 *
Brazil
U.S.
Source: Global Trade Information Svcs, EU-27 includes only external exports outside of the union
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