Mapping digital media

MAPPING DIGITAL MEDIA

Colombia 2011Open Society Fundation

The Mapping Digital Media project, which examines the changes in-depth, aims to build bridges between researchers and policymakers, activists, academics and standard-setters across the world. The project examines how these changes a ect the ffcore democratic service that any media system should provide news about political, economic and social a airs.ff

Assesses the global

opportunities and risks that are

created for media by the following developments

• The switch-over from analog broadcasting to digital broadcasting

• The growth of new media platforms as sources of news

• The convergence of traditional broadcasting with moderns telecommunications

Digital media

News o erff

Many traditional outlets now have online versions

Frequent internet use especially in the city

The internet in the rural zone is less than in the city

Analog free-to-air television is still influential source of news

In cable and pay-TV consumption

Digitization seems to be increasing both the quantity and range of news and the total public consumption of media

Social indicators Rural–urban breakdown (2005) 26% 74%

Population : 43.56 million(2009) households: 11.85 million(2009)

Ethnic composition:( %)

Religious composition: Roman Catholic, 90%Other, 10 %

Economic indicators

Media Consumption:The Digital Factor

Households owing equipment in % from 2005 to 2011

TV set 85 94,3

Radio set 71 77(2010)

PC or laptop 14 29,8

• Television has a national penetration of 85.3 percent of households, 92.2 percent in urban areas and 61.7 percent in rural areas.

• Users report to watch 2.7 hours of national television and 1 hour of international in week. During weekends, national television is 2.5 hours and for international channels 1.1 hours per day.

Availability of a Diverse Range of News Sources

Most people are still oriented towards traditional media as their main sources

of news

In Colombia

Most viewed website is

Eltiempo.com

Most seen Tv is RCN

Most playedNational Radio Network

(RCN)

Leading Sources of News

There are 2 newspapers with national circulations (el

colombiano- el espectador)and one or two

regional or local newspapers per region

3 national public TV channels, 8 regional public

TV channels, and 2 national private TV channels; and 2

main radio

Availability of a Diverse Range of News Sources

Colombia

Digital Media and Society

News in

Social Media

Citizen journalism

Digital Mobilizations

The people started using them for political discussions and news debates.

Impact on Journalists

and Newsrooms

3.New ways of information gathering

2. Is important the role of the audience in news production.

1. In general, online versions of traditional media do not answer users’ comments, and

often the comments section becomes a place for rude discussions and insults

Ethics

The internet as a medium should follow the same ethical rules applied to journalism in traditional media

Digital Media and Journalism

The media themselves, as there is some kind of tacit covenant of respect among them: they do not say anything bad about other media.

• New Platforms

• Social and Cultural Diversity

• Dissemination and Impact

The advantages of the social media for the Journalism:

• Social media allow people to give and receive information instantly in a free and unlimited way.

• Many Twitter or Facebook posts concerning current events are written without the discipline of verification, and become personal opinions.

• audiences’ favorite topics or activities are: gossip and tabloid news, general country information, television networks and stations, music, family and relationships, and service provider portals.

• Analysts point out that it is very important that journalism schools train future journalists not only in the new tools for reporting online and new ways for storytelling, but also on the relevance of journalistic .

key points

key points

• Has increased the ways of accessing sources and information, and has given the audience a more active role in information production and circulation.

• In Colombia, the use of social networks is increasing significantly and as many journalists are joining these networks, they have become a new communication channel between journalists and citizens.

• New generations of journalists are now using new ways of reporting, as they are going online to gather information in social networks and accessing public records online.